PriceUp

What PriceUp does

PriceUp is a privately held Italian revenue management and inbound marketing firm headquartered in Rome that serves the hospitality industry across hotels, tour operators, and destination management organizations. Its offering centers on a Revenue Management System (RMS) accessed via priceup.net that ingests hotel data to produce demand models segmented by rate, length of stay, booking pace, and competitor positioning, and emits pricing and strategy recommendations; this is paired with a free, interactive Revenue Calculator on priceup.it that projects ADR, RevPAR and revenue uplift for individual properties and has reportedly been calibrated against more than 5,000 real Italian hotel cases.

The business operates a multi-revenue model combining professional-services consulting (strategic advisory, big-data analysis, market demand research, competitor analysis, PMS and channel manager implementation, and ongoing RMS interpretation), a recurring RMS software book, and an educational arm marketed as PriceUp Academy through academy.priceup.it. Distribution is direct and consultative in Italy, supported by content marketing, an active blog, social media presence, and the Calculator as a top-and-mid funnel lead generator.

Underlying technology blends conventional revenue management reporting (PickUp, Forecast, Pace, Brand Reputation) with AI-enabled capabilities — including GPT-4-referenced deep learning models for scenario simulation, predictive demand forecasting using real-time variables, generative personalization for guest communications, and process automation that surfaces real-time pricing adjustments to revenue managers — though the firm does not disclose proprietary model architectures, AI hires, or benchmarks. The company has no disclosed funding, partnerships, M&A activity, or leadership changes on record and remains a small (1-10 employee), founder-managed operation more than a decade after founding.

Name

PriceUp

Legal name

PriceUp

Website

https://priceup.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

PriceUp is a Rome-based, privately held revenue management consultancy that serves Italian hotels, tour operators, and tourism destinations with RMS software, strategic consulting, AI-enabled demand forecasting, and training delivered through its Academy and a free Revenue Calculator lead-gen tool.

Ownership category

akta.pro rank

Product category

Hotel Revenue Management

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Marketing Consulting Services (541613)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Revenue Management & Dynamic Pricing (THALACAE)

akta.pro secondary industries

Hotel Pricing & Rate Shopping Intelligence (THALAIAB), Revenue Management Consulting Tools & Managed RM Services (THALAOAN), Price Intelligence & Competitive Rate Shopping for RM (THALAOAI)

Keywords

• Hotel revenue management
• Hospitality consulting
• Revenue management software
• Hotel pricing optimization
• Hospitality data analytics

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Revenue Management Consulting: Strategic consulting services where analysts work alongside hospitality clients to analyze data, develop customized strategies, and guide implementation. The core offering focused on helping hotels maximize revenue through data-driven decision making.
2. Revenue Management System (RMS) Software: Software-as-a-service offering for hotels to manage their revenue management operations, including data analysis, forecasting, and pricing recommendations.
3. Revenue Management Training Courses: Educational programs and courses for hospitality professionals seeking to develop revenue management skills. Offered through the PriceUp Academy platform.
4. PMS & Channel Manager Implementation Services: Advisory services helping hotels select, configure and implement Property Management Systems and Channel Managers optimized for their specific needs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

PriceUp provides revenue management consulting and software solutions for hotels and hospitality businesses. Its core deliverable combines strategic advisory services with a proprietary Revenue Management System (RMS) platform that collects hotel data (PMS, booking pace, competitor pricing) and produces pricing recommendations, demand forecasts, and revenue optimization strategies. The offering is complemented by training programs through PriceUp Academy and adjacent services such as PMS & Channel Manager implementation, big data analysis, market demand research, competitor monitoring, and reporting.

Product overview

PriceUp is a revenue management company offering an integrated platform plus advisory services for the hospitality industry. The core offering centers on a Revenue Management System (RMS) that processes hotel data to generate pricing recommendations, complemented by a Revenue Calculator tool for growth projections. The portfolio includes consulting, professional training courses, and specialized service modules covering Big Data analysis, market demand research, competitor analysis, reporting (PickUp, Forecast, Pace, Brand Reputation), PMS & Channel Manager implementation, and RMS management & optimization. Services target accommodations, destinations, travel agencies, and tour operators, with the goal of maximizing revenue through strategic pricing, distribution optimization, and operational efficiency.

