FLUXIFY

Name

FLUXIFY

Legal name

FLUXIFY Limited

Website

https://fluxify.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Coaching Education

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

akta.pro secondary industries

Train-the-Trainer & Instructor Enablement Services (BPAEANAL), Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)

Keywords

• Coach training services
• ICF credential programs
• Professional coaching education
• Executive coaching courses
• Mentor coaching services

Headquarters

HQ city

Medina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Coach Training Pathways: Full credential pathways (ACC, PCC) and upgrade pathways sold as bundled packages including training hours and mentor coaching. Revenue generated through upfront payment or installment plans with processing fees.
2. Individual Courses: Standalone courses sold individually ranging from 4-20 hours of coach-specific training. Single course purchases at various price points.
3. Mentor Coaching Services: Group and individual mentor coaching sessions provided as add-on services to training pathways. 10 hours of mentor coaching required for ICF credentials.
4. Payment Plans: 6-month and 12-month payment plans with financing charges ($300-$495 processing fees) for pathways over $2,500-$5,995, generating recurring billing revenue

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

FLUXIFY delivers ICF Level 1 and Level 2 accredited online coach training through structured credential pathways (ACC, PCC, Upgrade, Renewal), standalone modular courses, and group/individual mentor coaching. Training is delivered via blended learning that combines live virtual instructor-led sessions with on-demand asynchronous video content, supported by practice coaching on the Ovida platform with written instructor and peer feedback.

Product overview

FLUXIFY offers an integrated coach training platform with multiple credential pathways for the International Coaching Federation (ICF). The product portfolio includes four main training pathways: ACC Pathway (80 hours for first credential), PCC Pathway (170 hours for Professional Certified Coach), Upgrade Pathway (80 hours for ACC-to-PCC upgrade), and Renewal Pathway (40 hours for credential renewal). Each pathway consists of modular courses numbered 100-800 (e.g., 100 Launch, 200 Lab, 300 Behavior through 800 Habit) plus supervision courses (99 Integrating, 499 Integrating) and Group Mentor Coaching. The company also offers specialized courses including Harrison For Coaches, Seven Lenses for Coach Training, and the Coaching Hacks book. Training is delivered through blended learning combining live online sessions with asynchronous on-demand video, practice coaching on the Ovida platform, and written feedback. All training is ICF Level 1 and Level 2 accredited.

Differentiator

Problem solved

Functional benefit

Products and services

• ACC Pathway with Mentor Coaching 90 hours total (80 training + 10 mentor coaching) ICF Level 1 accredited training pathway designed for coaches pursuing their first credential (Associate Certified Coach). Includes bundled mentor coaching and practice coaching on Ovida.
• ACC Pathway - No Mentor Coaching 80 hours of ICF Level 1 accredited coach-specific training for coaches pursuing their ACC credential who prefer to arrange their own mentor coaching separately.
• PCC Pathway 170 hours total (160 training + 10 mentor coaching) comprehensive ICF Level 2 accredited program for Professional Certified Coach credential. Combines the ACC Pathway, Upgrade Pathway, and bundled performance evaluation.
• Upgrade Pathway with Mentor Coaching 90 hours total (80 advanced training + 10 mentor coaching) for credentialed ACC coaches upgrading to PCC status with bundled mentor coaching support.
• Upgrade Pathway - No Mentor Coaching 80 hours of advanced coach-specific training for ACC-to-PCC upgrade without bundled mentor coaching for those who arrange their own.
• Renewal Pathway 40 hours of ICF-approved Continuing Coach Education (CCE) for credentialed coaches (ACC, PCC, MCC) renewing their credential at any level. May include mentor coaching.
• Group Mentor Coaching 10-11 hours of mentor coaching including 8 hours in a group setting plus 3 hours of one-on-one sessions with an ICF-credentialed mentor coach.
• Harrison For Coaches 8-session certification course over 4 weeks on using Harrison Assessment with coaching clients, leading to Harrison Certified Debriefer designation.
• Seven Lenses for Coach Training Free course covering seven teaching approaches for coach training including coaching competency skills, evidence/measurement orientation, psychology/brain science, self-understanding, practice coaching with fast feedback, coaching ethics including AI, and adult learning best practices.
• Coaching Hacks: Simple Strategies To Make Every Conversation More Effective Published book by Jonathan Reitz containing 45 simple statements for effective conversations. Now in second edition with updated case studies and tools for coaches and leaders.

