What Fulfords does

Fulfords is a regional estate and letting agency operating 12 physical branches across Devon and Somerset in South West England, founded in 1863. It is a trading name of Countrywide Estate Agents Limited (Registered in England No. 00789476) and Countrywide Residential Lettings Limited (Registered in England No. 02995024), with Countrywide itself now owned by the Connells Group — described as the UK's largest property group. The firm serves residential buyers, sellers, landlords, tenants, and a B2B property-developer segment, offering property sales, lettings and full property management, mortgages (through Countrywide Mortgage Services, FCA FRN 301684), conveyancing, insurance, EPCs, property auctions, shared ownership, and a Land & New Homes division that sells approximately 4,000 new homes per year nationwide on behalf of developers.

The underlying technology is a Homeflow-powered property search and listing website with an online valuation tool, a landlord web portal for 24/7 portfolio access, an online mortgage calculator, and a tenant repair-reporting interface integrated with Fixflo. Distribution is multi-channel: Rightmove/Zoopla/OnTheMarket premium portal listings, geographically targeted social media advertising, a content blog, a 'Let's Talk Lettings' podcast, and face-to-face branch services. The core technology stack is industry-standard SaaS rather than proprietary AI — no AI-driven features, models, or data assets are disclosed.

The business model is primarily transaction-based commissions (estate agency sales with a 'no sale, no fee' model, mortgage and insurance referral commissions, conveyancing fixed fees, new homes developer commissions) supplemented by recurring monthly subscriptions for Full Management and Let & Rent Collection lettings packages, plus an annual administration fee on the Zero Deposit Guarantee product. The Premium Marketing Pack operates as a paid upsell on top of the standard sales service. Customer concentration is low, revenue is highly distributed across many individual transactions, and growth signals are incremental product and channel expansion rather than rapid scaling.

Name

Fulfords

Legal name

Countrywide Estate Agents Limited

Website

https://fulfords.co.uk

Company type

Private

Founded year

1863

Operating status

Operating

Headcount range

251–500 employees

Short description

Fulfords is a Devon and Somerset-based estate and letting agency operating 12 branches under the Countrywide/Connells Group, delivering residential sales, lettings, property management, mortgages, conveyancing, and insurance to local buyers, sellers, landlords, and tenants.

Ownership category

akta.pro rank

Product category

Residential Estate Agency and Lettings Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Finance and Insurance (52)

SIC

Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Condominium Association Management (BPAJAHAA)

Keywords

• Residential estate agency
• Property lettings services
• Mortgage brokerage
• Conveyancing services
• Property management

Headquarters

HQ city

Chelmsford

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Estate Agency Sales Commission: Commission-based fees for residential property sales. The company operates on a 'no sale, no sales fee' model for standard sales, with premium marketing pack upgrades available for additional fees. Commission is charged upon successful completion of property sale.
2. Lettings and Property Management Fees: Three-tier landlord service packages: Full Management Service (comprehensive management), Let & Rent Collection, and Let Only. Fees are charged to landlords for tenant placement and ongoing property management services.
3. Mortgage Services Commission: Countrywide Mortgage Services provides mortgage comparison and advisory services, earning commission from panel lenders including high street and specialist mortgage providers.
4. Insurance Products: Through Countrywide Mortgage and Insurance Services, the company offers homeowner, landlord, tenant, life, income protection, critical illness, and rent & legal protection insurance policies, earning commission from insurance providers.
5. Conveyancing Services: Home Conveyancing teams provide legal property transaction services. Fixed legal fees are transparent and remain fixed for the duration of the transaction.
6. New Homes Sales: The New Homes division sells approximately 4,000 new homes per year on behalf of developers, earning commissions on sales and marketing services provided to property developers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Fulfords is a traditional residential estate and letting agency operating 12 branches across Devon and Somerset. It sells and lets residential property on behalf of consumers and provides complementary mortgage, conveyancing, insurance, property management, and valuation services delivered through the Countrywide Group network.

