Audience2Media
Audience2Media is a London-headquartered audience targeting agency with offices in Kuala Lumpur and Hong Kong that combines proprietary behavioral advertising (KRYPTON) and influencer marketing (IMPACT, 134M+ profiles) platforms with full-service campaign delivery for enterprise brands across the UK and Asia.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Audience2Media does
Audience2Media is a London-headquartered audience targeting agency founded in 2009 by Tony Laskar, operating through wholly-owned entities in the United Kingdom, Malaysia, and Hong Kong. The company combines two proprietary platforms — KRYPTON, a behavioral advertising system that processes web traversal and psychographic data for real-time audience targeting across display, video, mobile, and social channels, and IMPACT, a behavioral influencer marketing platform with a claimed database of more than 134 million content creator profiles launched in September 2018 — with full-service campaign delivery spanning insights, strategy, and multi-channel audience activation. Its service mix covers digital brand audits, social listening, online panel research (150 million global panel reach), story-led campaign strategy, and execution across online (programmatic, search, social, influencer) and offline (TV/BVOD, out-of-home, audio, press, cinema, events) media channels.
The firm serves enterprise and mid-market brand clients across more than ten verticals, including automotive (Toyota), beauty and healthcare (Juvéderm/Allergan, Alcon, Batiste), consumer goods (Dyson, Nestle, Canon, Sony, Farm Fresh, KEWPIE), retail (Card Factory, Tesco, Royal Sporting House), food and beverage (4FINGERS), banking (Barclay), entertainment (MUBI), government (Malaysia Healthcare Travel Council, SD Guthrie Berhad), and nonprofit (Macmillan Cancer Support, MyTenNights). Revenue is generated through two principal streams: fully managed campaign services on a professional-services basis (with multi-year contracts), and white-label self-serve licensing of the IMPACT platform on a subscription/recurring basis. Distribution is anchored by direct enterprise field sales in UK and Asian markets, augmented by channel partnerships through the Tribe Global network of independent agencies spanning 47 cities and 28 languages.
Audience2Media is privately held, has not raised external funding rounds, and continues to invest in productizing behavioral-influencer amplification capabilities and expanding senior leadership across UK and Asia. Recent award activity includes the MDA d Awards 2026 for B2B marketing and Agency of the Year recognition in 2023, alongside Influencer Marketing Awards and Drum Awards recognition in earlier years.
Audience2Media firmographics
Firmographics- Name
- Audience2Media
- Legal name
- Audience2Media Limited
- Website
- https://audience2media.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Audience2Media is a London-headquartered audience targeting agency with offices in Kuala Lumpur and Hong Kong that combines proprietary behavioral advertising (KRYPTON) and influencer marketing (IMPACT, 134M+ profiles) platforms with full-service campaign delivery for enterprise brands across the UK and Asia.
- Ownership category
- akta.pro rank
Audience2Media industry classification
Industry- Product category
- Digital Marketing Agency
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
- akta.pro secondary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
Keywords
Where Audience2Media is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Audience2Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Campaign Management Services: Full-service agency offering delivering end-to-end campaign management including insights, strategy, audience activation across online and offline channels. Revenue generated through agency fees for managed campaign services.
- IMPACT Platform Licensing: White-label self-serve influencer marketing platform offered to brands and agencies. Provides automated campaign process management with deep analytics and E2E campaign management capabilities.
- Influencer Marketing Campaigns: Managed influencer marketing campaigns utilizing the IMPACT platform with access to 134+ million content creator profiles. Includes behavioral targeting, influencer selection, content amplification, and performance analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fully Managed Campaign Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Audience2Media product offering
Product offeringCore offering
Audience2Media is a 360° audience targeting agency that combines proprietary behavioural advertising and influencer marketing platforms with full-service campaign management. It sells two core technology products — KRYPTON (behavioural advertising and audience targeting across display, video, mobile, and social) and IMPACT (influencer marketing platform with 134m+ creator profiles) — alongside managed Insights, Strategy, and Audience Activation services delivered across online and offline channels.
Product overview
Audience2Media operates as a 360-degree audience targeting agency combining two proprietary technology platforms with full-service marketing capabilities. The core technology stack consists of KRYPTON (behavioural advertising and audience targeting platform for display, video, mobile, and programmatic delivery) and IMPACT (the world's largest behavioural influencer marketing platform with 134+ million creator profiles for end-to-end campaign management). These platforms power three integrated service pillars: Insights (research and data analytics), Strategy (campaign planning and brand narrative development), and Audience Activation (multi-channel delivery across online and offline media). The Behavioural Influencer Amplification feature bridges proprietary advertising data with influencer content for expanded campaign reach.
Differentiator
Problem solved
Functional benefit
Brands
- IMPACT: Proprietary influencer marketing platform enabling brands to search, activate and report on influencer campaigns with over 134 million content creator profiles globally.
- KRYPTON
Products and services
- KRYPTON Proprietary behavioural advertising and audience targeting platform that processes real-time web traversal, demographic, and psychographic data to deliver targeted audiences across display, video, mobile, and programmatic channels. Built for enterprise brands and agencies seeking precise audience segmentation.
- IMPACT Influencer marketing platform with over 134 million content creator profiles globally, providing end-to-end campaign management including influencer search, activation, automated workflow, anti-fraud detection, and real-time analytics. Available as both managed service and white-label self-serve option for brands and agencies.
- Insights Research and data analytics service covering Digital Brand Audit, Consumer and Audience Analysis, Social Listening, Cultural Market Research, and Online Panel Based Research with 150m+ people panel reach globally. Delivered to enterprise brands seeking to inform campaign strategy with data-backed audience understanding.
- Strategy Campaign strategy service encompassing storytelling, content and narrative development, go-to-market strategy, and brand reporting with quantitative and qualitative analytical approaches. Provided to enterprise brands to align objectives, define audiences, craft creative content, and continuously optimize campaign effectiveness.
- Audience Activation Multi-channel campaign delivery service across online channels (Display, Programmatic, Search, Social, Influencer) and offline channels (TV/BVOD, Out of Home, Audio, Press, Cinema, Events, Promotions). Includes Media Planning and Buying, Influencer Marketing, Social Media Management, Video Production, Experiential Marketing, and PR Strategy for enterprise brand campaigns.
Quantifiable outcome
- 6.2% engagement rate achieved for OYO Hotels UK Instagram campaign
- +7 more outcomes
Companies that use Audience2Media
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles4 records
Audience2Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature6 records
Audience2Media partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- SD Guthrie BerhadflagshipCollaborative partnership resulting in winning the Best B2B Marketing Campaign at the MDA d Awards 2026. Audience2Media worked with SD Guthrie Berhad on a marketing campaign that demonstrated excellence in B2B marketing.
- Tribe GlobalcoreAudience2Media is an official member of Tribe Global, a network of independent agencies from across the world. Spread over 47 cities with 1,700+ people speaking 28 languages, Tribe provides capabilities across digital, print, TV, radio, video production, event organization and CRM tools. This partnership positions Audience2Media to create powerful synergies and power up offerings to brands in any continent.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Audience2Media competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Enterprise influencer marketing platform with creator discovery, analytics and workflow tools — competes head-to-head with IMPACT in the SaaS/self-serve and large-brand segment.
- Upfluence: Influencer marketing platform combining creator search, outreach and analytics — directly competes with IMPACT in mid-market and enterprise self-serve.
- Aspire (formerly AspireIQ): Influencer marketing platform and managed services provider for enterprise brands — competes with Audience2Media across both platform licensing and full-service campaign execution.
- The Goat Agency: UK-headquartered influencer marketing agency offering global campaign management and content creator activation — directly comparable to Audience2Media's managed influencer service line and similar enterprise brand focus.
- Traackr: Influencer marketing platform used by enterprise brands for creator discovery, performance benchmarking and campaign analytics — overlapping with IMPACT's analytics and discovery capabilities.
- Klear: Influencer marketing analytics and campaign management platform — comparable to IMPACT for enterprise-grade influencer discovery and campaign reporting.
Broad incumbents
- Jellyfish (part of Brandtech Group): Global digital marketing agency covering paid media, content and influencer activation — directly comparable to Audience2Media's full-service digital campaign model for enterprise brands.
- Publicis Groupe: Global advertising holding company with full-service agency brands (Leo Burnett, Saatchi, Digitas) — overlaps with Audience2Media's managed 360° campaign offering at the enterprise tier.
- Dentsu International: Global advertising and media services network with strong APAC presence — comparable to Audience2Media's UK + Malaysia + Hong Kong footprint and integrated media capabilities.
- GroupM (WPP): World's largest media investment group offering media planning, programmatic and influencer marketing capabilities — broad incumbent competing for the same enterprise brand budgets on 360° campaign mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Audience2Media social profiles
Digital presenceAudience2Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audience2Media leadership team
Management profileNumber of profiles
Profiles12 records
Audience2Media subsidiaries and ownership
Company hierarchySubsidiaries2 records
Audience2Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audience2Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audience2Media
What does Audience2Media do?
Audience2Media is a 360° audience targeting agency that combines proprietary behavioural advertising and influencer marketing platforms with full-service campaign management. It sells two core technology products — KRYPTON (behavioural advertising and audience targeting across display, video, mobile, and social) and IMPACT (influencer marketing platform with 134m+ creator profiles) — alongside managed Insights, Strategy, and Audience Activation services delivered across online and offline channels.
Is Audience2Media a public or private company?
Audience2Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Audience2Media founded?
Audience2Media was founded in 2009. It employs 11 to 50 people.
Where is Audience2Media based?
Audience2Media is headquartered in London, United Kingdom, in the Europe region.
How does Audience2Media make money?
Three revenue lines are on record. Campaign Management Services are the primary driver. The others are IMPACT Platform Licensing and influencer Marketing Campaigns.
Who are Audience2Media's main competitors?
Direct peers on record are CreatorIQ, Upfluence, Aspire (formerly AspireIQ), The Goat Agency, Traackr and Klear. Broad incumbents are Jellyfish (part of Brandtech Group), Publicis Groupe, Dentsu International and GroupM (WPP).
Does Audience2Media have an API?
No public API is recorded for Audience2Media.
What industry is Audience2Media in?
Audience2Media's product category is Digital Marketing Agency. Its primary akta.pro industry code is BPAMALAG, Influencer Marketing & Creator Marketplaces, with a secondary code of BPAFAHAG, Affiliate & Performance Creator Programs. Its NAICS code is 54181 and its SIC code is 7310.