B2Corp

What B2Corp does

B2Corp is a Brazilian corporate wellness company founded in 2007 and headquartered in São Paulo, with national on-site delivery coverage across the country. The company sells a portfolio of workplace health services to corporate clients, including quick massage (15-minute chair-based Shiatsu and classical massage sessions), Ginástica Laboral (occupational gymnastics), Palestras (60+ lecture and workshop themes on stress, ergonomics, healthy eating, and workplace safety), SIPAT event management (80+ solutions for Brazil's Internal Accident Prevention Week), corporate nutrition, emotional health, ergonomics, and health circuit screenings. The company has accumulated 900+ corporate clients over 18 years, attended to 600,000+ lives, and performed 10,000+ events.

B2Corp's underlying technology is centered on the Saúde Ativa digital platform, which delivers multidisciplinary health content (videos, articles, e-books, lectures, mentoring, audio) alongside in-person services for remote, hybrid, and on-site workers. The product line also includes the Evolution premium long-duration program for coaching, mentoring, and healthy weight management. The company holds reference brand status ("Top of Mind RH") in the Brazilian HR and corporate wellness market and maintains a multidisciplinary internal team of safety engineers, occupational nurses, nutritionists, psychologists, behavioral specialists, and massage therapists.

The business model combines professional-services revenue from one-time and recurring corporate engagements with a newer three-tier subscription offering for NR-1 regulatory compliance (Brazilian Norm 1 covering occupational risk management). Pricing for NR-1 tiers ranges from R$2,847 for a one-time Essential project to R$4,947/month (Performance) and R$8,597/month (Plus), with prices varying by employee headcount. Sales run direct-to-enterprise through website quote forms and WhatsApp, targeting HR and company leadership buyers. The most material strategic lever is the May 2025 expansion of NR-1 to include psychosocial risk management, which converts what was once a softer-skill wellness sale into a regulatory must-have for Brazilian employers.

Name

B2Corp

Legal name

B2CORP

Website

https://b2corp.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

B2Corp is a São Paulo-based Brazilian corporate wellness provider founded in 2007 that sells on-site workplace health services — quick massage, occupational gymnastics, SIPAT events, lectures, and NR-1 regulatory compliance subscriptions — to over 900 corporate clients nationally.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Wellness Services: Professional services for corporate health and well-being including quick massage, occupational gymnastics, lectures, SIPAT events, ergonomic services, nutrition, and emotional health. Offered as one-time events or recurring monthly programs.
2. NR-1 Compliance Programs: Three-tier monthly subscription model for NR-1 regulatory compliance including risk management, psychosocial risk assessment, and ongoing wellness services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

B2Corp is a Brazilian corporate wellness company that delivers on-site and digital health, well-being, and quality-of-life programs to companies. Core offerings include quick massage (corporate chair massage), workplace gymnastics (ginástica laboral), lectures and workshops, SIPAT (Internal Accident Prevention Week) services, corporate nutrition, emotional health, ergonomics, and health circuits. The company also packages NR-1 regulatory compliance services under a tiered subscription model and operates the Saúde Ativa digital content platform plus the Evolution coaching/mentoring program.

Product overview

B2Corp is a Brazilian corporate wellness company offering an integrated portfolio of workplace health and wellbeing services. The core offerings include Quick Massage, Palestras (lectures/workshops), Ginástica Laboral (workplace gymnastics), SIPAT (accident prevention week), and comprehensive NR-1 compliance services. These are complemented by specialized programs including Saúde Ativa (digital + in-person health platform), Evolution (coaching/mentoring/weight management), Nutrition, Emotional Health, Ergonomics, and Health Circuit services. The company operates on a service-based model with both fixed corporate programs and event-based offerings, serving over 900 companies across Brazil with national coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Saúde Ativa: Complete and modern program for the corporate market that unites health, quality of life, well-being, and human development in an integrated and flexible format, both in-person and digital.
• Evolution

Quantifiable outcome

• Over 900 companies served in 18 years with 600,000+ lives attended and 10,000+ events performed
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Limeade: US-based corporate well-being and engagement platform serving enterprise HR. Comparable to B2Corp's Saúde Ativa digital platform offering, though focused on employee engagement software rather than on-site delivery.
• Alelo: Major Brazilian corporate benefits (meal, food, cultural, wellness) card and platform provider. Competes for the same enterprise HR wallet share as B2Corp's corporate wellness programs.
• Pluxee (Sodexo Benefits & Rewards): Global corporate benefits and engagement solutions provider with material presence in Brazil. Competes for corporate HR budget that B2Corp targets, though as part of a broader meal/benefit/voucher portfolio rather than dedicated wellness.

Regional players

• Wellable: US corporate wellness platform providing wellness programs and challenges to enterprise HR. Comparable in targeting corporate wellness buyers with program-based offerings, but operates primarily in the US market.

Direct peers

• Wellhub (formerly Gympass): Brazil-originated corporate wellness platform connecting employees to gyms, wellness apps, and on-site services. Directly comparable to B2Corp as both sell corporate wellness to enterprise HR buyers in Brazil, though Wellhub operates a digital marketplace model rather than direct service delivery.
• TotalPass: Brazilian corporate wellness platform offering employees access to fitness networks and wellness services through employer contracts. Competes with B2Corp for the same corporate HR budgets and buyer personas in Brazil.

Emerging players

• Zenklub: Brazilian mental health and emotional well-being platform sold to corporate HR buyers. Directly overlaps B2Corp's Saúde Emocional offering and competes for the same enterprise well-being budget.
• Conexa Saúde: Brazilian digital health platform providing telemedicine and corporate health programs. Overlaps B2Corp's corporate health offerings through a different delivery model (digital clinics vs. on-site services).
• Flash Benefícios: Brazilian corporate benefits platform offering flexible benefits including wellness options to enterprise clients. Comparable as a tech-enabled benefits/wellness buyer competing for HR budgets.
• Vitta: Brazilian corporate health management platform offering clinics, telemedicine, and wellness benefits to employer clients. Comparable to B2Corp's enterprise health and well-being portfolio, though delivered via a tech-enabled clinic network rather than on-site services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/b2corp
• Facebookfacebook.com/b2corp
• LinkedInlinkedin.com/company/b2corp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2Corp