Also Deutschland Gmbh

What Also Deutschland Gmbh does

ALSO Deutschland GmbH is a German technology distributor and solution provider operating as the DACH-market subsidiary of Switzerland-based ALSO Group. The company sells IT and telecommunications hardware, software, cloud services, and value-added services from more than 800 manufacturers across over 1,680 product categories to a network of more than 135,000 resellers, system houses, cloud providers, and network marketing specialists. Its core distribution channel is the ALSO Webshop, supplemented by the ALSO Cloud Marketplace, ACMP (Cloud and Asset Management Platform), ALSO Vendor Marketplace, and ALSO myStore, which together form a two-sided B2B platform for procurement, cloud subscription provisioning, and reseller enablement.

The company monetizes through multiple streams: traditional hardware and software resale, subscription-based cloud marketplace services, IoT solutions (Smart Hotel, SafeSpace+, Asset Tracking, Dolly+, Seamcom ONE), managed services (MSP Konzept, Managed Print Services, Security, UCC), logistics and supply chain services, financial services (business insurance and financing), lifecycle and recommerce (ALSO Recommerce), and telecommunications network marketing for carriers including Telekom, Vodafone, Telefónica, 1&1 Versatel, Plusnet, ecotel, and congstar. Vertical-specific bundles target education (#schuledigital), healthcare (Digital Healthcare, Krankenhauszukunftsgesetz support), and hospitality. Training and certification are delivered through the ITK Academy, and the company has recently expanded into digital goods distribution via a partnership with epay (ALSO Gaming) and into refurbished-IT remarketing through ALSO Recommerce.

ALSO Deutschland operates a B2B channel-partner go-to-market model rather than a direct end-customer motion. Pricing is not publicly disclosed and requires customer registration through the webshop portal, which uses OpenID Connect authentication. Revenue, headcount, and funding figures for the German entity are not disclosed in the source material; the company is privately held as a GmbH under ALSO Group, with no publicly disclosed M&A, leadership changes, or restructuring events.

Name

Also Deutschland Gmbh

Legal name

ALSO Deutschland GmbH

Website

https://also.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ALSO Deutschland GmbH is the German subsidiary of ALSO Group, operating as a B2B technology distributor serving 135,000+ resellers, system houses, and cloud providers with products from 800+ manufacturers through its webshop, Cloud Marketplace, and value-added services.

Ownership category

akta.pro rank

Product category

IT Distribution Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• IT distribution services
• Cloud marketplace platform
• IoT solutions provider
• Managed print services
• Value-added distribution

Headquarters

HQ city

Soest

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Distribution: Distribution of IT hardware and software products from over 800 manufacturers across 1,680+ product categories through Webshop and partner network
2. Cloud Marketplace Services: Cloud services and value-added services offered through the ALSO Cloud Marketplace platform for resellers
3. IoT Solutions: Internet of Things solutions including Smart Hotel, Asset Tracking, and various IoT platform offerings
4. Managed Services: MSP (Managed Service Provider) concept, Security services, UCC (Unified Communications), Managed Print Services
5. Supply Chain & Logistics Services: Logistics services including warehousing, disposal/returns, special delivery, supply chain services, shipping on behalf of third parties, processing, goods delivery, and goods return
6. Financial Services: Business insurance, financing options, e-services, and digital invoice shipping
7. Lifecycle Solutions & Remarketing: Hardware refresh services and remarketing of used equipment as part of circular economy offerings
8. Network Marketing Services: Telecommunications network marketing services for Telekom, Vodafone, Telefónica, and other providers including marketing support and training
9. Education Services: ITK Academy training programs and certifications, online training archives, events and virtual events for partner education

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

ALSO Deutschland GmbH is a B2B technology distributor and value-added service provider for the ITK (IT and telecommunications) industry. It distributes hardware, software, and cloud services from 800+ manufacturers across 1,680+ product categories to resellers, system houses, cloud providers, and network marketing specialists through its webshop, Cloud Marketplace, ACMP, and Vendor Marketplace platforms. It complements distribution with IoT solutions, managed services, logistics, financial services, lifecycle/remarketing, and vertical solutions for education and healthcare.

Product overview

ALSO Deutschland GmbH is a leading technology provider for the ITK (IT and Telecommunications) industry, operating as a technology distributor and solution provider. The company offers access to products and services from more than 800 manufacturers across over 1,680 product categories through its webshop and Cloud Marketplace. The portfolio is structured as a platform-plus-modules architecture, combining core distribution services (Supply Services, Logistics Services, Financial Services, IT Services) with value-added solutions (Solutions Services including IoT platform, Digital Healthcare, Security, UCC, Smart Home, and #schuledigital for education). The ALSO Cloud Marketplace serves as the central platform for cloud services and Value Added Services, while ALSO myStore and the Online Shop enable reseller e-commerce capabilities. WaaS (Workplace as a Service) and Lifecycle Solutions provide subscription and device management, and the company recently expanded its ALSO Recommerce service for refurbished IT equipment. The IoT division offers multiple vertical solutions including Smart Hotel, SafeSpace+, Asset Tracking, and Workplace as a Service, all built on the ALSO IoT Plattform. AI Business Solutions, Security Awareness, and Managed Print Services round out the solution portfolio, while network marketing (Netzvermarktung) for telecommunications carriers and an ITK Academy for partner training add additional service layers.

Differentiator

Problem solved

Functional benefit

Brands

• ALSO Cloud Marketplace: Local marketplace offering a wide range of cloud services and value-added services.
• ALSO IoT Plattform
• ALSO Workplace+ Solution Accelerator
• ALSO AI Business Solutions
• ALSO Security Awareness
• ALSO MSP Konzept
• #schuledigital
• Digital Healthcare
• WaaS (Workplace as a Service)
• SafeSpace+
• ALSO Recommerce

Products and services

• ALSO Cloud Marketplace

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

36 partnerships are on record, tiered core and minor.

