Communico
Communico GmbH is an owner-managed B2B event and communication agency in Bad Tölz, Germany (with a Trento, Italy hub) that plans and executes sports events, congresses, trade shows and corporate events for enterprise clients and operates proprietary event formats.
- Company typePrivate
- Founded1994
- HeadquartersBad Tölz, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Communico does
Communico GmbH is an owner-managed B2B event and communication agency headquartered in Bad Tölz, South Germany, with a second operational hub in Trento, Italy (COMMUNICO ITALIA SSD A RL). The company organizes and executes four core service lines: sports events (running series, ski tests, bike and outdoor events), congress and trade-show events, corporate events (team building, kick-offs, workshops), and proprietary event formats developed in-house. Notable owned event brands include Lake Garda 42, SportScheck RUN (up to 50,000 runners across six German cities since 2008), E BIKE DAYS, the newly launched Chiemgau Bike Trophy (2025), and INTERSPORT Schneetage (operated 2007–2023).
The business model is professional services / project-based: revenue is generated through bespoke event-management fees paid by enterprise clients and, for owned formats, through a mix of participant registration, sponsorship and partner monetization. Distribution is direct (sales-led, no resellers), with anchor enterprise relationships spanning sports retail (SportScheck, Intersport), trade shows (ISPO Munich, Messe München), automotive (BMW), industrial (Bosch), and energy (E.ON). The firm has approximately 12 employees and is led by CEO and managing shareholder Christian Deissenberger, with flat hierarchies and a dual-study talent pipeline in partnership with HAM and iba. There is no external institutional investment, no funding rounds, no AI/ML product layer, and no disclosed revenue.
Communico firmographics
Firmographics- Name
- Communico
- Legal name
- COMMUNICO GmbH
- Website
- https://communico-event.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Communico GmbH is an owner-managed B2B event and communication agency in Bad Tölz, Germany (with a Trento, Italy hub) that plans and executes sports events, congresses, trade shows and corporate events for enterprise clients and operates proprietary event formats.
- Ownership category
- akta.pro rank
Communico industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)
- akta.pro primary industry
- Professional & Association Conferences (MPAGAGAB)
- akta.pro secondary industry
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
Keywords
Where Communico is headquartered
LocationHeadquarters
- HQ city
- Bad Tölz
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Communico business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event Planning and Execution Services: Full-service event management including concept development, planning, execution, and post-event support for sports events, congresses, trade shows, and corporate events. Revenue is generated through professional service fees, likely project-based or retainer arrangements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Communico product offering
Product offeringCore offering
COMMUNICO is an owner-managed event and communication agency that plans, organizes, and executes sports events, congresses and trade shows, corporate events, and proprietary in-house event formats for corporate clients, sports brands, and congress organizers. The agency provides end-to-end event services from concept development and planning to on-site execution and post-event support, and also generates revenue through its own branded event properties in Germany and Italy.
Product overview
COMMUNICO is an owner-managed event and communication agency based in southern Germany with two locations in Bad Tölz and Trento, Italy. The company operates a modular services architecture consisting of four core service offerings: Sportevents (organizing running, skiing, biking, and outdoor events), Kongress- & Messeevents (professional congress and trade show planning), Firmenevents (corporate events and team building), and COMMUNICO Events (proprietary event formats). The portfolio includes named proprietary event brands such as Lake Garda 42, SportScheck RUN, Intersport Schneetage, Chiemgau Bike Trophy, and E BIKE DAYS, as well as managed events for clients including ISPO Munich, INTERSPORT, and various corporate customers. The company combines these services with a team of event and communication experts to deliver end-to-end event management from concept development through execution.
Differentiator
Problem solved
Functional benefit
Brands
- Lake Garda 42: Marathon, half marathon and kids run event at Lake Garda, Italy, launched in 2021 with expo area.
- E BIKE DAYS
- Chiemgau Bike Trophy
Products and services
- Sportevents Full-service sports event planning and execution for clients, covering running events (such as marathons and nationwide running series), ski and snowboard test events, bike test events, and outdoor activities. The offering is designed for sports brands, retailers, federations, and event organizers who need end-to-end delivery from concept to on-site execution.
- Kongress- & Messeevents Professional congress and trade show planning and execution service covering venue selection, participant management, and on-site support for large-scale industry events. The offering is designed for trade show organizers, exhibition operators, and congress producers in the sports and related industries.
- Firmenevents Corporate event planning service including team building, employee celebrations, dealer and partner events, kick-off meetings, and workshops for corporate clients. The offering targets companies seeking professionally organized internal events that strengthen team cohesion and create lasting impressions.
- COMMUNICO Events (Proprietary Event Formats) Agency-owned proprietary event formats developed in-house featuring state-of-the-art formats created in collaboration with B2C partners. These formats serve as both direct revenue streams (via sponsorships, registrations, and expo areas) and capability showcases for prospective clients.
