Mediamid

What Mediamid does

Mediamid (legal entity: mediamid digital services GmbH) is a Vienna-based, privately held software vendor specializing in enterprise Digital Asset Management (DAM) and Media Asset Management (MAM). Founded in July 2003 by CEO Peter M. Hofer and three partners, the company has operated for over 20 years with a narrow focus on a single problem domain — centralized management, retrieval and distribution of pictures, presentations, documents and video — and has consolidated its offering around a single flagship platform, M@RS.

The M@RS platform is built on a J2EE three-tier architecture: a web-server presentation tier, a JBoss Application Server business-logic tier, and an Oracle database data tier, with native integration into enterprise identity systems (LDAP, ADS) for single sign-on. The product portfolio comprises the core M@RS DAM system (M@RS 6 launched April 2006; M@RS X launched May 2016), the AMID PR press-agency sub-product (up to 10 concurrent users / 30,000 media), a Video Asset Management module with transcoding and online editing, and the M@RS Content Builder for web/presentation authoring. AI capabilities — image recognition, image similarity search, video storyboards, speech-to-text, and clustering of large image collections — were added in 2024. Revenue is generated through a combination of one-time software licenses for the enterprise M@RS platform, subscription/ASP hosting (used for AMID PR and as a lower-tier entry point), and recurring professional services including consulting, implementation, project management, and managed data maintenance, all sold under multi-year enterprise contracts.

Mediamid sells almost exclusively via direct enterprise field sales complemented by industry-event presence (DMEXCO, Constantinus, Digital Leadership Forum by Advatera, proprietary user conferences). The customer base of roughly 34 named logos is concentrated in the DACH region and spans automotive (Daimler Truck, Mercedes-Benz, KTM, FUSO), transportation (Deutsche Bahn), energy (OMV), luxury goods (Richemont), healthcare (BIOTRONIK), government/cultural heritage (dioceses, ZKM, regional governments), press/media agencies (Katholische Nachrichten-Agentur), and a long tail of NGOs and trade associations. The company operates with approximately 15 employees, no disclosed external funding, and founder-controlled ownership.

Name

Mediamid

Legal name

mediamid digital services GmbH

Website

https://mediamid.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Mediamid is a Vienna-based, privately held vendor of enterprise Digital Asset Management and Media Asset Management software, built around its flagship M@RS platform. Founded in 2003, it serves roughly 34 enterprise, government, press-agency, and NGO customers across the DACH region and select international markets.

Ownership category

akta.pro rank

Product category

Digital Asset Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Media Asset Management (MAM) Platforms (MPAHAGAA)

akta.pro secondary industries

Digital Asset Management (DAM) for Media/Creative (MPAHAGAB), Metadata Management & Cataloging (Taxonomy, Semantic Search, AI Tagging) (MPAHAGAG), Archive Restoration & Digitization (Film/Video/Audio Scanning, Remastering) (MPAHAGAI)

Keywords

• Digital asset management
• Media asset management
• Enterprise DAM software
• Video asset management
• Media archive retrieval

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Licenses (M@RS): Enterprise DAM system M@RS sold as software solution with customizable configurations for enterprise clients. Includes modules for different use cases (Enterprise Digital Asset Management, Video Asset Management).
2. ASP/Hosting Services: Application Service Providing model for rent including supply of infrastructure and services. AMID PR offered exclusively via ASP rental model.
3. Professional Services: Consulting, implementation, project management, and data administration services. Continuous technical support and know-how transfer.
4. Data Maintenance Services: Ongoing data maintenance including quality metadata definition and continuous data organization support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mediamid develops and sells the M@RS (Media Archive Retrieval System) enterprise Digital Asset Management platform, a web-based DAM/MAM system for centralized storage, intelligent search, version control, and workflow management of pictures, presentations, documents, and videos. The product suite is delivered as licensed enterprise software or via an ASP/hosting subscription model, complemented by consulting, implementation, project management, and ongoing data administration services tailored to each customer's media workflows.

Product overview

Mediamid offers a unified Digital Asset Management portfolio centered on the M@RS platform, a premium enterprise DAM system launched in 2006 and now in version M@RS X (2016). The core M@RS platform provides web-based management of pictures, presentations, documents and videos with a 3-tier architecture (J2EE, JBoss Application Server, Oracle database). The product suite includes specialized solutions: AMID PR for press/PR agencies, Video Asset Management for video editing and distribution, and M@RS Content Builder for content presentation. Additional offerings include OrderManagement, Content Management and Portal System, plus supporting services such as Hosting/ASP, Consulting, and Project Management. The company has expanded M@RS with AI capabilities including image recognition, image similarity search, video storyboards, and speech-to-text.