• epaycoreChannel Partner/ Reseller/ Distributor · 28 May 2026ALSO expanded its gaming ecosystem with epay to unlock new digital business opportunities. This partnership enables ALSO to offer digital gaming payment solutions and expand their gaming vertical offering.
• Telekom (Deutsche Telekom)coreChannel Partner/ Reseller/ DistributorALSO markets telecommunications products for Telekom including business customer services, partner distribution, and retail customer offerings. Services include CloudPBX, premium rate numbers, and comprehensive marketing support.
• VodafonecoreChannel Partner/ Reseller/ DistributorALSO serves as a distribution partner for Vodafone telecommunications products and services.
• TelefónicacoreChannel Partner/ Reseller/ DistributorALSO markets telecommunications products for Telefónica business customers.
• congstarminorChannel Partner/ Reseller/ DistributorALSO distributes congstar telecommunications products as part of their network marketing services.
• 1&1 VersatelminorChannel Partner/ Reseller/ DistributorALSO markets 1&1 Versatel business telecommunications services.
• PlusnetminorChannel Partner/ Reseller/ DistributorALSO distributes Plusnet telecommunications products.
• ecotelminorChannel Partner/ Reseller/ DistributorALSO markets ecotel telecommunications solutions.
• AcercoreChannel Partner/ Reseller/ DistributorAcer products distributed through ALSO, including devices for the #schuledigital education program.
• HPcoreChannel Partner/ Reseller/ DistributorHP products distributed through ALSO including personal computers, printers, and enterprise solutions. ALSO participates in HPE Private Lounge promotions.
• LenovocoreChannel Partner/ Reseller/ DistributorLenovo products distributed through ALSO including devices for education and enterprise. Active Lenovo Accessories promotions.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorMicrosoft products and solutions distributed through ALSO including software licenses and cloud services.
• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung products distributed through ALSO including mobile devices, displays, and enterprise solutions.
• FujitsucoreChannel Partner/ Reseller/ DistributorFujitsu products distributed through ALSO including computing solutions for business customers.
• CanoncoreChannel Partner/ Reseller/ DistributorCanon imaging and printing products distributed through ALSO including solutions for Digital Healthcare and general business use.
• KyoceracoreChannel Partner/ Reseller/ DistributorKyocera printing and imaging solutions distributed through ALSO including Managed Print Services.
• LancomcoreChannel Partner/ Reseller/ DistributorLancom networking products distributed through ALSO including network solutions for business customers.
• JabracoreChannel Partner/ Reseller/ DistributorJabra audio and video solutions distributed through ALSO including UCC products and healthcare audio devices.
• ArcservecoreChannel Partner/ Reseller/ DistributorArcserve backup and recovery solutions distributed through ALSO including education-specific offerings.
• AssmannminorChannel Partner/ Reseller/ DistributorAssmann IT products distributed through ALSO.
• DicotaminorChannel Partner/ Reseller/ DistributorDicota mobile accessories distributed through ALSO for education sector.
• SandbergminorChannel Partner/ Reseller/ DistributorSandberg IT accessories distributed through ALSO.
• SeagatecoreChannel Partner/ Reseller/ DistributorSeagate storage products distributed through ALSO.
• AGFEOminorChannel Partner/ Reseller/ DistributorAGFEO telecommunications products offered through ALSO ITK Academy training programs.
• Alcatel-LucentminorChannel Partner/ Reseller/ DistributorAlcatel-Lucent UCC solutions offered through ALSO ITK Academy.
• AuerswaldminorChannel Partner/ Reseller/ DistributorAuerswald telecommunications products through ALSO ITK Academy.
• GigasetminorChannel Partner/ Reseller/ DistributorGigaset communications devices through ALSO ITK Academy.
• MITELminorChannel Partner/ Reseller/ DistributorMITEL unified communications solutions through ALSO ITK Academy.
• SnomminorChannel Partner/ Reseller/ DistributorSnom IP phones through ALSO ITK Academy training.
• YealinkminorChannel Partner/ Reseller/ DistributorYealink IP phones and video conferencing solutions through ALSO ITK Academy.
• C4B Com For BusinessminorChannel Partner/ Reseller/ DistributorC4B communications solutions with training provided through ALSO ITK Academy.
• EstosminorChannel Partner/ Reseller/ DistributorEstos CTI and communications solutions through ALSO ITK Academy.
• HiProCallminorChannel Partner/ Reseller/ DistributorHiProCall communications solutions through ALSO ITK Academy.
• Hewlett Packard EnterprisecoreChannel Partner/ Reseller/ DistributorHPE enterprise products and solutions distributed through ALSO including HPE Private Lounge program.
• DIGITUSminorChannel Partner/ Reseller/ DistributorDIGITUS IT infrastructure products for Digital Healthcare through ALSO.
• M-ZeitminorChannel Partner/ Reseller/ DistributorM-Zeit solutions offered through ALSO Digital Healthcare platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wortmann AG: Wortmann is a German IT distributor and manufacturer (Terra) with significant overlap in resellers, Microsoft licensing, and managed services. Directly competes with ALSO in the German SMB and enterprise channel.
• CANCOM SE: CANCOM is a leading German IT solutions provider combining wholesale distribution with managed services, cloud, and IoT offerings. Overlaps with ALSO on cloud marketplace, managed services, and enterprise IT distribution in the DACH market.
• Siewert & Kau: Siewert & Kau is a German IT distributor with a portfolio and channel model directly comparable to ALSO Deutschland, servicing resellers and system integrators with IT hardware, software, and value-added services in the DACH region.
• Mindfactory AG: Mindfactory is a major German IT e-commerce player focusing on B2B and B2C distribution of IT hardware and components. Comparable to ALSO on the wholesale/retail IT distribution model, though more retail-skewed.
• Bechtle AG: Bechtle is the largest German IT distributor and systems integrator, offering a comparable portfolio of hardware, software, and services to resellers, system houses, and enterprise customers. Directly competes with ALSO across the DACH region with overlapping vendor relationships and solution bundles.

Broad incumbents

• Ingram Micro: Ingram Micro is a global IT distributor offering a similar mix of product distribution, cloud marketplace, and logistics services. Comparable in portfolio breadth and channel model to ALSO, though significantly larger and globally diversified.
• Arrow Electronics: Arrow Electronics is a global value-added distributor of IT components, enterprise solutions, and services. Comparable to ALSO on the B2B distribution model and partner network, with additional breadth in electronic components.
• TD SYNNEX Corporation: TD SYNNEX is one of the world's largest IT distributors serving resellers and integrators with a broad hardware, software, and cloud portfolio. Comparable to ALSO at scale and business model, but operates globally rather than DACH-focused.

Regional players

• Lyra Distribution: Lyra Distribution is a value-added IT distributor serving the French and broader European market with a similar mix of hardware, software, and cloud services. Comparable in business model and customer segments to ALSO but operating primarily in France.
• Westcoast: Westcoast is the UK's largest independent IT distributor, offering a comparable mix of hardware distribution, cloud services, and reseller support. Operates in the UK rather than competing directly in Germany, but represents a similar regional distribution model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/also-deutschland-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Also Deutschland Gmbh