What Rosa Bonheur does

Rosa Bonheur SARL is a privately-held French hospitality company founded in 2008 that operates four guinguette (traditional French open-air bar/restaurant) venues across the Paris metropolitan area: Rosa Bonheur Buttes Chaumont (Parc des Buttes Chaumont, 19th arrondissement), Rosa Bonheur sur Seine (barge moored at Port des Invalides, 7th arrondissement), Rosa Bonheur à l'Ouest (Asnières-sur-Seine), and Rosa Bonheur à l'Est (Chalet de la Porte Jaune, Bois de Vincennes, 12th arrondissement). The company serves a broad consumer base — families, LGBTQ+ community members, sports enthusiasts, and intergenerational groups — with food and beverage (brunch at €34-€36/adult, wood-fired pizzas, cocktails), live entertainment (DJ nights, guinguette bals, drag), and curated community programming including four chorales, weekly SBK dance evenings, Ciné Rosa film screenings, running clubs, and cycling workshops. The legal entity is registered in Paris (RCS 507 436 152) with Michelle Cassaro listed as Directrice de la publication; ownership is independent with no disclosed parent, VC, or PE backing.

The business model is transaction-based and consumer-facing, monetizing on-site F&B consumption across four differentiated physical venues, supplemented by venue privatization for private events routed through whynotprivatisation.com and click-and-collect pizza orders via the third-party Sunday app at the Ouest site. Pricing follows a unit (per-cover/per-session) model with pay-as-you-go billing. The company has no proprietary technology stack; its core assets are physical venues, brand equity derived from the name of the 19th-century French artist Rosa Bonheur and an explicit inclusion charter (La Charte Rosa), and a dense programming ecosystem built on long-running partnerships with Cinéma du Panthéon, Why Not Productions, Baky Salsa Dance, Fédération Sportive LGBT+, and the MDB cycling association. The most recent capital action is the March 2025 inauguration of a marina at Rosa Bonheur à l'Ouest in partnership with Seine Club, extending the offering into water-based leisure.

Go-to-market is direct-to-consumer through the physical venues, with marketing concentrated on venue-specific Instagram accounts and a newsletter, supplemented by grassroots promotion through community associations and event programming. Customer segments are diversified across persona types (general public, LGBTQ+ community, sports enthusiasts, seniors/intergenerational groups), which reduces dependence on any single demand source but exposes the business to Parisian discretionary spending, tourism, and weather seasonality. The company is small (11-50 employees), privately held, and growing incrementally through programming density and venue-level extensions rather than geographic expansion.

Name

Rosa Bonheur

Legal name

ROSA BONHEUR SARL

Website

https://rosabonheur.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosa Bonheur is a Paris-based hospitality company operating four inclusive guinguette (open-air bar/restaurant) venues across the Paris metropolitan area. Founded in 2008, it serves families, the LGBTQ+ community, and local cultural groups with food, beverages, and curated community programming.

Ownership category

akta.pro rank

Product category

Outdoor bar and restaurant hospitality (guinguette dining)

NAICS

Drinking Places (Alcoholic Beverages) (722410), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Karaoke Bars & Entertainment Bars (THAFAEAH)

Keywords

• Guinguette hospitality
• Outdoor bar restaurant
• Sunday brunch service
• Private event venue
• Community entertainment venues

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Food and Beverage Sales: Primary revenue from food and beverage sales across four guinguette locations including brunch services, pizzas, cocktails, and other refreshments.
2. Venue Privatization: Revenue from renting out venues for private events and celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rosa Bonheur operates four inclusive, queer-friendly guinguette (traditional French open-air bar/restaurant) venues in the Paris metropolitan area, offering food and beverage service, Sunday brunches, weekly themed evenings (DJ nights, SBK dance evenings, Get In Dance lesbian nights), choir performances, sports viewing, and cultural events. Revenue is supplemented by venue privatization for private events and click-and-collect pizza orders via the SundayApp platform.

Product overview

Rosa Bonheur is a collection of four inclusive, queer-friendly guinguette (French outdoor café/bar) venues across Greater Paris, established progressively from 2008. The portfolio spans Rosa Bonheur Buttes Chaumont (park location since 2008), Rosa Bonheur sur Seine (barge venue since 2014), Rosa Bonheur à l'Ouest in Asnières (Riverside since 2017), and Rosa Bonheur à l'Est at Bois de Vincennes (island setting since 2021). Each venue operates as a distinct establishment with its own programming identity—ranging from DJ nights, chorale performances, dance events (SBK, Get In Dance), brunch services, sport viewing, cinema screenings, and community activities. The venues share a common ethos rooted in Camargue spirit, LGBTQIA+ inclusion, body positivity, and intergenerational community gathering. The business operates year-round with click & collect pizza services via SundayApp and hosts regular themed events, festivals, and celebrations.

Differentiator

Problem solved

Functional benefit

Brands

• Rosa Bonheur Buttes Chaumont: First Rosa Bonheur guinguette located in Parc des Buttes Chaumont, Paris 19th arrondissement
• Rosa Bonheur sur Seine
• Rosa Bonheur à l'Ouest
• Rosa Bonheur à l'Est

Products and services

• Rosa Bonheur Buttes Chaumont Original guinguette venue in Parc des Buttes Chaumont (75019 Paris), open since summer 2008. Offers food, beverage, DJ sets, dance events, choir performances, and seasonal celebrations in a park setting for general consumers and families.
• Rosa Bonheur sur Seine Floating barge guinguette moored on the Seine at Port des Invalides (75007 Paris). Operational year-round since 2014 with a 40-meter vessel featuring a rooftop and multicolored neon lighting. Hosts DJ nights, choir events, dance evenings, and Get In Dance lesbian nights.
• Rosa Bonheur à l'Ouest (Asnières) Riverside guinguette located at Port Bas on the banks of the Seine in Asnières-sur-Seine (92600), open since 2017. Features Sunday brunch buffet, wood-fired pizzas available for click-and-collect via SundayApp, SBK dance evenings with Baky Salsa Dance, cycling workshops with MDB, and the marina operated in partnership with Seine Club.
• Rosa Bonheur à l'Est (Chalet de la Porte Jaune) The newest venue on the Minimes lake in Bois de Vincennes (75012 Paris), open since July 2021. Offers brunch, guinguette balls, DJ sets, pétanque, ping pong, and mechanical games in a verdant island setting. Operates year-round with a Friday-Sunday schedule.
• Sunday Brunch Services Sunday brunch buffet à volonté offered at multiple locations: Rosa Bonheur à l'Ouest (€34 per adult, €14.50 for children ages 4–12) and Rosa Bonheur à l'Est (€36 per adult, €18 for children ages 6–10). Unit-priced per-person with pay-as-you-go billing.
• SundayApp Click-and-Collect Pizza Orders Online click-and-collect ordering of wood-fired pizzas via the SundayApp platform for pickup at Rosa Bonheur à l'Ouest venue, available Wednesday–Sunday.
• Venue Privatization for Private Events Rental of the four Rosa Bonheur venues (or portions thereof) for corporate events, birthdays, and private celebrations. Booking managed through the Why Not Privatisation channel.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Seine ClubcoreStrategic or Co-development Partner · 29 March 2025Marina operator managing the new marina at Rosa Bonheur à l'Ouest. Provides boat slips for passing vessels, guided boat tours in impressionist painters' wake, and stand-up paddle/kayak rentals. Inaugurated March 29, 2025.
• Baky Salsa DancecoreStrategic or Co-development PartnerDance association providing free SBK (Salsa, Bachata, Kizomba) lessons every Sunday at Rosa Bonheur à l'Ouest. Partnership since March 2024, celebrating 1-year anniversary in March 2025 with demonstrations and performances.
• Christophe DevarennecoreOthersMusician and accordionist performing weekly guinguette bal events every Saturday at Rosa Bonheur sur Seine. Also performs at Rosa Bonheur à l'Est for Bal du Dimanche à la Guinguette.
• Arnaud DelmontelminorOthersBakery providing breads and pastries for brunch service at Rosa Bonheur à l'Est location.
• Fédération Sportive LGBT+coreStrategic or Co-development PartnerSports federation organizing the Tournoi International de Paris (TIP). Rosa Bonheur hosts TIP Party events and Get In Dance lesbian night during the tournament, supporting LGBT sports community.
• Why Not ProductionsminorOthersFilm production company behind LGBTQ+ cinema featured at Ciné Rosa events. Long-time ally of Rosa Bonheur in promoting queer culture through cinema.
• Cinéma du PanthéoncoreStrategic or Co-development PartnerHistoric Paris cinema (opened 1907) hosting monthly Ciné Rosa screenings featuring LGBTQ+ and queer cinema. Partnership celebrating queer stories and filmmakers.
• La Peña del FuegominorOthersMusical fanfare group performing at Camargue-themed events at Rosa Bonheur sur Seine, including La Camargue à Paris celebrations.
• Mieux Se Déplacer à Bicyclette (MDB)minorStrategic or Co-development PartnerCycling association providing volunteer guidance for monthly bike maintenance workshops at Rosa Bonheur à l'Ouest.

Scale indicators2 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Le Comptoir Général: Canal-side Paris venue combining bar, restaurant, cultural programming, and community events. Operates a comparable open-air / industrial hospitality concept with heavy event programming.
• Le Perchoir: Multi-location Paris rooftop bar/restaurant group with similar casual-cool aesthetic, F&B-led events, and strong social-media-driven programming that resonates with a comparable urban demographic.
• La Javelle: A Paris summer guinguette-style bar and restaurant operating on the Seine with similar outdoor dining, drinks, and dance programming — directly comparable to Rosa Bonheur's riverside venue model.
• Wanderlust: Riverside Paris terrace / club combining DJ-led programming with food and drink service, comparable to Rosa Bonheur's event-driven evening format.
• Petit Bain: Floating music, bar, and cultural venue moored on the Seine in Paris — directly analogous to Rosa Bonheur sur Seine's barge model with F&B plus curated events.

Broad incumbents

• Soho House: Global private members club with an extensive network of restaurants, bars, and event programming. A scaled incumbent operating a community-driven F&B-plus-events model at a much larger international footprint.
• Mama Shelter: International lifestyle hotel-and-restaurant brand (part of Accor) with hip, community-oriented F&B venues. Comparable as a larger-scale casual-F&B-plus-events operator that competes for the same urban customer.
• Paris Society Group: Major Paris hospitality group operating many of the city's high-profile restaurants, bars, and rooftop venues. A broad incumbent competitor for the same affluent Parisian F&B and event audience.

Emerging players

• La Recyclerie: Paris urban-farm-meets-bar concept along the Petite Ceinture with strong community programming ethos — overlaps with Rosa Bonheur's community-driven F&B and event approach.
• Maison Mère: Independent Paris hotel-restaurant group with a strong food, beverage, and event identity. Comparable as a Paris-based independent hospitality operator with multi-product programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rosa_bonheur
• Xx.com/RosaBonheur
• Facebookfacebook.com/rosabonheurparis
• LinkedInlinkedin.com/company/rosa-bonheur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosa Bonheur