Microbrewed Beer of the Month Club

What Microbrewed Beer of the Month Club does

The Microbrewed Beer of the Month Club is a direct-to-consumer subscription service that has shipped curated craft beer monthly since 1994. Founded by Kris Calef and headquartered in Lake Forest, California, the company operates five distinct beer clubs — U.S. Microbrewed, International, U.S. & International Variety, Hop-Heads, and Rare Beer Club — priced from $39.95 per month plus shipping, with gift memberships ranging from 2 to 12 months and email gift cards from $100 to $5,000. Selections are curated by a panel of brewmasters and beer judges formed at founding from a pool of over 10,000 U.S. and international breweries, with every featured beer documented in an online tasting note archive dating to inception. The company claims over 2 million cumulative customers served and maintains an A+ Better Business Bureau rating since 2005.

The business model is anchored on recurring subscription revenue, supplemented by one-time beer store reorders and gift card sales. Distribution is exclusively direct-to-consumer through the beermonthclub.com e-commerce storefront and phone ordering (800-625-8238), with marketing driven by an email newsletter (Brew Harvest Review), organic social media (Twitter, Facebook, Instagram, Pinterest), content marketing through a beer blog and style guides, an affiliate program, and earned media from major national publications. Customers can bundle beer with five sister monthly clubs (wine, cigars, cheese, chocolate, flowers) under the MonthlyClubs.com umbrella through the Design Your Own Club program.

The company is founder-owned and operated with 1-10 employees, no institutional investment, no proprietary technology platform identified, and a sole disclosed integration (Veratad AgeMatch) used for age verification on cigar orders. Compliance and trust signals include WCAG 2.0 Level AA accessibility conformance, an explicit customer data never-sold policy, and a 100% satisfaction guarantee. There are no patents, trademarks filings, M&A activity, regulatory actions, or restructuring events in the record.

Name

Microbrewed Beer of the Month Club

Legal name

The Microbrewed Beer of the Month Club

Website

https://beermonthclub.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

The Microbrewed Beer of the Month Club is a direct-to-consumer subscription service, founded in 1994 and based in Lake Forest, California, that ships curated craft beer monthly across five distinct clubs to individual enthusiasts and gift buyers in the U.S. and internationally.

Ownership category

akta.pro rank

Product category

Craft Beer Subscription Services

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro industry

PRIMARYCRANAAAI

Alcohol Subscription Clubs & Membership Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Alcohol Retail (Liquor Stores & Off-Premise)

SECONDARYCRANABAF

Alcohol Subscription & Wine Clubs (Retail)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

Keywords

• Craft beer subscription
• Beer of the month
• Microbrewery curation
• Monthly beer club
• Craft beer delivery

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Monthly Beer Club Subscriptions: Recurring monthly subscription fees for beer club memberships. Personal memberships billed monthly to credit card prior to shipment; gift memberships paid monthly or one installment for 2-12 month terms. Starting at $39.95 per month plus shipping.
2. One-Time Beer Store Purchases: Single-purchase craft beer orders from the online beer store. Customers can reorder favorite beers featured in clubs.
3. Beer Club Gift Cards: Email gift cards available from $100 to $5,000. Gift cards can be applied to any MonthlyClubs.com product including Beer, Wine, Cigar, Cheese, Chocolate and Flower clubs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Microbrewed Beer of the Month Club operates a direct-to-consumer subscription service that curates and ships monthly selections of microbrewed craft beers from multiple breweries. The company offers five or more distinct beer clubs covering different styles and origins (e.g., U.S. microbrewed, international, IPA-focused variants), priced from $39.95 per month plus shipping. Founded in 1994, the service has cumulatively delivered to over two million customers.

