Shopbot
Shopbot operates price comparison websites across Canada, Australia, and New Zealand, aggregating product listings and prices from multiple retailers to help consumers research, compare, and purchase electronics, appliances, furniture, and other goods via affiliate links.
- Company typePrivate
- Founded2004
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Shopbot does
Shopbot operates a portfolio of price comparison websites serving consumers across three markets: Canada (shopbot.ca), Australia (shopbot.com.au), and New Zealand (shopbot.co.nz). The platform aggregates product listings and prices from multiple retailers, enabling users to research and compare prices across categories including electronics, computers, appliances, fashion, furniture, health and beauty, and home and kitchen before being redirected to retailer sites to complete purchases. The company self-reports helping 'millions of shoppers' daily with comparison research.
The core technology is a price aggregation and comparison platform that indexes products from major retailers including Amazon Canada, Staples Canada, HP Canada, Samsung Canada, Canadian Tire, and others. Supporting features include a Coupon Codes module for discount codes, a Shopping List function for price tracking and wishlist management, and seasonal promotional hubs for Black Friday and Boxing Day that aggregate exclusive deals. The platform has no disclosed API, no AI/ML capabilities, no patents, and no proprietary technical IP beyond the integration interoperability that connects multiple retailer data sources.
Shopbot's business model is entirely consumer-free, monetizing through two revenue streams: affiliate commissions earned when users click through to retailer websites and complete purchases (tracked via affiliate tags such as shopbotca-20 for Amazon Canada), and sponsored product listings where merchants pay for premium placement. Go-to-market is product-led and content-driven, relying on SEO-optimized category pages, blog articles and buying guides for top-of-funnel acquisition, and affiliate partnerships for bottom-of-funnel conversion. The company is privately held with no disclosed funding, headcount, revenue, or management team information in available source data.
Shopbot firmographics
Firmographics- Name
- Shopbot
- Legal name
- Shopbot Canada
- Website
- https://shopbot.ca
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shopbot operates price comparison websites across Canada, Australia, and New Zealand, aggregating product listings and prices from multiple retailers to help consumers research, compare, and purchase electronics, appliances, furniture, and other goods via affiliate links.
- Ownership category
- akta.pro rank
Shopbot industry classification
Industry- Product category
- Price Comparison
- NAICS
- General Merchandise Retailers (455), Retail Trade (44-45)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
- akta.pro secondary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Shopbot is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Shopbot business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate commissions: Earns referral fees when users click through to retailer websites and make purchases. Uses affiliate tracking links (e.g., tag=shopbotca-20) to track conversions.
- Sponsored product listings: Featured products and highlighted deals from merchants who pay for premium placement on the platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Shopbot product offering
Product offeringCore offering
Shopbot operates an online price comparison platform that aggregates product listings and prices from multiple Canadian retailers across categories including electronics, computers, appliances, fashion, and furniture. Consumers use the free platform to research products, compare prices, and click through to retailer websites to complete purchases. Shopbot earns revenue through affiliate commissions on resulting sales and sponsored product listings from merchants.
Product overview
Shopbot is a single, unified price comparison platform for Canadian shoppers. The core offering is a price aggregation and comparison service that indexes products across major retailers including Staples, Amazon Canada, and others, organizing them into categories such as Computers, Electronics, Appliances, Fashion, Furniture, Health and Beauty, Home and Kitchen, Toys, Video Games, and more. Supporting features include a Coupon Codes module for discount codes, a Shopping List feature for price tracking, and seasonal Black Friday and Boxing Day Deals hubs that aggregate promotional offers from partner retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopbot Price Comparison Platform
Quantifiable outcome
- Helps Canadians save an average of hundreds of dollars every year on devices and products
Companies that use Shopbot
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Shopbot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Shopbot partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Staples CanadacoreMajor Canadian office supplies and electronics retailer featured prominently on Shopbot's platform. Offers products including computers, laptops, office furniture, and electronics. Users can compare prices and click through to Staples to complete purchases.
- Amazon CanadacorePrimary retail partner providing extensive product catalog across electronics, computers, cell phones, cameras, and more. Uses affiliate tracking (tag=shopbotca-20) for commission-based referrals.
- HP CanadamajorFeatured retailer partner offering HP laptops, computers, and electronics through Shopbot's price comparison platform with Black Friday deals.