- Lake Garda 42 Proprietary marathon, half marathon, and kids run event held at Lake Garda, Italy, with an accompanying Expo area enabling business-to-consumer networking. Open to runners and sponsors via registration and sponsorship packages.
- E BIKE DAYS Largest pure e-bike test event in Munich's Olympiapark, featuring approximately 1,000 test bikes and over 130 exhibitors. Brands and end consumers can participate via test bike bookings and exhibitor/sponsorship packages.
- SportScheck RUN Nationwide running series operated for sports retailer SportScheck since 2008, currently spanning 6 German cities plus special events and attracting up to 50,000 runners. Offered via registration and sponsorship arrangements.
- Chiemgau Bike Trophy Cycling and enjoyment event in Chiemgau with a supporting program, launched in 2025. Offered to participants and sponsors via registration and partnership packages.
Quantifiable outcome
- Up to 50,000 participants at single event series (SportScheck RUN)
- +2 more outcomes
Companies that use Communico
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Communico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Communico partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- HAM (Hochschule für angewandtes Management GmbH)minorEducational partnership for dual study program. COMMUNICO collaborates with HAM for their dual cooperative study concept, offering students the opportunity to study Business Psychology while working at the agency. Students receive tuition fee coverage as part of the arrangement.
- iba (Internationale Berufsakademie)minorEducational partnership for dual study program. COMMUNICO partners with iba for their dual cooperative study concept, offering students Business Psychology studies while gaining practical experience at the agency.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Communico competitors and assessment
Company assessmentDirect peers
- Avantgarde: German brand-experience and event agency based in Munich. Direct peer competing for enterprise B2B event mandates across DACH, with overlapping corporate-event and activation capabilities.
- Vok Dams: German full-service event and live-marketing agency headquartered in Wuppertal. Directly comparable as a DACH B2B event agency serving enterprise clients with corporate events, trade shows, and proprietary event formats.
- Bartenbach: German event and live-communications agency based in Cologne. Direct mid-sized DACH competitor offering corporate events, brand activations, and proprietary event formats.
- MCI Group (now CWT Meetings & Events): Global association congress and meeting organizer headquartered in Switzerland. Highly comparable for Communico's congress/trade show and association conference management work, with similar PCO service offerings.
Emerging players
- Gahrens + Battermann: DACH event-technology and AV services provider. Adjacent comparison for Communico's event execution services, with overlap in large-scale corporate and trade show deployments.
Broad incumbents
- Messe München: Major German trade fair venue operator running ISPO, bauma, and other large expos. Overlaps with Communico's congress/trade show work as both partner venue operator and potential direct competitor in event organization.
- M-Media (Sportfive Group): Sports marketing group with strong DACH presence. Adjacent competitor for Communico's sports-event work, particularly running series and federations mandates.
- Infront Sports & Media: International sports marketing and event management company. Directly comparable to Communico's sports-events segment, organizing mass-participation and federations events across Europe.
- Jack Morton Worldwide: Global brand experience agency owned by IPG. A scaled incumbent competing for the same enterprise experiential marketing budgets as Communico, but with significantly broader geographic and service scope.
Others
- Helbig & Cie. German PR and event agency. Comparable for the corporate event and communications overlap with Communico, though with stronger PR/communications positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Communico social profiles
Digital presenceCommunico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Communico leadership team
Management profileNumber of profiles
Profiles4 records
Communico subsidiaries and ownership
Company hierarchySubsidiaries3 records
Communico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Communico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Communico
What does Communico do?
COMMUNICO is an owner-managed event and communication agency that plans, organizes, and executes sports events, congresses and trade shows, corporate events, and proprietary in-house event formats for corporate clients, sports brands, and congress organizers. The agency provides end-to-end event services from concept development and planning to on-site execution and post-event support, and also generates revenue through its own branded event properties in Germany and Italy.
Is Communico a public or private company?
Communico is a private company. It is classified as family owned and is currently operating.
When was Communico founded?
Communico was founded in 1994. It employs 11 to 50 people.
Where is Communico based?
Communico is headquartered in Bad Tölz, Germany, in the Europe region.
How does Communico make money?
One revenue line is on record: event Planning and Execution Services.
Who are Communico's main competitors?
Direct peers on record are Avantgarde, Vok Dams, Bartenbach and MCI Group (now CWT Meetings & Events). Gahrens + Battermann is listed as an emerging player. Broad incumbents are Messe München, M-Media (Sportfive Group), Infront Sports & Media and Jack Morton Worldwide. Helbig & Cie. is listed as an others.
Does Communico have an API?
No public API is recorded for Communico.
What industry is Communico in?
Communico's product category is Event Management Services. Its primary akta.pro industry code is MPAGAGAB, Professional & Association Conferences, with a secondary code of THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies). Its NAICS code is 561920 and its SIC code is 7990.