Duranmatic
Duranmatic is a privately held Dutch value-added distributor founded in 1985, serving machine builders, system integrators, installers and OEMs across the Benelux region through three divisions: Industrial automation, Auto-ID (barcode/RFID) and Point of Sale systems, including its own DuraPOS brand.
- Company typePrivate
- Founded1985
- HeadquartersDordrecht, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Duranmatic does
Duranmatic B.V. is a privately held Dutch technology distributor founded in 1985 and headquartered in Dordrecht, Netherlands (registered office Robijn 800, 3316 KE Dordrecht; service and RMA at Robijn 730). The company operates three specialized divisions — Industrial (industrial automation components and systems), Auto-ID (barcode and RFID products) and Point of Sale (cash registers, terminals and peripherals) — and serves machine builders, system integrators, installers, OEMs, resellers and software integrators. Itself describes as "an ideal of Benelux" for industrial automation, the firm has expanded its footprint into DACH, France, Luxembourg and the Nordics.
The product portfolio is predominantly third-party distributed rather than developed in-house: industrial automation lines include encoders and inclinometers (Kübler, with SIL2/SIL3 EtherCAT Safety variants), protocol gateways and cybersecurity appliances (HMS Networks' Anybus and Anybus Defender), industrial VPN routers (Ewon Cosy+, IEC 62443-3-3 and NIS2 compliant), frequency converters (Toshiba VFAS3, Escodrive), industrial PCs and panel PCs (Advantech, Winmate), HMIs and HMI-PLCs (Horner CANVAS, Hakko/Monitouch), HVAC gateways (Intesis) and process indicators (Fluidwell). The Auto-ID division carries Zebra, Datalogic, Newland, Sunmi and Poindus across mobile computers, label printers, scanners, RFID (HF and UHF) and kiosk systems. The POS division complements A-brand hardware with the proprietary DuraPOS line of cash drawers and terminals backed by a 2-year next-business-day swap guarantee.
Duranmatic's business model is value-added distribution: it earns hardware resale margin on third-party brands plus own-brand margin on DuraPOS, supplemented by technical consulting, carry-in repair and RMA services, and the DuraPOS swap guarantee. Pricing is not publicly disclosed — accounts on each division's webshop (industrial.duranmatic.nl, auto-id.duranmatic.nl, pos.duranmatic.nl) require approval before prices are visible. The company is privately held, with no disclosed funding rounds, M&A, parent company, leadership changes or revenue figures in the source material.
Duranmatic firmographics
Firmographics- Name
- Duranmatic
- Legal name
- Duranmatic B.V.
- Website
- https://duranmatic.nl
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Duranmatic is a privately held Dutch value-added distributor founded in 1985, serving machine builders, system integrators, installers and OEMs across the Benelux region through three divisions: Industrial automation, Auto-ID (barcode/RFID) and Point of Sale systems, including its own DuraPOS brand.
- Ownership category
- akta.pro rank
Where Duranmatic is headquartered
LocationHeadquarters
- HQ city
- Dordrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Duranmatic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Distribution: Sale of industrial automation components, Auto-ID products (barcode/RFID), and Point of Sale systems from quality brands and own brand (Durapos). Products delivered from stock with complete logistical handling
- Service and Support: Technical support, troubleshooting, repairs, and RMA (Return Merchandise Authorization) services. Includes carry-in repair service, on-site support (charged separately), and DuraPOS Swap Guarantee (2-year next business day replacement)
- Technical Consulting: Expert advice, project guidance, and technical support for product selection and implementation across all divisions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | A-brands to brand-labeled products |
| Other | Multi-year contract | DuraPOS Swap Guarantee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Duranmatic product offering
Product offeringCore offering
Duranmatic is a Dutch industrial technology distributor selling industrial automation components, barcode and RFID identification products, and point-of-sale hardware through three specialized divisions (Industrial, Auto-ID, and POS). The company distributes premium A-brand products (Zebra, Datalogic, Anybus, Advantech, Toshiba, Horner, etc.) alongside its own DuraPOS brand of cash drawers and POS terminals, with most items available for direct delivery from stock across the Benelux region.
