Phonecare
Phonecare is a German consumer electronics repair service operating four retail locations (Köln, Aachen, Bonn, Frankfurt) plus a nationwide mail-in channel, certified as an Apple Independent Repair Provider. It serves individual consumers and over 1,000 B2B corporate customers with smartphone, tablet, and laptop repairs across 15+ device brands.
- Company typePrivate
- Founded2011
- HeadquartersCologne, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Phonecare does
Phonecare is a German consumer electronics repair service provider operating four physical retail locations in Köln, Aachen, Bonn, and Frankfurt am Main, with a mail-in repair channel that ships devices nationwide for free. The company specializes in repair of smartphones, tablets, and laptops across 15+ device brands, with particular depth in Apple iPhone, iPad, Apple Watch, and MacBook. Phonecare holds Apple Independent Repair Provider (IRP) certification, granting access to genuine Apple parts, Apple diagnostic tooling, and Apple-certified technician training, enabling it to deliver repairs functionally equivalent in parts and process to Apple Stores and Authorized Service Providers. Services include display replacement (premium and aftermarket tiers), battery replacement, charging port repair, camera repair, backcover/glass repair, and data recovery, with most standard repairs completed in 1-2 hours via an express service and backed by a 12-month warranty.
The business operates under Nima GmbH (registered at Xantener Straße 7, 41460 Neuss) as the primary legal entity, with a wholly-owned subsidiary Phonecare Süd GmbH operating the Frankfurt location and a Bonn branch operating as Zweigniederlassung der goodTECH Solutions Company Limited by Guarantee. Phonecare monetizes on a per-repair transactional basis with fixed price points (e.g., iPhone X battery €49, iPhone 12 Pro premium display €169, Galaxy S21 display €199) inclusive of 19% German VAT, alongside sale of replacement parts and bundled B2B fleet repair services. The customer base exceeds 100,000 individual consumers and 1,000 B2B corporate clients, with 500,000+ cumulative successful repairs and an average Google rating of 4.8/5 across locations.
Go-to-market is a hybrid direct-to-consumer motion: walk-in storefront repairs without appointment in four cities, free mail-in repair via the phonecare.com portal, and a concierge pickup-and-delivery service for added convenience. Marketing is concentrated on the company's own website (with extensive city-level SEO pages), WhatsApp Business for direct customer communication, and organic social presence on Instagram, Facebook, and X. The company does not publicly list funding, has no disclosed investors, and is led by Geschäftsführer Kausikan Sivalingam and Janakan Sivagnanasundaram (Nima GmbH) and Rajeevan Ratnaroopan (Phonecare Süd GmbH).
Phonecare firmographics
Firmographics- Name
- Phonecare
- Legal name
- Nima GmbH
- Website
- https://phonecare.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Phonecare is a German consumer electronics repair service operating four retail locations (Köln, Aachen, Bonn, Frankfurt) plus a nationwide mail-in channel, certified as an Apple Independent Repair Provider. It serves individual consumers and over 1,000 B2B corporate customers with smartphone, tablet, and laptop repairs across 15+ device brands.
- Ownership category
- akta.pro rank
Phonecare industry classification
Industry- Product category
- Mobile Device Repair Services
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (8112), Personal and Household Goods Repair and Maintenance (8114)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)
- akta.pro secondary industries
- Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty) (CRACALAI), Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD)
Keywords
Where Phonecare is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Phonecare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Device Repair Services: One-time repair services for smartphones, tablets, and laptops including screen replacement, battery replacement, charging port repair, camera repair, and data recovery. Services offered at fixed prices with 12-month warranty on repairs and 6-month warranty on batteries.
- Replacement Parts: Sale of replacement parts including displays, batteries, charging ports, cameras, and accessories bundled with repair services or sold separately.
