AU Consultores

What AU Consultores does

AU Consultores del conocimiento S.L. is a Madrid-based private limited company (Sociedad Limitada) founded in 2002 that provides consulting, coaching, and training services primarily to dental and medical clinics in Spain. The company operates five core product lines: Coaching Sanitario (specialized clinic management coaching), Marketing Digital (web development, SEO, social media, SEM), Audiovisual production (waiting-room videos, screen content, press material), Formación (training programs ranging from free webinars to a paid "MBA: Gestión de Clínicas Avanzado" for clinic directors and a Masterclass series for dental auxiliaries), and Diseño Gráfico. Underlying technology is light: a CMS-based web platform with SEO positioning services and standard third-party integrations including Google Analytics, Maverick dashboards, Trello, Slack, and Zoom.

The business model combines professional services fees, recurring/subscription-style training access, government-subsidized digital implementation, and one-time venue rental. As an authorized Agentes Digitalizadores under the Spanish government's Kit Digital program (funded by Next Generation EU), the company distributes digital transformation solutions (website, social media, SEO, secure workstation, digital collaboration) at prices ranging from €0 to €12,000 per client depending on company size segment. The company also operates "La Fábrica," a 120m²+ event space in Madrid's Chamartín district used both for proprietary training and third-party venue rental for events, photography, and corporate functions.

AU Consultores reports having served 150+ clients across healthcare, automotive, distribution, banking, and technology, and having trained over 20,000 professionals in healthcare management over 22 years. The company is privately held with no disclosed institutional investors, funding rounds, or parent entities, and operates exclusively within Spain. Go-to-market is sales-led with content-marketing and webinar-based top-of-funnel generation, supported by partnerships with Henry Schein and Nowon.

Name

AU Consultores

Legal name

AU Consultores del conocimiento S.L.

Website

https://auconsultores.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

AU Consultores is a Madrid-based consulting and training firm founded in 2002 that provides clinic management coaching, digital marketing, audiovisual production, and subsidized Kit Digital implementation services primarily to dental and medical clinics in Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coaching and Consulting Services: Professional coaching services for healthcare clinics focusing on leadership, management, strategy, and marketing. Includes personalized needs assessment and long-term partnership approach.
2. Training and Webinars: Online and in-person training programs for clinic management, including webinar series for doctors (MBA Avanzado) and auxiliary staff. Programs cover financial management, marketing, HR, and clinical protocols.
3. Digital Services: Website development, digital marketing, SEO, social media management, and graphic design services. Provided as authorized Kit Digital agents with government subsidies up to €12,000.
4. Event Space Rental: 'La Fábrica' event space rental in Madrid for events, presentations, photography sessions, celebrations, training, and show cooking. Space accommodates up to 60 people with full amenities.
5. Audiovisual Production: Video production services including waiting room videos, exterior clinic screens, press releases, newsletters, and audiovisual content recording, editing, and viralization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AU Consultores provides specialized coaching, consulting, training and digital transformation services focused on healthcare and dental clinics. Their portfolio includes Coaching Sanitario (clinic strategy, leadership and management), Marketing Digital (web development, SEO, social media), Audiovisual production (clinic videos and content), Formación (training programs including MBA Avanzado for clinic directors), Diseño Gráfico, and subsidized Kit Digital solutions (websites, SEO, social media, secure workstations) for Spanish SMEs. They also operate La Fábrica, an in-person event venue in Madrid.

Product overview

AU Consultores is a consulting and training company offering a multi-product portfolio centered on healthcare and dental clinic management. The core offering consists of Coaching Sanitario (specialized consulting), Marketing Digital (digital marketing services), Audiovisual production, and Formación (training programs). Supporting these are event space rental (La Fábrica) and web/graphic design services. Through the Kit Digital program, they offer standardized digital solutions including website development, social media management, SEO, secure workplace, and digital collaboration tools as subsidized offerings for SMEs. The webinar platform provides both basic Management courses and advanced MBA programs for clinic directors, plus auxiliary training modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching Sanitario (Dental Coaching)

Quantifiable outcome

• 22 years of experience serving 150+ clients
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Henry ScheinminorStrategic or Co-development PartnerListed as a leading partner in AU Consultores' partner network. Henry Schein is a major distributor of healthcare products and services. The partnership allows AU to offer clients a wide variety of quality products and services.
• NowonminorStrategic or Co-development PartnerFeatured as a leading partner providing technology solutions. Collaboration enables innovative solutions adapted to client needs.
• Spanish Government (Kit Digital)coreChannel Partner/ Reseller/ DistributorAU Consultores operates as authorized digitalizer agents (Agentes Digitalizadores) for the Spanish government's Kit Digital program, funded by Next Generation EU. This enables them to offer digital solutions subsidized up to €12,000 to eligible SMEs and autonomous workers.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Clinic Cloud: Spain-based dental and medical clinic management software provider offering practice management, marketing, and patient engagement tools. Most directly comparable to AU Consultores because it targets the same dental/medical clinic vertical in Spain with overlapping digital transformation, marketing, and patient acquisition use cases.
• Clinicpoint: Dental clinic management and digital marketing platform active in Spain and Latin America. Directly competes with AU in clinic digitalization, patient acquisition, and management consulting for dental practices.

Broad incumbents

• Henry Schein: Global distributor of healthcare and dental products, services, and technology solutions — including practice management software. Already an AU partner; overlaps with AU's digital transformation offering to dental/medical clinics and serves as both a competitor and channel partner.
• Doctoralia: Leading online platform connecting patients with healthcare professionals across Spain and Europe. Operates as a broader incumbent in healthcare digital presence, competing with AU's marketing and patient acquisition services but at much larger scale and across multiple healthcare specialties.
• Top Doctors: Healthcare directory and booking platform serving Spanish clinics and specialists. Comparable to AU's digital presence and patient acquisition services, but operates as a broader healthcare marketplace incumbent with significantly larger reach.
• Sanitas Dental: Major Spanish dental and healthcare services provider with its own clinic network and digital platforms. Operates as a broad incumbent in Spanish dental care with internal capabilities overlapping AU's clinic management and digital marketing services, but as part of a much wider portfolio.

Emerging players

• Mediktor: Barcelona-based digital health company offering AI-driven symptom assessment and patient triage tools. While not a direct consulting peer, it is an emerging healthcare technology player in Spain that competes for the same digital transformation budgets at clinics AU serves.
• AdSalutem Institute: Health business school and consulting firm focused on management training for healthcare organizations. Closely comparable to AU's training and coaching arm (MBA programs, clinic management courses), targeting similar healthcare decision-makers in Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AUConsultores/playlists
• Facebookfacebook.com/AUConsultoresdelConocimiento
• Instagraminstagram.com/auconsultores2022
• Xx.com/auconsultores

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AU Consultores