Product overview
Duranmatic is a Dutch technology distributor founded in 1985 with three specialized divisions: Point of Sale (POS), Auto-ID, and Industrial. The company distributes quality brands alongside its own DuraPOS brand. The POS division offers complete checkout solutions including all-in-one systems, displays, receipt printers, label printers, barcode scanners, mobile computers, cash drawers, and supplies. The Auto-ID division provides mobile computers, label printers, barcode scanners, kiosk systems, computer systems, RFID products (HF and UHF), and accessories for warehouse and logistics. The Industrial division supplies components and systems for factory, machine, marine, automotive, and building automation, including encoders, industrial PCs (Advantech, Winmate), protocol gateways (Anybus), frequency converters (Escodrive, Toshiba), HMIs (Horner, Hakko/Monitouch), HVAC gateways (Intesis), VPN routers (Ewon), and process indicators (Fluidwell). The divisions share technical expertise and logistics capabilities while serving distinct market segments.
Differentiator
Problem solved
Functional benefit
Brands
- Durapos: A product line of Duranmatic featuring robust cash drawers and high-performance POS terminals with good price-to-quality ratio.
Products and services
- Kassasystemen (POS Systems)
Companies that use Duranmatic
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Duranmatic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Duranmatic partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- KüblercoreLong-standing partnership for encoders and inclinometers. Kübler products include programmable Sendix encoders K58I & K80I, EtherCAT Safety encoders with SIL2/SIL3 certification, and inclinometers (IN6X for static, IN7X for dynamic applications with innovative gyroscopic measurement).
- WinmatecoreIndustrial computers and displays including Panel PCs, Displays, embedded Box PCs for reliable industrial automation. Specific series for maritime, transport, machine, military, AI, and explosion-proof applications. AI-ready products with Core i7/i9 and NVIDIA graphics up to 26 TOPS.
- IntesiscoreHVAC gateways connecting different HVAC brands and building automation protocols. Intesis 700 Series Air gateways support multiple protocols including MQTT and KNX-secure, with the Intesis MAPS configuration tool.
- Horner AutomationcoreAll-in-one HMI-PLC CANVAS series with powerful internal PLC, touchscreen operator interface, LAN and serial network, digital and analog I/O on board. Expandable via Ethernet, Modbus/TCP, CANbus or RS-485.
- Anybus (HMS Industrial Networks)coreIndustrial network gateways connecting devices across EtherCAT, EtherNet/IP, Modbus TCP, PROFIBUS, and PROFINET. Also includes Anybus Defender industrial firewalls/routers for cybersecurity according to IEC 62443-3-3 and NIS2.
- Delta ElectronicscoreProducts for industrial automation including PLCs, motion controllers, HMIs, power supplies, routers, and switches. Taiwanese manufacturer also producing solutions for power management, thermal management, industrial and building automation, datacenters, infrastructure, and smart energy.
- Ewon (HMS Networks)coreIndustrial VPN routers for secure remote access and service. Cosy+ series provides secure industrial remote access enabling remote PLC troubleshooting with benefits for efficiency, cost reduction, and sustainability. IEC 62443-3-3 and NIS2 compliant.
- ToshibacoreVFAS3 high-performance frequency converters for AC motors from 0.4 kW to 315 kW. Features include embedded Ethernet, STO safety function, IoT/Industry 4.0 ready capabilities, and high torque precision.
- AdvantechcoreReliable and innovative automation products and solutions. Extensive system integration, hardware, software, customer-focused designs, and global logistics support. Products include embedded PCs, all-in-one PCs, DIN-Rail Box PCs.
- ZebracorePremium barcode scanners, mobile computers, and RFID products for retail, warehouse, and logistics applications.
- DatalogiccoreBarcode scanners, mobile computers, and vision systems for industrial and retail identification applications.
- Duranmatic DuraposcoreOwn brand product line including robust cash drawers and POS terminals with high performance and good price-performance ratio.
