What Refurn does

Refurn is a specialized spin-off brand of LoadUp Technologies, LLC, launched in 2024 to serve e-commerce retailers selling big and bulky products — primarily mattresses, furniture, appliances, and fitness equipment. The company operates a cloud-based reverse-logistics platform that connects retailers to a nationwide network of independent, background-checked service providers performing in-home extraction, assembly, installation, haul-away, and disposal (recycle, donate, destroy, or resell) of returned merchandise. Refurn positions itself as a single-source provider for the full return lifecycle, differentiating through in-home extraction capability (providers enter the customer's home rather than limiting to curbside pickup) and white-label integration into retailer checkout flows that lets merchants offer removal, assembly, and installation as revenue-generating upsells at point of purchase.

The technology stack centers on a custom logistics platform with native integrations to Shopify, BigCommerce, and WooCommerce, a backend API for custom storefronts, a Partner Portal (order.goloadup.com) for retailer order management, and a LoadUp Driver App on iOS and Android for provider job acceptance and scheduling. Revenue is generated through transaction fees on return management and assembly/installation services, affiliate/referral economics on the upsell platform, and marketplace commissions on recommerce sales to certified resellers. Go-to-market combines enterprise field sales targeting large e-commerce brands with an API-first self-serve model for mid-market retailers, supplemented by event presence (e.g., Home Delivery World) and content marketing.

The company is privately held, headquartered in Alpharetta, Georgia, operates in all 50 U.S. states via its provider network, and reports 1–10 employees. No external venture or private equity funding has been disclosed; ownership rests with LoadUp Technologies, LLC. Named enterprise customers include Wayfair, Ghost Bed, Avocado, Leesa Sleep, FXI, SoulCycle, Thor Kitchen, Gozney, Basi, and Grind, spanning bedding, furniture, appliances, fitness, and outdoor categories.

Name

Refurn

Legal name

Load Up Technologies, LLC

Website

https://refurn.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Refurn is a LoadUp Technologies spin-off providing a cloud-based reverse-logistics platform and nationwide provider network for e-commerce retailers selling big and bulky products, handling returns, in-home extraction, assembly, installation, and recommerce under a white-label integration model.

Ownership category

akta.pro rank

Product category

Reverse Logistics Services

NAICS

Business Support Services (5614)

akta.pro primary industry

Home Goods, Furniture & Bulky Item Returns (White-Glove Reverse) (TLAAALAE)

akta.pro secondary industries

E-commerce & Marketplace Returns Pickup (TLAAALAA), Appliance Returns, Haul-Away & Installation Reversal (TLAAALAF), Recommerce, Trade-In & Buyback Collection (TLAAALAM), Bulk Liquidation, Returns & Overstock Recommerce Marketplaces (CRAFAGAO), Crowdsourced Returns & Reverse Logistics Pickup (TLAAAGAG)

Keywords

• Reverse logistics services
• Bulky product returns
• Product assembly network
• Installation services platform
• Recommerce marketplace

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Return Management Services: Fees charged to retail partners for managing product returns including pickup, transport, and disposition (destroy, recycle, donate, return-to-store). Partners pay per service or through negotiated contracts. The service eliminates need for retailers to manage multiple vendors for return haul away, transport, or disposal.
2. Assembly & Installation Services: Revenue from offering product assembly and installation services to end customers at point of purchase. Retailers upsell these services during checkout and REFURN handles fulfillment through its provider network. Retailers can mark up the service cost to generate additional margin.
3. Recommerce / Reseller Network: REFURN connects retailers with certified resellers who purchase returned items at steep discounts. This converts a cost center (returns handling) into a revenue stream. Resellers earn margin by reselling items to secondary markets.
4. Old Item Removal (Haul-Away): Charges for removing customers' old items (mattresses, furniture, appliances) when they purchase new items. This is offered as an upsell at checkout and creates additional revenue while reducing purchase friction. Retailers can earn additional revenue by marking up the service.
5. Revenue-Generating Upsell Platform: Platform fee or revenue share from integrating REFURN's services into retailer e-commerce platforms. Retailers offer removal, assembly, and installation add-ons, generating incremental AOV per order with zero infrastructure investment from the retailer.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

REFURN provides a B2B cloud-based platform and nationwide network connecting e-commerce retailers with independent service providers for bulky product return management, in-home extraction, product assembly, installation, and recommerce. The offering integrates natively into retailer e-commerce checkout flows (Shopify, BigCommerce, WooCommerce) as a white-label upsell, converting returns from a cost center into a revenue stream through add-on services such as old item removal, assembly, and installation sold at point of purchase.

Product overview

REFURN is a specialized spin-off brand from LoadUp Technologies providing a full suite of reverse logistics and value-added services for big and bulky product e-commerce returns. The offering is organized as an integrated platform combining: Return Management Services (centralized management of destroy, recycle, donate, and recall returns) as the core product; Revenue Generating Services as an upsell platform with native e-commerce integrations (Shopify, BigCommerce, WooCommerce); and white-glove installation/assembly services through a nationwide network of certified providers. The platform also includes a Partner Portal for order management and a Driver App for provider network coordination. Recommerce Services enable retailers to recover value from returns through certified resellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Return Management Services Centralized return management platform enabling e-commerce retailers to handle all return operations through a single provider, including in-home extraction of big and bulky items, pickup scheduling, transport, and disposition routing for retailers selling mattresses, furniture, appliances, and fitness equipment.
• Revenue Generating Services (Upsell Platform) Value-added upsell platform that enables retailers to offer removal, assembly, and installation services at point of purchase, driving additional average order value per transaction without infrastructure investment.
• Product Assembly Services Nationwide network of trained, background-checked professionals providing in-home assembly of furniture, fitness equipment, grills, and other big and bulky items for e-commerce retailers and their end customers.
• Product Installation Services Professional installation services for retailers of large appliances, including gas hookup, electrical hookup, water connection, and smart device configuration, with removal of old appliances when replacing with new ones.
• Destroy Returns Secure destruction service for returned products that ensures items are not routed to secondary markets, with documentation and destruction certificates for compliance.
• Recycle Returns Sustainable recycling service for returned big and bulky items including furniture, appliances, fitness equipment, and bedding, ensuring eco-friendly disposal compliant with state mattress recycling laws.
• Donate Returns Return donation service that redirects returned merchandise to local charities, non-profits, and designated donation centers, reducing store staffing overhead for retailers.
• Recall Returns Product recall management service handling retrieval, disposal, donation, or destruction of recalled items through a nationwide provider network, supporting replacements, repairs, or refunds.
• Recommerce Services Revenue recovery service connecting retailers with a certified national reseller network that purchases returned items at wholesale/discounted prices for resale to secondary markets.
• Partner Portal Secure web-based dashboard for retail partners to manage orders, schedule pickups, track returns, access invoices, view payout history, and submit special instructions.
• LoadUp Driver App Mobile application (iOS and Android) used by the provider network to receive job notifications, accept or decline haul-away, assembly, and installation assignments, and manage schedules.

Quantifiable outcome

• Retailers can generate additional revenue per order by upselling removal, assembly, and installation services at checkout
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Scale indicators3 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Dolly: On-demand crowdsourced platform for furniture/appliance moving, delivery, and assembly using independent helpers. Closely comparable on business model, target use cases, and provider network structure.
• TaskRabbit: Marketplace for on-demand home services including furniture assembly, mounting, and moving help. Closely comparable on in-home assembly and the use of vetted independent taskers.
• Lugg: On-demand moving and delivery app for large and bulky items staffed by vetted independent drivers. Directly comparable in offering (furniture/appliance pickup, delivery, and assembly) and crowdsourced gig model.
• GoShare: Crowdsourced last-mile delivery platform connecting customers with drivers and trucks for large-item moves, deliveries, and assembly. Directly comparable to REFURN's gig-economy model for bulky goods.
• Handy: On-demand platform for home services including furniture assembly, cleaning, and installations. Comparable on in-home service delivery model and enterprise/retailer partnerships.
• uShip: Online shipping marketplace for large, bulky, and hard-to-ship items connecting shippers with carrier networks. Comparable in targeting large-item logistics with a marketplace/aggregator model.
• Optoro: Returns management and reverse logistics technology platform serving retailers with disposition, recommerce, and analytics tooling. Closely comparable on the retailer-facing returns and recommerce software angle.
• LoadUp Technologies: Parent company and brand under which REFURN operates. LoadUp provides the same underlying reverse logistics and bulky-item services; REFURN is the dedicated e-commerce retailer spin-off, so they share technology, provider network, and core capabilities but target different customer segments.

Broad incumbents

• Inmar Supply Chain Solutions: Large reverse logistics and returns management provider serving major retailers with disposition, liquidation, and compliance services. Comparable on returns management and recommerce but at enterprise scale with broader logistics scope.
• RXO Last Mile: Large-scale last-mile delivery provider (spun out from XPO) covering big-and-bulky home delivery for major retailers. Comparable on bulky-item last-mile execution but at much greater scale and with broader offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/refurnlogistics
• Facebookfacebook.com/refurnlogistics
• LinkedInlinkedin.com/company/refurnlogistics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refurn