What SureMed does

SureMed is a membership-based consumer health benefits program operated as a "doing business as" of American Better Health Organization, Inc. (ABHO), a non-profit association founded in 2002 and headquartered at 842 Hamilton St, Suite 500 in Allentown, Pennsylvania. The program was launched by Ideal Concepts, Inc. on March 1, 2012 under an exclusive marketing arrangement with ABHO, with Ideal Concepts serving as the product headquarters and primary nationwide distribution partner. SureMed sells three monthly subscription tiers — Base ($20), Plus ($30), and Premier ($35) — bundled with optional enrollment fees and automatic recurring billing on monthly, quarterly, semi-annual, or annual cadences.

The core offering is an aggregation of complementary discount programs, insurance benefits, telemedicine, and health content delivered through a web-based member portal. Insurance products include group Accident Medical Expense/AD&D and Critical Illness coverage ($2,500–$25,000 benefit levels), underwritten by MetLife and United States Fire Insurance Company (Crum & Forster) and issued to ABHO. Discount benefits are provided through third-party networks including Aetna Dental Access (300,000+ locations), Coast to Coast Vision (20,000+ providers), New Benefits / NB Rx (60,000+ pharmacies), Amplifon (5,100+ hearing providers, 2,000+ hearing aid models), plus 1,500+ clinical labs and 1,000+ diagnostic imaging centers. Telemedicine and counseling are delivered through Teladoc (general medical at $0 visit, dermatology at $93, nutrition at $63) and a Vetster virtual veterinarian partnership. The product is supported by Health Advocate Solutions for care navigation, bill negotiation, and 24/7 Nurseline triage.

The go-to-market combines direct-to-consumer self-service enrollment via the SureMed website with a contracted agent/broker channel through Ideal Concepts, supplemented by phone-based sales (855 SURE-MED) and inbound customer service. SureMed serves individual consumers (primary segment) seeking supplemental, non-insurance-covered benefits and groups/employers offering the program to their members. Coverage is U.S.-wide with discount benefits unavailable in Vermont and Washington; insurance product availability varies by state across MetLife and Crum & Forster underwriting territories. No funding rounds, public listing, M&A activity, or disclosed revenue figures were identified in the source material.

Name

SureMed

Legal name

American Better Health Organization, Inc.

Website

https://suremed.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SureMed is a subscription-based consumer health benefits program operated by American Better Health Organization, Inc., bundling insurance, telemedicine, and discount healthcare services (dental, vision, prescriptions, labs, hearing) for individual consumers and employer groups nationwide.

Ownership category

akta.pro rank

Product category

Health Benefits Membership

NAICS

Health and Welfare Funds (525120)

SIC

Insurance Agents, Brokers & Service (6411), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

akta.pro secondary industries

Disease-Specific & Condition-Specific Critical Illness (e.g., Cancer, Heart/Stroke) (FSAIAKAH), Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD), Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Health benefits membership
• Supplemental health insurance
• Prescription discount programs
• Telemedicine services
• Dental vision discounts

Headquarters

HQ city

Allentown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: SureMed generates revenue through monthly, quarterly, semi-annual, or annual membership fees. Plans include Base ($20/mo), Plus ($30/mo), and Premier ($35/mo). There is also a one-time enrollment fee. Membership automatically renews until cancelled.
2. Insurance Benefits: SureMed offers group Accident Medical Expense and AD&D insurance, as well as Critical Illness insurance (issued by MetLife and United States Fire Insurance Company/Crum & Forster to ABHO). Benefit levels range from $2,500 to $25,000 based on membership level.
3. Complimentary Discount Benefits: SureMed provides various discount programs including dental (Aetna Dental Access), vision (Coast to Coast Vision), prescription (NB Rx), lab tests, diagnostic imaging, diabetic supplies, and hearing aids. These discounts are included as part of membership.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

SureMed sells tiered membership subscriptions (Base $20/mo, Plus $30/mo, Premier $35/mo) that bundle supplemental insurance (Accident/AD&D and Critical Illness coverage) with discount-based access to prescriptions, dental, vision, hearing, labs, diagnostic imaging, telemedicine (Teladoc), counseling, virtual veterinary services, and health advocacy navigation. The membership is marketed to individuals and groups nationwide as affordable supplemental coverage for healthcare costs not addressed by major medical insurance.

