Hull Kingston Rovers Community Trust
- Company typePrivate
- Founded2008
- HeadquartersKingston upon Hull, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Hull Kingston Rovers Community Trust firmographics
Firmographics- Name
- Hull Kingston Rovers Community Trust
- Legal name
- Hull Kingston Rovers Football Club Limited
- Website
- https://hullkr.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hull Kingston Rovers Community Trust industry classification
Industry- Product category
- Community Sport Charity Programmes
- NAICS
- Sports Teams and Clubs (711211), Civic and Social Organizations (8134), Other Individual and Family Services (624190), Child and Youth Services (62411)
- SIC
- Services-Membership Organizations (8600), Services-Social Services (8300)
- akta.pro primary industry
- Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)
- akta.pro secondary industries
- Community Centers & Neighborhood Support Services (BPAGAEAL), Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Disability Services & Independent Living Support (BPAGACAG)
Keywords
Where Hull Kingston Rovers Community Trust is headquartered
LocationHeadquarters
- HQ city
- Kingston upon Hull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hull Kingston Rovers Community Trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Matchday Revenue: Revenue from ticket sales for home matches at Sewell Group Craven Park stadium
- Broadcasting Rights: Revenue from broadcasting deals including BBC iPlayer (UK free games), Fox Soccer Plus (US), and Sportsnet Plus (Canada) for Super League matches
- Merchandise Sales: Online shop selling official club merchandise including 2026 home shirts, hoodies, alternate shirts, and Las Vegas limited edition items
- Television Streaming Subscription: Hull KR TV subscription service offering full match replays, highlights, and exclusive interviews with players and coaching staff
- Memberships: Season pass memberships and half-season memberships offering benefits including advanced ticket information, competitions, events, and partner offers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 24 Hour Pass for Hull KR TV |
| Subscription | Monthly | Monthly Pass for Hull KR TV |
| Subscription | Annual | Yearly Pass for Hull KR TV |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Hull Kingston Rovers Community Trust product offering
Product offeringCore offering
Hull Kingston Rovers Community Trust is the registered community and charitable arm of Hull Kingston Rovers RLFC, formed in 2008 to deliver social and sporting programmes in Hull and East Yorkshire. Its core offerings include female rugby participation, disability rugby league, the Robins Experience, the Hull KR Development Academy, and the Robins Coaching Network, alongside youth scholarship and academy pathways. The Trust also runs the Robins Lottery fundraising programme and benefits from the club's wider matchday, membership, merchandise, and Hull KR TV streaming operations.
Product overview
Hull Kingston Rovers operates as a professional rugby league football club offering a multi-platform digital product portfolio. The core offering centers on Hull KR TV, a subscription-based video streaming platform delivering match replays, highlights, interviews, and classic content. Supporting this are e-commerce merchandise operations through Shopify and season membership packages. The club fields teams across multiple levels including First Team (Super League), Women's Team, Reserves, Academy, and Scholarship programs. Content is distributed through the website and video platform with both free and premium (subscription-gated) offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Hull KR TV: The club's subscription-based video streaming platform offering match highlights, interviews, features, and full match replays
- The Robins Experience
- Hull KR Development Academy
- Robins Coaching Network
- Robins Lottery
- Hull KR Business Academy
Products and services
- Female Rugby Programme
Companies that use Hull Kingston Rovers Community Trust
Customer profileSegments3 records
Ideal customer profiles4 records
Hull Kingston Rovers Community Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hull Kingston Rovers Community Trust partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Sewell GroupcorePrincipal partner of Hull KR. Sewell Group is a multi-industry company providing services including construction, facilities management, and property development. Stadium named Sewell Group Craven Park.
- HünnebeckcorePrincipal partner and official equipment/safety partner for Hull KR stadium operations
- Betfred Super LeaguecoreOfficial league sponsor for Super League competition in which Hull KR competes
- ConnexinminorPlatinum partner - technology/smart solutions provider
- SpecsaversminorPlatinum partner - opticians/healthcare brand
- University of HullminorPlatinum partner - university partnership for education and research initiatives
- Hudgell SolicitorsminorPlatinum partner - legal services provider
- WOW HYDRATEminorPlatinum partner - sports hydration beverage brand
- The One PointminorPlatinum partner - IT/technology services
- Hull TrainsminorAssociate partner - rail travel services supporting club travel
- David Lloyd ClubsminorOfficial partner - health and fitness club chain
- CarlingminorOfficial partner - lager brand
- OxenminorOfficial partner - sports equipment supplier
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hull Kingston Rovers Community Trust competitors and assessment
Company assessmentDirect peers
- Warrington Wolves: Super League competitor with similar commercial portfolio — matchday, broadcast, streaming subscription, merchandise, and a WireWolf community foundation programme.
