What New Media Co. Ltd does

New Media Co. Ltd operates under the legal entity Lean Learning Collective Ltd., a private limited company domiciled in the United Kingdom with an operational base in Clitheroe. The firm is a digital services company providing website design and development, inbound and content marketing, marketing technology (MarTech) integration services, and digital strategy consulting. Its core service offering targets mid-market and enterprise clients with complex technology ecosystems, addressing pain points around disconnected CRM, ERP, marketing automation, accounting, and reporting tools that produce inconsistent data and slow decision-making.

The company's underlying technology capability centers on integration interoperability across platforms such as Salesforce, HubSpot, Xero, and custom ERP systems, supported by a reporting and analytics framework that builds real-time dashboards and automated reports. Beyond professional services, Lean Learning Collective has launched a portfolio of standalone products including Leana AI-Detective (an AI-powered business diagnostic tool), Smart-Stop Productivity, Smart-OTIF Delivery (a supply chain delivery optimization tool), and Lead Accelerator (a lead generation service). All products appear to be early-stage additions to a services-led business.

The go-to-market motion is enterprise field sales through consultation-based discovery calls, with no publicly disclosed pricing and no self-service distribution. Revenue is generated via project-based professional services and managed services engagements, structured as multi-year contracts. The firm maintains no disclosed customer logos, no funding history, no management team data, and operates without recognized certifications, patents, or regulatory designations. It maintains strategic technology partnerships with Salesforce and HubSpot as core partners and Xero as a minor partner.

Name

New Media Co. Ltd

Legal name

Lean Learning Collective Ltd.

Website

https://thenewmediaco.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Lean Learning Collective Ltd. (New Media Co. Ltd) is a UK-based digital services company providing website design, inbound marketing, and MarTech integration services—connecting CRM, ERP, and marketing platforms for mid-market and enterprise clients.

Ownership category

akta.pro rank

Product category

Marketing Technology Consulting

NAICS

Computer Systems Design and Related Services (54151), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

Keywords

• Website development services
• Marketing technology integration
• CRM integration consulting
• Inbound marketing services
• MarTech consulting

Headquarters

HQ city

Clitheroe

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Development Services: Design, development, and optimization of websites combining strategic storytelling, SEO best practices, and responsive design. Revenue generated from project-based professional services.
2. Marketing & Integration Services: Inbound marketing, content marketing, marketing migrations, and technology integration services. Revenue from ongoing consulting and implementation engagements.
3. Marketing Automation Consulting: Strategic consulting for digital marketing transformation including customer journey mapping, data-driven campaigns, and marketing automation implementation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

New Media Co. Ltd (operating as Lean Learning Collective) is a UK-based digital services firm that designs, develops, and optimizes websites, delivers inbound and content marketing, and provides marketing technology (MarTech) integration services. It connects CRM, CMS, ERP, accounting, inventory, and manufacturing tools (including Salesforce, HubSpot, and Xero) into unified ecosystems, builds custom reporting and analytics dashboards, and offers marketing strategy consulting, alongside proprietary tools such as Leana AI-Detective, Smart-Stop Productivity, Smart-OTIF Delivery, and the Lead Accelerator lead generation solution.

Product overview

Lean Learning Collective Ltd is a digital services company offering a portfolio of consulting services and proprietary tools. The core service offering spans website design and development, inbound and content marketing, and marketing technology integrations including CRM and tool integrations, reporting and analytics, and marketing consulting. The product portfolio includes Lead Accelerator (lead generation service), Custom Integrations (workflow integration services), and three standalone products: Leana AI-Detective (AI diagnostic tool), Smart-Stop Productivity, and Smart-OTIF Delivery. The company also offers social media, email marketing, and content marketing services as part of its broader digital marketing offering.

Differentiator

Problem solved

Functional benefit

Brands

• Leana AI-Detective: AI-powered tool for business analysis and opportunity identification.
• Smart-Stop Productivity
• Smart-OTIF Delivery
• Lead Accelerator

Products and services

• Website Design & Development

Quantifiable outcome

• Faster decision-making through accurate insights and streamlined processes
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationCRM integration partnership. Company connects Salesforce with client technology ecosystems ensuring seamless data flow and interoperability with other business systems.
• HubSpotcoreTechnology or IntegrationCRM and marketing platform integration partnership. Company deploys and integrates HubSpot for clients, connecting it with existing systems for unified marketing and sales operations.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Perficient: Large global digital consultancy with deep Salesforce, HubSpot, and marketing technology implementation practices. Comparable in CRM/MarTech integration services but operates at significantly larger scale and competes for the same enterprise integrations work.
• Dept Agency: Large global digital agency delivering strategy, creative, content, and technology services. Comparable in offering integrated marketing-and-technology services for enterprise clients but operates at materially larger scale.
• Deloitte Digital: Big-Four digital consultancy offering CRM (Salesforce), ERP, and marketing platform implementations. Overlaps directly with the firm's enterprise CRM/ERP integration work but typically serves larger global accounts.
• Accenture Interactive / Song: Global professional services giant with a dedicated marketing technology and CRM transformation practice. Competes for the same enterprise MarTech integration and customer-experience transformation engagements, but as part of a much broader portfolio.

Direct peers

• Hallam Internet: UK-based digital marketing agency offering inbound marketing, HubSpot implementation, website development, and MarTech integration services. Closely comparable to Lean Learning Collective in service scope, UK mid-market positioning, and HubSpot partner ecosystem focus.
• Jellyfish: Global digital marketing agency with strong UK presence offering media, content, technology, and training services across the marketing stack. Comparable as a digital-first agency combining content, technology, and platform partnerships for enterprise clients.
• Brainlabs: UK-headquartered digital marketing agency combining paid media, SEO, analytics, and martech services. Comparable as a full-service digital agency with content marketing, reporting, and platform integration capabilities targeting mid-market and enterprise clients.
• Resolution Digital: UK digital marketing consultancy specializing in CRM, marketing automation, and analytics implementations for enterprise clients. Highly comparable given overlapping MarTech integration, CRM (Salesforce/HubSpot), and analytics services targeting complex multi-system environments.
• XCentium: Digital consultancy specializing in CRM, commerce, and CMS implementations, particularly within the Sitecore and Microsoft ecosystems. Comparable as a CRM/integration-focused consultancy with similar mid-market and enterprise delivery model.
• Salt Agency: B2B digital marketing agency focused on content, SEO, and marketing technology implementations. Comparable in combining content marketing, MarTech, and platform integration services for mid-market B2B clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights5 records

Customer concentration

• Xx.com/thenewmediaco
• Facebookfacebook.com/thenewmediaco
• LinkedInlinkedin.com/company/the-new-media-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Media Co. Ltd