Phototools

What Phototools does

Phototools, operating under the legal entity A.T. Shop s.r.o. (IČ 26374757), is a Czech Republic-based e-commerce retailer of photographic equipment and studio lighting, founded in 2004 and serving customers in the Czech Republic and Slovakia. The storefront at phototools.cz is built on the Shoptet e-commerce platform and lists 392 Phototools-branded products spanning studio flashes, battery-powered flashes, external speedlights, continuous and LED lights (including RGB and hybrid photo/video lights), softboxes, photography backgrounds, tripods and stands, reflectors, transport cases, and camera and lens accessories. The company distributes third-party brands such as Jinbei, Godox, and Yongnuo alongside its own K&F Concept sub-brand of tripods, filters, bags, and lighting accessories.

The business model is direct-to-consumer one-time product sales, with prices displayed in CZK and EUR ranging from approximately 217 Kč for basic accessories to 16,360 Kč for professional gear, and free shipping offered on orders above 2,990 Kč via DPD/DHL. Beyond the online store, Phototools operates a physical showroom and rentable studio in Rokycany (Václava Nového 1194, 337 01) where customers can view and test equipment before purchase, creating a hybrid retail experience. Go-to-market relies on organic social media (Facebook, Instagram, YouTube), a Czech-language blog and photography terminology dictionary (Slovník) for SEO, email newsletters, and collaborations with local photographers and studios (Josef Adlt, Jiří Šimeček, Lukáš Vrábel/Kenji.cz, Marian Chytka, Kateřina Svobodová, DEPO 2015, Image Pro, Smilefie, MOCUP.SPACE).

Phototools targets three primary segments: beginning/hobby photographers needing starter equipment and advice, professional photographers requiring high-quality studio flashes and continuous lights, and photo studios/ateliers seeking comprehensive equipment packages. The value proposition combines curated assortment, expert consultation, Bowens-mount interoperability, bundled equipment sets, and the ability to physically test gear, differentiating it from purely transactional photographic e-commerce competitors. The company has no disclosed funding, M&A, or external investors, and management team data is not available in the source material.

Name

Phototools

Legal name

A.T. Shop s.r.o.

Website

https://phototools.cz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Phototools (A.T. Shop s.r.o.) is a Czech Republic e-commerce retailer of photography and studio lighting equipment, serving beginning and professional photographers and photo studios across Czechia and Slovakia through a Shoptet-powered online store and physical showroom.

Ownership category

akta.pro rank

Product category

Photography Equipment Retail

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF)

Keywords

• Photography equipment
• Studio lighting
• Camera accessories
• Photographic backgrounds
• Studio flashes

Headquarters

HQ city

Line

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Phototools.cz generates revenue through direct e-commerce sales of photographic equipment including studio flashes, battery flashes, external system flashes, continuous lights, softboxes, tripods, photographic backgrounds, reflector boards, and other photography accessories. Products are sold at fixed prices with occasional promotional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Phototools.cz is a Czech e-commerce retailer of photography equipment and studio lighting, selling studio flashes, battery flashes, continuous LED lights, softboxes, photographic backgrounds, tripods, stands, reflectors, transport cases, and camera accessories. The company operates its own K&F Concept sub-brand alongside distributed brands such as Jinbei and Godox, serving amateur and professional photographers, photo studios, and ateliers in the Czech Republic and Slovakia.

