Blundell

What Blundell does

Blundell Cashmere, legally Blundell Retail S.L., is a Madrid-based direct-to-consumer apparel brand founded in 2003 that designs and sells sustainable cashmere-blend clothing under the Blundell Cashmere trade name. The company operates from a flagship boutique at Calle Ortega y Gasset 42 in Madrid's Salamanca district and a Shopify-powered e-commerce store at blundell.es, shipping across eight European countries (Spain, Germany, Andorra, Belgium, France, Italy, Netherlands, Portugal). The catalog spans women's and men's knitwear (V-neck and round-neck sweaters, blazers, giaconne jackets, cardigans, polos, vests, oversized styles), cashmere-blend accessories (ponchos, stoles, scarves, hats, blankets), gift cards in €50-€200 denominations, a children's capsule produced in South Africa with Liberty fabrics under the Nido collaboration, and a curated 'Invited Brands' section reselling Claris Virot and VISONA designer handbags plus Angela Caputi costume jewelry.

All Blundell-branded garments are manufactured in Italy using a fixed proprietary blend (35% cashmere, 5% silk, 35% viscose, 25% synthetic fiber) and traditional knit constructions such as punto de dos cabos, doppio filo, and punto ochos. Pricing is unit-based, ranging from €39 for hats and handkerchiefs to €189 for cable-stitch blankets, with the core apparel band at €79-€139 and invited-brand bags reaching €690. The business is founder-controlled: Patricia Núñez Blundell is the sole identified owner-operator, there are no institutional investors, no funding rounds, and no parent company. Headcount is reported at 1-10 employees, indicating a small boutique operation that monetizes through direct product sales, gift cards, and a 'Club Blundell' loyalty email program offering 10% off first orders, supplemented by an educational Cashmere Journal blog used for content marketing.

Name

Blundell

Legal name

Blundell Retail S.L

Website

https://blundell.es

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Blundell Cashmere is a Madrid-based direct-to-consumer brand selling Italian-made sustainable cashmere-blend knitwear, accessories, and curated invited-brand handbags to individual consumers across Spain and seven European countries via a Shopify store and a flagship boutique.

Ownership category

akta.pro rank

Product category

Sustainable Cashmere Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Jewelry Retailers (458310)

SIC

Retail-Women's Clothing Stores (5621), Women's, Misses', And Juniors Outerwear (2330), Retail-Jewelry Stores (5944)

akta.pro primary industry

Scarves, Wraps & Shawls (CRAAAJAF)

akta.pro secondary industry

Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF)

Keywords

• Sustainable cashmere clothing
• Cashmere knitwear
• Women's apparel
• Men's knitwear
• Fashion accessories

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from direct sales of cashmere clothing and accessories through e-commerce and retail store. Products include jerseys, jackets, cardigans, accessories, and invited brand items.
2. Gift Cards: Prepaid gift cards sold in denominations of €50, €100, €150, €200 for gifting purposes

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Blundell Cashmere is a sustainable cashmere-blend apparel brand that designs, sources, and sells women's, men's, and children's knitwear and accessories. Its core offering includes V-neck and round-neck sweaters, blazers, jackets, cardigans, vests, polo shirts, ponchos, stoles, scarves, hats, and blankets, all made in Italy from a signature blend of 35% cashmere, 5% silk, 35% viscose, and 25% synthetic fiber. The brand supplements its own catalog with curated partner-brand accessories (Claris Virot and VISONA handbags, Angela Caputi jewelry) and sells prepaid gift cards.

Product overview

Blundell Cashmere is a sustainable cashmere clothing brand offering a diverse portfolio of cashmere-blend apparel and accessories. The product line spans women's, men's, and children's categories. Core products include knitwear (V-neck ribbed sweaters, round-neck sweaters, oversized styles, blazers, cardigans, vests, and polo shirts) and accessories (ponchos, stoles, scarves, hats, handkerchiefs, and blankets). Additionally, Blundell features an 'Invited Brands' section offering curated partner fashion accessories including CLARIS VIROT designer handbags and VISONA handbags. All Blundell cashmere garments are made in Italy using a cashmere blend composition (35% cashmere, 5% silk, 35% viscose, 25% synthetic fiber).