Product overview

SureMed is a membership-based health benefits program structured as three tiered plans (Base at $20/mo, Plus at $30/mo, and Premier at $35/mo) offered by American Better Health Organization, Inc. (ABHO). The core offering combines health education content (Health News, Health Articles, Health Training) with insurance products and discount benefits. Insurance offerings include Accident Medical Expense/AD&D Insurance and Critical Illness Insurance, both with benefit levels from $2,500-$25,000. Discount benefits include Dental Discounts (Aetna Dental Access), Vision Discounts (Coast to Coast Vision), Prescription Discounts (NB Rx), Labs, Diagnostic Imaging, Diabetic Supplies, and Hearing Aids (Amplifon). Telemedicine services include Doctors by Phone (Teladoc), Counselors by Phone, and Virtual Veterinarians (Vetster). Health Advocate Solutions provides administrative navigation and Medical Bill Saver services. The product architecture is a single unified membership program with tiered access to insurance benefits while discount and telemedicine services are available across all tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• SureMed Membership (Base / Plus / Premier) Tiered membership subscription program for U.S. consumers (and groups) offered in three tiers: Base ($20/mo) with discount benefits and health content; Plus ($30/mo) adding Accident/AD&D insurance ($2,500-$25,000); Premier ($35/mo) adding Critical Illness insurance ($2,500-$25,000). All tiers include access to dental/vision/prescription discounts, telemedicine, counseling, virtual vet, labs, imaging, diabetic supplies, hearing aids, and Health Advocate services.
• Accident Medical Expense and AD&D Insurance Group accident insurance benefit that reimburses members for usual and customary medical charges not covered by major medical insurance for accidents such as broken bones, concussions, and burns, with no deductible, no waiting period, and no annual limits. Benefit levels range from $2,500 to $25,000 per accident. Issued to ABHO by United States Fire Insurance Company (Crum & Forster). Included as part of Plus and Premier SureMed memberships.
• Critical Illness Insurance Group critical illness insurance that pays a lump-sum cash benefit upon diagnosis of covered conditions including heart attack, stroke, cancer, or major organ transplant. Benefit levels range from $2,500 to $25,000 per critical illness. Issued to ABHO by MetLife or United States Fire Insurance Company (Crum & Forster) depending on the member's state. Included as part of the Premier SureMed membership.
• Doctors by Phone (Teladoc) 24/7 access to U.S. board-certified physicians by phone or video for diagnosis and treatment of common medical issues, with $0 general medical visit fees and usage-based fees for nutrition ($63/consultation) and dermatology ($93/consultation). Powered by Teladoc with doctors averaging 20 years of practice experience. Available across all SureMed membership tiers.
• Counselors by Phone Confidential counseling service offering up to six free sessions per issue per year via phone, virtual, or face-to-face meetings, plus 24/7 TalkNow immediate support. Covers job stress, financial issues, relationship challenges, grief, and other concerns. Available across all SureMed membership tiers.
• Virtual Veterinarians (Vetster) 24/7 virtual veterinary appointments via video or chat, covering dogs, cats, and other animals for emergencies, checkups, prescriptions, training advice, and minor health concerns. Powered by Vetster. Included across all SureMed membership tiers.
• Dental Discounts (Aetna Dental Access) Discount dental program offering 15%-50% savings at over 300,000 dental practice locations nationwide on cleanings, X-rays, crowns, root canals, fillings, orthodontics, and periodontics. Powered by the Aetna Dental Access network. Included across all SureMed membership tiers.
• Vision Discounts (Coast to Coast Vision) Discount eyewear and eye care program offering 10%-60% savings at over 20,000 vision providers nationwide on glasses, contacts, eye exams, and 30%-50% off LASIK surgery. Includes national chains such as LensCrafters, Pearle Vision, Visionworks, JCPenney, and Target. Powered by Coast to Coast Vision. Included across all SureMed membership tiers.
• Prescription Discounts (NB Rx) Prescription discount program offering 10%-85% savings at 60,000 participating retail pharmacies including Walgreens, Target, CVS, and independents, with average savings of 86%-93% on common medications. Includes pet prescription coverage. Can be used with or without insurance to obtain the lowest price. Powered by New Benefits / NB Rx. Included across all SureMed membership tiers.
• Health Advocate Solutions Personal healthcare navigation service providing medical bill negotiation, provider location, benefits clarification, care coordination, eldercare assistance, second opinions, medical records transfer, and a 24/7 nurseline staffed by Registered Nurses. Includes the Medical Bill Saver feature, where trained professionals identify errors and negotiate provider charges on bills over $400. Powered by Health Advocate. Included across all SureMed membership tiers.
• Lab Testing Discounts Lab testing discount program offering 10%-80% savings at over 1,500 major clinical laboratories nationwide, with confidential results delivered in as little as 24 hours. Test categories include allergies, cholesterol, liver function, fertility, thyroid, and more. Included across all SureMed membership tiers.
• Diagnostic Imaging Discounts Medical imaging discount program providing access to over 1,000 credentialed imaging centers offering discounted pre-negotiated rates on MRI, CT scans, ultrasounds, X-rays, colonoscopy, and upper endoscopy, plus 10% off an at-home colorectal cancer screening kit. Included across all SureMed membership tiers.
• Diabetic Supplies Diabetic testing supplies program offering 10%-50% savings, free fully-audible blood glucose meter with first order, free shipping, and no prescription required for OTC supplies. Included across all SureMed membership tiers.
• Hearing Aids (Amplifon) Hearing aid discount program offering average 64% savings off manufacturer suggested retail price through Retail Hearing Care by Amplifon, with over 5,100 nationwide providers, one-year free follow-up care, three-year warranty, 60-day money-back guarantee, and access to 2,000+ hearing aid models from leading manufacturers (Oticon, Phonak, Starkey, Miracle Ear, ReSound, Signia, Widex, Unitron). Included across all SureMed membership tiers.
• Health News Health news content delivered through the SureMed website and email newsletters covering dieting, fitness, healthcare, and health reform topics. Included across all SureMed membership tiers.
• Health Articles Expert-authored health articles on dieting, fitness, and other health topics created specifically for SureMed members by experts with decades of experience. Included across all SureMed membership tiers.
• Health Training Interactive training seminars on dieting, fitness, and health topics, conducted in-person and via webinars at least quarterly, with member Q&A with topic experts. Included across all SureMed membership tiers.

Quantifiable outcome

• Save 10% to 85% on prescriptions with average savings of 86-93% on common medications
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• American Better Health Organization (ABHO)coreStrategic or Co-development PartnerABHO is a non-profit association founded in 2002 that owns and governs the SureMed benefits program. SureMed is a d/b/a for ABHO. Ideal Concepts, Inc. has an exclusive arrangement with ABHO to market benefits nationwide through the SureMed brand.
• Ideal Concepts, Inc.coreStrategic or Co-development PartnerIdeal Concepts, Inc. launched SureMed on March 1st, 2012. The company serves as the product headquarters and primary marketing arm for ABHO's health benefits nationwide through an exclusive arrangement.
• TeladoccoreTechnology or IntegrationTeladoc provides 24/7 access to U.S. board-certified doctors for general medical consultations ($0 visit fee), dermatology ($93), and nutrition counseling ($63). Doctors have an average of 20 years practice experience.
• Aetna Dental AccesscoreTechnology or IntegrationAetna Dental Access provides a network of over 300,000 dental practice locations for discounted dental services. Members save 15% to 50% per visit on various dental procedures including cleanings, X-rays, crowns, and root canals.
• Coast to Coast VisioncoreTechnology or IntegrationCoast to Coast Vision provides access to over 20,000 vision providers nationwide including LensCrafters, Pearle Vision, Visionworks, JCPenney, and Target. Members save 10% to 60% on eyewear and exams, and 30% to 50% off LASIK surgery.
• New Benefits (NB Rx)coreTechnology or IntegrationNew Benefits provides prescription discount services through NB Rx, offering 10% to 85% savings at 60,000 participating retail pharmacies including Walgreens, Target, CVS, and independents. Also includes pet prescription coverage.
• Amplifon (Retail Hearing Care)coreTechnology or IntegrationAmplifon provides Retail Hearing Care services offering 64% average savings off MSRP for hearing aids from manufacturers including Miracle Ear, Phonak, Starkey, Oticon, ReSound, Signia, Widex, and Unitron. Includes free follow-up care and 3-year warranty.
• Health AdvocatecoreTechnology or IntegrationHealth Advocate provides personal health advocacy services including help untangling medical bills, locating doctors, clarifying benefits, coordinating care, arranging second opinions, and providing 24/7 nurse line assistance through registered nurses.
• VetstercoreTechnology or IntegrationVetster provides 24/7 virtual veterinary appointments by video or chat. Members can access thousands of licensed vets for emergencies, checkups, prescriptions, and general pet health concerns. Service includes dogs, cats, and all animals.
• MetLifesupportingOthersMetLife issues group critical illness insurance policies to ABHO for members in certain states (AR, CA, CO, CT, FL, HI, ID, IL, KS, MA, MI, MN, MO, NC, NE, NJ, NV, NY, OR, PA, RI, SD, WV). Benefit levels range from $2,500 to $25,000.
• United States Fire Insurance Company (Crum & Forster)supportingOthersUnited States Fire Insurance Company (Crum & Forster) issues blanket accident and critical illness insurance policies to ABHO. Critical illness coverage for states including AL, AZ, DC, DE, GA, IA, IN, KY, LA, MS, ND, OH, OK, SC, TN, TX, VA, WI, WY.
• United States Fire Insurance Company (Crum & Forster)supportingOthersCrum & Forster issued the blanket accident policy to ABHO covering Accident Medical Expense and AD&D insurance. Covers up to benefit level with no deductible, no waiting period, and no annual limits.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• DentalPlans.com: DentalPlans.com markets membership-based dental and health savings plans to consumers and small businesses, with a comparable tiered offering of discount networks plus ancillary health benefits.
• AmeriPlan USA: AmeriPlan sells discount dental, vision, prescription, and medical membership programs through a nationwide agent network to individuals and families, mirroring SureMed's agent-led DTC distribution and bundled discount benefits.
• Careington International Corporation: Careington operates one of the largest direct-to-consumer discount dental, vision, hearing, and health care membership programs in the US, closely matching SureMed's bundled discount + ancillary benefits model across individuals and groups.

Regional players

• AAA Health & Wellness Discounts: AAA offers membership-based health, dental, vision, and prescription discount programs to its members through regional clubs, comparable in structure to SureMed's association-membership model though tied to AAA's membership footprint.

Broad incumbents

• Aflac: Aflac is the dominant US provider of supplemental accident and critical illness insurance sold largely through worksite/agent channels. While broader in scale and risk-bearing, its product portfolio directly overlaps SureMed's Plus and Premier insurance benefits.
• Cigna Supplemental Health Benefits: Cigna markets supplemental accident, critical illness, and hospital indemnity products alongside its core medical plans, competing for the same supplemental-insurance dollars SureMed targets.
• UnitedHealthcare Supplemental Insurance: UnitedHealthcare offers supplemental accident, critical illness, and hospital indemnity insurance products nationally. It is a major carrier competitor to the MetLife and Crum & Forster policies SureMed distributes.

Emerging players

• Zion HealthShare: Zion operates a membership-based health sharing program that bundles primary care, telehealth, and supplemental cost sharing, addressing the same affordability pain point SureMed targets for individuals and families.
• Sedera Health: Sedera is a medical cost-sharing membership that addresses affordability for underinsured consumers via monthly contributions and shared major-medical expenses, partially overlapping SureMed's supplemental risk-protection value proposition.

Others

• New Benefits: New Benefits is the vendor behind SureMed's NB Rx prescription discount and broader discount-benefit platform. As an industry enabler, it powers similar discount programs for many competitors and is highly comparable on technology and network scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SureMedCom
• Facebookfacebook.com/SureMedCom
• LinkedInlinkedin.com/company/suremedcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SureMed