Bürgel
Bürgel GmbH is a privately held German office printer sales and service company, specializing in Lexmark laser printers and a 360° service offering for SMBs, public institutions, and professional services firms across Germany. It is a Lexmark BSD partner since 1991.
- Company typePrivate
- Founded1981
- HeadquartersMagstadt, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bürgel does
Bürgel GmbH is a privately held German limited liability company headquartered in Magstadt, Baden-Württemberg, that sells and services office laser printers — primarily Lexmark devices — to small and medium businesses, public institutions, and professional services firms across Germany. The company was founded in 1981 in Renningen as a supplier of original IBM accessories, became an official Lexmark partner in 1991, and relocated to its current headquarters in late 2001; it has no parent company, no subsidiaries, and no disclosed external investment. Operations are domestic-only; shipping is restricted to Germany and there is no global footprint claim.
The core offering is a bundle of Lexmark hardware (notably the A3 series), consumables, and a proprietary "360° Service" that covers consultation, planning, installation, on-site maintenance with replacement loaner devices, and disposal/recycling. Supplementary products include a Follow-Me secure printing solution with PIN/RFID/mobile authentication integrated with Microsoft Windows Server, Azure AD, and Microsoft Universal Print, plus online self-help resources, video tutorials, and the Lexmark LCCP toner return program. Technology is partner-dependent rather than proprietary: the product is built on Lexmark platforms and Microsoft identity/print infrastructure, with no APIs, SDKs, or AI/ML capabilities disclosed. The company holds ISO 9001 and Oeko certifications.
The business model combines one-time hardware sales, recurring service and maintenance contracts, transaction-fee consumables revenue, and a channel-driven pricing advantage through the Lexmark BSD program (up to 25% savings on devices, warranties, consumables, and technical components). Distribution runs through an e-commerce storefront, phone-based inside sales, and direct field sales for enterprise clients; marketing relies on the company website, FAQ/video content, email, and organic social media on Instagram and Facebook. The company is managed by two Geschäftsführer, Michael Laub and Frederik Kosalla, and has a headcount in the 11–50 range.
Bürgel firmographics
Firmographics- Name
- Bürgel
- Legal name
- BÜRGEL GmbH
- Website
- https://buergel-gmbh.de
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bürgel GmbH is a privately held German office printer sales and service company, specializing in Lexmark laser printers and a 360° service offering for SMBs, public institutions, and professional services firms across Germany. It is a Lexmark BSD partner since 1991.
- Ownership category
- akta.pro rank
Bürgel industry classification
Industry- Product category
- Managed Print Services
- NAICS
- Printing and Related Support Activities (323)
- SIC
- Printing Trades Machinery & Equipment (3555), Service Industries For The Printing Trade (2790)
- akta.pro primary industry
- Laser Printers (HDACAEAB)
- akta.pro secondary industry
- Printing & Document Infrastructure (MFP fleets, Print Servers, Managed Print) (EDAEAHAL)
Keywords
Where Bürgel is headquartered
LocationHeadquarters
- HQ city
- Magstadt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Bürgel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Hardware Sales: Sale of office laser printers, primarily Lexmark products, including A3 and A4 devices.
- Consumables and Supplies: Sale of toner cartridges, replacement parts, accessories, and consumable materials for printers.
- Service and Maintenance: On-site maintenance, repair services, warranty handling, and technical support for office printing equipment.
- BSD Program Benefits: Special pricing programs for enterprise customers through Lexmark BSD partnership, offering up to 25% savings on devices, warranties, consumables, and technical components during the product lifecycle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard shipping within Germany |
| Unit Pricing | Pay-as-you-go | Online shop shipping (alternative rates) |
| Other | Multi-year contract | BSD Program member pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Bürgel product offering
Product offeringCore offering
Bürgel GmbH is a German office printing specialist that sells Lexmark laser printers (primarily A3-series) to businesses and public institutions, bundled with a 360° service offering covering consultation, planning, installation, on-site maintenance with replacement loaner devices, and certified disposal. The company also distributes consumables, accessories, and Follow-Me secure print management software integrated with Microsoft Azure AD and Windows Server environments, exclusively serving the German market.
Product overview
Bürgel GmbH is a specialized office laser printer sales and service company and Lexmark BSD (Business Solutions Dealer) partner since 1991. The company operates a unified business model combining hardware sales (primarily Lexmark A3-series printers) with a comprehensive 360° service offering that includes device consultation, planning, installation, maintenance, and disposal/replacement services. Their product portfolio centers on Lexmark printers sold through the BSD program, supplemented by Follow-Me secure printing solutions integrated with Microsoft technologies (Windows Server, Azure AD, Universal Print), guarantees and replacement device services, online troubleshooting support, and consumables. The company generates revenue through product sales, service contracts, and the BSD partnership pricing model, with no API or AI capabilities in their offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Office laser printers (Lexmark A3-series) Office laser printers, primarily the Lexmark A3 series, sold to businesses and public institutions and bundled with the Bürgel 360° service package. Targeted at SMBs, mid-market firms, and public-sector customers across Germany.
- Bürgel 360° Service End-to-end managed print service covering consultation, planning, installation, on-site maintenance, replacement loaner devices during repairs, and environmentally responsible disposal. Sold as a bundled service package to business customers acquiring office printers from Bürgel.
