E-Com Club

What E-Com Club does

E-Com Club Softwares para E-Commerce, operating commercially as e-com.plus, is a Brazilian privately held software company founded in 2015 and headquartered in Belo Horizonte. It provides e-com.plus, a headless commerce platform aimed primarily at small and medium-sized merchants, retailers, startups, and developer teams in Latin America. The platform is structured around a single REST API that consolidates the core commerce entities — Order Management System, full-text and faceted product search, catalog, customer, and checkout — instead of multiple legacy APIs as found on incumbents like VTEX, Linx, and Magento. The company claims this API is the fastest in Latin America, with average read operations under 70ms in Brazil, full-text search under 200ms, and 99.99% guaranteed uptime.

Built on top of the API are an administrative dashboard with omnichannel and multi-store administration, a headless CMS integrated with a Git workflow, a visual page builder, an intelligent search engine, an OMS module, and commerce modules covering loyalty, complex discounts, multi-distribution-center management, recurring payments, checkout triggers, affiliates/MGM, push notifications, and D2C. The company distributes an open-source, cloud-native storefront framework called Open Cloud Commerce on GitHub and a JavaScript SDK via npm (@cloudcommerce/storefront), targeting developer-led implementations. The platform integrates natively with 40+ third-party services across Brazilian payments (MercadoPago, PagSeguro, Pagar.me, Pix, PayPal, Braspag, Vindi), shipping (Correios, Melhor Envio, FedEx, Intelipost, Kangu, Frenet, Datafrete), ERPs (Tiny, Bling, Protheus, Ideris), and marketing/analytics tools (RD Station, Mailchimp, SendGrid, Google Analytics 4, Google Tag Manager, Facebook Pixel, Google Merchant Center). More recently, LLM-based capabilities have been added for complex storefront editing and contextual business reporting.

The company monetizes via SaaS platform subscriptions on different plan tiers, including a Corporate/Enterprise plan (Plano Corp) with enhanced SLA and dedicated technical support, sold on an annual billing cadence. Distribution is multi-modal: self-serve product-led growth via the app.e-com.plus portal, API-first distribution for developers building custom storefronts, and direct field sales with demo scheduling for larger accounts. The firm is bootstrapped with no disclosed external funding rounds, operates with a reported 1-10 employee headcount, and serves a diversified SMB-heavy customer base that includes BarraDoce, Tia Sônia, Foison, Blow Gummies, Loja LER, Conexão Home, LES BAINS, and Vapor Discos.

Name

E-Com Club

Legal name

E-Com Club Softwares para E-Commerce

Website

https://e-com.club

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

E-Com Club (e-com.plus) is a Belo Horizonte-based software company that provides a headless commerce platform built on a unified REST API, serving small and medium Brazilian merchants, retailers, and developers with SaaS subscriptions and a Corporate/Enterprise plan.

Ownership category

akta.pro rank

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Cloud-based headless commerce platform subscription with different plan tiers including corporate plan with enhanced SLA. Revenue generated from recurring platform fees based on selected plan tier.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

E-Com Club (operating as e-com.plus) sells a headless commerce platform for SMBs and developers in Latin America, anchored by a unified REST API covering OMS, full-text product search, and all digital commerce entities. The offering includes an administrative dashboard with headless CMS and page builder, AI-powered storefront editing and business reporting, and an open-source cloud-native storefront framework (cloud-commerce) for building custom storefronts.

Product overview

E-Com Club offers e-com.plus, a headless commerce platform designed for SMBs in Latin America. The platform provides a unified headless architecture consisting of the core REST API (the fastest in Latin America), an administrative dashboard with headless CMS and page builder, AI-powered storefront editing and business reporting capabilities, intelligent search engine with full-text faceted search, Order Management System (OMS), and various commerce modules including loyalty programs, complex discounts, multi-distribution center support, recurring payments, checkout triggers, affiliates, push notifications, and API analytics. The company also provides an open-source cloud-native framework (Open Cloud Commerce) for building custom storefronts. The platform integrates with numerous ERP, payment, shipping, marketing, and tracking services.

