Reel

Name

Reel

Legal name

Reel Media Agency

Website

https://reelmediaagency.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Social Media Marketing & Management Services: Full-service social media management including content creation, copywriting, scheduling, community engagement, and analytics reporting. Offered as ongoing retainer services with automatic monthly renewal unless canceled per contract terms.
2. Social Media Strategy Services: Custom strategy development including brand audits, audience research, platform recommendations, content frameworks, and campaign planning. Delivered as project-based or advisory retainer engagements.
3. Content Creation: Elevated photography, videography, and visual content creation for brands. Includes food & beverage photography, portrait/lifestyle photography, and brand imagery. Billed per project or as part of retainer packages.
4. Wedding Photography & Videography: Full wedding day coverage including photography, videography, and optional drone services. Packages include engagement sessions. Pricing starts at $5,000 for photography and $3,000 for videography, with drone services at $300/hr.
5. Paid Advertising: Campaign creation and management across platforms including Meta, Google, and LinkedIn to reach target audiences and maximize ROI for clients.
6. Email Marketing: Design and execution of email campaigns to nurture audiences, strengthen relationships, and convert subscribers into clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Reel Media is a creative services agency that delivers social media management, content creation, paid advertising, email marketing, and wedding photography/videography to small and medium-sized businesses, entrepreneurs, and individual couples. The agency bundles strategy, creative production, and ongoing campaign execution as professional services sold via custom proposals after a free discovery call.

Product overview

Reel Media is a full-service digital agency and photography studio offering a unified portfolio of marketing and content services. The core offering centers on social media marketing (management, strategy, content creation, paid advertising, and email marketing) for brands and entrepreneurs, complemented by wedding photography and videography services. All services are delivered as standalone offerings rather than a software platform, with no modular add-on structure. The company was founded in 2013 as Photos by Shelby and rebranded to Reel Media in 2020.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Marketing

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Brafton: Content marketing agency producing written, video, and social content for brands. Adjacent in content creation services but at larger scale and with broader content types than Reel Media.
• Hawke Media: Larger, established digital marketing agency offering paid media, content, social, and email marketing to DTC and SMB brands. Overlaps with Reel Media across most service lines but at meaningfully greater scale.

Others

• Squarespace: Website platform used by Reel Media (and by most small creative agencies) to host their website and workflow tools. Enabling technology provider rather than a competitor, but defines the operating model for peers of this size.
• The Knot Worldwide: Wedding marketplace and vendor directory (not a photographer), but the dominant channel through which Reel Media reaches wedding photography buyers. Closest ecosystem participant for the wedding segment of Reel's business.

Direct peers

• Huemor: Boutique creative/digital agency offering web design, branding, and marketing services to SMB and mid-market clients. Comparable in size, service breadth, and customer profile to Reel Media.
• Socialfly: NYC-based social media marketing agency serving brands with influencer strategy, content, and paid social. Comparable NYC-based boutique social agency competing for similar consumer-brand clients.
• Sociallyin: Social media marketing agency offering content creation, community management, and paid social services to mid-market and SMB brands. Direct competitor in the social-media retainer space Reel Media occupies.
• Main Street ROI: Small-business-focused marketing agency offering SEO, social media, and content services. Directly comparable to Reel Media on customer profile (SMBs), service mix, and agency size.
• Lyfe Marketing: Boutique social media management and digital marketing agency serving SMBs, similar in size, model, and target audience to Reel Media. Competes directly for the same small-business marketing retainer contracts.
• Markitors: Digital marketing agency specifically targeting small businesses with SEO, content, and social services. Highly comparable to Reel Media's SMB-focused, boutique-agency positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reel