What Medicapp does

Medicapp is a telemedicine platform operated by Italian limited liability company LIO Srl, headquartered in Brescia, Italy. The platform enables healthcare practitioners — primarily dentists, maxillofacial surgeons, physiotherapists, speech therapists, orthopedists, ENT doctors, and physiatrists — to remotely assign, monitor, and provide feedback on therapeutic exercise programs delivered to patients via a companion mobile application.

The platform is built on a dual-interface architecture: a web portal (mymedicapp.lioapps.com) serves as the therapist-side workflow for managing patients, assigning therapeutic cycles, and reviewing recorded exercise execution, while the patient-facing mobile application (available on Google Play and Apple App Store) delivers video-guided exercises, exercise recording and submission functionality, and notification reminders. The technology backbone includes a library of 100+ scientifically validated video exercises spanning gnathology, speech therapy, snoring/OSAS, and other therapeutic areas, with a 3-year patient video archive retention capability and integration support for practitioner management systems (gestionale). An International Scientific Committee comprising professors from the University of Bologna, University of Naples, University of Zurich, and the European Academy of Craniomandibular Disorders provides clinical content validation.

Medicapp operates a subscription-based SaaS revenue model with three published tiers: Base at €27/month (1 therapy/1 patient), Gold at €76/month (5 therapies/5 patients), and Diamond at €138/month (10 therapies/10 patients), with a 15% discount on annual commitments. Distribution is direct-to-professional via self-serve web signup, supplemented by a 30-day free trial, content marketing, scientific congress participation, partnerships with professional associations (AIGeDo, AIG & DO) and universities, and a custom video library creation service for practitioners seeking branded content. The company's stated geographic market is Italy, though mobile applications are globally distributed via app stores.

Name

Medicapp

Legal name

LIO Srl

Website

https://medicapp.it

Company type

Private

Operating status

Operating

Short description

Medicapp is an Italian telemedicine platform that enables healthcare practitioners to remotely assign, monitor, and provide feedback on therapeutic exercise programs delivered to patients via a web portal and mobile app, using a subscription-based SaaS model.

Ownership category

akta.pro rank

Product category

Telemedicine Software

NAICS

Offices of Physicians (6211)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Therapeutic Companion Apps (Drug-Device-Digital Combination) (HLACANAH)

Keywords

• Telemedicine platform
• Remote patient monitoring
• Therapeutic exercise software
• Physiotherapy practice tools
• Video exercise library

Headquarters

HQ city

Brescia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licensing: Monthly or annual subscription tiers providing access to the telemedicine platform with tiered therapy/patient limits. Base tier offers 1 therapy per month for 1 patient; Gold tier offers 5 therapies per month for 5 patients; Diamond tier offers 10 therapies per month for 10 patients. Annual subscriptions receive 15% discount.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Medicapp is a telemedicine platform consisting of a web portal for healthcare professionals to assign therapeutic exercise cycles and monitor patient execution remotely, paired with a mobile application that delivers video-guided exercises, notification reminders, and recording/submission functionality to patients. The platform offers subscription tiers (Base, Gold, Diamond) scaled by number of therapies and patients, plus an optional Custom Video Library service for therapists to commission branded, scientifically validated exercise content.

Product overview

Medicapp is a telemedicine platform consisting of two main components: a desktop/web portal for healthcare professionals (therapists, dentists, physiotherapists, speech therapists) to assign therapeutic exercises and monitor patient progress, and a mobile application for patients to receive therapy plans, watch video tutorials, record their exercise execution, and communicate with their therapist. The platform offers subscription plans (Base, Gold, Diamond) at different price points and includes specialized video exercise libraries for gnathology, speech therapy, snoring/sleep apnea, and other therapeutic areas. An optional custom video library service allows professionals to create personalized branded content with scientific validation from the Medicapp Scientific Committee.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicapp Telemedicine Platform Subscription-based telemedicine platform combining a web portal (for therapists to assign therapeutic cycles, monitor patient exercise execution, and deliver deferred feedback) with a mobile application (for patients to access video tutorials, record exercise execution, and receive therapist feedback). Designed for dentists, maxillofacial surgeons, physiatrists, physiotherapists, speech therapists, orthopedists, and ENT doctors primarily in Italy.
• Medicapp Mobile Application Patient-facing mobile app available on Google Play Store and Apple App Store. Provides video exercise tutorials, therapeutic cycle plans, exercise recording and submission to therapists, and notification reminders for home exercise compliance.
• Custom Video Library Service Customized branded video library creation service for healthcare professionals who want their own personalized app with proprietary exercise content. Content is validated by the Medicapp International Scientific Committee.

Quantifiable outcome

• Improved therapeutic plan effectiveness through continuous patient monitoring and real-time feedback
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• University of Naples (Università di Napoli)coreStrategic or Co-development PartnerCollaboration on Master program in orofacial pain and temporomandibular disorders. The university works with Medicapp to provide scientifically validated content for the platform.
• University of Bologna (Università di Bologna)coreStrategic or Co-development PartnerCollaboration on Master program in Sleep Dentistry. Scientific committee member Prof. Ida Marini is a professor at the university and serves as director of Poliambulatorio Studio Associato Marini.
• AIG & DO (Associazione Italiana Gnatologia e Dolore Orofacciale)coreStrategic or Co-development PartnerItalian association of gnathology and orofacial pain collaborating with Medicapp. Association provides scientific validation and professional network access.
• LIO SRLcoreOEM/ Whitelabel/ Licensing PartnerParent company that operates Medicapp platform. Located in Brescia, Italy. Handles all administrative and operational functions including data processing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PT Distinction: Practice management and exercise prescription platform for physiotherapists, providing custom exercise programs, patient monitoring and remote workflows comparable to Medicapp's therapist web portal.
• Sword Health: Digital MSK care platform combining virtual physical therapy with at-home exercise programs and clinician feedback, directly overlapping Medicapp's remote therapeutic exercise and feedback loop for musculoskeletal conditions.
• Rehab My Patient: Web-based exercise prescription software for physiotherapists and rehab professionals that lets clinicians build, send and monitor home exercise programs — a directly comparable therapist-facing tool to Medicapp's web portal.
• Physitrack: Physitrack (and its Physiapp patient app) is the closest global comparable: a SaaS platform that lets physiotherapists prescribe exercise programs, monitor compliance, and communicate with patients via video — mirroring Medicapp's core therapist/patient dual-interface workflow.
• Kaia Health: Digital therapeutics company offering app-based exercise therapy for MSK and other indications with clinician guidance and patient adherence tracking, sharing Medicapp's mobile-led, video-guided therapy delivery model.

Regional players

• Doctolib: Dominant European telehealth and booking platform (also operating in Italy) that increasingly bundles video consultation and digital care tools, representing both a potential partner and a competitive incumbent for Italian clinicians.

Broad incumbents

• SimplePractice: Practice management and telehealth platform serving allied health professionals, with patient-facing features that increasingly overlap with the workflow Medicapp provides to therapists.
• Doxy.me: Widely used general-purpose telemedicine platform. While not specialized in exercise therapy, it competes for the remote clinician-patient interaction budget that Medicapp also targets.
• Hinge Health: Large-scale digital musculoskeletal platform offering exercise therapy, coaching and clinician oversight. Operates at much greater scale and broader scope than Medicapp but addresses the same remote-exercise-therapy use case.

Emerging players

• MedBridge: Education and patient engagement platform for rehab professionals that includes home exercise program tools and patient apps, overlapping with Medicapp's exercise prescription and video guidance capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/medicapp.cure
• LinkedInlinkedin.com/in/ida-marini-b198b2193
• Instagraminstagram.com/medicapp_cure

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicapp