Fizika Group
- Company typePrivate
- Founded2009
- HeadquartersLancaster, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Fizika Group firmographics
Firmographics- Name
- Fizika Group
- Legal name
- Fizika Group LLC
- Website
- https://fizikagroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Fizika Group industry classification
Industry- Product category
- Senior Wellness Software
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Continuing Care at Home (CCaH) / Virtual CCRC Programs (HLADAEAH)
- akta.pro secondary industries
- Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK), Technology Assistance & Digital Support for Seniors (HSABAAAH)
Keywords
Where Fizika Group is headquartered
LocationHeadquarters
- HQ city
- Lancaster
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fizika Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Fizikaflex Subscriptions: Subscription-based revenue model offering two tiers: 6-month Essential subscription and 12-month Annual subscription. Both tiers provide unlimited access to the Fizikaflex community platform, personal profile, Fitbit synchronization, downloadable Exercise Guide, and Fizikaflex Weekly Digest subscription. Sold directly through Square e-commerce storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Fizikaflex Essential - 6-month subscription for individual seniors |
| Subscription | Annual | Fizikaflex Annual - 12-month subscription for committed individuals |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Fizika Group product offering
Product offeringCore offering
Fizika Group develops and sells cloud-based digital wellness software solutions through two product lines: Fizikaflex, a subscription-based wellness tracking platform for seniors that captures daily health inputs (exercise, nutrition, water, sleep) and syncs with Fitbit; and FizikaActive, an online learning platform delivering workshops and courses for schools and families on resilience and wellness. The company also produces companion digital products such as a downloadable Exercise Guide and a bilingual Wellness Journal.
Product overview
Fizika Group operates as a social enterprise developing digital wellness solutions for vulnerable populations. The company offers two primary product lines: Fizikaflex, a smart wellness application for seniors to track health habits (exercise, nutrition, water, sleep) with Fitbit sync, gamification, and community leaderboards; and FizikaActive, an online learning platform providing workshops and courses for schools and families. Fizikaflex is available through 6-month and 12-month subscriptions and includes companion products like the Wellness Journal and Exercise Guide. FizikaActive serves schools, early childhood programs, and parents through professional development and resilience-building content.
Differentiator
Problem solved
Functional benefit
Brands
- Fizikaflex: Smart wellness application helping seniors embrace healthier lifestyles with daily health habit tracking, exercise guides, and community features. Syncs with Fitbit.
- FizikaActive
Products and services
- Fizikaflex Smart wellness application designed for seniors to track daily health inputs including exercise, nutrition, water consumption, and sleep through a personalized interface with a points and leaderboard system. Synchronizes with Fitbit for automatic step counting and activity tracking. Includes downloadable Exercise Guide and Fizikaflex Weekly Digest subscription.
- FizikaActive Online platform offering workshops and courses to help schools and families become resilient, covering professional development, early childhood, and parent resources. Targets educational institutions and families seeking online resilience and wellness content.
- Fizikaflex Wellness Journal Bilingual wellness guide created by Leah Moore containing evidence-based activities for improving physical, mental, and emotional well-being of seniors, including games and activities. Distributed free to affordable housing residents through the Seniors BlueBook partnership.
Quantifiable outcome
- Seniors who used Fizikaflex daily showed improved overall health and stamina
Companies that use Fizika Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Fizika Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Fizika Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HDC MidAtlanticcoreHDC MidAtlantic is a pilot partner currently deploying Fizikaflex to residents in their affordable housing properties across Lancaster and York Counties, Pennsylvania. The partnership enables distribution of the Wellness Journal to senior residents as part of community wellness initiatives.
- Seniors BlueBookcoreSeniors BlueBook publishers Cynthia and Chris Gartman are responsible for printing and distributing the Fizikaflex Wellness Journal to seniors in affordable housing units in York and Lancaster County, beginning November 2020.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Fizika Group competitors and assessment
Company assessmentBroad incumbents
- Peloton: Peloton offers connected fitness through stationary bikes, treadmills, and a digital app with a substantial workout content library. As a broader incumbent in wellness subscriptions, it represents a competitive threat for wellness engagement time and lifestyle subscription spend.
