What Marcom does

Marcom (Marketing Communications) Ltd. is a privately held B2B digital marketing agency headquartered in Bath, England. The firm delivers an integrated portfolio of digital marketing, design, and strategy services to B2B organisations, structured around three pillars: Digital Services (website design and development, SEO, paid media, social media management, email marketing, video production, managed web hosting), Design Services (brand identity, art direction, graphic design and illustration, print design), and Strategy Services (strategic B2B marketing, inbound marketing, market insight, brand strategy, social media strategy, internal communications, public relations). Services are sold both à la carte and as six packaged offerings (Brand Transformation, Market Growth, Digital Transformation, Lead Generation, Startup Launchpad, Thought Leadership) under a sales-led, consultative B2B go-to-market motion that includes free initial consultations.

The business model is professional services revenue on a project and retainer basis, with no proprietary technology platform. Marcom relies on standard industry tooling (WordPress for web development, Google Analytics for measurement, Facebook Pixel and LinkedIn Insight Tag for advertising and remarketing). Customer segments span enterprise and mid-market B2B clients across Engineering and Industrial (Siemens Rail Automation, Knorr-Bremse, Geoquip), Financial Services (Novia Financial, DAS UK), Technology (Milexia Group, Carbon Desktop, Renovotec), Pharmaceuticals (Nanopharm), Environmental (Nicholas Pearson Associates), and membership bodies (British Chambers of Commerce, Media Trust). Geographic reach centres on the UK with documented delivery into the EU (Germany, France) and Asia-Pacific (Australia) via client projects.

Operationally, Marcom operates as a micro-agency with 1-10 employees and no disclosed external funding. In 2025 the firm rebranded to 'Your Strategic Growth Agency', repositioning from an execution agency toward a strategic growth partner. It holds UK Cyber Essentials certification, produces the 'Ask the Experts' podcast on Acast, and maintains active thought-leadership content on AI search optimisation, SEO, and B2B marketing effectiveness.

Name

Marcom

Legal name

Marcom (Marketing Communications) Ltd.

Website

https://mar-com.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Marcom is a privately held B2B digital marketing agency in Bath, UK, delivering integrated digital, design, and strategy services to enterprise and mid-market clients across engineering, financial services, technology, and environmental sectors in the UK, EU, and APAC.

Ownership category

akta.pro rank

Product category

B2B Marketing Communications Agency

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Technology & B2B PR (MPAAADAC), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• B2B digital marketing
• Marketing communications agency
• Brand strategy services
• Website design development
• Lead generation campaigns

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Marcom generates revenue through professional marketing services including digital marketing, design and branding, strategy consulting, and integrated marketing packages. Services are delivered to B2B organisations on a project and retainer basis, with bundled service packages covering brand transformation, market growth, digital transformation, lead generation, startup launchpad, and thought leadership.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Marcom is a B2B digital marketing agency delivering integrated marketing communications services across three pillars — Digital, Design, and Strategy — to mid-market and enterprise clients. Services span website design and development, SEO, paid media, social media management, email marketing, video production, brand identity, graphic design, and strategic consulting, sold both individually and as bundled service packages (Brand Transformation, Market Growth, Digital Transformation, Lead Generation, Startup Launchpad, Thought Leadership).

Product overview

Marcom is a B2B digital marketing agency offering a comprehensive portfolio of integrated marketing services organized across three main categories: Digital Services (website design & development, managed web services, SEO, email marketing, paid media, social media management, video production), Design Services (brand identity, art direction, graphic design & illustration, print design & management), and Strategy Services (strategic B2B marketing, inbound marketing, market insight, brand strategy, social media strategy, internal communications, public relations). Services are offered both individually and as integrated packages including Brand Transformation, Market Growth, Digital Transformation, Lead Generation, Startup Launchpad, and Thought Leadership packages. The agency operates as a service-based business rather than a software platform, providing strategic growth partnership to B2B organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Services Data-driven digital marketing campaigns for B2B clients, including website design and development, managed web services, SEO, email marketing, paid media, social media management, and video production.
• Design Services Creative design services for B2B clients, including brand identity, art direction, graphic design and illustration, and print design and management.
• Strategy Services Strategic B2B marketing consulting, including strategic B2B marketing, inbound marketing, market insight, brand strategy, social media strategy, internal communications, and public relations.
• Service Packages Integrated marketing solution packages addressing common B2B business challenges, including Brand Transformation, Market Growth, Digital Transformation, Lead Generation, Startup Launchpad, and Thought Leadership packages.
• Ask the Experts Podcast Podcast series distributed via Acast discussing B2B branding topics including brand identity development and brand building strategies.

Quantifiable outcome

• 164% increase in organic Google clicks and 283% increase in impressions within first 50 days post-website launch
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WPP: Global marketing services holding company with extensive B2B agency brands; represents the upper bound of competitive intensity for an agency of Marcom's positioning, with significant scale advantages.
• McCann: Global advertising and marketing services network with significant B2B and brand communications work; competes for the same enterprise client budgets as Marcom but at far greater scale and broader service portfolio.
• Engine Group: UK-headquartered marketing services group spanning brand communications, digital, and PR; competes in overlapping B2B segments with Marcom while operating at materially larger scale and across more disciplines.
• gyro (part of Dentsu): Global B2B marketing agency within Dentsu serving industrial, technology, and professional services clients; broader scale and global footprint than Marcom but overlapping in B2B creative and digital execution.

Direct peers

• Stein IAS: Global B2B marketing agency specialising in industrial, technology, and professional services clients with brand, content, and demand-generation capabilities — highly comparable to Marcom's B2B vertical specialisation.
• Octopus Group: UK-headquartered B2B marketing and communications agency serving technology, industrial, and professional services clients with integrated digital, PR, and brand strategy — directly comparable to Marcom's B2B full-service offering and vertical mix.
• Velocity Partners: B2B marketing agency focused on technology and industrial clients, offering content strategy, digital campaigns, and PR — closely comparable in target audience, B2B focus, and integrated service offering.
• Bray Leino: UK integrated marketing agency providing digital, brand, and strategic communications services to B2B and B2C clients across multiple sectors, comparable in scope and scale to Marcom's full-service B2B positioning.
• Salt (Salt Agency): B2B-focused creative and content marketing agency working with technology and industrial brands — a close peer given Marcom's engineering and technology vertical focus and integrated digital/strategy service mix.
• Strategic North: UK B2B brand and marketing agency working across professional services, financial services, and industrial sectors with strategy, digital, and creative capabilities — a direct peer given similar vertical mix and integrated offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marcom_creative

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marcom