Centerpoint Brewing Company

What Centerpoint Brewing Company does

Centerpoint Brewing Company is a privately held craft brewery founded in 2016 and headquartered in Indianapolis, Indiana. The company operates two direct-to-consumer taprooms — Downtown Indy (1125 E. Brookside Ave) and Broad Ripple (6320 Guilford Ave) — and sells its core lineup of precision-engineered beers including the flagship Blood Orange IPA (voted #1 beer in Indiana by Indy Star and Nuvo), an award-winning Black American Porter, and El Gato Mexican-style Lager. The brand identity is built around the founders' engineering background, with a plumb-bob logo and a stated philosophy of controlling all process variables to produce balanced, approachable beers that appeal to both craft enthusiasts and casual macro drinkers.

Beyond its own beers, Centerpoint retails third-party beverages in-taproom (Athletic Brewing non-alcoholic, Circle Kombucha, Bee Roaster's cold brew, Ciderboys cider, Underwood wine, Mighty Swell hard seltzer) to broaden the consumer occasion. Revenue is generated through taproom pint/growler/bullet sales, a $150 lifetime Mug Club membership with recurring per-pint discounts and exclusive communications, wholesale keg and can distribution to bars and retailers via a dedicated sales channel, private event rentals for groups of 20-150, and gift card sales. The company also co-presents the annual Frigid Digits Winter Beer Festival with Indiana On Tap and OnTapTickets.

The go-to-market is a hybrid direct-to-consumer + regional wholesale model concentrated entirely within Indianapolis and Indiana. Marketing is driven primarily through owned social channels (Instagram, Facebook, Twitter/X), weekly trivia nights at the Downtown taproom, the Frigid Digits festival, and Mug Club email communications. The company is bootstrapped with 1-10 employees, no disclosed external funding, no app or API surface, and no AI/ML capabilities; its principal assets are brand reputation around a hero SKU and two strategically located retail venues in distinct Indianapolis trade areas.

Name

Centerpoint Brewing Company

Legal name

Centerpoint Brewing Company

Website

https://centerpointbrewing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Centerpoint Brewing Company is a privately held Indianapolis craft brewery operating two taprooms (Downtown Indy and Broad Ripple), selling a core lineup of precision-engineered beers led by its #1-Indiana-rated Blood Orange IPA to individual consumers and Indiana retail/hospitality partners, supplemented by wholesale distribution, event rentals, and a Mug Club.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Beverage & Alcohol Distribution Centers (TLALAEAK)

Keywords

• Craft brewery
• Taproom operations
• Craft beer production
• Wholesale beer distribution
• Event venue hosting

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Tap Room Sales: Direct-to-consumer sales of craft beers by the pint, growler, and bullet at two Indianapolis tap room locations. Also includes sales of non-alcoholic beer, kombucha, coffee, soft drinks, wine, and hard seltzer.
2. Keg Sales: Sale of 1/6 and 1/2 barrel kegs to retailers and event customers. Requires $80 keg deposit refundable within 120 days.
3. Canned Beer Sales: Sale of canned craft beers to retail partners including their flagship Blood Orange IPA and core lineup.
4. Mug Club Membership: Lifetime mug club membership offering free birthday beer, $1 off pints, $2 off growler fills, merchandise discounts, and exclusive communications for $150 one-time fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Centerpoint Brewing Company is a craft brewery based in Indianapolis, Indiana that produces and sells a core lineup of precision-engineered beers (including the flagship Blood Orange IPA, Black American Porter, and El Gato Mexican-style Lager) directly to consumers through two taproom locations (Downtown Indy and Broad Ripple) and wholesale to retail partners in keg and can formats. The company also operates a lifetime Mug Club membership program and hosts private events for groups of 20-150 people.

Product overview

Centerpoint Brewing Company is a craft brewery based in Indianapolis, Indiana, with two tap room locations (Downtown Indy and Broad Ripple). The company produces a core lineup of precision-engineered beers including its flagship Blood Orange IPA (voted #1 in Indiana), award-winning Black (American Porter), and El Gato (Mexican-style Lager). Beyond its own beers, the company offers a range of additional beverages including non-alcoholic options (Athletic Brewing), hard cider (Ciderboys), hard seltzer (Mighty Swell), wine (Underwood), kombucha, and cold brew coffee. The company also operates a Mug Club membership program, provides event rental services for groups of 20-150 people, and sells kegs and gift cards. The brewery is known for its engineering-inspired approach to brewing, focusing on controlling all process variables to create balanced, approachable beers.

Differentiator

Problem solved

Functional benefit

Products and services

• Blood Orange IPA Centerpoint's flagship and best-selling craft beer, a Blood Orange IPA voted the #1 beer in Indiana by both the Indy Star and Nuvo magazine. Sold on draft at the taprooms and via cans to retail partners.
• Black (American Porter) Award-winning American Porter that is part of Centerpoint's core craft beer lineup, available on tap at the taprooms and in cans to retail partners.
• El Gato (Mexican-style Lager) A Mexican-style Lager featured in Centerpoint's core craft beer lineup, served on tap and distributed to retail partners.
• Mug Club Lifetime Membership Lifetime loyalty membership priced at a one-time $150 fee, providing a custom engraved Stanley mug, a free birthday beer, $1 off every pint, $2 off growler fills, $1 off bullet fills, $2 off pints every Monday, $4 off a case of beer, merchandise discounts, and exclusive early-access emails.
• Private Event Rental Services Private event hosting for groups of 20-150 people at the Downtown Indy and Broad Ripple taprooms, covering birthday parties, wedding receptions, corporate events, rehearsal dinners, and baby showers.
• Downtown Indy Taproom Direct-to-consumer taproom at 1125 E. Brookside Ave, Indianapolis, IN 46202, selling Centerpoint craft beers by the pint, growler, and bullet along with weekly Thursday trivia nights, food truck events, and private event rentals.
• Broad Ripple Taproom Direct-to-consumer taproom at 6320 Guilford Ave, Indianapolis, IN 46220, featuring an exclusive food partnership with 317 BBQ and offering craft beer, private event rentals, and bike-accessible amenities.
• Keg Sales to Retail Partners Wholesale distribution of 1/6 and 1/2 barrel kegs of Centerpoint craft beers to bars, restaurants, and event customers, with an $80 refundable deposit returned within 120 days.

Quantifiable outcome

• Blood Orange IPA ranked #1 beer in Indiana by Indy Star and Nuvo magazine

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• Indiana On TapminorStrategic or Co-development Partner · 15 February 2025Co-presenter of the 8th Annual Frigid Digits Winter Beer Festival on February 15, 2025, featuring unlimited samples from 25+ Indiana craft breweries and distilleries.
• OnTapTicketsminorGTM or Marketing Partner · 15 February 2025Ticketing partner for the annual Frigid Digits Winter Beer Festival event.
• 317 BBQcoreStrategic or Co-development Partner317 BBQ is the exclusive food partner at Centerpoint Brewing's Broad Ripple location. They offer Hoosier-style Texas BBQ, with kids meals available. Partnership combines craft beer with quality food service.
• Athletic BrewingminorChannel Partner/ Reseller/ DistributorNon-alcoholic beer supplier offering Run Wild IPA and Upside Dawn Golden Ale at Centerpoint tap rooms.
• Circle KombuchaminorChannel Partner/ Reseller/ DistributorKombucha provider offering rotating selections at Centerpoint tap rooms.
• Bee Roaster'sminorChannel Partner/ Reseller/ DistributorCold brew coffee supplier available by pint, growler, or bullet at Centerpoint tap rooms.
• CiderboysminorChannel Partner/ Reseller/ DistributorHard cider supplier offering First Press Hard Apple Cider at Centerpoint tap rooms.
• UnderwoodminorChannel Partner/ Reseller/ DistributorWine supplier offering Pinot Gris, Rose, and Pinot Noir at Centerpoint tap rooms.
• Mighty SwellminorChannel Partner/ Reseller/ DistributorHard seltzer supplier offering Blackberry, Watermelon Mint, Peach, and Cherry Lime flavors at Centerpoint tap rooms.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flat12 Bierwerks: Indianapolis craft brewery producing a rotating lineup of beer with taproom presence and regional distribution. Closest head-to-head local peer given shared geography, comparable scale, and overlapping on-premise/off-premise GTM.
• Daredevil Brewing Co. Indiana craft brewery (Indianapolis/Shelbyville) producing IPAs and lagers with Indiana-wide distribution. Comparable on craft beer portfolio and regional wholesale GTM.
• Bier Brewery: Indianapolis craft brewery (Northeastside) operating a taproom with on-premise food service. Direct local competitor for Indianapolis taproom traffic and on-premise craft beer share.
• Fountain Square Brewing Co. Indianapolis neighborhood craft brewery with taproom and packaged beer distribution. Comparable small-scale craft peer competing for the same Indianapolis on-premise and retail accounts.
• Sun King Brewing Company: Indianapolis-based craft brewery operating multiple taprooms and broad Indiana wholesale distribution. Direct peer — same city, same product (craft beer + taprooms), same customer base, materially larger scale sets the competitive benchmark.
• Quaff ON! Brewing Company: Indianapolis-area (Greenwood) craft brewery and taproom. Local competitor with similar small-batch craft production and taproom-led business model.
• Triton Brewing Company: Indianapolis-area (Carmel) craft brewery with taproom and wholesale distribution. Direct local peer operating in the same metropolitan footprint with comparable craft beer and taproom model.

Regional players

• Upland Brewing Company: Indiana's largest craft brewer (Bloomington-based) with broad taproom and restaurant operations. Comparable core product and Indiana-centric GTM, but much larger scale and integrated brewpub model.
• Three Floyds Brewing: Indiana craft brewery (Munster) famous for award-winning IPAs and dark beers, distributing nationally. Comparable on craft beer production and taproom model, but operates at significantly larger scale and broader distribution footprint than Centerpoint.

Emerging players

• Athletic Brewing Company: U.S. non-alcoholic beer leader whose products Centerpoint resells at its taprooms. Thematically comparable as a brewery business but operates in a different (NA) segment; relevant peer for the growing NA category Centerpoint is leaning into.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/centerpointbrew
• Facebookfacebook.com/centerpointbrewing
• Instagraminstagram.com/centerpointbrewing
• LinkedInlinkedin.com/company/centerpoint-brewing-company-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centerpoint Brewing Company