- Samsung CanadamajorElectronics and appliances retailer partner featured on Shopbot, offering Samsung cell phones, TVs, appliances, and other products with Black Friday promotional deals.
- Vistek CanadaminorCanadian camera and photography equipment retailer featured on Shopbot's digital cameras category, serving photography enthusiasts.
- Nike CanadaminorFeatured Black Friday retailer partner on Shopbot's Black Friday deals page, offering athletic footwear and apparel through affiliate links.
- SportChekminorCanadian sports apparel and equipment retailer partner featured during Black Friday promotional events on Shopbot.
- Canadian TiremajorMajor Canadian retailer partner featured on Shopbot's Black Friday deals page, offering automotive, sports, outdoor, and home products.
- Microsoft CanadaminorTechnology partner offering Microsoft products including Surface devices, Xbox, and software through Shopbot's Black Friday promotional deals.
- LegominorToy brand featured on Shopbot's Black Friday deals page, offering Lego sets through affiliate retail partnerships.
- DecathlonminorSports and outdoor equipment retailer partner featured on Shopbot's Black Friday deals page.
- Crocs CanadaminorFootwear brand partner featured on Shopbot's Black Friday promotional events.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Shopbot competitors and assessment
Company assessmentRegional players
- Finder: Australian-founded comparison platform across financial products, retail, and travel; overlaps with Shopbot.com.au on retail/price comparison in the Australian market.
- GetPrice: Australian price comparison engine covering electronics, home, and general retail; directly comparable to Shopbot's Australian site in audience and merchant set.
- PriceSpy: Price comparison platform operating across the Nordics, UK, and New Zealand; directly comparable in functionality to Shopbot and serves one of Shopbot's existing geographies.
Emerging players
- Capital One Shopping: Browser-based comparison and rewards platform from Capital One; overlaps with Shopbot in helping US/North American consumers find lower prices and earn affiliate-driven cashback.
- PCPartPicker: Specialist price comparison and compatibility tool for PC components; comparable aggregator model, narrower vertical but strong user loyalty and affiliate monetisation.
- CamelCamelCamel: Amazon-focused price tracker and deal alert service; comparable affiliate-style monetisation and price-history product, narrower in scope but technically similar.
- Honey (PayPal): Browser-based coupon, cashback, and price-tracking tool with a large user base; competes for the same comparison-intent consumer and is now embedded in PayPal's commerce ecosystem.
Direct peers
- RedFlagDeals: Canada-focused deals and price comparison community covering electronics, household, and general retail; directly competes with Shopbot.ca for the same Canadian comparison-intent audience and retailer partnerships.
- RetailMeNot: Major North American coupon, cashback, and price comparison platform; comparable business model (affiliate referrals, retailer deals) and overlapping retailer relationships.
Broad incumbents
- Google Shopping: First-party comparison and product search engine from Google; the largest competitive threat to Shopbot because it controls the SERPs and increasingly surfaces product/pricing directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Shopbot social profiles
Digital presenceShopbot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shopbot leadership team
Management profileNumber of profiles
Shopbot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shopbot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shopbot
What does Shopbot do?
Shopbot operates an online price comparison platform that aggregates product listings and prices from multiple Canadian retailers across categories including electronics, computers, appliances, fashion, and furniture. Consumers use the free platform to research products, compare prices, and click through to retailer websites to complete purchases. Shopbot earns revenue through affiliate commissions on resulting sales and sponsored product listings from merchants.
Is Shopbot a public or private company?
Shopbot is a private company. It is classified as unknown and is currently operating.
When was Shopbot founded?
Shopbot was founded in 2004. It employs 11 to 50 people.
Where is Shopbot based?
Shopbot is headquartered in Paris, France, in the Europe region.
How does Shopbot make money?
Two revenue lines are on record. Affiliate commissions are the primary driver. The others are sponsored product listings.
Who are Shopbot's main competitors?
Regional players on record are Finder, GetPrice and PriceSpy. Emerging players are Capital One Shopping, PCPartPicker, CamelCamelCamel and Honey (PayPal). Direct peers are RedFlagDeals and RetailMeNot. Google Shopping is listed as a broad incumbent.
Does Shopbot have an API?
No public API is recorded for Shopbot.
What industry is Shopbot in?
Shopbot's product category is Price Comparison. Its primary akta.pro industry code is BPAMAAAJ, Comparison Shopping & Price Discovery Portals, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 455 and its SIC code is 5940.