Differentiator

Problem solved

Functional benefit

Products and services

• e-com.plus Headless Commerce Platform A headless commerce platform for SMBs, retailers, and developers in Latin America, offering a unified REST API, administrative dashboard, headless CMS with Git integration, page builder, AI-powered storefront editor and business reporting, intelligent full-text product search, and an order management system. Customers access the platform via app.e-com.plus.
• e-com.plus REST API

Quantifiable outcome

• Increased average ticket and retention rates for BarraDoce after migration
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

AI capability2 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core.

• MercadoPagocoreTechnology or IntegrationMajor Brazilian payment gateway integration for credit cards,boleto, and digital payments.
• PagSegurocoreTechnology or IntegrationBrazilian payment processor integration covering credit cards,boleto, and digital wallet.
• Pagar.mecoreTechnology or IntegrationPayment gateway integration for credit cards, PIX, and installment processing.
• PixcoreTechnology or IntegrationBrazilian instant payment system integration for real-time transfers.
• Tiny ERPcoreTechnology or IntegrationERP integration for inventory management, order processing, and business automation.
• Bling ERPcoreTechnology or IntegrationERP integration connecting e-commerce operations with back-office systems.
• CorreioscoreTechnology or IntegrationBrazilian postal service integration for domestic shipping and tracking.
• Melhor EnviocoreTechnology or IntegrationMulti-carrier shipping platform integration for rate comparison and label generation.
• RD StationcoreTechnology or IntegrationMarketing automation and CRM integration for lead management and campaigns.
• VindicoreTechnology or IntegrationRecurring payments and subscription billing management integration.
• PayPalcoreTechnology or IntegrationGlobal payment platform integration for international transactions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salesforce Commerce Cloud: Enterprise commerce platform with API-led headless capabilities. Targets the upper end of the same mid-market/enterprise retailer segment that e-com.plus positions against VTEX and Linx for.
• BigCommerce: Global headless commerce SaaS platform with strong API-first architecture and enterprise integrations. Comparable to e-com.plus in its headless, API-led positioning and target merchant profile.
• Adobe Commerce (Magento): Open-source enterprise commerce platform with significant Brazilian install base. E-com.plus directly references Magento's legacy APIs and workflows as pain points it solves.
• Shopify: Global incumbent in SMB e-commerce SaaS with growing headless commerce capabilities (Hydrogen, Oxygen). Provides competitive pressure across geographies and SMB segments that overlap with e-com.plus's target market.

Emerging players

• WooCommerce: Open-source WordPress-based e-commerce platform widely adopted by SMBs and developers globally. Shares the open-source and developer-friendly ethos with e-com.plus's cloud-commerce framework.

Direct peers

• Loja Integrada: Brazilian SMB-focused e-commerce SaaS platform. E-com.plus cites Loja Integrada themes in its 10x TTI performance comparison, competing head-on in the same SMB online-store builder market.
• Tray: Brazilian e-commerce SaaS owned by Locaweb targeting SMB merchants. Named as a direct performance comparison point in E-com.plus's messaging, competing in the same SMB SaaS commerce segment.
• Nuvemshop: Leading Brazilian SaaS e-commerce platform focused on SMBs and entrepreneurs. E-com.plus directly compares its uptime and TTI against Nuvemshop ('sem quedas comuns de Nuvemshop'), targeting the same SMB merchant segment.
• VTEX: Brazilian-born, now global headless and composable commerce platform targeting enterprise and mid-market retailers. E-com.plus explicitly positions against VTEX on API performance and elimination of 'multiple legacy APIs,' making it the closest head-to-head competitor.
• Linx: Brazilian commerce and retail platform serving mid-market and enterprise retailers. E-com.plus's positioning explicitly contrasts against Linx's legacy APIs and bureaucratic workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/e-comclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-Com Club