Heel
- Company typePrivate
- Founded2020
- HeadquartersSavannah, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Heel firmographics
Firmographics- Name
- Heel
- Legal name
- Heel App
- Website
- https://heelapp.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Heel industry classification
Industry- Product category
- Veterinary Practice Management Software
- NAICS
- Veterinary Services (541940), Pet Care (except Veterinary) Services (812910)
- akta.pro primary industry
- E‑prescribing, Pharmacy Ordering & Medication Management (Rx, Refills, Home Delivery Integrations) (HLAMAGAF)
- akta.pro secondary industry
- Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)
Keywords
Where Heel is headquartered
LocationHeadquarters
- HQ city
- Savannah
- HQ country
- United States
- HQ region
- North America
Markets served
Heel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- App Distribution: The app is available as a free download on iOS and Android platforms. Revenue generation model is not explicitly disclosed in available materials.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Heel product offering
Product offeringCore offering
Heel provides a pet medication reminder mobile application for pet parents and a web-based portal for veterinarians. The platform enables prescription tracking, medication reminders, prescription refill requests, pet medical records storage, and real-time communication and care plan updates between pet caretakers and veterinary clinics.
Product overview
Heel offers a unified pet medication management platform consisting of a mobile app for Pet Parents (available on iOS and Android) and a web-based portal for Veterinarians. The app enables prescription tracking, medication reminders, refill requests, and storage of pet medical records, while the veterinarian portal allows vets to set reminders, update treatment plans in real-time, monitor compliance, and collaborate across multiple clinics in the Heel veterinary network.
Differentiator
Problem solved
Functional benefit
Products and services
- Heel! App A comprehensive pet medication reminder mobile application for pet parents that enables prescription tracking, medication dosage and frequency reminders, refill request submission to veterinarians, centralized pet medical records storage, and real-time communication with veterinarians in the Heel! network. Available as a free download on iOS and Android.
- Heel! App Portal A web-based portal for veterinarians to join the Heel! network, set medication reminders for clients, update pet care plans in real-time, monitor prescription compliance, and collaborate with a pet's entire care team across multiple veterinary clinics. Integrates with over 20 veterinary practice management software platforms.
Quantifiable outcome
- Improved pet prescription compliance through reminder notifications
- +3 more outcomes
Companies that use Heel
Customer profileSegments2 records
Ideal customer profiles2 records
Heel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Heel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Veterinary Practice Management Software PlatformscoreHeel! has established integration partnerships with over 20 veterinary practice management software platforms. These integrations allow veterinarians to continue using their existing practice management software while benefiting from the Heel! platform. When veterinarians update care plans in their practice management software, pet parents receive real-time updates through the Heel! app.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Heel competitors and assessment
Company assessmentEmerging players
- Fuzzy Pet Health: Fuzzy offers subscription-based digital pet care including tele-vet consultations, pet parent coaching, and product delivery. As a direct-to-consumer pet care brand, it competes for the same pet parent attention and engagement that Heel! targets.
- Petriage: Petriage is a pet health platform offering AI-driven symptom analysis, telehealth consultations, and ongoing care management. While more tele-vet focused, it overlaps with Heel! in the connected pet care and ongoing medication management category.
- WhiskerDocs: WhiskerDocs provides 24/7 pet telehealth triage and advice services, helping pet owners decide on care steps. It is an emerging player in the broader digital pet care category that could expand into ongoing medication management use cases.
- FirstVet: FirstVet is a tele-vet platform offering on-demand video consultations with licensed veterinarians. While focused on tele-vet rather than medication reminders, it represents an emerging adjacent player in the connected pet care space that could expand into Heel!'s territory.
Direct peers
- PetDesk: PetDesk offers a pet parent app and veterinary client engagement platform with reminders, booking, and two-way communication features. It competes directly with Heel! in providing client engagement tools to veterinary clinics and pet care management apps to pet parents.
- Vet2Pet: Vet2Pet provides a customizable pet parent app for veterinary clinics featuring reminders, loyalty programs, and two-way texting. It is a direct competitor in the veterinary client engagement and pet medication reminder category.
- AllyDVM: AllyDVM provides veterinary client engagement tools including automated reminders, two-way texting, and pet portal features. It is a direct competitor targeting the same veterinary clinic and pet parent workflow that Heel! addresses.
- Pawfinity: Pawfinity is a pet medication reminder and tracking app aimed at pet parents managing complex medication schedules. It is one of the closest direct competitors to Heel! on the consumer-facing pet medication reminder side.
Others
- PetDesk Pay: PetDesk's payments and pharmacy solutions provide transaction infrastructure for veterinary clinics. As a pharmacy-adjacent enabler, it represents a potential channel partner or competitor for Heel!'s prescription refill monetization thesis.
Broad incumbents
- ezyVet: ezyVet is a comprehensive cloud-based veterinary practice management software platform used by clinics globally. While broader in scope than Heel!, its integration with clinics makes it an incumbent whose own client engagement features could compete with Heel!'s offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Heel social profiles
Digital presenceHeel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heel leadership team
Management profileNumber of profiles
Heel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heel
What does Heel do?
Heel provides a pet medication reminder mobile application for pet parents and a web-based portal for veterinarians. The platform enables prescription tracking, medication reminders, prescription refill requests, pet medical records storage, and real-time communication and care plan updates between pet caretakers and veterinary clinics.
Is Heel a public or private company?
Heel is a private company. It is classified as unknown and is currently operating.
When was Heel founded?
Heel was founded in 2020. It employs 1 to 10 people.
Where is Heel based?
Heel is headquartered in Savannah, United States, in the North America region.
How does Heel make money?
One revenue line is on record: app Distribution.
Who are Heel's main competitors?
Emerging players on record are Fuzzy Pet Health, Petriage, WhiskerDocs and FirstVet. Direct peers are PetDesk, Vet2Pet, AllyDVM and Pawfinity. PetDesk Pay is listed as an others. ezyVet is listed as a broad incumbent.
Does Heel have an API?
No public API is recorded for Heel.
What industry is Heel in?
Heel's product category is Veterinary Practice Management Software. Its primary akta.pro industry code is HLAMAGAF, E‑prescribing, Pharmacy Ordering & Medication Management (Rx, Refills, Home Delivery Integrations), with a secondary code of HLAMAMAE, Veterinary Client Engagement & Marketing (CRM, Reminders, Portals). Its NAICS code is 541940.