What AVR Japan does

AVR Japan (AVR Japan株式会社) is a Tokyo-based XR (Extended Reality) solutions company founded in November 2016 by Alexander Gorbenco, with stated capital of 100 million JPY and headcount in the 11-50 range. The company develops, distributes, and integrates AR, VR, and MR technologies for enterprise, healthcare, education, and consumer applications. Its portfolio combines proprietary products — Remote Nakama (hands-free smart glasses for remote field-worker assistance), xTrace (non-contact transparent display with gesture recognition), VOXX (cloud text-to-speech), and ARpedia (AR-based English learning materials for children, distributed in 11+ countries and recognized with a 2023 CES Innovation Award) — with resold platforms: Misterine Studio, a no-code AR authoring tool from Czech-based Misterine s.r.o., and the CORE industrial metaverse platform from Norwegian Fynd Reality.

The company's business model spans five revenue streams: recurring software licensing (Misterine Studio annual licenses and CORE subscriptions), professional services (custom XR development and XR Academy training programs), one-time studio rental at 16,830 JPY/hour for the Virtual Production Studio at the Tokyo Tower Media Center, and consumer product sales (ARpedia initial set at 32,780 JPY). Go-to-market relies primarily on direct enterprise field sales supported by an XR Showroom where prospective customers experience the technology hands-on, supplemented by partnership channels for product distribution (Rentio for ARpedia rentals) and reseller relationships with Misterine s.r.o. and Fynd Reality. Named customers span diverse verticals — Juntendo University and Tokai University (education), Juntendo University Shizuoka Hospital (healthcare/EMS), UR Urban Renovation Agency (government), NHK (broadcasting), and consumer hardware brands Sony and HTC VIVE (entertainment/technology) — though several of these logos appear tied to transactional studio rental engagements rather than recurring contracts.

AVR Japan has no parent company, no disclosed VC funding rounds, and operates as a founder-controlled private entity. Strategic direction is shaped by its dual identity as both a Japan-market distributor of European XR technology and a developer of proprietary XR applications, with recent emphasis on first-to-market medical smart glasses trials (2022) and expanding the XR Academy training ecosystem.

Name

AVR Japan

Legal name

AVR Japan株式会社

Website

https://avrjapan.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

AVR Japan is a Tokyo-based XR solutions company founded in 2016 that develops and distributes AR, VR, and MR technologies — including the Misterine Studio authoring platform, CORE metaverse, Remote Nakama smart glasses, and ARpedia learning materials — for enterprise, healthcare, education, and consumer clients in Japan and internationally.

Ownership category

akta.pro rank

Product category

Extended Reality (XR) Software and Solutions

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG), Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL), Classroom AV Systems Integration (Projectors, Displays, Sound, Control) (EDAEAHAC)

Keywords

• XR software solutions
• AR content authoring
• Industrial metaverse platform
• Remote assistance wearables
• Virtual production studio

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Software Licensing: Annual licensing fees for Misterine Studio AR authoring software and CORE metaverse platform subscriptions. Revenue generated through software licenses sold to enterprise customers in manufacturing, healthcare, and education sectors.
2. Custom XR Development Services: Custom AR/VR/MR content development services tailored to client needs. Expert staff provide planning and production of XR content based on specific client requirements.
3. Studio Rental: Rental of virtual production and chroma key studios equipped with state-of-the-art XR equipment. Hourly rental model for professional video production.
4. Education and Training: XR Academy provides training programs for XR engineers and creators. Course fees and training program revenue.
5. Consumer Products: Sale of ARpedia educational materials combining books with AR technology for early childhood English education.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AVR Japan is an XR (Extended Reality) solutions company that develops, distributes, and implements AR/VR/MR software platforms and services for enterprise and education customers in Japan. Its core offerings include industrial metaverse software (CORE), a no-code AR authoring suite (Misterine Studio), a hands-free wearable remote-assistance system (Remote Nakama), a non-contact transparent display (xTrace), an AR-enhanced English learning kit (ARpedia), and a cloud text-to-speech platform (VOXX), supplemented by custom XR development services, an XR Showroom, and XR Academy training.

Product overview

AVR Japan operates as an XR Solution Company offering a portfolio of standalone and complementary products. The core offerings include: CORE (industrial metaverse platform for VR meetings/training), Misterine Studio (no-code AR content creation platform with Windows authoring tool, cloud/server backend, and mobile apps), Remote Nakama (hands-free smart glasses remote assistance), xTrace (non-contact transparent display), ARpedia (AR-based English learning), and VOXX (text-to-speech conversion). Services include XR content development and a demonstration showroom. The platform architecture emphasizes modularity with standalone products that can be used independently while addressing complementary XR needs across enterprise, education, and healthcare sectors.

Differentiator

Problem solved

Functional benefit

Brands

• ARpedia: AR-based English language learning material for young children, combining traditional books with augmented reality technology.
• CORE
• Misterine Studio
• Remote Nakama
• VOXX
• xTrace
• XR Academy

Products and services

• CORE Industrial metaverse platform enabling VR meetings, training rooms, and educational simulations, supporting up to 150 concurrent users across five rooms (30 per room), accessible via VR headsets and computers, with virtual studio broadcasting capabilities. Targeted at enterprise, education, and healthcare customers needing immersive collaboration spaces.
• Misterine Studio No-code AR content creation and editing platform consisting of Misterine Studio (Windows authoring tool), Misterine Server (database management), and Misterine App (iOS/Android AR playback). Enables drag-and-drop creation of AR manuals, training materials, and interactive 3D content distributed via QR codes without programming.
• Remote Nakama Hands-free remote-assistance system using wearable smart glasses, enabling real-time voice and chat communication between field workers and remote supervisors. Includes photo capture, local storage, and drawing tools for real-time remote guidance instructions. Deployed for emergency medical services (Juntendo University Shizuoka Hospital).
• xTrace Non-contact transparent display with built-in motion sensors enabling gesture-based operation without touching the screen surface. Supports reception systems and payment systems, and supports telepresence-style remote operation via a real human intermediary.
• ARpedia Early childhood English learning material combining traditional books with AR technology; includes 10 books covering STEM topics, paper markers, color markers, dedicated application, and SPOTTY camera stand. Sold internationally in 11+ countries including the USA, UK, and Brazil, and won the CES Innovation Award in 2023.
• VOXX Cloud-based text-to-speech platform that converts documents and materials into audio using the proprietary VOXX engine, enabling information access through voice without requiring recording studios or narrators. Used as an accessibility tool and for on-demand document/audio conversion.
• XR Development Services Outsourced AR, VR, and MR content development service in which expert technical staff conduct requirements interviews, define functional and system requirements, and deliver custom XR content tailored to client needs across manufacturing, healthcare, education, and enterprise use cases.
• XR Showroom (Virtual Production Studio rental) Tokyo-based XR experience showroom at Tokyo Tower Media Center featuring virtual production studios with chroma key/green screen (painted R-corner) and cutting-edge XR equipment, available for hourly rental (16,830 JPY per hour) and used for PoC trials and client demonstrations.

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Too Corporation (株式会社Too)minorGTM or Marketing Partner · 1 October 2022Too Corporation, a creative market integrator headquartered in Tokyo, co-hosted a metaverse industry webinar in November 2022. AVR Japan provided content expertise as a cooperating partner for the online seminar on metaverse applications in industry.
• Misterine s.r.o. (ミステリン社)coreChannel Partner/ Reseller/ Distributor · 1 March 2022AVR Japan serves as the primary Japanese reseller for Misterine Studio, an AR authoring software developed by Czech company Misterine s.r.o. Based in Prague, Czech Republic, Misterine s.r.o. specializes in industrial AR solutions for manufacturing and education sectors. AVR Japan holds reseller rights for annual software licenses in Japan.
• Juntendo University (順天堂大学)coreStrategic or Co-development Partner · 1 March 2022Juntendo University collaborated with AVR Japan to pilot Remote Nakama smart glasses in emergency medical services. The university's GAUDI open innovation program facilitated this first-in-Japan medical-industry partnership. Professor Yamashita uses CORE platform for international nursing education collaboration.
• Fynd Reality (ノルウェー)coreTechnology or IntegrationFynd Reality is a Norwegian company that developed the CORE metaverse platform. AVR Japan serves as the exclusive sales partner for CORE in the Japanese market. CORE enables immersive VR training and collaboration with military and enterprise clients globally including NATO forces.
• Tokai University (東海大学)coreStrategic or Co-development PartnerTokai University Professor Hamamoto uses Misterine Studio for AR content creation education with 60-70 undergraduate students. The partnership enables no-code AR development curriculum without programming prerequisites.
• Docomo gacco (NTTドコモgacco)minorStrategic or Co-development PartnerDocomo gacco collaborated with AVR Japan and Ritsumeikan University to conduct enterprise training programs in virtual reality space in August 2022. Results showed approximately 80% of participants reported increased motivation for training participation.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• RealWear: RealWear makes hands-free smart glasses for remote assistance and field worker support — directly comparable to AVR Japan's Remote Nakama product, which uses wearable devices to connect field workers with remote supervisors in industrial and emergency settings.
• PTC (Vuforia Studio): PTC's Vuforia Studio is a no-code/low-code AR authoring platform for creating step-by-step AR manuals and training content for manufacturing — directly comparable to AVR Japan's Misterine Studio distribution and AR manual use cases for industrial customers.
• TeamViewer Frontline: TeamViewer's Frontline (formerly Ubimax) offers AR-based remote assistance, guided workflows, and pick-by-vision solutions for industrial workers — directly comparable to AVR Japan's Remote Nakama and Misterine Studio enterprise offerings.
• ENGAGE XR: ENGAGE XR provides a VR collaboration and education platform for virtual classrooms, training, and meetings — directly comparable to AVR Japan's CORE platform, particularly the education vertical use cases like Juntendo University's international nursing collaboration.
• Spatial: Spatial provides a metaverse collaboration platform for VR/AR meetings, training, and immersive workspaces — directly comparable to AVR Japan's CORE industrial metaverse platform, including multi-user VR rooms and enterprise collaboration features.

Broad incumbents

• Microsoft (HoloLens / Dynamics 365 Guides): Microsoft offers HoloLens mixed reality hardware and Dynamics 365 Guides for AR-assisted industrial workflows and training — a broad incumbent whose AR authoring and remote-assistance capabilities overlap with AVR Japan's Misterine Studio and Remote Nakama enterprise offerings.

Regional players

• Psychic VR Lab: Psychic VR Lab is a Tokyo-based XR studio behind the STYLY platform for creating and distributing VR/AR content — a Japanese regional peer offering no-code/spatial XR content tools comparable to Misterine Studio and similar enterprise XR services.
• HIKKY: HIKKY is a Japanese XR company that operates Virtual Market (one of the world's largest VR events) and builds metaverse platforms for enterprise — a regional peer to AVR Japan, both serving Japanese enterprise XR adoption with overlapping metaverse/VR collaboration offerings.

Emerging players

• Magic Leap: Magic Leap develops AR/MR hardware and a spatial computing platform for enterprise and healthcare applications — an emerging player whose MR enterprise focus and developer tooling overlap with AVR Japan's AR/VR enterprise solutions business.
• Hololight: Hololight provides XR streaming, rendering, and collaboration infrastructure for enterprise AR/VR applications — an emerging player whose XR enablement tooling and enterprise focus overlap with the developer-tooling and metaverse platform aspects of AVR Japan's portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AvrJapan

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVR Japan