GetPrice
- Company typePrivate
- Founded2005
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What GetPrice does
GetPrice is an Australian online price comparison platform founded in 2005 and headquartered in Sydney. The platform aggregates product listings, prices, and deals from over 170 Australian retailers — including Amazon AU, JB Hi-Fi, Kogan Australia, The Iconic, and Appliances Online — into a searchable, browsable directory organized across categories such as electronics, computers, home & garden, fashion, health & beauty, and toys. Consumers use the platform free of charge to compare prices across multiple retailers, access discount codes and coupons, and discover deals around major sales events including EOFY, Black Friday, and Boxing Day.
The platform's core technology is a price comparison aggregation engine that indexes retailer product feeds and presents them alongside editorial content including buying guides, sales calendars, and brand-specific deal coverage. Complementary product modules include a discount coupon aggregation service, an editorial deals and guides section, a new products tracking feature, a store directory of 170+ retailers, and retailer-specific promotional code pages. The platform operates a self-serve, product-led growth model with no sales team involvement and drives traffic through content marketing, SEO, and email newsletters.
GetPrice generates revenue exclusively through affiliate commissions paid by retailers when users click through from the platform and complete purchases. The service is free for consumers. GetPrice is a subsidiary of Future plc, a UK-based international media group and digital publisher, operating within Future's broader portfolio of digital publishing brands.
GetPrice firmographics
Firmographics- Name
- GetPrice
- Legal name
- GetPrice
- Website
- https://getprice.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GetPrice industry classification
Industry- Product category
- Price Comparison
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
- akta.pro secondary industries
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where GetPrice is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
GetPrice business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate Commission: GetPrice earns affiliate commissions when users click through to retailer sites and make purchases. The site discloses: 'When you purchase through links on our site, we may earn an affiliate commission.' This is a performance-based revenue model where the platform drives qualified traffic to merchant partners.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
GetPrice product offering
Product offeringCore offering
GetPrice is an Australian online price comparison platform that aggregates product listings, prices, deals, and discount coupons from more than 170 Australian retailers. Consumers use the free service to search, compare, and find deals across categories including electronics, computers, home & garden, and fashion, with retailers paying affiliate commissions for referred traffic and sales.
Product overview
GetPrice is a price comparison platform for Australian consumers, operating as a unified aggregator that compares prices across electronics, computers, home and garden, health and beauty, clothing and fashion, kids and toys, automotive, office supplies, and food and gifts. The platform's core product is its price comparison engine, supported by complementary modules including a discount coupons service, editorial deals and guides content, new products tracking, a store directory featuring over 170 Australian retailers, and retailer-specific promotional codes. The platform generates revenue through affiliate commissions when users purchase through retailer links.
Differentiator
Problem solved
Functional benefit
Products and services
- Price Comparison Platform Online price comparison service that aggregates product listings and prices from over 170 Australian retailers, enabling consumers to search and compare products across categories such as electronics, computers, home & garden, and fashion.
- Discount Coupons and Promo Codes Catalog of retailer discount coupons and promotional codes that Australian consumers can apply to purchases, surfacing voucher and code-based savings alongside price comparison results.
- Deals, News and Buying Guides
- Store Directory
- Email Newsletter and Deal Alerts
Companies that use GetPrice
Customer profileSegments1 record
Ideal customer profiles1 record
GetPrice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GetPrice partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- Amazon AUcoreMajor retailer partner featured prominently on the platform. Amazon AU offers a wide range of products including electronics, home goods, and fashion. Featured in top products section and store directory.
- JB Hi-FicoreMajor Australian electronics and appliance retailer. Frequently featured in product listings, top deals, and price comparisons across electronics categories.
- Kogan AustraliacoreAustralian online retailer specializing in electronics and home appliances. Regularly featured in product listings across multiple categories including computers, electronics, and home goods.
- The IconiccoreMajor Australian fashion and lifestyle online retailer. Featured in clothing, footwear, and accessories product categories.
- Appliances OnlinecoreAustralian appliances and electronics retailer. Featured prominently in home appliance, whitegoods, and kitchen appliance categories with competitive pricing.
- Future plcflagshipGetPrice is part of Future plc, an international media group and leading digital publisher. Future plc is the parent company providing corporate governance, resources, and strategic direction.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
GetPrice competitors and assessment
Company assessmentEmerging players
- CamelCamelCamel: Amazon-focused price tracking and comparison tool. Niche overlap on the price-discovery problem, particularly relevant given Amazon AU's role as a GetPrice partner.
Direct peers
- Honey (PayPal): Browser-based coupon and cashback platform owned by PayPal. Overlaps with GetPrice's coupons/deals layer and competes for the same consumer intent of 'find me the best price.'
- ShopStyle: Fashion-focused comparison shopping and deals aggregator. Comparable in model (aggregating retailer offers, affiliate monetization) but narrower in vertical scope (apparel/accessories).
- Finder: Australian price comparison and consumer finance comparison platform covering products, services, and insurance. Closest direct competitor in the AU market for cross-category comparison shopping.
- Compare the Market Australia: Australian comparison site primarily focused on insurance and financial services but increasingly extending into utilities and consumer products. Comparable comparison-shopping brand in the AU market.
- PriceRunner: International price comparison platform (Nordics, UK) owned by Klarna. Directly comparable product: consumer-facing price engine with retailer click-out monetization across multiple product categories.
- Idealo: European price comparison platform covering electronics, travel, and consumer products. Highly comparable product offering, affiliate revenue model, and editorial content layer.
- Kelkoo Group: European price comparison and shopping platform operating across multiple countries. Closely comparable business model — affiliate commissions from retailers, multi-category coverage, deal content.
- ShopBot: Australian price comparison engine that aggregates offers from multiple local retailers across electronics and general merchandise. Operates in the same category with a similar affiliate-driven model.
Broad incumbents
- Google Shopping: Search-engine-integrated shopping destination that surfaces product listings and prices directly in Google search results. Not a direct affiliate model but the dominant competitive substitute for comparison shoppers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GetPrice social profiles
Digital presenceGetPrice financial estimates
Financial estimateRevenue estimate
Valuation estimate
GetPrice leadership team
Management profileNumber of profiles
Profiles1 record
GetPrice funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GetPrice M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GetPrice
What does GetPrice do?
GetPrice is an Australian online price comparison platform that aggregates product listings, prices, deals, and discount coupons from more than 170 Australian retailers. Consumers use the free service to search, compare, and find deals across categories including electronics, computers, home & garden, and fashion, with retailers paying affiliate commissions for referred traffic and sales.
Is GetPrice a public or private company?
GetPrice is a private company. It is classified as corporate owned and is currently operating.
When was GetPrice founded?
GetPrice was founded in 2005. It employs 11 to 50 people.
Where is GetPrice based?
GetPrice is headquartered in Sydney, Australia, in the Oceania region.
How does GetPrice make money?
One revenue line is on record: affiliate Commission.
Who are GetPrice's main competitors?
CamelCamelCamel is listed as an emerging player. Direct peers are Honey (PayPal), ShopStyle, Finder, Compare the Market Australia, PriceRunner, Idealo, Kelkoo Group and ShopBot. Google Shopping is listed as a broad incumbent.
Does GetPrice have an API?
No public API is recorded for GetPrice.
What industry is GetPrice in?
GetPrice's product category is Price Comparison. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of BPAMAAAJ, Comparison Shopping & Price Discovery Portals. Its NAICS code is 5192 and its SIC code is 5940.