Quantifiable outcome

• Credential approval timeline reduced from 4-6 months to under 1 month for FLUXIFY graduates
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• OvidacoreTechnology or IntegrationOvida provides a cutting-edge technology platform for practice coaching and feedback, integrated into FLUXIFY's curriculum. The partnership marries high-quality coach training with unique measurement technology to accelerate the development of credential-quality coaches. FLUXIFY CEO Jonathan Reitz is an advisor and angel investor in Ovida, focusing on exceptional coach augmentation technologies.
• Harrison AssessmentcoreTechnology or IntegrationThe Harrison Assessment is integrated into FLUXIFY's coaching curriculum as the premier behavioral assessment in the industry. Used for talent development, coaching measurement, and client evaluation. FLUXIFY offers the Harrison For Coaches certification course leading to Harrison Certified Debriefer designation.
• Team Coaching Global AlliancemajorStrategic or Co-development PartnerTeam Coaching Global Alliance (TCGA) focuses on high-quality team coaching skills through a 39-hour CCE program bringing ICF Team Coaching Competencies to life. FLUXIFY recommends TCGA for coaches wanting to add team coaching credentials. Partial credit from TCGA (39 hours) can qualify students to bypass 500 Arc from the PCC Pathway.
• coaching.commajorGTM or Marketing PartnerCoaching.com partners with FLUXIFY for annual summits and membership events featuring coaching demonstrations. FLUXIFY's Jonathan Reitz has participated in coaching.com events for 7 consecutive years, providing visibility and credibility through live coaching demonstrations.
• WBECS (World Coaching & Coaching Summit)minorGTM or Marketing PartnerWBECS partners with FLUXIFY for Pre-Summit events featuring coaching demonstrations and training content, expanding FLUXIFY's reach to global coaching audiences.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• BetterUp: BetterUp is a broad enterprise coaching platform that provides on-demand coaching and AI-driven development tools to large organizations. While not a coach training school, it overlaps with FLUXIFY's enterprise segment as an incumbent alternative for organizational leadership coaching investment.

Direct peers

• Accomplishment Coaching: Accomplishment Coaching is an ICF-accredited coach training school offering foundational and advanced programs, with a focus on building coaching businesses. It overlaps directly with FLUXIFY in serving aspiring and upgrading coaches via online cohorts and is a frequent alternative in the same buyer consideration set.
• Coach U (Universal Coaching Institute): Coach U delivers ICF-accredited foundational and advanced coach training programs focused on building coaching practice and skills. It is directly comparable to FLUXIFY in the ICF credentialing pathway segment for individual and corporate coaching buyers.
• Center for Coaching Certification: Center for Coaching Certification provides ICF-approved coach training and CCE programs for aspiring and renewing coaches. It is comparable to FLUXIFY in targeting the same credentialing pathway buyers with accredited online training.
• International Coach Academy (ICA): ICA is an ICF-accredited coach training school offering ACTP and CCE pathways delivered online with live virtual components. It is directly comparable to FLUXIFY in targeting aspiring coaches and credential-upgraders through cohort-based and self-paced online learning.
• Leadership that Works: Leadership that Works offers ICF-accredited coach training and CCE programs with a focus on social justice and leadership coaching. It overlaps with FLUXIFY in serving aspiring coaches pursuing ICF credentials through accredited online programs.
• New Ventures West: New Ventures West delivers the Integral Coaching Methodology through ICF-accredited programs aimed at professional and leadership coaches. It competes with FLUXIFY for aspiring PCC-level coaches seeking rigorous, accredited training and mentor coaching.
• Coaches Training Institute (CTI): CTI is a long-established ICF-accredited coach training organization offering foundational and advanced coach certification pathways, including the Co-Active Coaching framework. It is directly comparable to FLUXIFY in serving aspiring and upgrading coaches pursuing ICF credentials via blended online cohorts.
• Institute for Professional Excellence in Coaching (iPEC): iPEC is an ICF-accredited coach training school that delivers multi-level certification programs (ACC/PCC/MCC) and the COR.E Dynamics methodology. Like FLUXIFY, it serves both individual aspiring coaches and enterprise leadership development buyers, and competes in the same online pathway segment.

Others

• coaching.com: coaching.com provides a platform, community, and annual summits for professional coaches and is a FLUXIFY GTM/marketing partner. It is adjacent rather than directly competitive, offering infrastructure and visibility that FLUXIFY leverages for distribution and demand generation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/fluxifynet
• Facebookfacebook.com/Fluxify
• LinkedInlinkedin.com/company/fluxify

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLUXIFY