Macromex
Macromex is a Romanian frozen and refrigerated food manufacturer and distributor serving Retail and Horeca (hotel, restaurant, cafe) customers across Romania through 19+ brands, 1,000+ products, and the Bocado e-commerce platform.
- Company typePrivate
- Founded1993
- HeadquartersBucharest, Romania
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Macromex does
Macromex SRL is a Romanian frozen and refrigerated food manufacturer and distributor headquartered in Bucharest, founded in 1993. The company operates a portfolio of more than 1,000 products across 19+ brands, combining proprietary labels such as B-More, Bruts, Dana, Kasia, Noro, Peri, and Vasicons with partner and licensed brands including Carlsberg, Dr. Oetker, KFC, McCain, and Meggle. Its in-house manufacturing is anchored by Cucina Lenta, a sous-vide facility described as the most advanced in Europe, which produces vacuum-sealed cooked products and is supplemented by state-of-the-art cold-chain warehousing.
The company runs a dual-channel go-to-market model: a Retail channel distributing branded frozen and refrigerated products through Romanian retail outlets, and a Horeca (hotel, restaurant, cafe) channel served via the wholly-owned Macromex Horeca distribution subsidiary and the Bocado e-commerce platform at bocado.ro and horeca.macromex.ro. These platforms enable direct online ordering by restaurants, cafes, and retail businesses, positioning Bocado as the dedicated B2B digital sales channel alongside traditional direct sales. Marketing is supported through LinkedIn, Facebook, YouTube, Instagram, and Google Search, with the Bocado storefront functioning as the bottom-of-funnel conversion point.
Macromex is privately held as a Romanian SRL with no disclosed parent, external institutional investors, or funding rounds, and employs over 400 people. Disclosed turnover is 906 million RON, and all operations are concentrated domestically in Romania with no evidenced international expansion.
Macromex firmographics
Firmographics- Name
- Macromex
- Legal name
- Macromex SRL
- Website
- https://macromex.ro
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Macromex is a Romanian frozen and refrigerated food manufacturer and distributor serving Retail and Horeca (hotel, restaurant, cafe) customers across Romania through 19+ brands, 1,000+ products, and the Bocado e-commerce platform.
- Ownership category
- akta.pro rank
Macromex industry classification
Industry- Product category
- Frozen and Refrigerated Food Manufacturing & Distribution
- NAICS
- Food Manufacturing (311), Frozen Food Manufacturing (31141), Perishable Prepared Food Manufacturing (311991)
- SIC
- Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Bakery Products (2050)
- akta.pro primary industry
- Frozen Entrées & Complete Meals (CRADADAA)
- akta.pro secondary industries
- Sous-Vide & Cook-Chill Prepared Meat & Seafood Meals (AFANAFAF), Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM)
Keywords
Where Macromex is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Macromex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Frozen and Refrigerated Product Sales: Macromex generates revenue through the sale of frozen and refrigerated food products under multiple brand portfolios. The company serves both Retail and Horeca (Hotels/Restaurants/Cafes) segments through direct sales and e-commerce channels.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Macromex product offering
Product offeringCore offering
Macromex manufactures, distributes, and sells frozen and refrigerated food products across a portfolio of 1000+ SKUs and 19+ brands, serving Romanian retail consumers and HORECA (hotel/restaurant/catering) businesses. The company owns the Cucina Lenta sous-vide factory—described as the most advanced in Europe—and distributes its products through physical retail channels and dedicated e-commerce platforms (Bocado and Macromex Horeca).
Product overview
Macromex is a Romanian food manufacturing and distribution company operating primarily in the frozen and refrigerated products sector. The company offers a portfolio of over 1000 products across approximately 19 brands, serving both Retail and HORECA (hotel/restaurant/catering) channels. The core offerings include branded food products across multiple consumer brands, supplemented by Bocado (an online ordering platform for business customers) and Macromex Horeca (a dedicated HORECA service). The company operates Cucina Lenta, a state-of-the-art sous-vide manufacturing facility positioned as Europe's most advanced, enabling production of premium vacuum-cooked products.
Differentiator
Problem solved
Functional benefit
Brands
- Bocado: Online B2B platform for restaurants and stores to purchase products for their business
- Macromex Horeca
- Cucina Lenta
Products and services
- Bocado E-commerce Platform Online e-commerce platform at bocado.ro that enables HORECA businesses (restaurants, shops) and other commercial buyers to purchase Macromex's frozen and refrigerated products for their operations.
- Macromex Horeca Service Dedicated HORECA service platform at horeca.macromex.ro providing hotels, restaurants, and cafes with direct access to Macromex's frozen and refrigerated product portfolio.
- Cucina Lenta Sous-Vide Manufacturing Sous-vide manufacturing capability described as the most advanced such facility in Europe, producing high-quality vacuum-sealed cooked products for Macromex's portfolio.
