Gard Wellness Center
Gard Wellness Center is a privately held integrative wellness practice in Cary, North Carolina, offering chiropractic, acupuncture, functional medicine, massage, laser therapy, spinal decompression, and infrared sauna to families, pregnant women, athletes, and chronic pain sufferers across the Apex/Cary/Raleigh area.
- Company typePrivate
- Founded2010
- HeadquartersCary, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Gard Wellness Center does
Gard Wellness Center is a privately held, multi-disciplinary integrative wellness practice headquartered at 455 Swiftside Drive #103 in Cary, North Carolina, founded in 2010 by Drs. Lance and Aliya Gard. The practice operates a single physical clinic serving the Apex, Cary, and Raleigh corridor and offers an integrated stack of services including chiropractic adjustments, spinal decompression, acupuncture and dry needling, functional medicine (including the Health Reset Program), LiteForce Class IV laser therapy (photobiomodulation), therapeutic massage, hydro massage, and Sunlighten infrared sauna with SoloCarbon technology. The clinical model is built around combining these modalities into personalized care plans developed after a thorough initial examination, targeting root-cause resolution rather than symptom management, with stated strengths in prenatal/perinatal care, pediatric chiropractic, sports injury recovery, and chronic pain (back, neck, headaches, arthritis).
The business operates on a fee-for-service model with two parallel payment mechanics: in-network insurance billing with BCBS, Aetna, Medcost, and Cigna (excluding United Healthcare and Medicaid), and cash-pay pricing positioned at parity with typical co-pays, plus package pricing for select therapies such as laser sessions. Patient acquisition is direct-to-consumer, driven by educational blog/SEO content targeting local Cary/Raleigh search intent, organic social on Facebook, YouTube, and Instagram, complimentary consultation offers via Calendly, online scheduling through the Sked portal, and community involvement through Cary-Kildaire Rotary and Launch Cary/Holly Springs mentorship. The team is small (1–10 employees, including 3 doctors, a practice manager, certified chiropractic assistants, and licensed massage therapists), there are no disclosed external investors, no subsidiaries, and no franchising or multi-site footprint. The practice reports 475+ five-star ratings and "thousands of patients" served as its principal scale signal, and the founders retain full operational and ownership control.
Gard Wellness Center firmographics
Firmographics- Name
- Gard Wellness Center
- Legal name
- Gard Wellness Center
- Website
- https://gardwellness.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gard Wellness Center is a privately held integrative wellness practice in Cary, North Carolina, offering chiropractic, acupuncture, functional medicine, massage, laser therapy, spinal decompression, and infrared sauna to families, pregnant women, athletes, and chronic pain sufferers across the Apex/Cary/Raleigh area.
- Ownership category
- akta.pro rank
Gard Wellness Center industry classification
Industry- Product category
- Chiropractic and Integrative Wellness Services
- NAICS
- Offices of Chiropractors (62131)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- General Chiropractic Care (HSADALAA)
- akta.pro secondary industries
- Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)
Keywords
Where Gard Wellness Center is headquartered
LocationHeadquarters
- HQ city
- Cary
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gard Wellness Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Chiropractic and Therapeutic Services: Fee-for-service healthcare model with direct patient payments. Services covered by most insurance plans including BCBS, Aetna, Medcost, and Cigna. Cash pricing available equivalent to most co-pays. Package pricing offered for certain therapies like laser therapy with $10-$20 per session discounts.
- Insurance Reimbursement: In-network provider for major insurance carriers. Services may be partially or fully covered depending on patient benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per visit | Insurance-based care with in-network providers |
| Unit Pricing | Pay-as-you-go | Cash pay option available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Gard Wellness Center product offering
Product offeringCore offering
Gard Wellness Center is a multi-disciplinary chiropractic and wellness practice that delivers integrated therapeutic services including chiropractic adjustments, spinal decompression, acupuncture and dry needling, functional medicine, Class IV laser therapy, therapeutic massage, hydro massage, and infrared sauna. Services are combined into personalized care plans for individuals and families, with insurance billing and cash-pay options available.
Product overview
Gard Wellness Center offers an integrated wellness platform combining multiple therapeutic services under one roof. The core offerings include Chiropractic Care, Spinal Decompression, Acupuncture & Dry Needling, Functional Medicine, Laser Therapy (LiteForce Class IV), Massage Therapy, Hydro Massage, and Infrared Sauna. Services are designed to work synergistically — chiropractic adjustments support nervous system function while massage therapy, laser therapy, and acupuncture complement corrective care plans. The Health Reset Program provides personalized functional medicine for chronic health issues. All services are customized into care plans tailored to individual patient needs from pediatric to adult patients.
Differentiator
Problem solved
Functional benefit
Products and services
- Chiropractic Care Spinal adjustments and manipulations to address misalignments, relieve neck, back, and headache pain, and support nervous system function for overall wellness in adult and pediatric patients.
- Spinal Decompression Non-surgical spinal decompression therapy for low back pain radiating down the legs, neck pain causing arm or shoulder pain, herniated discs, sciatica, and chronic back pain, intended to help patients avoid surgery.
- Acupuncture and Dry Needling Traditional acupuncture for balancing overall energy, stress management, immunity support, sleep improvement, and fertility; dry needling is used for stubborn muscle knots that do not respond to other therapies.
