Cream City Marketing

What Cream City Marketing does

Cream City Marketing is a family-owned marketing agency founded in 1999 and headquartered in Lake Mills, Wisconsin, serving primarily small businesses across Southern Wisconsin. The firm is led by founder Nancy Boebel and Creative Director Erin Ylvisaker (a mother-daughter team) and operates from two downtown Lake Mills locations. Its core offerings span four service lines: Marketing Strategy (custom campaigns, brand strategy, playbooks), Digital Marketing (customer value journey mapping, content, social media, digital advertising, email, video), Branding (identity, positioning, personality, equity, experience workshops), and a Marketing Coaching practice designed to train client teams for independent execution. A distinct in-house Print Shop produces brochures, signage, branded merchandise, and custom products across multiple material types, enabling vertical integration on physical collateral. The firm follows a five-step engagement methodology (Discover, Create Your Playbook, Launch a Play, Optimize, Scale) and uses a proprietary "Growth Formula" (Leads x Customers x Margin x Frequency) as its core KPI framework.

The company's revenue model is professional services-based with custom quote-based pricing; no standardized rate cards or subscription tiers are publicly disclosed. Revenue streams include strategy services, digital marketing execution, branding engagements, website development, and hardware sales through the in-house print shop. Cream City sells primarily through direct, consultative field sales in its regional Southern Wisconsin market, supplemented by digital channels (website, social, email newsletter) and a referral partner network. It has served over 200 organizations across diverse verticals including healthcare, education, campgrounds (with a specialized WACO member offering), automotive, environmental, and nonprofits, with an emerging specialty in multi-generational family business rebranding.

The firm maintains a sister-company relationship with Wallflower Market, a retail boutique in downtown Lake Mills for which Cream City produces approximately 75% of merchandise — extending its print capabilities into a retail channel. The agency is bootstrapped with no external institutional funding, no parent company, and no disclosed M&A activity. No API, software product, or AI/ML capabilities are part of the offering; the business is grounded in human-led consulting and execution rather than platform-based delivery.

Name

Cream City Marketing

Legal name

Cream City Marketing

Website

https://creamcitymarketing.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Cream City Marketing is a family-owned, full-service marketing agency in Lake Mills, Wisconsin, serving over 200 small businesses across Southern Wisconsin with strategy, digital marketing, branding, website development, coaching, and in-house print production since 1999.

Ownership category

akta.pro rank

Headquarters

HQ city

Lake Mills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Strategy Services: Custom marketing strategy development including brand strategy, campaigns, and comprehensive marketing playbooks
2. Digital Marketing Services: Digital marketing services including customer value journey mapping, content strategy, social media, digital advertising, email marketing, and video production
3. Branding Services: Brand identity development, brand image, positioning, personality, equity, and experience services including branding workshops
4. Printed Materials and Branded Products: In-house print shop producing brochures, flyers, postcards, business cards, branded merchandise, stickers, magnets, journals, notepads, coloring books, banners, and signage
5. Website Development and E-commerce: Website development and e-commerce setup services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Cream City Marketing is a family-owned marketing agency providing custom marketing strategy, digital marketing, branding, website development, and in-house print/signage production services for small businesses. They follow a five-step process (Discover, Create Your Playbook, Launch a Play, Optimize, Scale) and build custom KPI dashboards for each client project, with a specialty vertical in campground and outdoor hospitality marketing.

Product overview

Cream City Marketing is a family-owned marketing agency (mother-daughter business) that offers a comprehensive suite of marketing services rather than a software product. Their core offerings include Marketing Strategy, Digital Marketing, Branding, and Marketing Coaching services. The company specializes in serving small businesses and campground owners, with in-house print shop capabilities for branded merchandise and signage production. They work with clients through a five-step process: Discover, Create Your Playbook, Launch a Play, Optimize, and Scale. Their services are delivered as consulting and execution rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy

Quantifiable outcome

• Worked with over 200 organizations in 20+ years
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Wallflower MarketcoreOthersSister company operated by Nancy Boebel's daughter Erin. Wallflower Market is a retail boutique in downtown Lake Mills creating and producing merchandise including paper products, historical canvases, coloring books, and gifts. Cream City Marketing creates and produces about 75% of merchandise sold at Wallflower Market. The companies share ownership and collaborate on branded products for clients.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ironpaper: B2B marketing agency offering branding, web development, content, and lead generation. Comparable in service mix and SMB/mid-market client profile, though with stronger B2B focus.
• Huemor: Web design and development agency offering branding, UX, and digital marketing services to B2B and SMB clients. Comparable in service mix and SMB/regional focus.
• SmartBug Media: HubSpot Elite Partner agency offering inbound marketing, branding, web design, and content strategy to mid-market B2B and SMB clients. Closely comparable service mix (branding, digital, strategy) and SMB/mid-market client base.
• KlientBoost: Digital marketing agency specializing in PPC, CRO, and content for SaaS and e-commerce SMBs. Comparable in client size (SMB) and digital services focus.
• Elevation Marketing: Full-service B2B marketing agency offering branding, content, web development, and demand generation for SMB and mid-market clients. Closely comparable in service mix.
• Disruptive Advertising: Digital marketing agency offering PPC, SEO, social media, and web design to mid-market and SMB clients. Comparable service mix and customer focus.
• LYFE Marketing: Social media marketing agency specializing in SMB clients. Comparable in SMB focus and digital marketing service mix, though narrower in channel expertise.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, social media, branding, and video for SMBs. Directly comparable in service offering and customer segment, with national reach.

Broad incumbents

• WebFX: Large full-service digital marketing agency focused heavily on SMB and mid-market clients. Comparable in target market (SMBs needing comprehensive marketing services) and service breadth, though WebFX operates at significantly greater scale and with proprietary tech platform (MarketingCloudFX).

Emerging players

• Skyline Studio: Branding and web design studio serving small businesses with comprehensive marketing services. Comparable regional/small agency profile and service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Cream_City_Mktg
• Facebookfacebook.com/creamcitymarketing
• LinkedInlinkedin.com/company/cream-city-marketing
• Instagraminstagram.com/creamcitymktg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cream City Marketing