Loan Deal

What Loan Deal does

Loan Deal (株式会社ローンディール) is a Tokyo-based HR-tech company founded in September 2015 that operates an inter-company talent transfer platform connecting large Japanese corporations with venture companies. Its flagship offering, レンタル移籍 (Rental Transfer), is a structured full-time program in which employees of large enterprises are temporarily transferred to venture companies for approximately 12 months, with the original employer retaining the employment relationship; the company reports cumulative participation of over 400 individuals across 100+ large-corporation partners and 200+ venture recipients since inception. The product portfolio has expanded beyond the full-time transfer to include 'side project' (a 20%-time, 3-month part-time program launched June 2023), 'outsight' (an online discussion-based training program launched March 2021), a suite of workshop modules (WILL Discovery, CAN Extraction, WILL-CAN-MUST Connection, WILL-ACTION Circuit), and the '&LoanDEAL' web and tabloid magazine; the company also operates the WILL-ACTION Lab. specialist unit supporting individual growth and organizational change.

The underlying platform coordinates program matching, administration, and consulting across two customer segments: large Japanese enterprises seeking talent development, retention, and innovation exposure, and venture companies seeking access to experienced corporate talent. The revenue model combines subscription-based program service fees (annual billing, quote-based enterprise pricing tied to participant count and scope) with consulting and professional services for talent development strategy and program implementation. GTM is primarily direct enterprise field sales targeting HR heads and senior management at large corporations, supplemented by content marketing (blog, &LoanDEAL magazine, SEO), webinars, HR community engagement, and industry events. Distribution remains single-country (Japan, concentrated in the Kanto region), with no disclosed geographic expansion or external VC/PE funding.

The company is privately held, was co-led by founder Harada Mirai until a July 2025 succession in which Director Go Koki and Okawa Yosuke (head of WILL-ACTION Lab.) were jointly appointed as Representative Directors; a Chief Strategy Officer (細野真悟, former Recruit executive) and head of quality (東香織, appointed August 2025) round out the disclosed C-suite. Notable program partners include NTT, Toyota, Panasonic, Fujitsu, Toshiba, Dai-ichi Life, Kyocera, MHI, NEC, Asahi, ENEOS, Sumitomo, and the Ministry of Health, Labour and Welfare. Loan Deal's awards include the HR Award 2016 Excellence Award, the Japan Open Innovation Award 2019 Selection Committee Special Award, the Good Design Award 2020, and the 2025 Cabinet Office 'Comprehensive Knowledge' Utilization Case designation.

Name

Loan Deal

Legal name

株式会社ローンディール

Website

https://loandeal.jp

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Loan Deal (株式会社ローンディール) is a Tokyo-based HR-tech company operating Japan's inter-company talent transfer platform, sending employees of large corporations such as Toyota, NTT, Fujitsu, and Panasonic on 12-month transfers to venture companies for skill development and innovation exposure.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program Service Fees: Revenue generated from large corporations and venture companies participating in the talent transfer program. The model involves service fees for program coordination, matching, and administration.
2. Consulting and Professional Services: Advisory and consulting services related to talent development strategy and program implementation for enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Loan Deal (ローディール) operates Japan's only structured inter-company talent transfer platform, enabling employees of large Japanese corporations to be temporarily seconded ("Rental Transfer") to venture companies for approximately 12 months of hands-on work in value creation and business development. The offering spans full-time 12-month transfers, part-time "side project" placements (20% of work time over 3 months), online "outsight" dialogue-based programs, and supporting workshop modules, creating a curated bridge between large enterprise talent and the startup ecosystem.

Product overview

Loan Deal operates as a multi-program platform for cross-border learning (越境学習), offering both full-time and part-time programs connecting large enterprise employees with venture companies. The core offering is レンタル刻印 (Rental Transfer), a full-time 12-month program where large company employees work at venture companies. Complementing this are side project (20% time, 3-month part-time program), outsight (online discussion-based program with venture entrepreneurs), and a suite of workshop modules including WILL発掘, CAN抽出, WILL-CAN-MUST連結, and WILL-ACTIONサーキット that support personal development and career self-management. The company also publishes &LoanDEAL magazine and maintains a network of partner companies.

Differentiator

Problem solved

Functional benefit

Brands

• side project: 業務時間の20%で3ヶ月間、社外プロジェクトに参画する社外兼務型越境研修プログラム。
• outsight
• WILL発掘ワークショップ
• WILL-ACTION Lab.

Products and services

• Rental Transfer (レンタル移籍) A full-time cross-border program in which employees of large Japanese corporations work at venture companies for approximately 12 months to gain practical experience in value creation and business development, developing innovator behavioral patterns and next-generation leadership capabilities while the sending company retains the employment relationship.
• side project A part-time cross-border program where employees use 20% of their work time over a 3-month period to participate in external projects at startups, designed for participants who cannot commit to full-time rental transfer.
• outsight An online cross-border training program in which large company employees discuss and develop solutions to strategic challenges posed by venture company entrepreneurs through a mock competition format, serving as a practical learning experience.
• &LoanDEAL (アンドローディール) Magazine Official web magazine featuring success stories of rental transfer participants and interviews with involved parties, published as both web content and a tabloid print edition targeting large-company professionals.
• WILL-ACTION Lab. A specialized organizational unit supporting individual growth and organizational transformation through cross-border learning, encompassing a portfolio of workshops (WILL Discovery, CAN Extraction, WILL-CAN-MUST Connection, WILL-ACTION Circuit) that help participants clarify personal will, recognize capabilities, and connect individual will and capability to organizational goals.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Shinagawa CCminorGTM or Marketing Partner · 25 February 2026Sponsorship agreement with Shinagawa CC for collaborative initiatives related to talent development and community engagement.
• VITAL DESIGN Co., Ltd.coreStrategic or Co-development PartnerCollaboration partner for talent transfer program development and design. VITAL DESIGN Co., Ltd. works with Loan Deal on the レンタル学籍 program structure and implementation.
• INDEE Japan Co., Ltd.coreStrategic or Co-development PartnerCollaboration partner for talent transfer program operations. INDEE Japan Co., Ltd. supports the inter-company talent mobility initiatives.
• Large Japanese Corporations (NTT, Panasonic, Toyota, and others)coreOthersOver 100 large Japanese corporations participate in the talent transfer program as sending companies, enabling their employees to temporarily transfer to venture companies for skill development.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Catalant: Catalant (now Operating Partners) provides an enterprise platform for accessing independent consulting and interim talent. While US-focused, its model of structured talent matching for corporate clients is conceptually adjacent to Loan Deal's enterprise talent mobility platform.

Direct peers

• Borderless: Borderless runs inter-company talent mobility and secondment programs in Japan, including programs that send employees from large firms to ventures. It overlaps with Loan Deal's core レンタル移籍 concept and competes for the same Japanese corporate innovation budget.
• AnotherEight: AnotherEight operates a 副業・越境プラットフォーム in Japan that connects large-enterprise employees with startups for side-business and cross-border learning engagements. It directly overlaps with Loan Deal's side project and Rental Transfer offerings and serves the same Japanese corporate HR buyer.
• Standage: Standage provides corporate cross-border learning programs connecting Japanese enterprises with international startups. It targets the same enterprise HR buyer as Loan Deal and competes for the 越境学習 budget within Japanese large companies.

Broad incumbents

• en Japan: en Japan operates job placement, staffing, and HR-tech platforms (en転職, en派遣, Midwork) serving Japanese enterprises and job seekers. It competes for enterprise HR wallet share and could move into mid-career mobility and inter-company transfer programs.
• LinkedIn: LinkedIn is the global professional network owned by Microsoft, increasingly offering learning, talent mobility, and corporate recruiting tools. While not Japan-specific, it competes for the same enterprise HR L&D budget and could launch formal inter-company transfer products that overlap with Loan Deal.
• BizReach: BizReach operates a high-end Japanese executive recruitment platform and HR media (HRog), serving large enterprises seeking senior talent. Its positioning in direct-hire executive placement is adjacent to Loan Deal's mid-career transfer focus but overlaps in addressing Japanese enterprise talent strategy.
• Pasona Group: Pasona is a major Japanese HR services firm offering temporary staffing, placement, career development, and HR consulting. It targets the same enterprise HR decision-makers as Loan Deal and could expand into structured inter-company talent transfer as a natural extension of its career services.
• Recruit Holdings: Recruit is Japan's largest HR services conglomerate (Indeed, LinkedIn parent in Japan operations), operating across recruitment, staffing, and HR technology. While not focused on inter-company transfer specifically, it competes broadly for enterprise HR budgets and could acquire or build in the 越境学習 category.

Emerging players

• VisasQ: VisasQ operates a cross-border expert matching platform connecting Japanese enterprises with global specialists for ad-hoc consulting engagements. It addresses a related but narrower use case (expert advice rather than full-time transfer) and represents an emerging alternative in Japan's talent mobility market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Loan_DEAL
• YouTubeyoutube.com/channel/UC3IKsXxnsRnLECVcPVjijjw
• Facebookfacebook.com/loandeal

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loan Deal