Goldmaster

Name

Goldmaster

Legal name

AKAY AKSESUAR HEDİYELİK MEDİKAL VE ELEKTRONİK ANONİM ŞİRKETİ

Website

https://goldmaster.com.tr

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Goldmaster generates revenue through the direct sale of physical small household appliances, personal care products, and health devices. Products are sold as one-time purchases with no subscription component. The company sells through its own e-commerce platform and through dealer/dealer network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Goldmaster is a Turkish brand established in 1975 that manufactures and retails a broad portfolio of small household appliances, personal care electronics, health monitoring devices, and consumer electronics. The company sells its own products directly to consumers through its e-commerce platform (goldmaster.com.tr), a nationwide dealer/distributor network, and online marketplaces in Turkey, with categories spanning kitchen appliances, beverage preparation, cleaning, personal grooming, and home comfort.

Product overview

Goldmaster is a Turkish domestic brand established in 1975 with 100% local capital, producing a broad portfolio of small household appliances, personal care products, health devices, and consumer electronics. The offering is organized as a multi-category portfolio under a single brand, with products grouped into main categories including: (1) Electrical Kitchen Appliances (blenders, mixers, food processors, meat grinders, stand mixers, kitchen scales), (2) Cooking & Frying (airfryers, deep fryers, toasters, waffle makers, yogurt makers), (3) Beverage Preparation (Turkish coffee makers, filter coffee machines, tea makers/kettles), (4) Cleaning & Ironing (vacuum cleaners in multiple types, steam irons, vertical irons), (5) Personal Care (body scales, men's grooming shavers, women's epilators, hair straighteners, curling irons, hair dryers), (6) Home Comfort (air humidifiers, air purifiers, heaters, fans, pet care products), (7) Health Devices (blood pressure monitors, nebulizers, thermometers, massage devices), (8) Electronics (Smart TV boxes, Bluetooth speakers, satellite receivers, soundbars, party speakers, electric scooters, hoverboards), and (9) Bundled Electronic Trousseau Sets (pre-packaged kitchen appliance combinations for newlyweds). All products are sold through the Goldmaster e-commerce platform at goldmaster.com.tr and through third-party marketplaces.

Differentiator

Problem solved

Functional benefit

Brands

• Matrix: Men's grooming and personal care product line including grooming sets and shavers
• Grillart
• EVA
• Hazz
• Arena
• Bol Köpüklü
• Superlux
• Joker