- Functional Medicine Comprehensive health assessment and personalized treatment addressing root causes of chronic issues such as stubborn weight gain, low energy, bloating, brain fog, and digestive problems through the Health Reset Program.
- Laser Therapy (LiteForce Class IV) Photobiomodulation therapy using the LiteForce Class IV laser to penetrate deep tissues, increase ATP production, reduce inflammation, and accelerate healing of soft tissue injuries, tendonitis, bursitis, and neuropathy.
- Massage Therapy Therapeutic massage including Swedish, deep tissue, sports massage, lymphatic drainage, and pregnancy massage, delivered in conjunction with chiropractic corrective care plans by licensed massage therapists.
- Hydro Massage Non-immersion water therapy using heated water jets with adjustable pressure to target tight muscle groups while the patient remains fully clothed, promoting muscle relief and relaxation.
- Infrared Sauna Sunlighten infrared sauna using patented SoloCarbon infrared heating technology for detoxification, heart health, muscle recovery, immunity boost, weight loss, and relaxation.
Quantifiable outcome
- 75% of pregnant women reported significant pain relief with chiropractic care
- +10 more outcomes
Companies that use Gard Wellness Center
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Gard Wellness Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gard Wellness Center partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Gard Wellness Center competitors and assessment
Company assessmentOthers
- StretchLab: Assisted-stretching franchise targeting mobility, recovery, and wellness; adjacent to Gard's range-of-motion and recovery offerings and competes for a portion of the same wellness consumer.
- Massage Heights: Membership-based therapeutic massage franchise; adjacent service that complements Gard's in-clinic massage therapy and could partner or compete depending on patient preference.
- Hand & Stone Massage and Facial Spa: National massage and spa franchise; comparable therapeutic-massage service line and DTC wellness positioning, though oriented toward spa rather than clinical integration.
Direct peers
- The Joint Chiropractic: National chiropractic franchise offering direct-to-consumer, walk-in spinal adjustments at a flat fee; comparable as a DTC chiropractic brand competing for the same price-sensitive wellness patient, though Gard Wellness offers a broader multi-modality stack.
- LifeClinic: Chiropractor-led integrated wellness concept combining chiropractic care with physical therapy and recovery services; comparable multi-modality patient experience and insurance-based model.
- HealthSource Chiropractic: Franchise network combining chiropractic adjustments with progressive rehab, laser therapy, and wellness services; highly comparable service mix and franchise-vs-independent operating model.
- 100% Chiropractic: Full-service chiropractic brand offering adjustments, massage, stretch therapy, and infrared sauna under one roof; near-identical service stack to Gard Wellness with a franchise growth model.
- Chiro One Wellness Centers: Multi-location chiropractic wellness brand delivering insurance-based corrective care plans with an integrated-service philosophy; directly comparable in business model and patient journey, though operating at greater scale.
Emerging players
- FYZICAL Therapy & Balance Centers: Franchise network offering physical therapy, balance, and rehabilitation services with adjacent wellness offerings; competes for the same recovery and chronic-pain patient, particularly via spinal decompression and laser therapy.
Broad incumbents
- ATI Physical Therapy: Large national outpatient physical therapy chain with insurance-based musculoskeletal care; broad incumbent that overlaps with Gard's spinal decompression and rehab services and competes for the same insurance-referred patient.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Gard Wellness Center social profiles
Digital presenceGard Wellness Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gard Wellness Center leadership team
Management profileNumber of profiles
Profiles4 records
Gard Wellness Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gard Wellness Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gard Wellness Center
What does Gard Wellness Center do?
Gard Wellness Center is a multi-disciplinary chiropractic and wellness practice that delivers integrated therapeutic services including chiropractic adjustments, spinal decompression, acupuncture and dry needling, functional medicine, Class IV laser therapy, therapeutic massage, hydro massage, and infrared sauna. Services are combined into personalized care plans for individuals and families, with insurance billing and cash-pay options available.
Is Gard Wellness Center a public or private company?
Gard Wellness Center is a private company. It is classified as family owned and is currently operating.
When was Gard Wellness Center founded?
Gard Wellness Center was founded in 2010. It employs 1 to 10 people.
Where is Gard Wellness Center based?
Gard Wellness Center is headquartered in Cary, United States, in the North America region.
How does Gard Wellness Center make money?
Two revenue lines are on record. Chiropractic and Therapeutic Services are the primary driver. The others are insurance Reimbursement.
Who are Gard Wellness Center's main competitors?
Others on record are StretchLab, Massage Heights and Hand & Stone Massage and Facial Spa. Direct peers are The Joint Chiropractic, LifeClinic, HealthSource Chiropractic, 100% Chiropractic and Chiro One Wellness Centers. FYZICAL Therapy & Balance Centers is listed as an emerging player. ATI Physical Therapy is listed as a broad incumbent.
Does Gard Wellness Center have an API?
No public API is recorded for Gard Wellness Center.
What industry is Gard Wellness Center in?
Gard Wellness Center's product category is Chiropractic and Integrative Wellness Services. Its primary akta.pro industry code is HSADALAA, General Chiropractic Care, with a secondary code of HSADALAI, Pain Management Chiropractic (Neck/Back/Sciatica). Its NAICS code is 62131 and its SIC code is 8093.