Product overview

The Microbrewed Beer of the Month Club operates five distinct beer subscription clubs: The U.S. Microbrewed Beer Club (original domestic selections), The International Beer Club (imports only), The U.S. and International Variety Beer Club (combined domestic and international), The Hop-Heads Beer Club (hop-focused IPAs), and The Rare Beer Club (limited-release and barrel-aged exclusives). Additional offerings include a Personalized IPA Beer Club, an online Beer Store for one-time craft beer orders, Beer Club Gift Cards, and a Design Your Own Club program that allows combining beer memberships with wine, cigar, cheese, chocolate, and flower clubs. All memberships include detailed tasting notes, brewery profiles, and access to a Brew Harvest Review newsletter. The company has been shipping curated craft beers monthly since 1994, curating from over 10,000 U.S. and international breweries.

Differentiator

Problem solved

Functional benefit

Brands

• The U.S. Microbrewed Beer Club: Original beer club featuring US craft breweries exclusively
• The International Beer Club
• The U.S. and International Variety Beer Club
• The Hop-Heads Beer Club
• The Rare Beer Club
• Design Your Own Club

Products and services

• U.S. Microbrewed Beer Club Recurring monthly club delivering curated selections of microbrewed beers from U.S. craft breweries to individual consumer subscribers.
• International Beer Club Recurring monthly club delivering curated selections of craft beers sourced from international breweries to U.S. consumer subscribers.
• IPA Beer Club Recurring monthly club delivering curated IPA-focused craft beer selections to individual consumer subscribers seeking hop-forward styles.
• Specialty Beer Club (additional style-focused clubs beyond U.S., International, and IPA) One of the additional style- or origin-focused monthly beer subscription clubs offered to round out the portfolio of five or more beer clubs.

Quantifiable outcome

• Served over 2,000,000 satisfied customers since 1994
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vinebox: Wine-by-the-glass subscription club delivering curated single-serving wines monthly. Operates the same subscription-recurring revenue model targeting adult beverage enthusiasts, making it a strong business-model peer.
• Tavour: App-first craft beer marketplace and subscription that connects drinkers with breweries nationwide, allowing users to select individual beers for shipment. Competes on discovery and convenience in the same craft beer subscription category.
• Winc: Subscription alcohol club offering personalized wine delivery on a monthly cadence. Comparable in business model and target consumer (subscription alcohol enthusiast), though wine-focused; useful as a category analogue.
• Amazing Clubs: Multi-category subscription gift club operator offering beer among many monthly club options, with similar gift-card and bundling mechanics. Closely comparable in product structure to the MonthlyClubs.com umbrella that Microbrewed operates within.
• Craft Beer Club: Direct competitor offering a monthly craft beer subscription with similar curation from U.S. microbreweries, comparable price points, and gift membership options. Closest head-to-head in the beer-of-the-month subscription niche.
• Hop Culture: Craft beer discovery and subscription service offering curated monthly beer selections, brewery profiles, and editorial content. Overlaps with Microbrewed Beer of the Month Club on curation-driven craft beer discovery and content-led marketing.
• Wine of the Month Club: Long-running monthly wine subscription club with curated selections and gift memberships. Operates a near-identical model in wine, mirroring Microbrewed Beer of the Month Club's structure for the adjacent alcohol category.
• Beer Drop: Subscription service delivering curated craft beers with personalization features and flexible shipping cadence. Direct competitor in the monthly craft beer subscription segment targeting enthusiast consumers.

Emerging players

• ReserveBar: Premium alcohol e-commerce and gifting platform offering curated spirits, wine, and champagne. Adjacent in the curated alcohol gifting space that overlaps with Microbrewed's gift card and corporate gifting offerings.

Broad incumbents

• Drizly: Large-scale alcohol delivery marketplace (now part of Uber Eats) operating across hundreds of U.S. cities. Competes indirectly via on-demand beer delivery and represents a well-capitalized incumbent that could compress subscription economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BeerMonthClub
• Facebookfacebook.com/beermonthclub
• Instagraminstagram.com/beermonthclub
• Pinterestpinterest.com/beermonthclub

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microbrewed Beer of the Month Club