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Pico rib V-neck sweater Women's V-neck ribbed sweater in cashmere blend (35% cashmere, 5% silk, 35% viscose, 25% synthetic fiber). Made in Italy. Available in 14 colors (Camello, Cielo, Ecru, Fucsia, Lavanda714, Marine, Mostaza, Mongolia, Nero, Nil, Perla, Rosaantica, Safran, Viola) with sizes S/M and L/XL.
• Women's Pico oversize V-neck sweater Women's oversized V-neck sweater in cashmere blend. One size fits all. Available in 6 colors. Currently sold out.
• Women's Redondo rib round-neck sweater Women's round-neck ribbed sweater in cashmere blend. Available in 8 colors with sizes S/M and L/XL.
• Women's Giaconne cashmere jacket Women's giaconne jacket in cashmere blend. Available in 9 colors including Camello, Cielo, Electric, Fucsia, Marine, Marrone, Mongolia, Orquidea, and Safran.
• Women's two-button cashmere blazer Women's two-button blazer in cashmere blend. Available in 7 colors (Cielo, Ecru, Marine, Camello, Lavanda, Lav714, Fucsia) with sizes S/M and L/XL.
• Women's soft-trimmed cashmere jacket (Chaqueta ribeteada SOFT) Women's soft-trimmed jacket in cashmere blend. One size fits all. Currently sold out.
• Men's Pico basic V-neck sweater Men's basic V-neck sweater in cashmere blend. Available in 16 colors with sizes S/M, L/XL, and XXL.
• Men's Redondo basic round-neck sweater Men's basic round-neck sweater in cashmere blend. Available in multiple colors with sizes S/M, L/XL, and XXL.
• Men's Derby cashmere polo shirt Men's polo shirt in cashmere blend (35% cashmere, 5% silk, 35% viscose, 25% synthetic fiber). Made in Italy. Features a turned-over collar with ribbed trim and cuffs. Available in multiple colors.
• Men's zip-front cashmere cardigan Men's zip-front cardigan in cashmere-silk blend. Features hidden zip closure with tubular trim, ribbed hem and cuffs. Regular fit.
• Men's chunky knit round-neck cashmere sweater (Cuello redondo punto grueso) Men's chunky knit round-neck sweater in cashmere blend. Available in Camello, Marrone, and Musk colors.
• Men's Perkins doppio filo cashmere sweater Men's four-gauge ribbed sweater with double-edge trim in cashmere blend. Features ribbed neck and cuffs.
• Men's oversized cashmere vest (Chaleco oversize) Men's oversized vest in cashmere blend. Available in 5 colors with sizes S/M, L/XL, and XXL. Currently sold out.
• Men's button-front cashmere vest (Chaleco con botones) Men's button-front vest in cashmere blend. Available in Brown and Amande colors with sizes S and M.
• Cable-stitch cashmere poncho (Poncho de ochos) Iconic open poncho in four-thread cashmere blend with cable stitch pattern. One size fits all. Available in 13 colors.
• Cashmere stole (Estola) Unisex essential rectangular stole in two-gauge jersey knit cashmere blend with ribbed trim. 180cm length x 75cm width. Available in multiple colors.
• English-rib cashmere scarf (Bufanda canalé) English-rib (canalé) scarf in cashmere blend. 160cm length x 25cm width. Versatile design wearable in multiple styles.
• Ribbed cashmere beanie (Gorro canalé) Ribbed knit beanie in cashmere blend (35% cashmere, 5% silk, 35% viscose, 25% synthetic fiber). 4-ply. Made in Italy.
• Triangular cashmere handkerchief/poncho (Pañuelo) Lightweight triangular poncho/scarf with head opening in two-gauge ribbed stitch. Features chain-link pattern. Available in multiple colors.
• Cable-stitch cashmere blanket (Manta de punto "trecce") Classic double-knit cable stitch blanket in cashmere blend. 140cm width x 190cm length. Available in Hermes and Verde Dior colors.
• NIDO children's honeycomb cotton dresses Honeycomb-pattern cotton dresses from the NIDO special collaboration. Made from 100% cotton with Liberty fabrics, handcrafted in South Africa ensuring maximum softness and durability.
• CLARIS VIROT designer handbag collection Curated collection of Italian-crafted Claris Virot designer handbags and accessories, featuring the Marcus phone bag (€260), Chis Noir Python (€540), Clara Python green (€570), Big Charlie (€690), Lou Clutch (€250), and Baby Charly (€420).
• VISONA designer handbag collection Curated collection of VISONA designer handbags featuring the Naplack (€355), Marilyn M (€415), California mini (€199), and Manuela (€125) styles in various colors.
• Angela Caputi costume jewelry (Bisutería) Handcrafted Italian costume jewelry by Angela Caputi (Bisutería), featured in Blundell's Invited Brands section as a complementary accessory line for its cashmere customers.
• Blundell Cashmere gift card Prepaid gift cards available in denominations of €50, €100, €150, and €200 for use on cashmere apparel and accessories from Blundell.