Differentiator

Problem solved

Functional benefit

Brands

• Revenue Calculator: Simulatore di crescita - A growth simulator tool for hotels to calculate potential revenue growth with PriceUp services.
• Revenue Software – RMS
• Academy

Products and services

• Revenue Software – RMS (Revenue Management System) A proprietary Revenue Management System that collects and processes hotel data from Property Management Systems, providing demand models segmented by rate/tariff, length of stay, booking pace, and competitive analysis to generate pricing recommendations and strategy suggestions for hospitality properties.
• Strategic Consulting Advisory services accompanying daily operational decisions for hotels and hospitality clients, helping optimize unexpressed future opportunities and increase revenue through expert guidance from dedicated analysts.
• Revenue Management Training Course Professional training programs delivered through PriceUp Academy for hotel revenue management, taught by industry professionals, covering strategic approaches and practical implementation techniques to make hoteliers self-sufficient in revenue management.
• Big Data Services Data organization and analysis services that transform raw hotel data into actionable insights, identifying trends, patterns, and growth opportunities through comprehensive big data management for hospitality properties.
• Market Demand Analysis Comprehensive market analysis services that provide accurate snapshots of market movement, emerging trends, and latent customer needs to support strategic decision-making for hotels and tourism entities.
• Competitor Analysis Continuous monitoring and analysis of competitive set positioning, pricing strategies, and market perception to ensure optimal value positioning and maximize average revenue for hospitality properties.
• Reporting Suite (PickUp, Forecast, Pace, Brand Reputation) Essential reporting services covering PickUp analysis, demand forecasting, booking pace monitoring, and brand reputation metrics to build solid Revenue Management strategies for hotels and hospitality properties.
• PMS & Channel Manager Implementation Consulting and support services for selecting and configuring Property Management Systems (PMS) and Channel Managers tailored to specific operational needs, ensuring accurate synchronization across booking channels for hospitality businesses.
• RMS Management & Optimization Revenue Management System interpretation and optimization services that analyze collected data to identify growth opportunities and increase overall revenue through strategic pricing adjustments and distribution optimization.

Quantifiable outcome

• Revenue Calculator estimates potential revenue growth for hotels based on current metrics and industry benchmarks from 5,000+ real cases

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• YieldPlanet: Polish-headquartered revenue management and channel management platform serving European hotels. Comparable to PriceUp in regional focus and in combining RMS with channel manager services, but operates across multiple European markets rather than Italy alone.

Emerging players

• HotelRunner: Hotel distribution and revenue platform with strong presence in Southern Europe and emerging markets, combining channel manager, PMS, and booking engine capabilities. Comparable to PriceUp's broader hospitality tech stack for independent and small-chain hotels.

Broad incumbents

• IDeaS (a SAS company): Long-established global revenue management software vendor serving hotels, casinos, and airlines. A broad incumbent whose RMS and pricing products compete for the same hotel category, including European properties.
• Duetto: Enterprise revenue strategy platform for hotels and chains, offering Open Pricing RMS and gaming/business intelligence. A larger, more enterprise-focused incumbent competing in the same revenue management category as PriceUp.
• Lighthouse (formerly OTA Insight): Large-scale hospitality data and revenue management platform serving hotels, chains, and OTAs globally with market intelligence, rate shopping, and pricing tools. A broader incumbent whose offerings overlap with PriceUp's competitor analysis and RMS modules but at greater scale.
• Mews: Cloud-native PMS and hospitality operations platform that has expanded into adjacent revenue management and guest experience capabilities. A broader incumbent whose PMS footprint overlaps with PriceUp's PMS/Channel Manager implementation services.

Direct peers

• Beonprice: AI-powered revenue management solution for hotels, smaller independent properties and chains. Closely comparable to PriceUp's RMS in target segment (independent and small-chain hotels) and AI-driven pricing approach.
• RoomPriceGenie: Automated revenue management tool focused on small and independent hotels, with an emphasis on ease of use and accessible pricing. Targets the same Italian SMB hotel segment as PriceUp with a similar value proposition.
• Atomize: Cloud-based RMS specifically designed for hotels and chains, offering automated, real-time price recommendations. Direct competitor to PriceUp's RMS offering, with broader geographic reach but similar boutique, hotel-centric positioning.
• Revenue Management Software (RMS) by RoomKeyPMS: Hospitality revenue management and pricing software integrated with PMS workflows. Comparable to PriceUp's RMS product in feature scope and target customer segment of independent hotels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/priceup_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PriceUp