Product overview

Fulfords is a traditional estate and letting agent offering a comprehensive property services portfolio through the Countrywide Group. The core offering consists of property sales and lettings services, supported by integrated financial services (mortgages), legal services (conveyancing), insurance products, and property management. Additional products include Premium Marketing Pack (enhanced advertising with professional photography, video, and premium portal listings), Zero Deposit Guarantee (alternative to traditional deposits), Land & New Homes development services, property auctions, Shared Ownership programs, and landlord service packages ranging from full management to let-only options. The company operates 12 branches across Devon and Somerset, leveraging the national Countrywide network for mortgage, conveyancing, and insurance services. Property listings are distributed through Rightmove, Zoopla, and OnTheMarket.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Services Full-service residential estate agency for sellers, including free valuation, marketing on Rightmove/Zoopla/OnTheMarket, accompanied viewings, negotiation, and sales progression through to completion. Targeted at homeowners selling residential property in Devon and Somerset.
• Property Lettings Services Residential letting services for landlords and tenants, including tenant search, referencing, tenancy agreements, and ongoing management. Targeted at landlords letting residential property and tenants seeking rental homes in Devon and Somerset.
• Countrywide Mortgage Services Mortgage brokerage service comparing thousands of deals from a panel of high street and specialist lenders, covering first-time buyers, home-movers, buy-to-let investors and remortgaging. Delivered by in-branch Countrywide Mortgage Services consultants.
• Conveyancing Services Legal property transfer services covering sales, purchases and remortgages through Countrywide Home Conveyancing, with fixed fees that remain fixed for the transaction duration and 24/7 online case tracking. Targeted at buyers, sellers and remortgagors.
• Insurance Services Range of insurance products distributed via Countrywide Mortgage and Insurance Services, including homeowner, landlord, tenant, life insurance, income protection, critical illness, and rent & legal protection. Commission earned from insurance providers on the panel.
• Property Valuation Free instant online property valuation (60-second tool) and expert in-person valuations for sales and lettings purposes. Targeted at prospective sellers and landlords in Devon and Somerset.
• Premium Marketing Pack Enhanced marketing add-on package for sellers, including professional photography, floor plans, premium listings on Rightmove/Zoopla/OnTheMarket with highlighted backgrounds, showcase property videos, and social media reels.
• Zero Deposit Guarantee Deposit-free renting alternative allowing tenants to pay a lower upfront fee instead of a traditional five-week security deposit, with annual administration fee collected from the first anniversary. Backed by FCA-regulated Global Property Ventures and the Tenancy Deposit Scheme.
• Landlord Service Packages Tiered range of landlord services: Full Management (comprehensive), Let & Rent Collection (tenant placement with rent collection), Let Only (tenant find), and Marketing Only (for professional/institutional landlords). Offered on monthly or transactional billing.
• Property Management Comprehensive property management service delivered via Countrywide Estate Management, covering residential, leasehold, estate and commercial properties. Includes digital/personal marketing, viewings, pre-tenancy documentation, rent collection, repairs management and deposit dispute resolution.
• Land & New Homes New homes sales and marketing service for property developers, covering site staffing, market research, development appraisals, bespoke marketing strategies and sales management for developments ranging from single homes to major projects. Approximately 4,000 new homes sold annually across the network.
• Energy Performance Certificates (EPC) Energy Performance Certificate service for legal compliance when selling or letting properties.
• Property Auctions Property auction services selling residential, commercial, industrial, agricultural properties and land by public auction across the UK, including modern method of auction.
• Shared Ownership Affordable homeownership service helping buyers purchase a share of a property with a lower deposit, assisting access to the property ladder.
• New Home Buying Service assisting buyers of new build homes, providing access to housebuilder portfolios, customisation options, and benefits of no onward chain.

