SoftwareX
SoftwareX is a Bellevue, WA-based Smartsheet Platinum Solution Partner that delivers implementation, API, and support services alongside proprietary tools (Unite integrations, Heimdall DLP, Solution Manager) to enterprise Smartsheet customers across multiple verticals.
- Company typePrivate
- Founded2023
- HeadquartersBellevue, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SoftwareX does
SoftwareX (legal entity: SoftwareX, LLC) is a Bellevue, Washington-based consultancy and software vendor operating exclusively within the Smartsheet ecosystem, where it holds Platinum Solution Partner status — the highest tier in Smartsheet's partner programme. Founded in 2023, the firm sells a combined services-plus-product offering: professional services (Assessment, Implementation, Ongoing Support, API Development, and a Product Studio) layered with proprietary software including Unite (a 100+ connector integration platform), Heimdall DLP (a data loss prevention tool for Smartsheet environments), and Solution Manager (an administrative toolkit). The go-to-market is enterprise-focused, with named reference customers spanning pharmaceutical (Roche), life sciences (CytomX Therapeutics), public-sector/advocacy (Stonewall Solutions), and aviation (10 Tanker Air Carrier), and pricing is sales-led with no public list price.
Revenue is generated through a mix of recurring software subscriptions, project-based professional services, and a freemium entry point intended to seed adoption and convert into paid engagements. The firm is actively positioning for enterprise procurement by pursuing SOC 2 Type II certification (targeted for end of 2025) and has accumulated ecosystem recognition including Smartsheet's 2025 Technology Innovation Partner of the Year and a 2023 Technical Excellence Award. Operating with a 1–10 person team led by Founder/CEO Andrew Rustemeyer, SoftwareX's strategic bet is that deep, single-platform specialisation and proprietary tooling on top of Smartsheet will produce durable differentiation and margin expansion relative to generalist Smartsheet consultancies, while the underlying platform dependency remains the dominant risk factor.
SoftwareX firmographics
Firmographics- Name
- SoftwareX
- Legal name
- SoftwareX, LLC
- Website
- https://thesoftwarex.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SoftwareX is a Bellevue, WA-based Smartsheet Platinum Solution Partner that delivers implementation, API, and support services alongside proprietary tools (Unite integrations, Heimdall DLP, Solution Manager) to enterprise Smartsheet customers across multiple verticals.
- Ownership category
- akta.pro rank
SoftwareX industry classification
Industry- Product category
- Work Management Integration Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)
- akta.pro secondary industries
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF), Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)
Keywords
Where SoftwareX is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SoftwareX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Services: Subscription-based online services and applications including Unite, Solution Manager, and Heimdall DLP. Services auto-renew for successive one-year terms unless non-renewed with 30 days notice. Annual billing in advance.
- Professional Services: Implementation, configuration, integration, training, and advisory professional services provided under Statements of Work. Customer reimburses reasonable out-of-pocket expenses. Fees are non-refundable once paid.
- Free Services/Trials: Free trial access to Services including one workflow and one connected account for testing core functionality. Free Services provided without support, maintenance, warranty, or availability commitments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Solution Manager Free Trial available |
| Subscription | Annual | Premium Plans for advanced features |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
SoftwareX product offering
Product offeringCore offering
SoftwareX builds and sells proprietary Smartsheet-native software products — Unite (a no-code integration platform syncing Smartsheet with 100+ business applications), Heimdall DLP (a data loss prevention solution), and Solution Manager (an administrative toolkit for governing Smartsheet deployments) — and complements these products with professional services including Smartsheet assessment, implementation, ongoing support, and API development delivered by former Smartsheet employees and customers.
Product overview
SoftwareX is a 100% Smartsheet-focused, Platinum-aligned partner offering a unified product platform plus consulting services. The core product portfolio consists of three Smartsheet-native tools: Unite (no-code integration platform connecting Smartsheet to 100+ business applications including Azure DevOps, QuickBooks Online, ServiceNow, Workday, HubSpot, and Sage Intacct with one-way and two-way sync capabilities); Heimdall DLP (data loss prevention solution for security and compliance teams); and Solution Manager (administrative toolkit for managing, governing, and scaling Smartsheet solutions with bulk operations and permissions management). Complementing the product suite, SoftwareX provides consulting services including Smartsheet Assessment, Implementation, Ongoing Support, API Development, training, and staff augmentation. The SoftwareX Product Studio serves as an innovation incubator for Smartsheet-based product ideas. The company operates as a full-service software development and consulting firm with deep Smartsheet platform expertise.
Differentiator
Problem solved
Functional benefit
Brands
- Unite: Integration platform that seamlessly integrates Smartsheet with 100+ systems like Azure DevOps, QuickBooks Online, and ServiceNow through a no-code interface.
- Heimdall DLP
- Solution Manager
Products and services
- Unite A no-code integration platform that enables seamless data synchronization between Smartsheet and 100+ external business applications including Azure DevOps, QuickBooks Online, Sage Intacct, ServiceNow, Workday, HubSpot, Salesforce, and others. Supports one-way and two-way sync, field-level mapping, filters, and configurable sync intervals from manual to monthly. Uses Smartsheet OAuth for authentication with SSO and MFA support. Targets enterprise Smartsheet customers.
- Heimdall DLP A Smartsheet-native data loss prevention solution providing tools to monitor, protect, and govern sensitive data within Smartsheet environments. Designed for enterprise security and compliance teams addressing data security concerns identified as a key barrier to Smartsheet adoption.