- Follow-Me secure print management solution Standalone secure print release software for Lexmark printers that protects confidential documents and reduces unnecessary prints through user authentication via PIN, RFID card, or mobile app. Targeted at organizations with document confidentiality requirements such as banks, law firms, and insurance companies.
- BSD Program (Lexmark Business Solutions Dealer) Enterprise pricing and service program available through Bürgel's Lexmark BSD partnership, providing special purchase and leasing conditions on devices, warranties, consumables, and technical components with up to 25% lifecycle savings and full warranty administration. Targeted at mid-market and enterprise customers seeking volume-based terms.
- Consumables, accessories, and spare parts Recurring consumables including toner cartridges, accessories, and spare parts for Lexmark and other office printers, sold through the Bürgel online shop and phone sales. Targeted at existing printer customers needing ongoing supplies.
Quantifiable outcome
- Up to 25% savings during entire product lifecycle through BSD program
Companies that use Bürgel
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Bürgel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Bürgel partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Lexmark (BSD Partner)coreBürgel is an official BSD (Business Solutions Dealer) Partner of Lexmark since 1991. This partnership provides access to special pricing, bulk quantities, and special conditions for enterprise customers. BSD members can save up to 25% on devices, warranties, consumables, and technical components during the entire product lifecycle. Bürgel also handles warranty claims for BSD members.
- HostingTime GmbHminorExternal web hosting provider for the company website. Based in Stuttgart, Germany. Contract includes data processing agreement (AVV) per GDPR requirements.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Bürgel competitors and assessment
Company assessmentBroad incumbents
- CANCOM SE: Major German managed services provider with a workplace and print management practice serving enterprise and SMB accounts. Comparable in targeting the same German mid-market with bundled print and IT services.
- HP Deutschland (HP Inc.): Global market leader in office laser printing with a large German reseller and managed print services ecosystem that competes with Bürgel's Lexmark-centric offering for the same end customers.
- Bechtle AG: Germany's largest IT services and system house operator, offering managed print services, workplace IT and multi-OEM printer reselling to enterprise and public-sector customers — directly contesting Bürgel's mid-market and public-sector accounts with a much broader portfolio.
- Brother International (Germany): Office printer and MFP vendor with German distribution and managed print services targeting SMBs — comparable product positioning to the Lexmark line-up Bürgel resells.
- Kyocera Document Solutions Deutschland: OEM vendor of office laser printers and MFPs with direct and partner-led sales in Germany, competing head-to-head with Lexmark (and therefore with Bürgel) for the same mid-market and enterprise print deals.
- Also Deutschland GmbH: European IT distribution and services group with German operations, including printer and managed print services relevant to the same SMB and channel customers Bürgel serves.
- Sharp Electronics Europe (Germany): Office printer and MFP vendor with German operations and a partner channel selling into SMB, public-sector and enterprise accounts — overlapping with Bürgel's target verticals and product set.
Regional players
- Wortmann AG: German IT distribution and system house with a significant own-brand (Terra) and partner printer business serving SMBs and resellers, overlapping with Bürgel's SMB and channel-oriented motion.
- Siewert & Kau Computertechnik GmbH: German IT distribution and services company with printer, workplace and managed print offerings; competes with Bürgel for German SMB and mid-market customers via a broader distribution footprint.
Direct peers
- TA Triumph-Adler: Kyocera-owned German office document solutions specialist selling and servicing office printers, MFPs and managed print services across Germany — the closest direct competitor in the German office laser printer channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Bürgel social profiles
Digital presenceBürgel compliance and trust
Trust signalCompliance2 records
Bürgel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bürgel leadership team
Management profileNumber of profiles
Profiles2 records
Bürgel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bürgel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bürgel
What does Bürgel do?
Bürgel GmbH is a German office printing specialist that sells Lexmark laser printers (primarily A3-series) to businesses and public institutions, bundled with a 360° service offering covering consultation, planning, installation, on-site maintenance with replacement loaner devices, and certified disposal. The company also distributes consumables, accessories, and Follow-Me secure print management software integrated with Microsoft Azure AD and Windows Server environments, exclusively serving the German market.
Is Bürgel a public or private company?
Bürgel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bürgel founded?
Bürgel was founded in 1981. It employs 11 to 50 people.
Where is Bürgel based?
Bürgel is headquartered in Magstadt, Germany, in the Europe region.
How does Bürgel make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are consumables and Supplies, service and Maintenance and BSD Program Benefits.
Who are Bürgel's main competitors?
Broad incumbents on record are CANCOM SE, HP Deutschland (HP Inc.), Bechtle AG, Brother International (Germany), Kyocera Document Solutions Deutschland, Also Deutschland GmbH and Sharp Electronics Europe (Germany). Regional players are Wortmann AG and Siewert & Kau Computertechnik GmbH. TA Triumph-Adler is listed as a direct peer.
Does Bürgel have an API?
No public API is recorded for Bürgel.
What industry is Bürgel in?
Bürgel's product category is Managed Print Services. Its primary akta.pro industry code is HDACAEAB, Laser Printers, with a secondary code of EDAEAHAL, Printing & Document Infrastructure (MFP fleets, Print Servers, Managed Print). Its NAICS code is 323 and its SIC code is 3555.