What Starcast does

Starcast is a Mumbai-based digital talent management platform founded in 2016 that serves individual performing and creative artists in India — actors, models, influencers, singers, performers, writers, creators, and musicians. The platform allows talent to create free, consolidated profiles that bring together their portfolio, social media accounts, and professional details under a single personalized web address, and uses a smart matching engine to automatically surface talent profiles to relevant casting opportunities from a network of verified talent seekers. Starcast staff personally follow up on each recommendation, handle end-to-end deal facilitation including fee and rights negotiation, provide legal advisory on agreements, and chase payments on the talent's behalf.

The company's underlying technology comprises a recommendation/matching engine, social-media API integrations (Facebook, Google, Instagram, Twitter, YouTube, LinkedIn), a smart calendar for scheduling, and invoice/payment management functionality, all delivered through a mobile application with a 10-step onboarding flow. Starcast operates a hybrid go-to-market model: a free self-serve mobile app for talent acquisition combined with direct sales outreach to producers, studios, digital platforms, and brands for sourcing casting opportunities. Revenue is generated exclusively through a 20% non-refundable commission on the gross value of deals facilitated through the platform — registration and profile creation are free, and no headcount, funding, or revenue figures have been disclosed.

Name

Starcast

Legal name

Starcast

Website

https://starcast.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Starcast is a Mumbai-based digital talent management platform that connects India's performing and creative artists with casting opportunities via a smart matching engine, charging a 20% commission on facilitated deals.

Ownership category

akta.pro rank

Product category

Talent Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industries

Creator Talent Management & Representation (MPAAAHAB), Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)

Keywords

• Talent management platform
• Casting and networking
• Creative talent agency
• Influencer marketing services
• Artist representation services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Commission on Deals: Starcast earns a 20% non-refundable commission on the gross value of all income generated by talent from deals and contractual engagements with third parties that were procured through the platform. Registration and profile creation are free. The commission is payable within 2 weeks of talent receiving payments from third parties, with 18% p.a. interest charged on late payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Starcast operates a digital talent management platform where performing and creative artists (actors, models, influencers, singers, performers, writers, creators, musicians) create free, consolidated online profiles and are matched to casting opportunities via a smart recommendation engine. The company also actively sources, negotiates, and closes deals with producers, studios, digital platforms, and brands on behalf of talent, charging a 20% commission on the gross value of facilitated engagements.

Product overview

Starcast is a digital talent management platform designed for actors, models, singers, performers, writers, creators, and musicians. The platform operates as a unified system combining a free profile builder with professional management services. The core product is the Starcast Profile which consolidates all professional presence under one roof, powered by a Smart Matching Engine that connects talent with casting opportunities. Supporting services include Profile Promotion to verified talent seekers, Negotiation Services for deal-making, Smart Calendar for scheduling automation, Payment Management for invoicing, and Deal Facilitation with legal advisory and third-party liaison services. The platform charges a 20% non-refundable fee on gross deal value generated through its facilitation.

Differentiator

Problem solved

Functional benefit

Products and services

• Starcast Profile A free one-page professional profile that lets actors, models, influencers, singers, performers, writers, creators, and musicians consolidate all their online profiles, pages, social media accounts, portfolio, projects, and professional details under one roof with a personalized web address. It is for individual creative talent in India seeking stronger online presence and visibility with casting decision-makers.
• Talent Deal Facilitation & Representation End-to-end representation service in which Starcast actively sources interest and negotiates proposals, fees, payment schedules, rights, remunerations, incentives, and back-ends with producers, studios, digital platforms, and brands on behalf of individual talent, on a best-efforts basis under an exclusivity arrangement. It is for performing and creative artists in India who want Starcast to handle deal-making rather than negotiate themselves.
• Legal Advisory on Talent Agreements Legal consulting and advisory support on agreements being entered into by talent for deals and contractual engagements, provided as part of Starcast's representation service. It is for individual talent signing deals negotiated through the platform.
• Third-Party Liaison Service Service in which Starcast acts as the liaison between talent and third parties — including film production houses, sponsors, organizers, and other talent — for professional engagements arranged through the platform. It is for individual talent who want a single point of contact with third-party buyers.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Third-Party Payment GatewayscoreTechnology or IntegrationOnline payments are processed through third-party payment gateways. Starcast states they use highest possible efforts to ensure sensitive information is transacted over secure servers using SSL technology. They do not store financial details such as credit card numbers.
• Social Media Platforms (Facebook, Instagram, Twitter, Google, YouTube, LinkedIn)supportingTechnology or IntegrationUsers can connect their social media profiles to Starcast. The platform collects information from third-party APIs with user consent. Social media integration allows talent to consolidate their online presence onto the Starcast platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IMDbPro: Industry-standard profile and networking platform for film, TV, and entertainment professionals; overlaps with Starcast's consolidated-profile and casting-discovery functionality.
• Universal Music India / Talent Management Divisions of Major Labels: Large music labels and entertainment conglomerates with in-house artist management and booking arms; compete with Starcast on talent representation at scale, particularly for musicians and performers.
• IMDb (Internet Movie Database): Dominant global entertainment database and profile platform for actors and creative professionals; competes with Starcast on the profile-discovery dimension of talent representation.

Direct peers

• Backstage (Backstage.com): Major global casting platform for actors and models with profile, audition, and self-submission features; directly comparable to Starcast's self-serve talent profile and matching functionality.
• Casting Networks: Established casting platform with self-serve profiles, audition tools, and direct casting-director connections; directly comparable to Starcast's core profile-plus-matching proposition.
• Casting Workbook: Online casting and talent management platform connecting performers with casting directors; shares Starcast's profile-plus-matching model for actors and creative talent.
• POPULARITYCONTENT (Influencer.in): India-focused influencer marketing and talent management platform connecting creators with brands; comparable to Starcast's influencer representation and deal facilitation offering.

Regional players

• Klikk Entertainment: India-based talent management and casting platform focused on models, actors, and influencers; directly comparable given shared Indian market and talent representation focus.
• Woo Entertainment: Mumbai-based talent management agency representing actors and creative talent; comparable to Starcast's exclusive representation model in the Indian entertainment industry.

Emerging players

• Wint Talent: Digital talent management platform offering consolidated profiles and representation services for creators and performers; overlaps with Starcast's consolidated-profile and management positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starcast