Product overview

Phototools is an e-commerce platform specializing in photography equipment and studio lighting for both amateur and professional photographers. The product portfolio centers on studio and portable lighting solutions (studio flashes, battery flashes, external speedlights, continuous LED lights), complemented by a comprehensive range of photography accessories including light modifiers (softboxes, reflectors, beauty dishes), photography backgrounds, tripods and stands, transport cases, and camera accessories. The company operates its own K&F Concept sub-brand alongside distributed brands including Jinbei (studio/portable flashes, hybrid LED lights), Godox (flash triggers and controllers), and Yongnuo (LED lights), offering customers both proprietary and third-party equipment options for studio and field photography needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Flashes (Studiové blesky) Studio flash units for professional photography setups, including Jinbei studio flashes with various power outputs and Bowens mount compatibility.
• Battery Flashes (Bateriové blesky) Portable battery-powered flash units for outdoor and mobile photography, including Jinbei HD series with TTL and HSS support.
• External/Speedlight Flashes (Externí blesky) Compact external flash units compatible with various camera brands, including multi-brand options like the Jinbei HD series.
• Continuous Lights for Photo and Video (Trvalá světla) Continuous lighting solutions including LED panels, hybrid LED lights, and daylight lamps for photo and video production.
• Softboxes and Light Modifiers (Softboxy) Light modifiers including softboxes, stripboxes, octaboxes, deep boxes, lantern boxes, and adapters with Bowens mount compatibility.
• Photography Backgrounds (Fotografická pozadí) Photography background materials including paper backgrounds, vinyl backgrounds, and cotton fabric backgrounds in various sizes and colors.
• Tripods and Stands (Stativy a stojany) Camera tripods, studio stands, boom stands, and mounting equipment for lights and cameras.
• Reflectors and Beauty Dishes (Reflektory) Light reflectors and beauty dishes for directing and modifying light output in studio settings.
• Transport Bags and Cases (Přepravní tašky a kufry) Protective carrying cases and bags for photography equipment including rigid cases with customizable foam inserts, camera bags, and tripod bags.
• Camera Accessories (Příslušenství pro fotoaparáty) Various camera accessories including remote controls, batteries, chargers, tethering cables, tripods, microphones, and stabilizers.
• Gift Vouchers (Dárkové poukazy) Gift cards/vouchers redeemable for products in the Phototools.cz online store.
• Discounted Flash and Light Bundles (Zvýhodněné sety) Pre-bundled sets of studio flashes and continuous lighting equipment offered at advantageous combined pricing for studio setup.
• K&F Concept (Own-Brand Product Line) Phototools' own brand of photography equipment including tripods, camera bags, filters, lens accessories, LED lights, and various mounting adapters.
• Jinbei HD1 Multibrand External Flash Multibrand external flash with circular head, TTL, and HSS3, bringing professional battery flash features to a compact speedlight body.
• Jinbei HD 400 MAX TTL, HSS Battery Flash Compact 400 Ws battery flash for outdoor and studio use with TTL, HSS support, and lightweight construction.
• Jinbei HD 600 MAX TTL, HSS Battery Flash High-powered battery flash with maximum output of 600 Ws, TTL metering support, and High Speed Sync up to 1/8000 s.
• Jinbei EF-120C Bi-color Hybrid LED Continuous Light Compact 120 W hybrid LED continuous light with variable color temperature (2000-10000 K), RGB effects, and reflector for studio and location use.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Josef AdltminorGTM or Marketing PartnerPhotographer collaborator featured on the 'Spolupracujeme' (We Collaborate) section. Provides product photography content and endorsements for Phototools products.
• Jiří ŠimečekminorGTM or Marketing PartnerPhotographer collaborator featured on the 'Spolupracujeme' section. Provides product photography content and endorsements for Phototools products.
• MOCUP.SPACEminorGTM or Marketing PartnerMockup/design service provider featured as collaborating partner on the 'Spolupracujeme' section.
• Lukáš Vrábel (Kenji.cz)minorGTM or Marketing PartnerPhotography content creator and Kenji.cz operator collaborating with Phototools. Featured on the 'Spolupracujeme' section.
• Marian Chytka (mchphoto.com)minorGTM or Marketing PartnerProfessional photographer (mchphoto.com) collaborating with Phototools. Featured on the 'Spolupracujeme' section.
• DEPO 2015minorGTM or Marketing PartnerPhoto studio (depo2015.cz) collaborating with Phototools. Featured on the 'Spolupracujeme' section.
• Image Pro (imagepro.cz)minorGTM or Marketing PartnerPhotography services company (imagepro.cz) collaborating with Phototools. Featured on the 'Spolupracujeme' section.
• Smilefie (smilefie.cz)minorGTM or Marketing PartnerPhotography service provider (smilefie.cz) collaborating with Phototools. Featured on the 'Spolupracujeme' section.
• Kateřina SvobodováminorGTM or Marketing PartnerPhotographer collaborator featured on the 'Spolupracujeme' section. Provides product photography content and endorsements for Phototools products.
• ShoptetcoreTechnology or IntegrationE-commerce platform provider powering the phototools.cz online store. Provides the technical infrastructure for the e-commerce operations including product listings, shopping cart, and payment processing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Jessops: UK high-street and online photography retailer stocking cameras, lighting, and accessories — similar niche-specialty retail model serving a different geography.
• Wex Photo Video: UK photography specialty retailer (formerly Warehouse Express) offering cameras, lighting, and studio gear online and in-store — comparable omnichannel specialty-retail model, geographically separate.
• Calumet Photographic: European photography retailer with both online store and physical showrooms offering cameras, lighting, and studio gear — directly comparable omnichannel model, though serving primarily Western European markets.
• Cyberphoto: Swedish online photography equipment retailer carrying a comparable mix of cameras, lighting, and studio accessories — similar niche-retail model but operating in a different (Nordic) geography.

Broad incumbents

• B&H Photo Video: Large US-based photo and video equipment retailer with an extensive catalog spanning cameras, lighting, and studio accessories — represents the scale-eCommerce benchmark Phototools competes against for cross-border demand.

Direct peers

• FotoBart: Czech e-tailer focused on photography and video equipment including lighting and accessories, serving a similar hobbyist and semi-professional customer base in CZ.
• Megapixel.cz: Czech online photo and video equipment retailer offering cameras, lenses, lighting, and studio accessories — the most direct head-to-head competitor in the CZ photography retail market.
• FotoŠkoda: Long-established Czech photo specialty retailer with both online and physical store in Prague, carrying cameras, lighting, and studio equipment — directly comparable assortment and customer base.

Others

• Jinbei (official brand): Manufacturer of studio flashes, battery flashes, and LED lighting that Phototools distributes in CZ/SK — a key supplier and a structural risk if Jinbei sells direct or appoints another local distributor.
• Godox (official brand): Global manufacturer of flashes, LED lighting, and radio triggers distributed by Phototools — comparable adjacency as a supplier/ecosystem player whose direct-to-consumer motion would threaten Phototools' distribution value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Phototools
• Facebookfacebook.com/phototools.cz
• Instagraminstagram.com/phototools.cz
• LinkedInlinkedin.com/company/phototools-cz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phototools