Differentiator

Problem solved

Functional benefit

Brands

• M@RS: Media Archive Retrieval System - An intelligent and efficient web-based Media Asset Management solution for managing pictures, presentations, documents and videos.
• AMID PR
• Video Asset Management

Products and services

• M@RS (M@RS X) Enterprise Digital Asset Management Web-based enterprise DAM/MAM platform (current version M@RS X) for centralized storage, intelligent search, version control, multi-mandator workflows, and multilingual management of pictures, presentations, documents, and videos; targets enterprises with large distributed media libraries.
• AMID PR Press-focused Media Asset Management solution for PR departments and agencies, supporting up to 10 simultaneous users and access to 30,000 media online, with PressFile interface integration for clipping management and editor access. Offered exclusively via ASP rental model.
• Video Asset Management Module Specialized M@RS module for organizing, cutting, and distributing video content online; supports clip creation, automated preview generation (streaming format and storyboard), format conversions (transcoding), HD and analog format inventory, online editing (cutting), and movie composing.
• M@RS Content Builder Content presentation tool within the M@RS platform for designing and managing web pages and media presentations, used by customers to display curated DAM content externally or internally.
• Hosting and ASP Services Managed hosting and Application Service Providing for mediamid products, including infrastructure, data administration, and continuous data maintenance with quality metadata definition; eliminates customer installation and administration burden.
• Consulting Services Strategic consulting engagements to translate customer goals into system requirements, future applications, and workflow organization for DAM/MAM deployments.
• Project Management Services End-to-end project management for complex enterprise DAM implementations, drawing on mediamid's experience with large, multi-country environments such as the Daimler Truck Extranet spanning 11 countries.

Quantifiable outcome

• Substantial reduction of costs and time through reduced search times
• +2 more outcomes

Named customers34 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Salzburg NewMediaLabcoreTechnology or IntegrationResearch and Innovation partner contributing to technological advancement and research initiatives in digital media and asset management.
• UCScoreTechnology or IntegrationResearch and Innovation partner contributing to technological advancement and research initiatives.
• ZITcoreTechnology or IntegrationResearch and Innovation partner supporting technology development and innovation projects.
• AdvateracoreGTM or Marketing PartnerLong-standing partnership with Digital Leadership Forum. Mediamid sponsors this platform for dialogue and innovation, engaging with leading minds from various industries. Mediamid also provides M@RS platform for Advatera's own media management (media.advatera.com).

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Bynder: Bynder is a cloud-native enterprise DAM serving marketing and brand teams with AI-driven asset management. It competes for the same enterprise marketing and brand communications buyers as Mediamid, though typically with stronger outside capital and broader geographic coverage.
• Picturepark: Picturepark is a Swiss-headquartered DAM/MAM vendor offering enterprise asset management with metadata, workflow, and cloud deployment options. Its Swiss heritage and DAM focus align with Mediamid's enterprise and DACH market footprint.
• WoodWing: WoodWing provides DAM and content management solutions for publishers, brands, and enterprise marketing teams, with multi-channel publishing and digital asset organization features comparable to Mediamid's M@RS platform.
• Celum: Celum is an Austria/Germany-based DAM vendor with strong enterprise and portal integration heritage — overlapping directly with Mediamid's DACH-centric enterprise positioning and mid-market to enterprise coverage.
• Canto: Canto is a long-standing digital asset management vendor targeting mid-market and enterprise marketing teams. Like Mediamid, it focuses on centralized media organization, brand asset management, and workflow — making it one of the most directly comparable competitors in the DAM space.
• Wedia: Wedia is a European-based DAM/MAM platform serving global enterprise marketing and brand teams with AI-powered features for image and video. Its continental European roots, enterprise focus, and recent AI emphasis overlap directly with Mediamid's positioning.

Emerging players

• ResourceSpace: ResourceSpace is an open-source DAM platform often used by NGOs, heritage organizations, and mid-sized enterprises — segments that overlap with several of Mediamid's key verticals, including charities, dioceses, and cultural institutions.

Broad incumbents

• Aprimo: Aprimo is an enterprise DAM and marketing resource management platform owned by Stibo Systems. It overlaps with Mediamid's enterprise DAM focus on brand asset organization and workflow, though it is positioned within a broader MRM suite.
• Adobe (Experience Manager Assets): Adobe Experience Manager Assets is the enterprise DAM offering within Adobe's broader Experience Cloud. It competes for the same enterprise marketing and brand asset management buyers as Mediamid, but as part of a much wider portfolio and at substantially larger scale.
• OpenText Media Management: OpenText Media Management is an enterprise DAM solution within OpenText's larger information management portfolio. It serves similar enterprise buyers to Mediamid with overlapping DAM/MAM capabilities but as part of a much broader vendor suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mediamid
• YouTubeyoutube.com/user/mediamid
• Facebookfacebook.com/mediamid
• LinkedInlinkedin.com/company/6944572

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediamid