What SEEBA does

SEEBA is a privately held BizTech consulting firm incorporated as SEEBA LTD, founded in 2017 and headquartered in Stockholm, Sweden with a regional branch (SEEBA Balkans) in Sarajevo, Bosnia and Herzegovina established the same year. The firm targets small and medium-sized enterprises across Scandinavia and Southeast Europe, offering integrated business and technology advisory services structured around three lifecycle stages — Starting, Scaling, and Transforming — and seven service lines spanning analysis & diagnostics, ideation & innovation, strategy & implementation, business support, tools & connectivity, business processes, and value proposition development. Client engagements cover SMEs, startups, nonprofits, and select public-sector bodies, with case studies spanning fashion e-commerce, media platforms, youth associations, government tax authorities, and honey producers.

The company's underlying technology stack centers on the proprietary SEEBA BizEngine digital product, designed to support SME sustainable growth and internationalization, complemented by a Scrum Alliance-certified agile transformation methodology. SEEBA delivers web platforms, e-commerce solutions, digital transformation programs, and AI-enabled features (including AI-driven search and chatbots, process automation, and predictive analytics) on behalf of clients, integrated with third-party channels such as Facebook, Instagram, Google Shopping, and Zalando.

SEEBA's business model is professional services-based with project-based, quote-driven pricing; revenue streams flow from business consulting, technology services, and transformation engagements. Go-to-market is sales-led via direct engagement, website contact forms, and a meeting-booking system, supported by content marketing (case studies, insights blog), social media, newsletters, and community event sponsorships (e.g., Reconnect Conference). The company has no disclosed external funding, operates as an independent private entity, and has built credibility through UNDP SDG Business Pioneers Awards (2022 winner, 2023 winner, 2024 finalist), Top B2B Provider recognition in Sweden (2020, 2021, 2022), and UN Global Compact membership (2023).

Name

SEEBA

Legal name

SEEBA LTD

Website

https://seeba.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SEEBA is a private BizTech consulting firm founded in 2017, headquartered in Stockholm with a Sarajevo branch, that delivers combined business and technology advisory, digital transformation, and its proprietary SEEBA BizEngine product to SMEs across Scandinavia and Southeast Europe.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Other Management Consulting Services (541618), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Business Intelligence, Reporting & Visualization Services (BPAEAHAD)

Keywords

• Business consulting services
• Digital transformation consulting
• SME advisory services
• Agile transformation consulting
• Tech strategy consulting

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Business Consulting Services: Professional consulting services including business health assessment, strategy development, analysis and diagnostics, ideation and innovation, and business support for SMEs
2. Technology Services: Digital transformation, e-commerce solutions, web platform development, tools and integrations, business process optimization
3. Transformation Services: Support for traditional business models in need of digitalisation, including agile transformation consulting

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SEEBA is a BizTech consulting firm that combines business and technology advisory services for small and medium-sized enterprises (SMEs). The company delivers consulting services across business lifecycle stages (Starting, Scaling, Transforming) including analysis & diagnostics, ideation & innovation, strategy & implementation, and digital transformation projects supported by its proprietary SEEBA BizEngine digital product.

Product overview

SEEBA is a BizTech consulting company that offers an integrated portfolio of business and technology services designed to support small and medium enterprises (SMEs) through their complete business journey—from starting, through scaling, to transformation. The service offering is structured across two main pillars: Business Services (Analysis & Diagnostics, Ideation & Innovation, Strategy & Implementation, and Business Support) and Technology Services (Tools & Connectivity, Business Processes, and Value Proposition). These services are delivered through three business stages—Starting, Scaling, and Transforming—and are supported by SEEBA's proprietary digital product, SEEBA BIzEngine, which enables digital transformation for clients. The portfolio is unified under the BizTech approach, combining business consulting expertise with technological solutions to deliver practical and lasting results.

Differentiator

Problem solved

Functional benefit

Brands

• SEEBA BizEngine: Digital product for supporting SME growth and business operations
• SEEBA Nordics
• SEEBA Balkans

Products and services

• Analysis & Diagnostics Business health assessment and diagnostic services to evaluate company performance, identify gaps, and assess readiness for digital transformation and market entry. Targeted at SME owners and leaders seeking clarity on business position.
• Ideation & Innovation Creative consulting services to develop innovative solutions, create corporate culture frameworks, and optimize business models for sustainable growth. Designed for SMEs looking to innovate their offerings or rebuild corporate culture.
• Strategy & Implementation Strategic planning and execution services including market share growth strategies, marketing strategy development, and implementation roadmaps. Targeted at SMEs seeking to enter new markets or expand their presence.
• Business Support Ongoing advisory and operational support to help businesses reach new goals, grow sustainably, and elevate business strategy. Designed for SMEs seeking continuous advisory partnership.
• Tools & Connectivity Digital tools assessment and integration services to evaluate, consolidate, and optimize the technology stack, including security upgrades and new software implementation. Targeted at SMEs needing to modernize their technology infrastructure.
• Business Processes Process automation and optimization services including e-commerce solutions, website development and upgrades, and UI/UX design. Designed for SMEs seeking to streamline operations and enhance digital customer experiences.
• Value Proposition Digital transformation services to innovate products or services, enabling businesses to transition through digitalization and develop new value propositions. Targeted at traditional SMEs needing to modernize their offerings.
• Starting (Business Stage Support) Business stage support for companies taking their first steps, helping create new products or services from concept through implementation. Targeted at early-stage SMEs and entrepreneurs.
• Scaling (Business Stage Support) Growth-focused services for businesses looking to expand and evolve using new technical solutions, methods, and processes. Targeted at SMEs in growth phase seeking operational scaling.
• Transforming (Business Stage Support) Digital transformation services for traditional business models needing to modernize operations, identify threats, and capitalize on opportunities. Targeted at traditional SMEs facing digital disruption.
• SEEBA BizEngine A proprietary digital product developed by SEEBA to support small and medium enterprises with sustainable growth and internationalization, serving as a platform for digital transformation initiatives. Used as the foundation for client digital infrastructure projects.
• SEEBA Agile Transformation Consulting Agile transformation consulting using SEEBA's internally developed methodology supported by Scrum Alliance-certified leaders, with tools configured for full transparency and visibility in projects. Provided to organizations seeking organizational change management.

Quantifiable outcome

• Reduced administrative work from 2000 hours annually for BHUF
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• United Nations Global CompactcoreStrategic or Co-development Partner · 1 January 2023SEEBA joined the United Nations Global Compact initiative, demonstrating commitment to corporate sustainability and responsible business practices aligned with UN principles.
• Restart.baminorGTM or Marketing Partner · 1 January 2021Restart.ba organizes the annual Reconnect Conference, an event bringing together entrepreneurs from diaspora and Bosnia to preserve and develop connections. SEEBA sponsors the conference and Adnan Berberovic, SEEBA's Board Chairman, moderates the conference.
• USAID Diaspora InvestminorStrategic or Co-development Partner · 1 January 2021USAID Diaspora Invest project collaborates with Restart.ba to organize the Reconnect Conference. SEEBA participates as a sponsor and moderator, supporting the goal of diaspora bringing their business home and creating new jobs.
• SIDAminorOthersSwedish International Development Cooperation Agency funded the project supporting Brčko District Tax Authority in Bosnia and Herzegovina transformation, with Skatteverket sharing experiences and knowledge.
• IEEE Innovation NationminorStrategic or Co-development PartnerSEEBA actively supports and participates in programs promoting young, talented entrepreneurs, including IEEE Innovation Nation, transferring competence and knowledge to new leaders.
• International Youth Summer ProgrammeminorStrategic or Co-development PartnerSEEBA participates as partner in International Youth Summer Programme, supporting young entrepreneurs in developing entrepreneurial mindset for building successful companies.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Endava: London-listed IT services and digital transformation consultancy with major delivery centers across the Balkans and Eastern Europe. Directly comparable to SEEBA's tech-meets-business delivery model and shares the Balkans talent corridor, but operates at far larger scale.
• Baringa Partners: Independent management and technology consultancy advising energy, financial services, and other sectors. Comparable to SEEBA in combining business advisory with deep technology implementation for mid-market and enterprise clients.
• Thoughtworks: Global technology consultancy specializing in agile-driven software and digital transformation for mid-market and enterprise clients. Closely aligns with SEEBA's Scrum Alliance-led agile delivery approach and SME-to-mid-market positioning.
• Ciklum: Global digital services and software engineering firm with a strong Eastern European delivery footprint. Comparable to SEEBA in blending technology delivery with business advisory, with broader geographic reach and larger engineering headcount.

Regional players

• Knowit: Nordic-headquartered digital and tech consultancy serving SMEs and large enterprises across Scandinavia. Direct regional competitor to SEEBA Nordics on business and technology advisory for Scandinavian clients.
• Twoday: Nordic IT and digital services firm formed from the merger of several Scandinavian consultancies. Competes head-to-head with SEEBA in the Nordics on digital transformation and business platform delivery for mid-market clients.
• TietoEVRY: Major Nordic-headquartered IT services and digital transformation provider. Competes with SEEBA for Nordic enterprise and public-sector digitalization mandates including engagements like Skatteverket-class accounts.

Broad incumbents

• Accenture: Largest global professional services firm with a comprehensive strategy, consulting, digital, and technology delivery portfolio. Adjacent incumbent competitor whose mid-market and Nordic/Balkans delivery overlaps with SEEBA's territory.
• Deloitte Digital: Global Big Four digital transformation practice offering strategy, technology implementation, and managed services. Competes with SEEBA for SME and mid-market transformation work, with vastly deeper resources and brand.
• McKinsey & Company: Global top-tier management consultancy whose SME and Balkan-serving practices (including the McKinsey.org initiatives) occasionally overlap with SEEBA's SME transformation advisory territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/seeba.biz
• LinkedInlinkedin.com/company/seeba
• Instagraminstagram.com/seebaswe
• Xx.com/_seeba

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEEBA