What Fincomercio does

Fincomercio is a Colombian cooperative specializing in savings and credit (Cooperativa de Ahorro y Crédito), founded in 1957 and headquartered in Bogotá. It serves individual members across four primary segments — pensioners, employees, freelancers, and students — offering savings accounts, certificates of deposit (CDATs), consumer and pension-backed credit lines (up to roughly COP $250 million for pensioners), insurance products, and digital banking services. The institution is supervised by Supersolidaria and benefits from Fogacoop deposit insurance, placing it within Colombia's regulated cooperative banking framework.

The cooperative operates a multi-channel distribution network spanning 40+ Colombian cities, with dedicated commercial managers and physical points of service embedded inside Éxito retail stores. In 2025 it launched a digital product suite — Crédito Digital, Ahorro Digital, and CDAT Digital — alongside integration with Bre-B (Colombia's real-time interbank payments rail) and Finco360, a VR-enabled virtual office. Technology partners include technology providers for the digital onboarding and chatbot (Fincobot) layer; no proprietary AI/ML models are disclosed.

The business model is the standard cooperative finance stack: net interest income from member lending, funded by member deposits and CDATs, supplemented by fees on insurance and transactional products. Growth is driven by member acquisition, deepening share of wallet among existing members (especially pensioners), and digital origination. The cooperative holds 30+ pension payroll relationships including COLPENSIONES, FOPEP, FIDUPREVISORA, and CREMIL, and 40+ inter-institutional conventions, providing a steady member-acquisition funnel. It achieved ISO 9001 certification in 2024 and partnered with EUDE Business School in 2024 to access the student segment.

Name

Fincomercio

Legal name

Cooperativa de Ahorro y Crédito Fincomercio LTDA

Website

https://fincomercio.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fincomercio is a Colombian savings and credit cooperative founded in 1957, serving pensioners, employees, freelancers, and students across 40+ cities with savings, credit, insurance, and digital banking products under Supersolidaria supervision.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Credit Interest Income: Fincomercio generates primary revenue from interest income on credit products including educational credits, libre inversión, FincoGo, pensioner credits, microcredits, vehicle loans, housing loans, and portfolio purchases. The cooperative offers credit up to $250 million for pensioners without co-signer.
2. Savings Deposits and Interest Expense: As a savings and credit cooperative (Cooperativa de Ahorro y Crédito), Fincomercio collects savings deposits from associates through products like CDAT, Ahorratón, Fincoahorro, Fincopropósito, Fincoahorrito, and Fincohogar, paying interest to depositors.
3. Insurance Commissions: Fincomercio acts as an insurance distributor earning commissions on life insurance, home insurance, vehicle insurance, pet assistance, health plans, and exequial plans offered through alliance partners including Colsanitas, HDI, Allianz, and AXA Colpatria.
4. SolidEmpleo Unemployment Insurance: Disability and unemployment insurance product (SolidEmpleo) that covers credit payments for 4-6 months if the borrower loses employment or becomes incapacitated, backed by Aseguradora Solidaria.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Fincomercio is a Colombian savings and credit cooperative (Cooperativa de Ahorro y Crédito) that delivers savings, credit, and insurance products to its member-associates. Its portfolio includes programmed savings plans (CDAT, Ahorratón, Fincoahorro, Fincopropósito, Fincoahorrito, Fincohogar), a wide range of consumer loans (educational, personal, vehicle, pensioner, microcredit, credit card, revolving credit), and insurance distribution (life, home, vehicle, health, funeral, pet). Services are accessed through physical branches in 40+ cities, a field force of commercial managers, Éxito store locations, and digital channels (Portal Transaccional, Fincomóvil app, Finco360 virtual office, PSE payments, Bre-B).

Product overview

Fincomercio is a Colombian savings and credit cooperative (Cooperativa de Ahorro y Crédito) offering a broad portfolio of financial products and member services organized into five core areas: Savings & Investment (CDAT, Fincoahorro, Ahorratón, Fincopropósito, Fincoahorrito, Fincohogar, Ahorro Digital), Credit (education, personal, vehicle, pensioner, microcredit, credit card, revolving credit, payroll deduction, automatic credit, portfolio purchase, taxi, and digital credit), Insurance (life, home, health plans, funeral plans, pet assistance, vehicle), Digital Channels (Portal Transaccional, FincoApp mobile app, Finco360 virtual office, VR 360, PSE payment portal, Fincobot chatbot, Bre-B QR payments, Tienda Virtual), and Member Benefits (convenios/discount network, events, scholarships, school kits, solidarity fund). The cooperative serves individuals and businesses through physical offices, digital channels, and partner networks nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Fincomóvil: Mobile banking application for Fincomercio associates to manage their accounts and financial products digitally.
• Fincobot
• Portal Transaccional
• Portal Pagos PSE
• Finco360

Products and services

• CDAT / CDAT Digital Certificate of Deposit (Certificado de Depósito de Ahorro a Término) offering fixed-term savings with competitive interest rates. Minimum 90-day term for traditional CDAT; digital variant available for fully online account opening. For members seeking fixed-term savings with predictable returns.
• Ahorratón Programmed savings plan requiring a monthly quota of $500,000 COP over a 12-month term, designed to accumulate a target savings balance through disciplined contributions.
• Fincoahorro Monthly savings account with a minimum monthly quota of $50,000 COP and a 6-month fixed term.
• Fincopropósito Purpose-driven savings plan with a minimum monthly quota of $100,000 COP for achieving specific financial goals.
• Fincoahorrito Children's savings program teaching financial habits from an early age, with the Fincoahorrito Kits Escolares campaign providing school supply kits as savings incentives.
• Fincohogar Housing savings plan with a minimum monthly quota of $200,000 COP over a 12-month term, aimed at accumulating funds for housing-related expenses including down payments, remodeling, and deed costs.
• Fincopropósito Vivienda Programmed housing savings plan offering a minimum monthly quota of $200,000 COP, minimum 12-month term, initial rate of 2.50% with monthly interest accrual, and final rate of 6.0% upon plan completion.
• Ahorro Digital Fully digital savings account opened and managed online without visiting a branch.
• Crédito Educativo (Fincoeducar) Education loan supporting students and families with financing for educational expenses, including university and vocational programs. Features scholarships, educational grants, and the 'Alianza por la Educación' partnership with universities.
• Crédito de Libre Inversión Personal loan for any purpose, offering flexible terms for individuals seeking unrestricted access to credit.
• Crédito FincoGo Credit product designed for immediate financing needs with streamlined processing.
• Tarjeta de Crédito Fincomercio Credit card enabling purchases, payments, and cash advances, accessible to members with savings accounts or the Fincoya revolving credit.
• Crédito Compra de Cartera Portfolio purchase loan that transfers existing debts from other financial institutions to Fincomercio, potentially at better rates.
• Crédito Fincovida para Pensionados Specialized pensioner loan offering up to $250 million COP without a co-debtor, maximum age of 84 years, and terms up to 156 months. Includes life insurance and special options for borrowers over 75. Over 30 payroll partner entities.
• Microcrédito Micro-loan product targeting entrepreneurs and small business owners with smaller capital needs.
• Crédito para Taxis Vehicle financing product specifically designed for taxi drivers and taxi fleet operators.
• Crédito para Vehículo General vehicle financing loan for purchasing new or used automobiles.
• Crédito Automático Automatic credit line with pre-approved limits based on member history and creditworthiness.
• Rotativo Fincoya Revolving credit line attached to a savings account, providing flexible access to funds up to an approved limit with interest charged on used amounts.
• Libranza Oficial Payroll deduction loan for public and private sector employees, with repayment deducted directly from salary.
• Crédito Digital Fully digital credit product enabling online application, approval, and disbursement without visiting a branch.
• Seguro de Vida Life insurance covering death and total or permanent disability, paying off the outstanding loan balance for the beneficiary's family.
• Seguro de Hogar Home insurance protecting property and belongings against damage, theft, and covered perils. Offered in partnership with HDI Seguros.
• Planes de Salud Prepaid health plans and medical insurance offered through partners including Colsanitas, providing access to medical services and specialists.
• Planes Exequiales Funeral and burial expense plans covering end-of-life costs for members and their families.
• Asistencia de Mascotas Pet assistance service covering veterinary expenses and related pet care costs.
• Seguro de Vehículos Vehicle insurance (póliza de autos) offered through partners including Allianz, Axa Colpatria, and HDI Seguros, covering damage, theft, and liability.
• SOAT Mandatory Colombian vehicle accident insurance offered in partnership.
• SolidEmpleo (SoliDesempleo) Unemployment insurance covering loan installments for up to 4–6 months if the borrower loses their job without just cause or suffers total temporary disability. Provided through Aseguradora Solidaria.
• Plan Primero Prepaid health plan offering specialized medical attention with timely access, proximity, and affordable rates, offered in alliance with Primero Salud (Colsanitas).
• Portal Transaccional Online banking portal enabling account management, transactions, savings and credit management, security configuration, and PSE payment access.
• FincoApp / Fincomóvil Mobile banking application available on iOS, Android, and Huawei AppGallery, offering account access, transactions, savings management, and credit services on the go.
• Finco360 (Oficina Virtual) Virtual office platform providing an immersive digital branch experience including appointment scheduling, transaction zone, savings and credit services, and insurance access.
• Fincomercio VR 360 3D virtual branch tour experience allowing members to explore Fincomercio's physical locations and services in an immersive virtual environment.
• Fincobot Chatbot service on the website for customer inquiries and assistance.
• Portal de Pagos PSE Dedicated online payment portal enabling PSE payments from any Colombian bank account, with OTP security configuration and multi-product payment batching.
• Bre-B QR code-based instant payment system enabling fast, frictionless payments between members and merchants in Colombia.
• Tienda Virtual Virtual store platform for purchasing event tickets, park passes, insurance policies, and other Fincomercio services online.
• Fondo Mutual Creer Mutual fund program providing additional savings incentives and solidarity benefits for members.
• Convenios (Partner Discounts) A broad network of commercial partnerships providing members with discounts and preferential rates across entertainment (cinemas, theme parks), education (language schools, universities), health and wellness (gyms, clinics), travel, retail, and more, across multiple Colombian cities.
• Salones para Eventos Event venues and halls available to members for private celebrations and gatherings.

Quantifiable outcome

• Access to credit up to $250 million without co-signer for pensioners up to 84 years old
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

53 partnerships are on record, tiered core and minor.

• EUDE Business SchoolcoreStrategic or Co-development Partner · 12 November 2024Fincomercio and EUDE offer exclusive scholarships for master's degrees and specializations to members and their families. Be up to 80% subsidized. Application deadline November 30, 2024 or until scholarships exhausted.
• Smart FitcoreGTM or Marketing PartnerFincomercio offers Smart Fit gym membership with a 10% subsidy on selected plans for associated members. Black plan includes unlimited access to 1,400+ locations, group classes, Smart Fit App, and Smart Spa access. Plans up to $420,000 at 3 months have no financing charge.
• Juan Cuadrado Academy (Fundación Juan Guillermo Cuadrado)coreStrategic or Co-development PartnerFootball academy for children ages 5-15 with 30% discount on registration ($245,000 from $350,000) and preferential quarterly pension ($240,000). Includes monthly subsidy of $20,000, uniform kit, insurance, and participation in Copa Juan Cuadrado. Sedi in Medellín, Bello, and Guarne.
• COLPENSIONEScoreStrategic or Co-development PartnerMajor Colombian pension fund as payroll partner for pensioner credit disbursements. Part of network of 30+ pension payroll administrators (pagadurías) including FOPEP, FIDUPREVISORA, and CREMIL.
• FOPEPcoreStrategic or Co-development PartnerColombian public teacher pension fund as payroll partner. Enables efficient pension credit disbursement for retired teachers.
• FIDUPREVISoracoreStrategic or Co-development PartnerColombian public sector pension administrator as payroll partner. Facilitates pension credit services for public sector retirees.
• CREMILcoreStrategic or Co-development PartnerColombian military pension fund as payroll partner. Supports pension credit offerings for military retirees.
• Aseguradora SolidariacoreStrategic or Co-development PartnerInsurance provider backing SolidEmpleo unemployment and disability insurance product that covers credit payments for 4-6 months if member loses employment or becomes incapacitated. Located in Bogotá.
• Primero Salud (Colsanitas)minorStrategic or Co-development PartnerHealth plan partnership offering medical services with accessible rates and first month free. Includes Plan Primero with specialized attention and easy access.
• HDI SegurosminorGTM or Marketing PartnerAuto and home insurance partner offering vehicle policies with fuel bonus promotions and home insurance with complimentary French press gift upon policy acquisition.
• AllianzminorGTM or Marketing PartnerAuto insurance partner providing complete coverage and real support for vehicle owners through Fincomercio's sales channels.
• AXA ColpatriaminorGTM or Marketing PartnerAuto insurance partner offering vehicle protection with bonus fuel gift upon policy purchase.
• Bioparque UkumaríminorGTM or Marketing PartnerTheme park of flora and fauna in Pereira offering discounted tickets for Fincomercio members. Located km 14 vía Pereira-Cerritos with hours 9am-4:30pm. Includes fauna and flora exhibits.
• AviaturminorGTM or Marketing PartnerTravel agency partner offering vacation plans and travel services at preferential rates for Fincomercio members.
• BodytechminorGTM or Marketing PartnerGym and fitness chain offering special financing and discounts for Fincomercio members across multiple Colombian cities.
• Happy CityminorGTM or Marketing PartnerEntertainment park and family fun destination with special rates for Fincomercio members. Located in multiple cities including Soacha, Florencia, Apartadó, and others.
• Parque Los ArrierosminorGTM or Marketing PartnerTourist destination in Quindío offering unique rural experience in Colombia's coffee region. Part of Fincomercio's recreation and tourism benefit network.
• CinemarkminorGTM or Marketing PartnerMovie theater chain with preferential rates for Fincomercio members. Available in cities including Armenia, Bogotá, Cali, Medellín, and others.
• Cine ColombiaminorGTM or Marketing PartnerMajor Colombian cinema chain with special ticket pricing and combo deals for Fincomercio members.
• Royal FilmsminorGTM or Marketing PartnerCinema chain with special rates for members across 30+ Colombian cities including Girardot, Armenia, Bogotá, Cartagena, and others.
• Cineprox (Procinal)minorGTM or Marketing PartnerCinema chain (formerly Procinal) offering exclusive benefits and special prices for Fincomercio members. Available in Medellín area.
• Grupo ProtegemosminorStrategic or Co-development PartnerHealth and wellness partner offering consultations with specialists at preferential rates for members' wellbeing. Part of welfare programs.
• Open EnglishminorGTM or Marketing PartnerOnline English language learning platform offering preferential access for Fincomercio members across 30+ Colombian cities.
• Hello & Laser ParkminorGTM or Marketing PartnerFamily entertainment centers with multimedia games and interactive attractions. Passport options include Hello (1.5 hours of attractions) and Laser (3 rounds). Located at CC Plaza Central and CC Nuestro Bogotá.
• Mundo AventuraminorGTM or Marketing PartnerLarge theme park in Colombia with special tariff for Fincomercio members and families.
• Salitre MágicominorGTM or Marketing PartnerMajor amusement park with special rates for Fincomercio members.
• Sky ZoneminorGTM or Marketing PartnerTrampoline park with jump experiences for families. Available in Bogotá.
• PlaylandminorGTM or Marketing PartnerChildren's entertainment and play center with special rates for members. Available in Soacha, Barranquilla, Bogotá, and Cartagena.
• Teatro NacionalminorGTM or Marketing PartnerTheater venue in Bogotá with cultural events and shows at preferential rates for members.
• Teatro SantaféminorGTM or Marketing PartnerTheater in Bogotá with special ticket rates for Fincomercio members.
• Spinning Center GymminorGTM or Marketing PartnerPremium gym chain with special rates in cities including Cajicá, Barranquilla, Bogotá, Cartagena, Ibagué, Neiva, and Pereira.
• Living ColombiaminorGTM or Marketing PartnerTravel agency specializing in vacation plans with special rates for members in 15+ Colombian cities.
• SonríaminorGTM or Marketing PartnerDental services provider with special financing up to 60 months and discounts for Fincomercio members.
• Tus Compras ClubminorGTM or Marketing PartnerRetail shopping club with financing up to 60 months for members across 30+ cities.
• Óptica ColombianaminorGTM or Marketing PartnerOptical and eyewear provider with financing up to 60 months for members. Available in Santa Marta and other cities.
• La PipaminorGTM or Marketing PartnerHome products and technology retailer with financing up to 60 months. Available in Armenia, Manizales, and Pereira.
• DentiSaludminorGTM or Marketing PartnerDental services with financing up to 60 months. Available in Palmira, Barranquilla, Bogotá, Cali, Medellín, Villavicencio.
• Fundación San Benito MenniminorStrategic or Co-development PartnerHealthcare foundation offering nursing scholarships and free courses in manipulation of food and care of elderly in partnership with Fincomercio.
• Fundación Pensar SolidariominorStrategic or Co-development PartnerFoundation supporting storytelling contest 'Pensar Solidario' for youth imagination and talent development.
• SupersolidariacoreOthersColombian cooperative supervisory entity that regulates and oversees Fincomercio as a savings and credit cooperative (Cooperativa de Ahorro y Crédito).
• FogacoopcoreOthersGovernment guarantee fund for Colombian cooperatives providing deposit protection and insurance for cooperative financial institutions.
• Antioquia Tropical ClubminorGTM or Marketing PartnerVacation resort combining city convenience with rural tranquility. Available in Antioquia region including Barbosa and Medellín.
• Escuela Nacional de Conducción LTDA.minorGTM or Marketing PartnerDriving school in Medellín offering driving courses at preferential rates for members.
• LCN IdiomasminorGTM or Marketing PartnerLanguage academy in Medellín offering language courses at special rates for members.
• Liga de Natación de AntioquiaminorGTM or Marketing PartnerSwimming league in Antioquia offering aquatic sports programs for members.
• Óptica ContemporáneaminorGTM or Marketing PartnerOptical provider with permanent discounts for members.
• Ópticas KinominorGTM or Marketing PartnerOptical chain with special rates for members in Medellín.
• Grupo ProtegemosminorStrategic or Co-development PartnerHealth and wellness partner offering consultations with specialists at preferential rates. Available in Cali, Popayán, and other cities.
• MedicAppminorGTM or Marketing PartnerHealth services platform with special rates for members. Available in multiple cities including Barranquilla, Bogotá, Bucaramanga, Cali, Medellín.
• Churta Fútbol ClubminorGTM or Marketing PartnerFootball school in Bogotá with monthly subsidy benefit for members' children.
• Padel TownminorGTM or Marketing PartnerSports facility for padel combining tennis and squash. Available in Bogotá.
• Barroco Salón de eventosminorGTM or Marketing PartnerEvent venue in Bogotá for member celebrations and gatherings.
• AC Estudios en el ExteriorminorGTM or Marketing PartnerStudy abroad agency with special rates for members. Available in Bogotá and Medellín.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Davivienda: One of Colombia's largest commercial banks with full retail/deposit/credit/pensioner offerings. Broad incumbent competing for the same savings, payroll, and credit segments but at much greater scale.
• Colpatria: Colombian bank acquired by Scotiabank with full retail banking, payroll, and insurance distribution. Overlaps in credit, savings, and insurance distribution through partner alliances similar to Fincomercio's convenios.
• Bancolombia: Colombia's largest commercial bank with extensive deposit, credit, payroll-deduction (libranza), and pensioner products. Significant overlap in retail deposits and libranza credit markets.
• Banco de Bogotá: Major Colombian commercial bank offering savings, credit, insurance distribution, and payroll/pension products. Operates in the same retail credit and deposit markets as Fincomercio.
• Banco Agrario de Colombia: State-affiliated Colombian bank with deep reach into smaller cities and underserved segments. Overlaps with Fincomercio's financial-inclusion and rural/secondary-city positioning.

Direct peers

• Coopcentral: Colombian cooperative financial institution. Directly comparable on the cooperative ownership structure, regulatory framework (Supersolidaria), and member-owned savings-and-credit business model.
• Banco Caja Social: Colombian savings-oriented bank with cooperative origins and a national branch network. Most directly comparable to Fincomercio given its similar member-focused savings/credit model and emphasis on financial inclusion.
• Coomeva Cooperativa: Large Colombian cooperative offering savings, credit, and member benefits across multiple segments. Comparable in the cooperative ownership structure, multi-product member model, and benefit-driven loyalty approach.

Emerging players

• Nequi: Colombian digital wallet/neo-account (Bancolombia-affiliated) targeting mobile-first users with savings, payments, and Bre-B integration. Competes for the same digital savings and payments share Fincomercio is pursuing.
• Daviplata: Colombian digital wallet associated with Davivienda. Targets the same underbanked and mobile-first customer with low-cost deposits and QR payments — direct competition in digital savings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Fincomercio_

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fincomercio