What Hobbs does

The Hobbs Consultancy (THC) is a UK-based, privately-held culture change consultancy founded in 2012 by Roxanne Hobbs, originally focused on supporting women through maternity leave and now positioned as a full-spectrum diversity, equity and inclusion (DEI) practice. Its core service lines are: (i) a self-serve e-learning library of 17 branded modules plus a CPD-certified Diversity and Inclusion Fundamentals Certificate, priced at £25 per module and £120 for the CPD certificate respectively, with tiered corporate multi-user licensing; (ii) executive, parental-transition, and life-events coaching delivered in 3–6 session formats; and (iii) bespoke corporate workshops, keynotes, and culture change consultancy engagements. Delivery is anchored by a network of 20+ certified coaches, and supported by an annual flagship event (Masculinity in the Workplace, now in its 9th iteration) plus partner-delivered ICF-accredited coach training via Awaken Coach Institute.

The technology stack is operational rather than differentiated: a UK-hosted e-learning platform managed by US-based service provider Aura Software, with multimedia modules (video, written, audio, diagrams), commercial transactions run through Stripe, newsletter delivery via MailChimp, and event ticketing via EventBrite. Integrations are standard SaaS tools rather than proprietary IP. The intellectual property rests in proprietary content frameworks — chiefly the 'Leading with Heart' methodology (Connection, Authenticity, Consciousness) and the THC Leadership Model spanning Understanding Me / You / Us — and in a decade of accumulated DEI curriculum rather than in platform technology.

The business model blends productised e-learning (individual + corporate licensing), professional-services coaching, paid events, and bespoke corporate engagements, distributed via sales-led direct outreach combined with community-led event and webinar pipelines. Customer base comprises 50 organisations served in the past year, alongside long-tail individual e-learning buyers globally; no specific enterprise logos are publicly disclosed. The firm operates without external institutional investment, remains founder-led, and reports a 2025 operational footprint of approximately 275 facilitation hours and 350+ coaching hours.

Name

Hobbs

Legal name

The Hobbs Consultancy

Website

https://thehobbsconsultancy.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hobbs Consultancy is a UK-based, founder-led culture change consultancy founded in 2012 that delivers DEI e-learning courses, executive and parental-transition coaching, and corporate workshops to organisations and individual learners across 50+ client organisations annually.

Ownership category

akta.pro rank

Product category

Diversity, Equity and Inclusion (DEI) Consulting and Training

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industries

Change Management & Transformation (Org/HR) (BPACAJAD), Organizational Change & Transformation Coaching (EDABANAG), Organization Design & Change Management Consulting (BPAHACAD), Lifestyle & Habit Change Coaching (HSADAGAB)

Keywords

• Culture change consultancy
• Diversity inclusion training
• Executive coaching services
• Leadership development programs
• DEI e-learning modules

Headquarters

HQ city

Advance

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. E-Learning Courses: Individual course sales at £25 per module (excluding VAT) plus CPD-certified certificate at £120. Corporate licensing available for workplace deployments with tiered pricing for multiple courses or more than 10 users.
2. Executive Coaching: 3-6 session coaching programmes addressing leadership development, parental transition (maternity and non-birthing parents), and life events coaching (menopause, fertility, miscarriage, bereavement).
3. Corporate Training and Workshops: Workshops, consultancy and training services delivered to corporate clients for culture change, inclusive teams, high performing teams, mentally healthy teams, coach training, and disability taskforce support.
4. Events and Keynotes: Paid events including Masculinity in the Workplace annual conference, webinars, and keynote speaking engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Hobbs Consultancy is a culture change consultancy that partners with organisations to shift behaviours, mindsets, and systems using coaching, facilitation, and a multimedia e-learning suite. Core deliverables include leadership development programmes, executive and life-events coaching, DEI workshops and training, an annual Masculinity in the Workplace event, and a 17-module e-learning portfolio covering ethnic diversity, neurodiversity, anti-racism, LGBTQIA+ inclusion, gender identity, disability, mental wellbeing, parental transitions, menopause, fertility, and miscarriage awareness.

Product overview

The Hobbs Consultancy is a culture change consultancy offering a portfolio of e-learning courses (17 individual modules at £25 each plus a premium CPD-certified certificate at £120), coaching services (executive, parental transition, and life events coaching in 3-6 session formats), and organizational consultancy (workshops, keynotes, and training programs). The company has evolved from its 2012 founding focus on maternity support into a broader DEI practice working with 50+ organizations annually using 20+ certified coaches. Core offerings include inclusive teams, high-performing teams, mentally healthy and resilient teams, coach training, and the annual Masculinity in the Workplace event. The e-learning suite covers topics from ethnic/racial diversity and anti-racism to neurodiversity, LGBTQIA+ inclusion, gender identity, disability, mental wellbeing, and life events (maternity, menopause, fertility, miscarriage).

Differentiator

Problem solved

Functional benefit

Products and services

• Ethnic & Racial Diversity in the Workplace e-learning E-learning module addressing unconscious and implicit biases in the workplace, covering the global picture of ethnic diversity, barriers to success, and case studies of best practice. Priced at £25 per course (excl. VAT).
• Female Careers and Leadership e-learning Module exploring beliefs about women in the workplace built from a young age, with practical tips for identifying and addressing gender disparities.
• Neurodiversity in the Workplace e-learning Module on the neurodiversity movement raising awareness of different types of brains and multiple intelligences, with practical guidance on building inclusion for neurodivergent colleagues.
• Anti-racism e-learning module Module on committing to anti-racist action rather than simply not being racist, addressing systemic inequality.
• Disability in the Workplace E-Learning Module Module addressing the underattention given to disabled people in workplace diversity discussions and practical steps to create more inclusive environments.
• LGBTQIA+ Inclusion in the Workplace e-learning module Module on breaking down barriers preventing LGBTQIA+ people from bringing their whole selves to work, addressing performance appraisal and career progression impacts.
• Masculinity in the Workplace e-learning module Module exploring evolving concepts of masculinity in the workplace, focusing on vulnerability, empathy, and emotional intelligence for promoting gender equality and men's wellbeing.
• The Multi-Generational Workplace e-learning module Module on building dynamic, inclusive multi-generational workplaces with practical tools to bridge generational gaps, foster empathy, and combat age discrimination.
• CPD Certified Diversity and Inclusion Fundamentals Certificate CPD-accredited foundational knowledge course covering key DEI topics with actionable strategies for creating change in the workplace. Priced at £120 (excl. VAT).
• Mental Wellbeing in the Workplace e-learning module Module on work-related stress and mental ill health, teaching how to talk openly and confidently about mental health as the leading cause of sickness absence.
• Managing your maternity leaver e-learning Module supporting parents to have thriving careers and happy home lives during maternity leave transitions.
• Gender identity and expression in the workplace e-learning Module on changing the narrative around gender identity and stepping into allyship to create workplace cultures where all can bring intersections of their identities to work.
• Supporting non-birthing employees through their journey into parenthood e-learning Module supporting non-birthing employees through their journey into parenthood, addressing the parental transition for partners and non-birthing parents.
• Menopause transition in the workplace awareness e-learning Module breaking the stigma surrounding the menopause to better support women at the peak of their careers.
• Social Mobility in the Workplace e-learning Module on social class as an often hidden but important element of diversity, addressing the least mentioned metric in diversity discussions.
• Fertility treatment awareness e-learning Module supporting employees through the rollercoaster of fertility treatment, addressing the emotional impact that affects how people show up at work.
• Miscarriage awareness e-learning Module upskilling line managers to support colleagues through miscarriage and baby loss, addressing the often invisible experience in the workplace.
• Executive Coaching Executive coaching using the THC leadership model exploring three lenses: Understanding Me (self-awareness), Understanding You (relationships), and Understanding Us (systems impact). Raises awareness of systemic barriers with all employees, not just those disadvantaged.
• Parental Transition Coaching Coaching for anyone going through the parental transition, including mothers and non-birthing parents. Aimed at aiding retention rates, enabling parental leavers to hit the ground running on return, and processing emotions like guilt or imposter syndrome. Delivered in 3-6 sessions.
• Life Events Coaching Coaching for people dealing with significant life events including menopause transition, fertility issues, miscarriage, and bereavement. Specialist coaches provide emotional processing support, reasonable adjustments guidance, and career impact exploration.
• Coach Training ICF-accredited coaching training program in partnership with Awaken Coach Institute. A 60-hour program starting with a 30-hour in-person retreat, including online learning, five months of mentor coaching, group supervision, and peer coaching opportunities.
• Culture Change Consultancy (Workshops, Consultancy and Training) Organizational culture change services including workshops, consultancy, and training programs. Focuses on shifting behaviours, mindsets, and systems using coaching and facilitation to unlock self-awareness, inclusive leadership, and psychologically safe teams.
• Keynotes & Events Keynote speeches and event facilitation services, including the annual Masculinity in the Workplace event held on International Men's Day (November 19th).

Quantifiable outcome

• Teams that are diverse and inclusive consistently outperform those that aren't, correlated with increased profitability, employee engagement, creativity, innovation and better decision making

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• UK Black PrideminorGTM or Marketing Partner · 1 July 2020Charitable partnership for Imperfect Conversations About Race webinar series. Suggested £5 minimum donation to UK Black Pride, an organisation which advocates, fights for, supports and celebrates LGBTQ people of colour. Chosen as it's Pride month and identities are intersectional.
• Awaken Coach InstitutecoreStrategic or Co-development PartnerPartnership to deliver ICF-accredited coaching training programme. The 60-hour programme includes a 30-hour in-person retreat in Tangier, Morocco (April 2026), online learning, five months of mentor coaching, group supervision, and peer coaching opportunities. Programme leads to ICF ACC credential. Facilitated by Roxanne Hobbs and Christi Byerly (CEO of Awaken Coach Institute).
• Token ManminorGTM or Marketing PartnerCo-host of annual Masculinity in the Workplace event on International Men's Day. Partnership for creating space for honest, compassionate and forward-looking conversations about masculinity.
• Conway HallminorOthersVenue partner for Masculinity in the Workplace annual event. Hybrid event delivery allowing in-person attendance at Conway Hall or virtual attendance via Zoom.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Accenture (Inclusion & Diversity practice): Global consultancy operating an inclusion and diversity service line alongside its broader transformation offerings. Competes with Hobbs for mid-market and enterprise DEI budgets as part of multi-workstream engagements.
• Korn Ferry (DEI Advisory): Global organisational consulting firm with a dedicated DEI advisory offering, combining culture, talent and inclusion. Adjacent competitor where clients seek to bundle DEI with broader talent and leadership work.
• Deloitte (DEI / Human Capital practice): Global professional services firm with a substantial Inclusion and DEI advisory practice that competes for large-enterprise culture-change mandates. Overlaps with Hobbs at the enterprise end but is far broader in scope.

Others

• Great Place to Work UK: Workplace culture research, certification and benchmarking organisation. Not a direct services competitor but an ecosystem participant whose certifications and benchmarks are often procured alongside Hobbs-style culture-change work.

Direct peers

• Equal Approach: UK D&I specialist delivering training, consultancy and benchmarking (Diversity Stamps) to corporate clients. Comparable in size and in mixing training, e-learning and advisory services.
• Paradigm Consultancy: UK-based D&I and culture change consultancy delivering training, coaching and strategic advisory. Direct competitor for corporate workshop and culture-change engagements.
• Brook Graham: UK D&I consultancy providing training, advisory and e-learning on inclusion, race, gender and accessibility. Direct overlap with Hobbs' course catalogue and corporate training offering.
• Pearn Kandola: UK-based diversity and inclusion psychology consultancy offering D&I advisory, training and assessment to corporate clients. Direct competitor to Hobbs in the UK culture-change / DEI consulting niche.
• EW Group: UK DEI consultancy delivering training, e-learning and organisational change programmes on inclusion, unconscious bias and culture. Highly comparable service mix (training + e-learning + culture change) to Hobbs.
• The Unmistakables: UK culture change consultancy focused on diversity, equity and inclusion strategy, content and training. Closely comparable target customers, methodology and workshop-led delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/roxanne_hobbs
• Facebookfacebook.com/thehobbsconsultancy
• LinkedInlinkedin.com/company/the-hobbs-consultancy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hobbs