Liter Group

What Liter Group does

Liter Fuel Group (مجموعة لتر للوقود) is a privately held Saudi Arabian company founded in 1998 that builds, owns, operates, franchises, and invests in fuel stations across the Kingdom. Headquartered in Riyadh with regional offices in Qassim, Jazan, and Makkah/Taif/Jeddah, the company runs a network of 120+ stations (with documented openings up to 149) spanning central, northern, southern, and western Saudi Arabia. Its core product is fuel retail — petrol (91, 95) and diesel — augmented by an on-site ecosystem of vehicle services (car wash, oil change, tire service, car workshop, motorcycle maintenance), retail convenience (supermarkets, pharmacies, ATMs), food and beverage (restaurants, coffee shops including Costa), hospitality (partner hotels, rest areas), and EV charging stations.

The operating backbone is a proprietary Advanced Automation System co-developed with technology partner MVCC, delivering real-time fuel inventory monitoring, remote price management, environmental and leak detection, and a centralized bilingual dashboard. This is integrated with Microsoft Dynamics 365 ERP and aligned to ZATCA Phase 2 e-invoicing compliance, with ISO 9001 quality and ISO 45001/OHSAS safety certifications underpinning the platform. The company holds 200+ acquired properties earmarked for future station development and reports a 95% operational success rate across its network.

Revenue is generated through six streams: fuel sales (transaction fees), vehicle services and retail convenience (transaction fees), commercial unit leasing to branded tenants (recurring/subscription), franchise licensing and royalties (investment tiers from SAR 1M to SAR 10M+), property acquisition and management (managed services), and hospitality services. GTM combines direct station operation, a capital-light franchise model, B2B fleet services, and property partnership/leasing programs. End customers span individual vehicle owners, commercial fleet operators, franchisees, property owners, and commercial tenants — a fragmented long-tail base with no disclosed anchor accounts.

Name

Liter Group

Legal name

Liter Fuel Group

Website

https://litergroup.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Liter Fuel Group, founded in 1998 in Riyadh, builds, operates, franchises, and invests in a 120+ station fuel retail network across Saudi Arabia, offering petrol, diesel, EV charging, vehicle services, convenience retail, and hospitality through owned stations and a tiered franchise model.

Ownership category

akta.pro rank

Product category

Fuel Station Operations

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations and Fuel Dealers (457), Fuel Dealers (45721)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Fuel station operations
• Petroleum retail
• Vehicle maintenance services
• Fuel franchise network
• EV charging infrastructure

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Sale of petroleum products including petrol (91, 95) and diesel through owned and franchise fuel stations across Saudi Arabia
2. Vehicle Services: Car wash, oil changes, tire services, car maintenance, car accessories, auto electrician, car polishing, and motorcycle maintenance services
3. Retail Convenience: Convenience stores, HOTELS, cafes offering snacks, beverages, and everyday essentials at fuel station locations
4. Commercial Unit Leasing: Leasing commercial spaces at fuel stations to third-party operators including convenience stores, coffee shops, restaurants, car services, and other retail businesses
5. Franchise Fees: Franchise opportunities for fuel station operators with brand licensing, operational support, and access to established business model
6. Property Management: Acquisition and management of properties for fuel station development, with over 200 properties acquired
7. Hospitality Services: Partner hotels and rest areas at stations for travelers requiring accommodation during journeys

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Liter Group builds, develops, invests in, and operates fuel stations across Saudi Arabia, distributing petrol (91 and 95 octane) and diesel through more than 120 company-owned and franchise sites. Stations also deliver vehicle services (car wash, oil change, tire services, workshop, polishing, motorcycle maintenance), retail convenience (stores, pharmacies, ATMs), and hospitality (restaurants, coffee shops, hotels, rest areas), supported by a proprietary MVCC-built automation platform and EV charging.

Product overview

Liter Fuel Group operates a comprehensive fuel station network across Saudi Arabia with over 120 strategically located stations. The core offering centers on fuel distribution (Premium 95, Premium 91, and Diesel) complemented by an integrated ecosystem of vehicle services (car wash, oil change, tire service, car workshop, motorcycle maintenance), retail convenience (grocery stores, pharmacies, ATMs), and food & hospitality (restaurants, coffee shops, hotels, rest areas). The company also provides EV charging stations for sustainable mobility. Underlying operations are powered by an Advanced Automation System developed with MVCC partner technology, enabling real-time inventory management, environmental monitoring, centralized dashboards, and remote price management. The business model extends through franchise programs, commercial unit leasing, and property partnership opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Petrol 91 (Regular Fuel) Regular-grade petrol (91 octane) distributed at Liter fuel stations for everyday consumer driving and smooth engine performance.
• Petrol 95 (Premium Fuel) Premium 95-octane petrol distributed at Liter fuel stations for drivers seeking higher engine performance and efficiency.
• Diesel Diesel fuel distributed at Liter fuel stations for heavy-duty and commercial vehicles, providing power and efficiency for long-haul use.
• Vehicle Maintenance Services Integrated vehicle care services at Liter stations covering car wash, oil change, tire repair and replacement, full car workshop repairs, car accessories, auto electrical diagnostics and repair, car polishing, and motorcycle maintenance for individual drivers and fleet customers.
• EV Charging Stations Electric vehicle charging stations installed at Liter sites to support clean-energy mobility and reduce carbon emissions.
• Franchise Program Franchise offering that lets partners own and operate a Liter-branded fuel station, with investment tiers from 1,000,000 to 10,000,000+ SAR, brand licensing, location selection, financial planning, operational training, and access to the proprietary automation platform.
• Commercial Unit Leasing Leasing program that rents commercial spaces inside Liter fuel stations to third-party operators running convenience stores, coffee shops, restaurants, car services, and other retail businesses at high-traffic locations.
• Property Partnership Program

Quantifiable outcome

• 120+ fuel stations operating efficiently across the Kingdom
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MVCCcoreTechnology or IntegrationPartnership with MVCC for development of advanced automation system designed to elevate customer and operator experience, ensuring smooth and efficient management across all stations with features including real-time inventory management, remote price management, and centralized dashboard capabilities.
• Microsoft Dynamics 365coreTechnology or IntegrationIntegration with Microsoft Dynamics 365 ERP system for streamlined operations, improved efficiency, and simplified business processes across the organization.
• Financial Services PartnersminorChannel Partner/ Reseller/ DistributorFinancial service providers operating within Liter fuel stations offering banking services and ATM access to customers.
• Vehicle Services PartnersminorChannel Partner/ Reseller/ DistributorThird-party vehicle service operators including tire shops, car workshops, oil change services, and car accessories providers operating within Liter stations.
• Restaurant and Coffee Shop PartnersminorChannel Partner/ Reseller/ DistributorFood and beverage operators including restaurants, coffee shops, drive-thru restaurants, juice shops, and butchery services at Liter stations.
• Retail PartnersminorChannel Partner/ Reseller/ DistributorRetail operators including supermarkets, convenience stores, perfume shops, pharmacies, camping stores, and travel supplies stores operating within Liter fuel stations.
• Car Wash PartnersminorChannel Partner/ Reseller/ DistributorCar wash service operators providing professional car washing and polishing services at Liter fuel stations.
• Costa CoffeeminorChannel Partner/ Reseller/ DistributorInternational coffee shop brand operating within Liter fuel stations offering coffee and beverages to customers.
• PirelliminorChannel Partner/ Reseller/ DistributorTire manufacturer providing tire products and services at Liter fuel stations.
• Hotels and Hospitality PartnersminorChannel Partner/ Reseller/ DistributorHotel operators providing accommodation services at Liter fuel stations for travelers requiring rest during journeys.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Qatar Fuel (WOQOD): State-affiliated Qatari fuel distributor and station operator with integrated c-store and vehicle services. Closely comparable regional operator model though serving Qatar.
• Manara for Fuel Stations Services: Regional operator focused on fuel station services across select MENA markets. Comparable on integrated fuel and non-fuel station services though with narrower geographic and capital market footprint.
• ENOC (Emirates National Oil Company): UAE-based integrated energy company operating a network of fuel stations with forecourt convenience retail and foodservice. Highly comparable integrated model, though operating in the UAE rather than Saudi Arabia.
• ADNOC Distribution: UAE-headquartered integrated fuel and convenience retailer with a large GCC station network operating fuel, non-fuel retail, and EV charging. Highly comparable GCC operating model though serving the UAE rather than KSA.

Direct peers

• Saudi Automotive Services Company (SASCO): Long-established Saudi operator of fuel stations with integrated vehicle services, convenience retail, and franchised operations across the Kingdom. Highly comparable business model combining fuel retail, services, and c-store offerings.
• Aldrees Petroleum and Transport Services: Saudi Arabia's largest non-integrated fuel retailer and transport services company operating a multi-hundred-station fuel station network with vehicle services and convenience retail across the Kingdom. Closest direct competitor to Liter's fuel-plus-ancillary-services model in the Saudi market.
• Almabani Petroleum: Saudi fuel retailer operating a multi-site station network serving both retail and commercial fleet customers. Directly comparable to Liter on the core Saudi fuel retail proposition and fleet servicing.

Broad incumbents

• 7-Eleven (Seven & i Holdings): Global convenience retail leader with extensive fuel+c-store co-location model in multiple geographies. Comparable on the forecourt convenience retail model that Liter applies at its Saudi stations, though operating at vastly greater global scale.
• TotalEnergies Marketing Middle East: Global integrated oil major with extensive Middle East retail fuel and convenience operations. Comparable on branded forecourt retail, though operates much more broadly and across the full energy value chain.
• Shell Saudi Arabia (Retail): Global fuel brand with branded retail operations in Saudi Arabia offering fuel and convenience. Comparable on branded forecourt retail but with broader corporate scope and global supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LiterGroup
• YouTubeyoutube.com/channel/UCBRsB4jDQmwJx4K9kgparqQ
• LinkedInlinkedin.com/company/litergroupksa
• Instagraminstagram.com/LITERGROUP
• TikToktiktok.com/@litergroup?_t=ZS-8wg4hHLdsV2&_r=1
• Facebookfacebook.com/litergroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liter Group