Quantifiable outcome

• Free shipping on orders over €100
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• Angela Caputi (Bisutería)minorChannel Partner/ Reseller/ DistributorAngela Caputi costume jewelry (bisutería) featured in the Invited Brands section of Blundell's store, offering handcrafted Italian jewelry accessories to Blundell's customer base.
• Claris VirotminorChannel Partner/ Reseller/ DistributorClaris Virot luxury handbags and accessories (€250-€690) featured as an Invited Brand. Products include Marcus phone bag, Chis Noir Python, Clara Python green, Big Charlie, Lou Clutch, and Baby Charly bags.
• VISONAminorChannel Partner/ Reseller/ DistributorVISONA handbags (€125-€415) featured as an Invited Brand. Products include Naplack, Marilyn M, California mini, and Manuela bags in various colors.
• Nido (South African children's clothing)minorStrategic or Co-development PartnerNido is Blundell's most special collaboration - honeycomb cotton dresses for children made with Liberty fabrics, handcrafted in the heart of South Africa, guaranteeing maximum softness and durability.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Na-kd: Sweden-based digitally native fashion brand selling directly to consumers across Europe. Comparable in DTC-led model, European customer base, and digital-first marketing approach to a younger fashion audience.

Broad incumbents

• Uniqlo: Global apparel retailer with a featured cashmere line at price points well below Blundell. Comparable in basic cashmere knitwear category and DTC scale, though operating at the mass-market end versus Blundell's premium positioning.
• COS: H&M Group's premium contemporary label offering knitwear, accessories, and timeless basics globally. Comparable in minimalist aesthetic, premium everyday cashmere, and strong DTC channel mix.
• Massimo Dutti: Inditex-owned Spanish premium apparel brand with cashmere and wool knitwear lines sold across Europe and globally. Comparable in Spanish heritage, premium everyday positioning, and broad European DTC reach — much larger scale.
• Mango: Spanish global apparel brand with cashmere and knitwear collections sold through physical stores and e-commerce across Europe. Comparable in Spanish origin, broad European DTC model, and accessible premium positioning.

Direct peers

• Sofia Cashmere: Italy-based DTC cashmere brand selling directly to consumers across Europe with a focus on sustainable cashmere knitwear. Direct overlap in product, geography, and DTC distribution.
• Eric Bompard: French heritage cashmere brand with boutiques across Europe and an e-commerce platform, selling cashmere knitwear and accessories. Highly comparable in price band, sustainability narrative, and European DTC model.
• N.Peal: British cashmere specialist with a flagship London store and DTC e-commerce, offering cashmere sweaters, scarves, and knitwear at premium prices. Comparable in product mix, provenance-led positioning, and boutique-to-online retail model.
• Pure Cashmere: Smaller DTC cashmere apparel brand focused on pure-cashmere knitwear sold online. Comparable in product category, sustainability messaging, and small-scale European DTC operations.
• Falconeri: Italian cashmere-focused knitwear brand owned by Calzedonia Group, offering V-necks, cardigans, and cashmere accessories at comparable price points to Blundell. Closest direct competitor in product category, manufacturing origin, and positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blundell