Array Financial Services
Array Financial Services is an independent, full-service insurance agency headquartered in Golden Valley, Minnesota, serving SMBs, contractors, homeowners, and individuals nationwide through commission-based placement of business, personal, health, and life insurance across multiple carriers.
- Company typePrivate
- Founded-
- HeadquartersSaint Louis Park, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Array Financial Services does
Array Financial Services Inc., doing business as Array Insurance, is an independent, full-service insurance agency headquartered in Golden Valley (Saint Louis Park area), Minnesota. Founded by professionals from national insurance brokerage houses, direct writers, and insurance carriers, the company has operated for over 23-30 years and serves a national client base from its single Minnesota office. Under owner and President Sheryl Frieman, the agency employs 11-50 staff and positions itself as an independent broker representing customers rather than any single carrier, with a stated specialty in accounts other agencies decline to insure.
The agency offers a unified portfolio spanning business insurance (business owners' packages, commercial general liability, commercial auto, workers' compensation, bonds, and builders/contractors programs), personal lines (homeowners, auto, life, disability), and health insurance (including individual, group, and MNsure marketplace enrollment). Its core technology is a conventional insurance brokerage platform that aggregates multiple carriers, supported by a website with quote forms, a newsletter subscription funnel, and an epaypolicy payment portal. There are no proprietary AI or ML systems disclosed.
Array earns revenue exclusively through commissions from the multiple insurance carriers it represents, using a sales-led go-to-market executed through direct phone outreach (with live-staff answering), website quote requests, and in-person consultations. Pricing is quote-based and varies by risk profile, coverage type, and carrier; billing is annual. The agency holds Independent Insurance Agents (IIA) membership and Trusted Choice designation, and maintains a partnership with MNsure for health insurance marketplace distribution. No funding rounds, acquisitions, or institutional ownership are disclosed.
Array Financial Services firmographics
Firmographics- Name
- Array Financial Services
- Legal name
- Array Financial Services Inc.
- Website
- https://arrayinsurance.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Array Financial Services is an independent, full-service insurance agency headquartered in Golden Valley, Minnesota, serving SMBs, contractors, homeowners, and individuals nationwide through commission-based placement of business, personal, health, and life insurance across multiple carriers.
- Ownership category
- akta.pro rank
Array Financial Services industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Technology / IT Services BOP (FSAJAFAK)
Keywords
Where Array Financial Services is headquartered
LocationHeadquarters
- HQ city
- Saint Louis Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Array Financial Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Commission Revenue: Array Insurance operates as an independent insurance agency earning commissions from multiple insurance carriers for placing policies. The agency represents multiple insurance companies, allowing them to shop prices and offer diverse products to suit individual and business needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Business Insurance - Custom quote-based coverage |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Array Financial Services product offering
Product offeringCore offering
Array Financial Services (DBA Array Insurance) is an independent, full-service insurance agency that places business and personal insurance policies on behalf of clients through multiple insurance carriers. The agency shops the market to deliver optimal coverage at the best price, with specialization in commercial lines for contractors and small-to-mid businesses and personal lines (home, auto, health, life, disability) for households. It also assists with claims and bond procurement and serves as a resource for MNsure health insurance enrollment.
Product overview
Array Financial Services is an independent full-service insurance agency operating as a one-stop shop for insurance needs. The company offers a unified portfolio of insurance products spanning business insurance (including commercial general liability, business owners packages, commercial auto, workers' compensation, bonds, and builders/contractors coverage) and personal insurance (including homeowners, auto, health, life, and disability coverage). As an independent agency, they represent multiple insurance carriers and shop prices on behalf of clients to find optimal coverage at the best price. The company specializes in serving contractors, businesses, homeowners, and individuals, with particular expertise in hard-to-place risks and accounts that other agencies decline.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Insurance
Companies that use Array Financial Services
Customer profileSegments3 records
Ideal customer profiles3 records
Array Financial Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Array Financial Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MNsure (Minnesota Health Insurance Marketplace)coreArray Insurance serves as a resource for individuals and groups navigating MNsure, Minnesota's healthcare exchange program. The agency helps customers through the enrollment process for health coverage, assisting with open enrollment which ends December 14th for January 1st start dates.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Array Financial Services competitors and assessment
Company assessmentDirect peers
- Heffernan Insurance Brokers: Mid-market independent brokerage serving businesses and individuals across commercial, personal, and benefits lines. Comparable to Array in multi-carrier independent agency model with strong commercial and contractor orientation.
- Leavitt Group: Network of independent insurance agencies offering commercial, personal, and benefits coverage across multiple states. Highly comparable to Array in being multi-line, multi-carrier, and contractor/business-focused from a regional-to-national base.
- M3 Insurance: Mid-market insurance brokerage offering business, benefits, and personal insurance via multiple carriers. Comparable to Array in independent multi-line agency model with a Midwest presence and commercial client emphasis.
- North American Insurance (NIA): Independent agency serving commercial and personal lines including surety/bonds. Highly comparable to Array as a full-service independent agency emphasizing multi-carrier choice and contractor/commercial niche work.
- Kapnick Insurance: Independent insurance agency offering business, personal, and benefits products across multiple carrier partners. Comparable to Array in being a multi-line independent agency emphasizing service and SMB-to-mid-market commercial clients.
Broad incumbents
- HUB International: Large North American insurance brokerage offering commercial, personal, and employee benefits products. Overlaps directly with Array's multi-line, multi-carrier offering but at much greater scale and geographic reach.
- Lockton Companies: Large independent global insurance brokerage serving commercial, specialty, and benefits clients. Comparable multi-carrier independent brokerage model; competes for many of the same contractor/business accounts Array serves.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm serving commercial and personal clients. Overlaps with Array on multi-line distribution to commercial and personal buyers, but operates at significantly larger scale.
- Brown & Brown Insurance: National insurance brokerage providing commercial, personal, and benefits solutions via a network of regional agencies. Comparable as a like-for-like independent agency model but at vastly larger scale.
Emerging players
- Next Insurance: Digital insurance carrier targeting small businesses, especially contractors and trades. Most direct competitor to Array's contractor/commercial book via a direct, online path that bypasses independent agencies like Array.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Array Financial Services social profiles
Digital presenceArray Financial Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Array Financial Services leadership team
Management profileNumber of profiles
Profiles1 record
Array Financial Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Array Financial Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Array Financial Services
What does Array Financial Services do?
Array Financial Services (DBA Array Insurance) is an independent, full-service insurance agency that places business and personal insurance policies on behalf of clients through multiple insurance carriers. The agency shops the market to deliver optimal coverage at the best price, with specialization in commercial lines for contractors and small-to-mid businesses and personal lines (home, auto, health, life, disability) for households. It also assists with claims and bond procurement and serves as a resource for MNsure health insurance enrollment.
Is Array Financial Services a public or private company?
Array Financial Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Array Financial Services founded?
Array Financial Services was founded in -1. It employs 11 to 50 people.
Where is Array Financial Services based?
Array Financial Services is headquartered in Saint Louis Park, United States, in the North America region.
How does Array Financial Services make money?
One revenue line is on record: insurance Commission Revenue.
Who are Array Financial Services's main competitors?
Direct peers on record are Heffernan Insurance Brokers, Leavitt Group, M3 Insurance, North American Insurance (NIA) and Kapnick Insurance. Broad incumbents are HUB International, Lockton Companies, Arthur J. Gallagher & Co. and Brown & Brown Insurance. Next Insurance is listed as an emerging player.
Does Array Financial Services have an API?
No public API is recorded for Array Financial Services.
What industry is Array Financial Services in?
Array Financial Services's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAJAFAK, Technology / IT Services BOP. Its NAICS code is 524210 and its SIC code is 6411.