- Solution Manager A Smartsheet-native administrative toolkit for solution creators and administrators to manage, govern, and scale Smartsheet solutions across organizations. Features include Bulk Column Manager, Bulk Find & Replace, Cross-Sheet Reference Manager, Permissions Manager, Freeze Formula automation, and Dynamic Dropdown Values.
- Smartsheet Assessment Consulting service in which SoftwareX reviews a client's current Smartsheet architecture and investment strategy to ensure optimization for the client's current maturity level and future roadmap. Delivered under Statements of Work to enterprise clients.
- Smartsheet Implementation Professional services for designing, building, optimizing, and maintaining advanced Smartsheet-based solutions to enable increased work performance. Provided by seasoned Smartsheet consultants to enterprise organizations.
- Ongoing Smartsheet Support Continuous support services to document and stabilize Smartsheet solutions as business needs and platform demands scale, ensuring continued return on Smartsheet investments for enterprise clients.
- API Development Technical consulting service for developing custom API integrations and solutions on the Smartsheet platform, supporting enterprise clients' bespoke integration requirements.
Quantifiable outcome
- 30-40% productivity increases in product project management organizations
- +3 more outcomes
Companies that use SoftwareX
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
SoftwareX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability2 records
Feature6 records
SoftwareX partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SmartsheetcoreSoftwareX is a 100% Smartsheet-focused, Platinum-aligned partner dedicated to helping organizations unlock the full value of the Smartsheet platform. The partnership involves joint go-to-market activities, access to Smartsheet's partner ecosystem, marketplace listings, and recognition through Smartsheet's partner award programs including Technology Innovation Partner of the Year 2025. SoftwareX builds Smartsheet-native applications (Unite, Solution Manager, Heimdall DLP) that extend the platform's capabilities.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
SoftwareX competitors and assessment
Company assessmentBroad incumbents
- Microsoft Power Automate: Microsoft's enterprise low-code/no-code workflow and integration platform bundled with the Microsoft 365 / Power Platform stack. Comparable to Unite as a low-code integration solution but operates inside a much broader incumbent ecosystem.
- Boomi (Dell): Enterprise integration platform owned by Dell Technologies providing iPaaS, API management, and master data management. Directly comparable on integration functionality but as part of a broader enterprise middleware portfolio.
- Smartsheet: The underlying work management platform that SoftwareX builds upon. Comparable as the operating environment and ecosystem in which SoftwareX's products and services deliver value, and the primary distribution and brand channel for the company.
- MuleSoft (Salesforce): Enterprise integration platform owned by Salesforce, focused on connecting SaaS and on-premises systems. Comparable to Unite for no-code/declarative integration but with broader enterprise IT scope and Salesforce ecosystem alignment.
Emerging players
- BetterCloud: SaaS operations management platform providing security, governance, and admin tooling for cloud applications. Comparable to Heimdall DLP and Solution Manager in targeting governance/administration pain points for SaaS deployments, with overlap in IT-security buyer persona.
Direct peers
- Celigo: Integration platform (iPaaS) focused on business applications including ERP, CRM, e-commerce, and financial systems. Comparable to Unite for pre-built connector breadth between Smartsheet and back-office systems.
- Workato: Enterprise iPaaS vendor offering no-code workflow automation and integration between SaaS applications. Directly comparable to SoftwareX's Unite platform, though Workato operates platform-agnostically rather than being anchored to a single work management system.
- Make (formerly Integromat): Visual no-code integration and workflow automation platform competing in the iPaaS space. Directly comparable to Unite in terms of visual workflow design and multi-application data synchronization.
- Zapier: Mass-market no-code integration platform connecting thousands of SaaS applications. Comparable to Unite's no-code integration approach and target buyer (operations and IT teams automating manual workflows between systems).
- Tray.io: Enterprise iPaaS focused on general-purpose integration and workflow automation for SaaS platforms. Directly comparable to Unite on integration capability but targets a broader platform base than Smartsheet alone.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SoftwareX social profiles
Digital presenceSoftwareX compliance and trust
Trust signalCompliance1 record
SoftwareX financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoftwareX leadership team
Management profileNumber of profiles
Profiles7 records
SoftwareX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoftwareX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoftwareX
What does SoftwareX do?
SoftwareX builds and sells proprietary Smartsheet-native software products — Unite (a no-code integration platform syncing Smartsheet with 100+ business applications), Heimdall DLP (a data loss prevention solution), and Solution Manager (an administrative toolkit for governing Smartsheet deployments) — and complements these products with professional services including Smartsheet assessment, implementation, ongoing support, and API development delivered by former Smartsheet employees and customers.
Is SoftwareX a public or private company?
SoftwareX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SoftwareX founded?
SoftwareX was founded in 2023. It employs 1 to 10 people.
Where is SoftwareX based?
SoftwareX is headquartered in Bellevue, United States, in the North America region.
How does SoftwareX make money?
Three revenue lines are on record. Subscription Services are the primary driver. The others are professional Services and free Services/Trials.
Who are SoftwareX's main competitors?
Broad incumbents on record are Microsoft Power Automate, Boomi (Dell), Smartsheet and MuleSoft (Salesforce). BetterCloud is listed as an emerging player. Direct peers are Celigo, Workato, Make (formerly Integromat), Zapier and Tray.io.
Does SoftwareX have an API?
No public API is recorded for SoftwareX.
What industry is SoftwareX in?
SoftwareX's product category is Work Management Integration Software. Its primary akta.pro industry code is HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals), with a secondary code of BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC). Its NAICS code is 5132 and its SIC code is 7372.