What Mild Media AB does

Mild Media AB is a Swedish full-service digital agency founded in 2008, headquartered in Gothenburg and operating from four offices across Sweden (Stockholm, Göteborg, Malmö, and Jönköping, the last opened in Q1 2026). The company delivers an integrated portfolio spanning digital marketing (SEO, multilingual SEO, Google Ads/SEM, programmatic, social media, conversion optimization), Generative Engine Optimization (GEO) for AI-driven discovery, custom web development and e-commerce, design/UX, branding, content marketing, HubSpot CRM implementation, and hosting/maintenance. Its technology stack relies on standard web development languages (HTML, CSS, JavaScript), e-commerce platforms, HubSpot CRM, and associated marketing automation tools — there is no disclosed proprietary platform or core technology.

The company serves a customer base of more than 300 clients ranging from SMBs to large enterprises, including NIO, Gekås, Duni Group, Balder, Paroc, GPA, Kinder, Smeg Nordic, and Fria Bröd, alongside non-profits such as Riksidrottsförbundet and Brottsofferjouren. Mild operates a sales-led, project-and-retainer model delivered through direct client engagement (website contact, phone, email), with demand generated primarily through SEO, content marketing, case studies, and customer testimonials. The company reports a 95% recurring customer rate and approximately 20% annual organic growth, has no disclosed external funding or parent company, and operates exclusively in the Swedish market.

Name

Mild Media AB

Legal name

Mild Media AB

Website

https://mildmedia.se

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Mild Media AB is a Swedish full-service digital agency founded in 2008, delivering integrated digital marketing, web development, e-commerce, design/UX, branding, content, HubSpot CRM, and hosting services to more than 300 SMB, mid-market, and enterprise clients across Sweden from offices in Stockholm, Göteborg, Malmö, and Jönköping.

Ownership category

akta.pro rank

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Revenue generated from SEO (including multilingual SEO, GEO), Google Ads/SEM, Programmatic, Social Media marketing, and Conversion Rate Optimization services. Delivered as project-based or retainer engagements to clients ranging from SMB to enterprise.
2. Web Development & E-commerce: Custom web development, e-commerce build-out, and ongoing site maintenance. Typically project-based engagements with potential retainer arrangements for long-term site management.
3. Design & UX Services: User experience design, interface design, and brand identity work bundled with web projects or offered as standalone engagements.
4. HubSpot Services: CRM implementation, marketing automation setup, and HubSpot optimization services, positioned as a HubSpot partner.
5. Content & Branding Services: Content marketing strategy and production, brand/varumärke development services. Typically project or retainer-based.
6. Hosting & Maintenance: Ongoing website hosting, management, and maintenance services providing recurring revenue from existing client base.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Mild Media AB is a full-service digital agency that delivers integrated strategy, design, and technology services to businesses across Sweden. Core offerings span digital marketing (SEO, GEO, multilingual SEO, Google Ads/SEM, programmatic, social media, CRO), web development and e-commerce builds, design/UX, branding/varumärke, content marketing, HubSpot CRM implementation, and hosting/maintenance. Services are delivered as project-based engagements or retainer arrangements to clients ranging from startups to large enterprises.

Product overview

Mild Media AB is a full-service digital agency offering an integrated portfolio of digital marketing, web development, design/UX, branding, content marketing, HubSpot CRM services, and hosting/maintenance. The core service offering includes digital marketing (SEO, GEO, multilingual SEO, Google Ads, programmatic advertising, social media, and conversion optimization) alongside web development/e-commerce solutions. These services are delivered as professional agency services rather than a software platform, supporting clients from startups to global enterprises across Sweden with offices in Stockholm, Göteborg, Malmö, and Jönköping.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing (Digital marknadsföring) Integrated digital marketing services spanning SEO, Generative Engine Optimization (GEO), multilingual SEO, Google Ads/SEM, programmatic advertising, social media strategy and management, and conversion rate optimization. Delivered to Swedish businesses from startups to global enterprises as project-based or retainer engagements.
• Web Development & E-commerce (Webbutveckling/e-handel) Custom web development and e-commerce solutions including online store builds with large product catalogs, custom functionality, and platform integrations. Typically project-based with optional retainer arrangements for long-term site management.
• Design & UX Digital design and user experience services combining visual design, interaction design, and UX strategy. Offered bundled with web projects or as standalone engagements for clients needing interface and experience work.
• Branding (Varumärke/branding) Brand strategy and branding services designed to strengthen market presence and identity. Delivered as standalone projects or bundled with web, content, and marketing engagements.
• Content Marketing (Content) Creative and strategic content marketing services that engage audiences, strengthen brand positioning, and drive sales. Delivered as project or retainer-based engagements.
• HubSpot CRM Services HubSpot CRM implementation, marketing automation setup, and ongoing optimization services, positioned as a HubSpot partner. Covers full setup, integration, and lead nurturing for clients.
• Hosting & Maintenance (Hosting och förvaltning)

Quantifiable outcome

• +679% ROI and +60% increase in organic traffic for Nordisk Clean Solutions through strategic SEO
• +2 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Accenture Song: Global digital agency arm of Accenture offering marketing, commerce, and experience services to enterprise clients worldwide. Comparable to Mild Media on digital marketing and e-commerce capabilities but operates at significantly greater scale and serves global enterprise accounts.
• Valtech: Global digital agency and consultancy with significant Nordic presence offering strategy, technology, and experience design at scale. Overlaps with Mild Media's full-service digital offering but at a much larger scale and broader geographic reach.
• NoA (Nordic Advertising Agency): Nordic creative and digital agency group headquartered in Sweden, offering advertising, digital, and design services across multiple agencies. Comparable as a broader Swedish digital/creative competitor with greater scale and service breadth than Mild Media.

Direct peers

• North Kingdom: Swedish digital agency delivering design, technology, and digital strategy for global enterprise clients. Overlaps with Mild Media on web development, design/UX, and digital strategy for enterprise accounts like NIO, Volvo, and Scandinavian Airlines.
• Great Works: Swedish creative and digital agency offering content, branding, and digital marketing services to enterprise clients. Comparable to Mild Media on the content, branding, and digital marketing service lines targeting mid-market and enterprise Swedish accounts.
• Netlight: Nordic digital consultancy with offices across Sweden and Europe, providing digital strategy, design, and technology services. Comparable to Mild Media on full-service digital delivery and Nordic geographic footprint, with a slightly more consulting-led orientation.
• Vaimo: Nordic-headquartered digital commerce agency specializing in e-commerce implementations, PIM, and digital strategy. Comparable to Mild Media on the web development/e-commerce service line, serving enterprise brands across the Nordics and globally.
• Curamando: Swedish digital agency offering SEO, SEM, analytics, CRO, and marketing technology services to mid-market and enterprise clients. Directly comparable to Mild Media in service mix (especially SEO/SEM and CRO) and Nordic customer base.
• Bysted: Stockholm-based full-service digital and creative agency offering digital strategy, web, branding, and content services. Comparable to Mild Media in scope of integrated digital services and Nordic enterprise client base.

Regional players

• Webguide Group: Swedish digital agency group offering web development, e-commerce, and digital marketing services across multiple brands. Comparable to Mild Media on web/e-commerce and digital marketing services for Swedish enterprise and mid-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mildmedia
• LinkedInlinkedin.com/company/mild-media
• Instagraminstagram.com/mildmedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mild Media AB