- Apple Fitness+: Apple Fitness+ is a broad consumer wellness subscription bundled with Apple Watch, offering extensive workout content and integrations. While not senior-specific, it represents a major incumbent in the connected wellness space and competes for the same senior discretionary subscription dollars.
Direct peers
- GetSetUp: GetSetUp is a digital learning platform offering live, interactive classes and social engagement for older adults. Like Fizika, it provides online wellness content specifically designed for seniors, including exercise, nutrition, and social connection, and serves a directly comparable senior user segment.
- GrandPad: GrandPad provides a simplified tablet designed specifically for seniors with curated content, family connectivity, and a managed service model. While more hardware-focused, it targets the same digital wellness and engagement niche for seniors and competes for the same family and operator budgets.
- Linked Senior: Linked Senior provides digital engagement and wellness content for residents of senior living communities through a touchscreen-based platform. It directly competes with Fizikaflex in serving senior living operators with content-driven wellness programs and operator dashboards.
- Independa: Independa delivers a health engagement platform for older adults and their caregivers, including remote engagement, content, and family communication. It overlaps with Fizika's wellness tracking and community dashboard approach for senior living communities.
- CarePredict: CarePredict offers wearable-based continuous health monitoring and predictive analytics for older adults living independently. It shares the senior wellness tracking focus with Fizikaflex, though with a more clinical/ADL-monitoring orientation and heavier hardware footprint.
- It's Never 2 Late (iN2L): iN2L provides person-centered engagement technology for senior living communities, including wellness, cognitive, and recreational content. Both companies target senior living administrators with wellness and engagement platforms and pursue similar B2B channel economics.
Emerging players
- Papa: Papa connects older adults with companion caregivers for in-person and virtual support, including wellness check-ins and social engagement. It is adjacent to Fizika's senior wellness focus, with greater emphasis on human companionship rather than digital tracking, and increasingly partners with Medicare Advantage plans.
- Intuition Robotics (ElliQ): Intuition Robotics makes ElliQ, an AI-driven companion device for older adults that supports wellness engagement and reduces isolation. It overlaps with Fizika's community building and senior engagement focus, but emphasizes proactive AI interaction over self-tracked wellness inputs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Fizika Group social profiles
Digital presenceFizika Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fizika Group leadership team
Management profileNumber of profiles
Profiles2 records
Fizika Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fizika Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fizika Group
What does Fizika Group do?
Fizika Group develops and sells cloud-based digital wellness software solutions through two product lines: Fizikaflex, a subscription-based wellness tracking platform for seniors that captures daily health inputs (exercise, nutrition, water, sleep) and syncs with Fitbit; and FizikaActive, an online learning platform delivering workshops and courses for schools and families on resilience and wellness. The company also produces companion digital products such as a downloadable Exercise Guide and a bilingual Wellness Journal.
Is Fizika Group a public or private company?
Fizika Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fizika Group founded?
Fizika Group was founded in 2009. It employs 1 to 10 people.
Where is Fizika Group based?
Fizika Group is headquartered in Lancaster, United States, in the North America region.
How does Fizika Group make money?
One revenue line is on record: fizikaflex Subscriptions.
Who are Fizika Group's main competitors?
Broad incumbents on record are Peloton and Apple Fitness+. Direct peers are GetSetUp, GrandPad, Linked Senior, Independa, CarePredict and It's Never 2 Late (iN2L). Emerging players are Papa and Intuition Robotics (ElliQ).
Does Fizika Group have an API?
No public API is recorded for Fizika Group.
What industry is Fizika Group in?
Fizika Group's product category is Senior Wellness Software. Its primary akta.pro industry code is HLADAEAH, Continuing Care at Home (CCaH) / Virtual CCRC Programs, with a secondary code of HLALADAK, Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine). Its NAICS code is 624120 and its SIC code is 7372.