Quantifiable outcome

• 9 consecutive years as 'Best Large Estate Agent' at ESTAs Awards
• +5 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Countrywide Estate Agents LimitedcoreOthersFulfords is a trading name of Countrywide Estate Agents Limited, which is the largest Estate Agency group in the UK. Fulfords operates under the Countrywide umbrella, providing access to their national network, buyer databases, mortgage services, insurance products, and corporate resources. Countrywide is now part of the Connells Group.
• Countrywide Residential Lettings LimitedcoreOthersFulfords lettings operations are under Countrywide Residential Lettings Limited. Member of ARLA Propertymark Client Money Protection Scheme. Provides landlord services, property management, and tenant services through the Countrywide network.
• Countrywide Mortgage ServicescoreOthersIn-branch mortgage advisory service provided through Countrywide Mortgage Services, comparing 1000s of mortgages from a panel of high street and specialist lenders. Countrywide Mortgage Services is a trading name of Countrywide Principal Services Limited, authorised and regulated by the FCA (FRN 301684).
• AvivaminorOthersInsurance provider on Countrywide's insurance panel, offering buildings and contents insurance products to homeowners, landlords, and tenants through the Fulfords/Countrywide network.
• Global Property Ventures Limited (Zero Deposit)minorOthersProvides Zero Deposit Guarantee service for tenants, allowing deposit-free renting. FCA regulated insurance intermediary (FRN 797026). Partners with Tenancy Deposit Scheme (TDS) for dispute protection. Offered as an alternative to traditional security deposits.
• Countrywide Home ConveyancingminorOthersProvides conveyancing services for property sales and purchases. Offices open 7 days a week with 24/7 online case tracking. Fixed legal fees that remain fixed for the duration of the transaction. Part of Countrywide Group.
• NAEA PropertymarkminorOthersProfessional body membership for estate agents. Fulfords displays NAEA logo indicating compliance with professional standards.
• ARLA PropertymarkminorOthersLettings agent professional body membership. Countrywide Residential Lettings is a member of and covered by the ARLA Propertymark Client Money Protection Scheme.
• The Property Ombudsman (TPO)minorOthersIndependent dispute resolution service for property transactions. Fulfords displays TPO and Trading Standards approved logo, providing consumer protection and dispute resolution for customers.
• RightmoveminorOthersMajor UK property portal where Fulfords lists all properties for sale and rent. Properties receive premium/featured listings with promotional products to stand out from competitors.
• ZooplaminorOthersMajor UK property portal where Fulfords lists all properties. Premium listings available as part of marketing services to attract more buyers.
• OnTheMarketminorOthersUK property portal partner where Fulfords advertises all properties. Premium listings help properties stand out from competitors on the platform.
• Countrywide Insurance ServicesminorOthersProvides insurance products including homeowner, landlord, tenant, life, income protection, and critical illness insurance through Countrywide Mortgage and Insurance Services.

Scale indicators11 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Belvoir: UK franchised lettings and estate agency network with strong recurring management revenue. Comparable for the lettings-focused service tier and franchise/branch model overlapping with Fulfords' Full Management and Let & Rent Collection offerings.
• Foxtons: London-focused estate and lettings agency with branch-heavy distribution and strong brand recognition. Comparable as a direct peer in estate agency / lettings model, with similar reliance on local branch network and integrated mortgage services.
• Winkworth: UK franchised estate and lettings agency with a regional branch network in markets similar to Fulfords. Comparable as a UK regional estate agency operating a similar sales-plus-lettings service mix with cross-sell into financial services.
• Martin & Co: UK franchised lettings and estate agency network specialising in residential lettings and property management. Comparable for the lettings management revenue model and tiered landlord services analogous to Fulfords' landlord service packages.
• Hunters: UK-wide estate agency franchise network offering sales, lettings, and mortgage services. Comparable as a direct peer operating a distributed branch model in regional UK markets, with similar service-mix economics.

Emerging players

• Purplebricks: UK online/hybrid estate agency that pioneered the fixed-fee digital model. Comparable as a competing channel addressing the same buyers and sellers but with a fundamentally different cost structure and fee transparency — the key disruptive force in Fulfords' market.

Broad incumbents

• Savills: Major UK and international real estate services firm offering residential sales, lettings, mortgage, and valuation services. Comparable as a full-service incumbent with broader geographic and product reach than Fulfords.
• Knight Frank: Global real estate consultancy with UK residential sales, lettings, and property management. Comparable as a premium, full-service incumbent with overlapping service lines and cross-sell economics similar to Fulfords' diversified offering.
• Connells Group: Direct parent of Fulfords and the UK's largest property group, operating estate agency, lettings, mortgage, and conveyancing services nationwide. Comparable as the overarching corporate platform that Fulfords sits within and that consolidates regional agencies at scale.

Others

• Countrywide: Fulfords' sister brand under the same Countrywide Estate Agents Limited / Connells Group umbrella. Operates a broadly identical residential sales, lettings, and mortgage franchise model across other UK regions; useful as a directly comparable operating template.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fulfordsuk
• Facebookfacebook.com/Fulfords-Estate-Agents-556562154457097
• LinkedInlinkedin.com/company/fulfords

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fulfords