- Wigan Warriors: Direct Super League competitor and traditional rival of Hull KR. Competes in the same Betfred Super League with comparable matchday, broadcasting, merchandise, and membership revenue models.
- Widnes Vikings: Championship/lower-tier rugby league club operating a similar foundation/community-trust structure alongside its playing operations, making it a comparable peer for the community trust angle.
- Castleford Tigers: Super League peer with similar market size and Yorkshire-based fan base. Competes with Hull KR for sponsorship, broadcast audience share, and regional sporting attention.
- Leeds Rhinos: Historic Super League club with comparable multi-team structure (men's, women's, academy), foundation/community programmes, and direct-to-consumer streaming offering through Leeds Rhinos TV.
- Salford Red Devils: Super League club with comparable commercial setup and recent ownership transitions. Operates membership, ticketing, merchandise, and community programmes similar to Hull KR's trust.
- Batley Bulldogs: Lower-tier rugby league club with an active community trust and foundation programmes. Operates a comparable model combining community engagement with professional sporting operations at a smaller scale.
- Hull FC: City rival and fellow Super League club sharing the Hull market. Operates an identical business model — ticketing, streaming, merchandise, foundation programmes — making it the closest direct peer.
- St Helens RFC: Super League peer with multiple recent titles, comparable membership and streaming infrastructure, and foundation/community programme structure mirroring Hull KR's approach.
Regional players
- Catalans Dragons: Super League peer based in Perpignan, France — the league's only non-UK club. Comparable on-field product but distinct geography and broadcasting market, limiting direct overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Hull Kingston Rovers Community Trust social profiles
Digital presenceHull Kingston Rovers Community Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hull Kingston Rovers Community Trust leadership team
Management profileNumber of profiles
Hull Kingston Rovers Community Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hull Kingston Rovers Community Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hull Kingston Rovers Community Trust
What does Hull Kingston Rovers Community Trust do?
Hull Kingston Rovers Community Trust is the registered community and charitable arm of Hull Kingston Rovers RLFC, formed in 2008 to deliver social and sporting programmes in Hull and East Yorkshire. Its core offerings include female rugby participation, disability rugby league, the Robins Experience, the Hull KR Development Academy, and the Robins Coaching Network, alongside youth scholarship and academy pathways. The Trust also runs the Robins Lottery fundraising programme and benefits from the club's wider matchday, membership, merchandise, and Hull KR TV streaming operations.
Is Hull Kingston Rovers Community Trust a public or private company?
Hull Kingston Rovers Community Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hull Kingston Rovers Community Trust founded?
Hull Kingston Rovers Community Trust was founded in 2008. It employs 11 to 50 people.
Where is Hull Kingston Rovers Community Trust based?
Hull Kingston Rovers Community Trust is headquartered in Kingston upon Hull, United Kingdom, in the Europe region.
How does Hull Kingston Rovers Community Trust make money?
Five revenue lines are on record. Matchday Revenue is the primary driver. The others are broadcasting Rights, merchandise Sales, television Streaming Subscription and memberships.
Who are Hull Kingston Rovers Community Trust's main competitors?
Direct peers on record are Warrington Wolves, Wigan Warriors, Widnes Vikings, Castleford Tigers, Leeds Rhinos, Salford Red Devils, Batley Bulldogs, Hull FC and St Helens RFC. Catalans Dragons is listed as a regional player.
Does Hull Kingston Rovers Community Trust have an API?
No public API is recorded for Hull Kingston Rovers Community Trust.
What industry is Hull Kingston Rovers Community Trust in?
Hull Kingston Rovers Community Trust's product category is Community Sport Charity Programmes. Its primary akta.pro industry code is MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs), with a secondary code of BPAGAEAL, Community Centers & Neighborhood Support Services. Its NAICS code is 711211 and its SIC code is 8600.