Products and services

• Air Fryers (Airfryer / Fritöz) Hot air fryer appliances for home cooking with minimal or no oil, featuring digital touch controls, adjustable temperature (80-200°C), timer functions, and various basket capacities (5-9.2L). Targeted at Turkish consumers seeking healthier cooking options.
• Turkish Coffee Machines (Türk Kahve Makinesi) Electric Turkish coffee makers tailored to local Turkish coffee culture, featuring patented smart placement design, smart overflow prevention system, LED-illuminated pots, dual brewing modes, and auto capacity detection. Targeted at Turkish consumers.
• Filter Coffee Machines (Filtre Kahve Makinesi) Filter coffee makers including 2-in-1 models with built-in grinders, digital timers, thermal carafes, and travel thermos versions. Programmable brewing up to 24 hours in advance. Targeted at Turkish consumers drinking filter coffee.
• Tea Makers / Kettles (Çay Makineleri) Electric tea makers and kettles with capacities from 1-30 cups, stainless steel bodies, auto warm/keep-hot functions, 360° rotating bases, and the patented non-drip mouth design (Akasya). Targeted at Turkish tea-drinking households.
• Blenders and Blender Sets (Blender / Blender Setleri) Countertop blenders and blender set combos for food preparation, including stand mixers with mixing, whisking, and kneading functions. Capacities from 0.8L to 5.5L with multiple speed settings. For home cooks.
• Vacuum Cleaners (Elektrikli Süpürge) Vacuum cleaners in multiple formats (stick, upright, handheld, bagged, bagless) including EVA and Arena sub-brands, with HEPA filtration and warranty periods up to 5 years. For household cleaning.
• Steam Irons (Buharlı Ütü) Steam irons and vertical steam irons with ceramic soleplates, large water tanks, shock steam outputs up to 170g, and power ratings up to 2400W. For household ironing.
• Electric Shavers and Men's Grooming (Tıraş Makineleri) Electric shavers and grooming kits for men (Matrix sub-brand), including wet/dry models with IPX7 waterproof ratings, LED displays, cordless operation, and multi-in-1 grooming sets. For personal grooming.
• Hair Straighteners and Curling Irons Hair straighteners and curling irons for hair styling with ceramic plates, ionic technology, digital displays, and adjustable temperature settings. For women's personal care.
• Epilation Devices (Epilasyon Cihazları) Epilation devices for women's personal grooming and beauty care.
• Health Monitoring Devices (Sağlık Ürünleri) Health monitoring devices including blood pressure monitors with WHO evaluation and color scale classification, irregular heartbeat detection, 120 measurement memory per user, 10-year warranty, nebulizers, thermometers, body scales, massage and wellness devices, and air humidifiers. For home health monitoring.
• Toaster, Sandwich and Grill Makers (Tost Makineleri) Sandwich/toast makers and grill appliances including the Grillart 3-in-1 waffle/grill/toast maker, with various plate types (teflon, granite), adjustable temperature controls, and hinged designs. For home cooking.
• Waffle Makers (Waffle Makineleri) Waffle makers with deep-plate designs to prevent overflow, non-stick surfaces, adjustable temperature controls, and around 1000W power rating. For home baking.
• Yogurt Makers (Yoğurt Yapma Makineleri) Yogurt makers for home preparation of yogurt, a staple food in Turkish households.
• Electrical Kitchen Appliances (Elektrikli Mutfak Aletleri) Broad category of kitchen appliances including food processors, choppers/rondos, meat grinders, mixers, kitchen scales, and stand mixers for food preparation tasks.
• Electronic Trousseau Sets (Elektronik Çeyiz Setleri) Bundled kitchen appliance sets designed for newlyweds (trousseau), containing combinations of tea makers, blenders, toasters, and other kitchen appliances at discounted package prices. Targeted at Turkish newlyweds setting up households.
• Consumer Electronics (Elektronik) General consumer electronics category including Smart TV boxes, portable Bluetooth speakers, satellite receivers, party speakers, soundbars, electric scooters, hoverboards, gaming accessories, and TV accessories. For home entertainment and consumer use.
• Air Purifiers and Humidifiers (Hava Nemlendirme ve Temizleme) Air humidification and air purification devices for home comfort and health management.
• Goldmaster Brand (Parent Brand) Goldmaster is a Turkish domestic brand established in 1975 with 100% local capital, producing small household appliances, personal care products, health devices, and consumer electronics. The company is the parent brand under which all sub-brand products are sold.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Xiaomi: Xiaomi's Mi Home ecosystem of small kitchen and personal-care appliances (rice cookers, air purifiers, vacuums, shavers) is increasingly sold through Turkish e-commerce and overlaps Goldmaster's price-sensitive categories at the value end.

Broad incumbents

• Arçelik (Beko): Arçelik, owner of Beko and Grundig, is Turkey's largest appliance manufacturer and sells small kitchen and home appliances domestically and globally — a much larger incumbent that competes with Goldmaster across most of its categories.
• Tefal (T-fal / Groupe SEB): Tefal is a global small-appliance leader under Groupe SEB with strong presence in air fryers, irons, and kitchen tools, competing with Goldmaster in the same product categories through Turkish retail and e-commerce.
• Bosch (BSH): Bosch, via BSH, sells premium kitchen and cleaning small appliances (vacuum cleaners, food processors, kettles) in Turkey and competes with Goldmaster in the upper-mid price tier of the same categories.
• Philips (Domestic Appliances): Philips is a global incumbent in personal care (shavers, epilators, hair stylers) and small kitchen appliances, competing with Goldmaster in higher-tier personal-care and airfryer segments in Turkey.

Direct peers

• Korkmaz: Korkmaz is a heritage Turkish cookware and small appliance maker (founded 1972) competing head-to-head with Goldmaster in pots, tea makers, Turkish coffee machines, kitchen electronics, and home cleaning products in the Turkish market.
• Arzum: Arzum is a leading Turkish small household appliance brand with a similar multi-category portfolio (kitchen, personal care, breakfast appliances) and direct overlap in Turkish coffee machines, tea makers, mixers, and irons sold to Turkish consumers.
• Sinbo: Sinbo is a Turkish value-positioned small appliance brand with a comparable breadth of kitchen, cleaning, and personal care products and similar D2C-plus-dealer distribution in Turkey.
• Homend: Homend is a Turkish domestic small-appliance brand with overlapping product lines in kitchen electronics, personal care, and cleaning, marketed via D2C and dealer networks similar to Goldmaster.
• Fakir: Fakir Hausgeräte sells small household appliances (vacuums, irons, kitchen machines, heaters) in Turkey and directly overlaps Goldmaster's product set with a comparable mid-market price positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@goldmaster
• Xx.com/goldmasterworld

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldmaster