Customer Impact
- Company typePrivate
- Founded1991
- HeadquartersBryan, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Customer Impact firmographics
Firmographics- Name
- Customer Impact
- Legal name
- Customer Impact
- Website
- https://customerimpactinfo.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Customer Impact industry classification
Industry- Product category
- Retail Merchandising Services
- NAICS
- Business Support Services (5614)
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)
- akta.pro secondary industry
- Merchandising Services (Field Merchandising, Audits, Compliance) (MPAAAJAF)
Keywords
Where Customer Impact is headquartered
LocationHeadquarters
- HQ city
- Bryan
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Customer Impact business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Retail Merchandising Services: Project-based retail merchandising services billed per location visit, with pricing varying based on time, location, complexity, and scale. Services include planogram maintenance, resets, POS placement, signage, display building, and seasonal support.
- Retail Audit Services: Customizable retail audit services providing data collection and insights. Pricing based on number of locations, data points, and visit frequency.
- Fulfillment Services: Warehouse and fulfillment services through sister company Eagle Support Services. Includes inventory storage, kitting and assembly, and shipping to stores or field representatives. Revenue from warehousing fees and per-order fulfillment charges.
- Point of Care Services: Healthcare PoC marketing verification services including material placement, rotation, and replenishment in medical offices and hospitals.
- International Merchandising: International retail merchandising services through partner network covering Americas, Caribbean, East Asia & Pacific, Europe, Middle East, Africa, and South Asia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Customer Impact product offering
Product offeringCore offering
Customer Impact provides third-party retail merchandising and audit services to brands, manufacturers, agencies, and retailers across the U.S. and internationally. Its network of 100,000+ independent field representatives executes in-store tasks such as planogram maintenance, resets, POS placement, signage and display building, and retail audits, with real-time geo-stamped reporting and in-house quality assurance. The company complements merchandising with warehousing, kitting, and fulfillment via its sister company Eagle Support Services, and also offers healthcare point-of-care audit services.
Product overview
Customer Impact is a full-service, nationwide retail merchandising service organization providing third-party merchandiser support and fulfillment services. The core product portfolio consists of Retail Merchandising (core service for in-store product placement, planogram maintenance, displays, and signage), Retail Audits (customizable audits for brand performance and competitor insights), Fulfillment Services via Eagle Support Services (warehousing, kitting, and shipping), International Merchandising (global coverage through partners), Point of Care Services (healthcare office audits), and Agency Partnerships (for ad agencies and promotional firms). These services work together to provide end-to-end retail execution support from warehouse to store shelf.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Merchandising Third-party retail merchandising service providing nationwide in-store support for brands and manufacturers, including planogram maintenance, resets, POS placement, signage, display building and maintenance, and seasonal support across all trade channels (grocery, drug, liquor, C-stores, dollar, big box, medical offices). For CPG brands, ad agencies, retailers, and manufacturers that need consistent in-store product presentation without maintaining large internal merchandising teams.
- Retail Audits
- Fulfillment Services Full-service, on-site fulfillment complementing merchandising services, including warehousing, kitting and assembly, inventory management, and shipping to stores or field representatives from a central Texas warehouse with 1–3 day reach across the US. For brands needing materials to be delivered directly into stores for field rep placement.
- International Merchandising Global retail merchandising service delivered through international partner networks covering 40+ countries across the Americas, Caribbean, East Asia & Pacific, Eastern Europe, Central Asia, Middle East, North Africa, South Asia, Sub-Saharan Africa, and Western Europe. For brands needing consistent retail merchandising execution across multiple countries.
- Point of Care Services Third-party physical audit service for healthcare Point of Care marketing efforts, including verification and rotation of in-office educational materials, waiting room and exam room programs, and digital and print assets in hospitals and medical offices across the nation. For healthcare and pharmaceutical brands running PoC marketing campaigns.
- Agency Partnerships Partnership program for advertising agencies and promotional marketing firms whose clients have retail needs, providing signage placement, display builds, and auditing of marketing materials for visibility and effectiveness at retail. For ad agencies seeking a reliable field execution partner for their brand clients.
Quantifiable outcome
- 98% average completion rating for field team
- +4 more outcomes
Companies that use Customer Impact
Customer profileNamed customers23 records
Segments8 records
Ideal customer profiles4 records
Customer Impact technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Customer Impact partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- FORM (MarketX)coreFORM MarketX market execution app provides real-time reporting of data and insights from store aisles. The app includes reporting analytics, geo-stamped data and images, image recognition features, and multiple manager access. This technology partnership enables national market coverage and valuable in-store insights.
- GoSpotCheckcoreMobile application used by field representatives to complete store visits, answer questions, capture in-store photos, and submit mission responses in real-time. Field reps download the app and create accounts to access project guidelines and execute assignments.
- Eagle Support ServicescoreSister company providing fulfillment services including warehousing, kitting and assembly, and shipping. Eagle Support Services is a separate entity (eaglesupportservices.com) that Customer Impact refers clients to for fulfillment complementing merchandising services. This creates an end-to-end solution from warehouse to shelf.
- SASSIEcoreSASSIE systems provides the secure database platform for field representative registration and job board. Field representatives register through SASSIE Shopper Signup to access the job board and apply for available assignments. This is the primary technology platform for field force management.
- Point of Care Communication Council (PoC3)corePoC3 is the governing body for Point of Care healthcare marketing. Customer Impact is recognized as an acceptable physical auditor by PoC3, which enables them to provide verified auditing services for healthcare PoC marketing materials in medical offices and hospitals.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Customer Impact competitors and assessment
Company assessmentDirect peers
- CROSSMARK: CROSSMARK is a leading sales and marketing services company providing in-store merchandising, retail execution, and shopper engagement for CPG brands and retailers — a direct head-to-head competitor to Customer Impact's core retail merchandising and audit offerings.
- Spar Group: Spar Group is a global provider of merchandising, brand building, and retail services with a large field force model similar to Customer Impact. It competes directly in retail execution, audits, and in-store display services for CPG clients in the US.
- Premium Retail Services: Premium Retail Services provides in-store merchandising, retail audits, and demo programs for consumer brands across mass, grocery, drug, and convenience channels. It is a direct peer in custom-staffing, project-based retail execution serving CPG clients.
- BDS (Business Development Solutions): BDS provides retail merchandising, field marketing, and retail training services for consumer brands and retailers. Its focus on in-store execution and brand representation makes it a close direct peer to Customer Impact's merchandising and audit services.
- AFS (Applied Field Services): AFS is a third-party retail merchandising and field marketing firm providing in-store execution, resets, and audits for consumer brands. It competes directly with Customer Impact for CPG and retail merchandising engagements across the US.
- Driveline Retail Merchandising: Driveline Retail Merchandising is a US-focused retail merchandising services provider using a large independent contractor field force to deliver resets, planograms, and in-store execution for CPG brands — a structurally similar model to Customer Impact's 100,000+ rep network.
Broad incumbents
- Acosta: Acosta is a long-established sales and marketing agency providing retail merchandising, category management, and field marketing services to CPG brands. It competes with Customer Impact on enterprise retail execution but operates at significantly larger scale across more categories.
- Advantage Solutions: Advantage Solutions is a large, publicly-traded sales and marketing services company offering retail merchandising, category management, and shopper marketing at scale. It overlaps with Customer Impact across CPG retail execution but serves a much broader portfolio of enterprise clients.
Emerging players
- Repsly: Repsly is a retail execution software platform used by CPG brands and field service teams to manage merchandising, audits, and store visits. It represents an emerging technology-led competitor and ecosystem partner to Customer Impact's FORM/GoSpotCheck-powered offering.
Others
- Kantar (Retail Insights): Kantar's retail insights practice provides market measurement, shopper research, and retail audit data for CPG brands. It is adjacent to Customer Impact's retail audit services as a data and intelligence provider, not a direct field execution competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Customer Impact social profiles
Digital presenceCustomer Impact financial estimates
Financial estimateRevenue estimate
Valuation estimate
Customer Impact leadership team
Management profileNumber of profiles
Profiles12 records
Customer Impact subsidiaries and ownership
Company hierarchySubsidiaries1 record
Customer Impact funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Customer Impact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Customer Impact
What does Customer Impact do?
Customer Impact provides third-party retail merchandising and audit services to brands, manufacturers, agencies, and retailers across the U.S. and internationally. Its network of 100,000+ independent field representatives executes in-store tasks such as planogram maintenance, resets, POS placement, signage and display building, and retail audits, with real-time geo-stamped reporting and in-house quality assurance. The company complements merchandising with warehousing, kitting, and fulfillment via its sister company Eagle Support Services, and also offers healthcare point-of-care audit services.
Is Customer Impact a public or private company?
Customer Impact is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Customer Impact founded?
Customer Impact was founded in 1991. It employs 11 to 50 people.
Where is Customer Impact based?
Customer Impact is headquartered in Bryan, United States, in the North America region.
How does Customer Impact make money?
Five revenue lines are on record. Retail Merchandising Services are the primary driver. The others are retail Audit Services, fulfillment Services, point of Care Services and international Merchandising.
Who are Customer Impact's main competitors?
Direct peers on record are CROSSMARK, Spar Group, Premium Retail Services, BDS (Business Development Solutions), AFS (Applied Field Services) and Driveline Retail Merchandising. Broad incumbents are Acosta and Advantage Solutions. Repsly is listed as an emerging player. Kantar (Retail Insights) is listed as an others.
Does Customer Impact have an API?
No public API is recorded for Customer Impact.
What industry is Customer Impact in?
Customer Impact's product category is Retail Merchandising Services. Its primary akta.pro industry code is CRAOAOAB, Retail Merchandising Execution & Field Marketing Services, with a secondary code of MPAAAJAF, Merchandising Services (Field Merchandising, Audits, Compliance). Its NAICS code is 5614 and its SIC code is 7363.