- Stichting DigidromenminorDuranmatic supports Stichting Digidromen, an initiative providing refurbished Windows 11 laptops to children growing up in poverty, including accessories, a backpack, and helpdesk access. Duranmatic contributes both practically and financially.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Duranmatic competitors and assessment
Company assessmentDirect peers
- Farnell / element14: Multi-category electronic components and industrial automation distributor serving design engineers and OEMs. Closely analogous catalogue and customer profile to Duranmatic's Industrial and Auto-ID divisions, with a similar distribution-mediated go-to-market.
- TME (Transfer Multisort Elektronik): European electronic components and industrial automation distributor with broad multi-category catalogue and self-serve e-commerce. Comparable to Duranmatic's multi-division distribution approach, particularly in the Industrial product layer.
- Distrelec: Pan-European industrial and automation components distributor serving maintenance, MRO, and machine builder customers. Highly comparable operating model and product mix to Duranmatic's Industrial division, with similar account-based webshop and pricing model.
- RS Components: Global broadline industrial and electronics distributor supplying automation, sensors, test, and consumables to machine builders, integrators, and OEMs. Comparable to Duranmatic as a multi-category industrial distribution franchise targeting the same engineering customer base, just at significantly larger scale.
- Conrad Electronic: European broadline distributor of electronic components, automation, and measurement equipment. Comparable breadth and channel position to Duranmatic, particularly for mid-market automation customers in DACH and Western Europe.
Emerging players
- SOS electronic: Central European multi-brand distributor of industrial and electronic components with comparable product mix to Duranmatic's Industrial division, including automation, sensors, and embedded systems. Smaller in scale and geographic reach, an emerging but specialized competitor.
Broad incumbents
- ifm electronic: European manufacturer and supplier of industrial sensors, controllers, and identification systems. Closely comparable to the identification/automation profile of Duranmatic's Auto-ID and Industrial divisions, especially in factory and machine-builder applications.
- Phoenix Contact: Global manufacturer and distributor of industrial automation, connection, and interface electronics. Adjacent in product (PLCs, gateways, industrial networking) that Duranmatic distributes through partners like Anybus, Ewon, and Delta, but operates as a primary manufacturer rather than distributor.
- Würth Elektronik: Broad European electronic components manufacturer and distributor. Overlaps with Duranmatic's Industrial division in components and embedded systems, though Würth Elektronik is significantly larger and vertically integrated into manufacturing.
Regional players
- ERIKS: Benelux-headquartered industrial services and parts distributor with deep regional technical knowledge. Comparable to Duranmatic in Dutch industrial-channel presence and focus on machine builders, system integrators, and industrial customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Duranmatic social profiles
Digital presenceDuranmatic compliance and trust
Trust signalCompliance15 records
Duranmatic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duranmatic leadership team
Management profileNumber of profiles
Duranmatic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duranmatic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duranmatic
What does Duranmatic do?
Duranmatic is a Dutch industrial technology distributor selling industrial automation components, barcode and RFID identification products, and point-of-sale hardware through three specialized divisions (Industrial, Auto-ID, and POS). The company distributes premium A-brand products (Zebra, Datalogic, Anybus, Advantech, Toshiba, Horner, etc.) alongside its own DuraPOS brand of cash drawers and POS terminals, with most items available for direct delivery from stock across the Benelux region.
Is Duranmatic a public or private company?
Duranmatic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Duranmatic founded?
Duranmatic was founded in 1985. It employs 11 to 50 people.
Where is Duranmatic based?
Duranmatic is headquartered in Dordrecht, Netherlands, in the Europe region.
How does Duranmatic make money?
Three revenue lines are on record. Product Distribution is the primary driver. The others are service and Support and technical Consulting.
Who are Duranmatic's main competitors?
Direct peers on record are Farnell / element14, TME (Transfer Multisort Elektronik), Distrelec, RS Components and Conrad Electronic. SOS electronic is listed as an emerging player. Broad incumbents are ifm electronic, Phoenix Contact and Würth Elektronik. ERIKS is listed as a regional player.
Does Duranmatic have an API?
No public API is recorded for Duranmatic.