- B2B Corporate Repair Services: Corporate repair services for business clients, with dedicated B2B customer base exceeding 1,000 customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | iPhone Display Repair (Premium) |
| Unit Pricing | Pay-as-you-go | iPhone Battery Replacement |
| Unit Pricing | Pay-as-you-go | Samsung Repair Services |
| Unit Pricing | Pay-as-you-go | Backcover/Glass Repair |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Phonecare product offering
Product offeringCore offering
Phonecare operates physical repair storefronts in four German cities and provides mail-in repair services for smartphones, tablets, and laptops. As an Apple Independent Repair Provider, it uses genuine Apple parts and Apple-certified diagnostic tools for iPhone, iPad, Apple Watch, and Mac repairs, and also services Samsung, Huawei, Xiaomi, Google, and other major brands. Core services include display replacement, battery replacement, charging port repair, camera repair, backcover replacement, and data recovery, with most standard repairs completed same day under a 12-month warranty.
Product overview
Phonecare is a multi-location phone and tablet repair service operating 4 physical stores in Germany (Köln, Aachen, Bonn, Frankfurt). The core offering is the Phonecare Repair Services, which provides screen replacement, battery exchange, charging port repair, camera repair, and data recovery for Apple devices (iPhone, iPad, Apple Watch, MacBook) as an Apple Independent Repair Provider (IRP), as well as Samsung, Google Pixel, Xiaomi, Huawei, and other major smartphone brands. Services are delivered through in-store visits, mail-in repairs, and pickup/delivery options. Key repair services include Display Repair (premium and aftermarket options), Battery Replacement, Charging Port Repair, Camera Repair, Backcover Repair, and Data Recovery. Express repairs are completed within 1-2 hours for standard services.
Differentiator
Problem solved
Functional benefit
Products and services
- Phonecare Repair Services
- Apple Independent Repair Provider (IRP) Services
- Display Repair
- Battery Replacement Battery exchange service for extending device lifespan across iPhone, Samsung Galaxy, and other smartphone brands, with a 6-month voluntary warranty on installed batteries. Example pricing: iPhone X Battery €49, iPhone 11 Battery €49, iPhone 12 Pro Battery €79, Galaxy S21 Battery €49.
- Charging Port Repair Repair and replacement of charging ports (Ladebuchse), USB connectors, and system connectors for devices experiencing charging or connection issues. Example pricing: iPhone X Charging Port €79, Galaxy S21 Charging Port €79.
- Camera Repair Repair service for front camera, rear/main camera, and camera glass for various smartphone models. Example pricing: iPhone X Main Camera €79, Galaxy S21 Main Camera €149.
- Data Recovery Service for recovering data from damaged or malfunctioning smartphones and tablets, including water-damaged or non-booting devices.
- Backcover Repair Replacement of rear glass and full backcover panels for smartphones, available in Glass-only and Full variants. Example pricing: iPhone 12 Pro Backcover (Glass) €109, iPhone 12 Pro Backcover (Full) €169, iPhone X Backcover €119.
- Mail-In Repair Service Free two-way shipping repair service allowing customers across Germany to send their devices for repair and receive them back without visiting a physical location.
- B2B Corporate Repair Services Dedicated corporate repair offering for German businesses with employee or company-owned device fleets, including bulk device repairs, corporate device management, and employee device service programs, with a B2B customer base exceeding 1,000 corporate clients.
- Replacement Parts Sales Sale of replacement parts including displays, batteries, charging ports, cameras, and accessories, bundled with repair services or sold separately.
- Pickup and Delivery Service Concierge service that picks up devices from the customer's address within Germany and returns them after repair, eliminating the need to visit a store or mail a device.
Quantifiable outcome
- Most standard repairs (display, battery) completed within 1-2 hours
- +2 more outcomes
Companies that use Phonecare
Customer profileSegments2 records
Ideal customer profiles2 records
Phonecare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Phonecare partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Apple Inc.corePhonecare is an official Apple Independent Repair Provider (IRP), receiving access to genuine Apple replacement parts, Apple diagnostic tools, technical training, and repair methodologies. This partnership enables Phonecare to perform repairs on iPhones, iPads, and Macs using identical parts and processes as Apple Stores and Authorized Service Providers. The partnership is listed on Apple's official service locator (getsupport.apple.com).