Companies that use Macromex
Customer profileSegments2 records
Ideal customer profiles2 records
Macromex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Macromex partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BocadocoreBocado (bocado.ro) is Macromex's online e-commerce platform serving restaurants and businesses. The platform enables direct online purchasing of products for the Horeca sector and is promoted as the dedicated sales channel for businesses.
- Multiple Brand PartnerscoreMacromex portfolios include 19+ brands including B-More, Bruts, Carlsberg, Cris-Tim, Dana, Dr. Oetker, Farm故事, Gusan Food, Kasia, KFC, McCain, Meggle, Milkman, Noro, Peri, Transylvania Bakery, and Vasicons, representing both their own brands and those of strategic partners.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Macromex competitors and assessment
Company assessmentBroad incumbents
- McCain Foods: Global frozen-food incumbent with branded frozen potato and prepared-meal lines. Macromex distributes McCain-branded products in Romania under partnership, making McCain both a partner and the most direct large-scale peer in the category.
- Bonduelle: French-headquartered processed vegetable and frozen-food producer with operating activity in Romania through Bonduelle Romania. Comparable due to overlapping frozen and prepared-food categories and direct Romanian market presence.
- Nomad Foods: Europe's leading frozen-food branded company (owner of Iglo and Findus across continental Europe). Comparable to Macromex as a large-scale frozen-meals platform with branded shelf presence, distribution depth, and Horeca exposure across European markets.
- Sigma Bakery: Greek-based industrial frozen bakery producer with Eastern European distribution. Mirrors the Transylvania Bakery / Bruts / frozen-bakery portion of Macromex's product set and serves as a regional frozen-bakery comparable.
- Greenyard: Belgian global market leader in frozen and ambient fruit, vegetables, and prepared foods serving European retailers and food-service operators. Comparable business model (frozen CPG manufacturing + long-term retail and Horeca distribution contracts).
Regional players
- Vivartia: Greek food group with frozen meals, dairy, and ice cream positions serving both retail and HoReCa in Southeastern Europe. Similar multi-brand, multi-channel Southern-European CPG profile to Macromex, with comparable scale and category mix.
- Smithfield Romania: Romanian pork and prepared-meats processor operating nationally through branded and private-label lines. Comparable to Macromex as a Romanian-headquartered prepared-foods platform competing for the same retail and Horeca customers.
Emerging players
- Frostkrone Food Group: German frozen-snack and convenience-food producer supplying food-service and private-label customers across Europe. Comparable on the cold-chain prepared-foods manufacturing side and B2B foodservice distribution model.
Direct peers
- Caroli Foods: Romania-based prepared-meat and processed-foods producer (PepsiCo partnership) with branded retail presence. Most direct Romanian peer to Macromex in terms of branded prepared-food manufacturing and national retail distribution scale.
- Ardo: Belgian processor and distributor of frozen vegetables, fruits, and ready-meal components serving European retail and foodservice. Highly comparable to Macromex's frozen/refrigerated prepared-foods platform and pan-European B2B supply model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Macromex social profiles
Digital presenceMacromex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macromex leadership team
Management profileNumber of profiles
Macromex subsidiaries and ownership
Company hierarchySubsidiaries2 records
Macromex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macromex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macromex
What does Macromex do?
Macromex manufactures, distributes, and sells frozen and refrigerated food products across a portfolio of 1000+ SKUs and 19+ brands, serving Romanian retail consumers and HORECA (hotel/restaurant/catering) businesses. The company owns the Cucina Lenta sous-vide factory—described as the most advanced in Europe—and distributes its products through physical retail channels and dedicated e-commerce platforms (Bocado and Macromex Horeca).
Is Macromex a public or private company?
Macromex is a private company. It is classified as unknown and is currently operating.
When was Macromex founded?
Macromex was founded in 1993. It employs 501 to 1,000 people.
Where is Macromex based?
Macromex is headquartered in Bucharest, Romania, in the Europe region.
How does Macromex make money?
One revenue line is on record: frozen and Refrigerated Product Sales.
Who are Macromex's main competitors?
Broad incumbents on record are McCain Foods, Bonduelle, Nomad Foods, Sigma Bakery and Greenyard. Regional players are Vivartia and Smithfield Romania. Frostkrone Food Group is listed as an emerging player. Direct peers are Caroli Foods and Ardo.
Does Macromex have an API?
No public API is recorded for Macromex.
What industry is Macromex in?
Macromex's product category is Frozen and Refrigerated Food Manufacturing & Distribution. Its primary akta.pro industry code is CRADADAA, Frozen Entrées & Complete Meals, with a secondary code of AFANAFAF, Sous-Vide & Cook-Chill Prepared Meat & Seafood Meals. Its NAICS code is 311 and its SIC code is 2000.