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Phonecare competitors and assessment
Company assessmentDirect peers
- iSmash: UK-based smartphone and tablet repair specialist with walk-in locations and mail-in service. Closest European direct peer with same-day express repair positioning, multi-OEM coverage, and an urban retail footprint similar to Phonecare's German city presence.
- uBreakiFix (Asurion): Largest US-based phone and electronics repair chain, owned by Asurion. Operates a comparable walk-in-plus-mail-in model with same-day repair on smartphones, tablets, and computers, making it the closest scale-equivalent peer to Phonecare's core service offering.
- The Phone Repair Store: Multi-location UK phone and tablet repair chain offering walk-in and mail-in services for Apple, Samsung, and other major brands. Operates an essentially identical service model to Phonecare with comparable same-day turnaround positioning.
- Cellairis: Franchised mobile device repair and accessories brand with mall-based and street-front locations. Closely comparable to Phonecare on service scope (screen, battery, charging port) and franchise/multi-location retail operating model.
- CPR Cell Phone Repair: Franchised mobile device and computer repair chain with a multi-brand device focus (Apple, Samsung, Google) and walk-in store model. Directly comparable to Phonecare in service scope, multi-device coverage, and franchise/owner-operator footprint.
Broad incumbents
- Asurion: Global device protection and repair services company, parent of uBreakiFix. Operates a broad portfolio that competes indirectly with Phonecare across both insurance/warranty and direct repair channels, with significant scale advantages.
- Samsung Members / Samsung Authorized Service Centers: OEM-operated authorized service network for Samsung devices in Germany. Competes directly with Phonecare's Samsung repair line of business, with the advantage of full OEM parts supply and warranty service access.
- Geek Squad (Best Buy): US-based multi-category electronics repair and support service operating inside Best Buy stores. Comparable as a broad electronics repair service with same-day capabilities, though primarily US-focused and embedded in a larger retail parent.
Regional players
- Gravis: Germany's largest Apple Premium Reseller with retail locations across the country and authorized Apple repair services. Direct overlap with Phonecare's iPhone/iPad/Mac repair offering in the German market, but with broader Apple retail and accessory commerce.
- Comspot: German Apple Premium Reseller with stores in major German cities offering Apple-authorized repair services alongside retail. Regional competitor to Phonecare for Apple device repairs, with authorized service provider status and a complementary Apple retail offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Phonecare social profiles
Digital presencePhonecare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phonecare leadership team
Management profileNumber of profiles
Profiles3 records
Phonecare subsidiaries and ownership
Company hierarchySubsidiaries1 record
Phonecare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phonecare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phonecare
What does Phonecare do?
Phonecare operates physical repair storefronts in four German cities and provides mail-in repair services for smartphones, tablets, and laptops. As an Apple Independent Repair Provider, it uses genuine Apple parts and Apple-certified diagnostic tools for iPhone, iPad, Apple Watch, and Mac repairs, and also services Samsung, Huawei, Xiaomi, Google, and other major brands. Core services include display replacement, battery replacement, charging port repair, camera repair, backcover replacement, and data recovery, with most standard repairs completed same day under a 12-month warranty.
Is Phonecare a public or private company?
Phonecare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Phonecare founded?
Phonecare was founded in 2011. It employs 11 to 50 people.
Where is Phonecare based?
Phonecare is headquartered in Cologne, Germany, in the Europe region.
How does Phonecare make money?
Three revenue lines are on record. Device Repair Services are the primary driver. The others are replacement Parts and B2B Corporate Repair Services.
Who are Phonecare's main competitors?
Direct peers on record are iSmash, uBreakiFix (Asurion), The Phone Repair Store, Cellairis and CPR Cell Phone Repair. Broad incumbents are Asurion, Samsung Members / Samsung Authorized Service Centers and Geek Squad (Best Buy). Regional players are Gravis and Comspot.
Does Phonecare have an API?
No public API is recorded for Phonecare.
What industry is Phonecare in?
Phonecare's product category is Mobile Device Repair Services. Its primary akta.pro industry code is CRACAJAA, Consumer Device Repair Services (Phones, Tablets, PCs), with a secondary code of CRACALAI, Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty). Its NAICS code is 8112 and its SIC code is 7600.