SAM Auction Software
SAM Auction Software, a Bidpath product, provides customizable web-based auction management software enabling live, timed, and hybrid online auctions for commercial auctioneers, retailers, and industrial clients across 27 countries, with proprietary low-latency audio/video streaming, back-office tooling, and multi-gateway payment integration.
- Company typePrivate
- Founded2001
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SAM Auction Software does
SAM Auction Software, operated by Bidpath, is a web-based auction management platform founded in 2001 and headquartered in Los Angeles. It enables commercial auctioneers, retailers, and industrial/manufacturing clients to run live, timed, and hybrid online auctions from either their own websites or online marketplaces. The platform combines client-side configuration with proprietary low-latency audio/video streaming (sub-second delay), HD webcasting, mobile-responsive bidding (including native iOS/Android apps), and a back-office suite covering inventory, sale-day operations, post-sale finance, compliance, invoicing, and bespoke reporting. Supporting modules include auction portals for cross-company promotion, mobile cataloging, multi-language/multi-currency support, an API Suite, and integrated eCommerce functionality that allows assets to transition from auction to direct sale.
The product is delivered on a quote-based SaaS subscription model with annual billing cadence and no public pricing. SAM is sold via a consultative enterprise sales motion gated behind a "Schedule a Demo" call-to-action, and Bidpath maintains a multi-region footprint (US, UK, Australia, Germany) to provide 24/7 support. Distribution is anchored by named enterprise customers spanning fine art (RM Sotheby's, Julien's, Doyle, Mallams, Sworders), automotive (Barrett-Jackson), retail liquidation (Macy's), insolvency and turnaround (Hilco Global, Gordon Brothers), and industrial equipment (Cincinnati, Deanco). Bidpath also resells AIM 2.0 auction item management and operates adjacent products (Go Auction, Auctio), positioning itself as an end-to-end auction software provider.
Bidpath claims 750+ clients across 27 countries and 1,000+ auctions supported each month. The company is privately held, venture status is undisclosed, and no revenue figures, funding events, or acquisitions appear in the available data. Inputs into and outputs from the platform are tied to payment/verification partners (Authorize.net, Paytrace, NMI, SagePay), positioning SAM as a workflow spine rather than a marketplace or liquidity venue of its own.
SAM Auction Software firmographics
Firmographics- Name
- SAM Auction Software
- Legal name
- SAM Auction Software
- Website
- https://samauctionsoftware.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SAM Auction Software, a Bidpath product, provides customizable web-based auction management software enabling live, timed, and hybrid online auctions for commercial auctioneers, retailers, and industrial clients across 27 countries, with proprietary low-latency audio/video streaming, back-office tooling, and multi-gateway payment integration.
- Ownership category
- akta.pro rank
SAM Auction Software industry classification
Industry- Product category
- Auction Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Commercial Real Estate Auctions (BPAJAEAB)
- akta.pro secondary industries
- Luxury & High-Value Property Auctions (BPAJAEAE), Foreclosure/REO & Distressed Property Auctions (BPAJAEAF), Industrial Real Estate Auctions (BPAJAEAC)
Keywords
Where SAM Auction Software is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
SAM Auction Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Auction Software Platform Subscription: SaaS-based auction management platform providing end-to-end auction solutions including live, timed, and hybrid auctions with eCommerce functionality
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on client requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SAM Auction Software product offering
Product offeringCore offering
SAM Auction Software is a web-based, customizable auction management platform that enables commercial auctioneers, retailers, and manufacturers to host live, timed, and hybrid auctions alongside integrated eCommerce functionality from their own websites or online marketplaces. The platform combines sub-second latency real-time audio/video streaming, a full back-office management suite, mobile cataloging, multi-language/multi-currency support, and an API suite, and is delivered as an enterprise SaaS subscription.
Product overview
SAM Auction Software, offered by Bidpath, is a platform-plus-modules architecture providing end-to-end auction solutions. The core product is SAM Auction Software, which serves as the comprehensive auction management platform. Supporting modules include Timed Auctions, Auction Portals, Mobile Cataloging, Webcast Auctions, Auction Websites, Back Office management tools, eCommerce functionality, Real Time Audio & Video capabilities, and an API Suite for integrations. Clients can deploy dynamic live, timed, and hybrid auctions alongside eCommerce functionality from their own websites or online marketplaces.
Differentiator
Problem solved
Functional benefit
Products and services
- SAM Auction Software SAM Auction Software is a customizable enterprise auction management platform for commercial auctioneers, retailers, and manufacturers. It enables clients to run dynamic live, timed, and hybrid auctions with integrated eCommerce from their own websites, supported by real-time audio/video streaming, mobile cataloging, back-office management, and an API suite.
- Go Auction Go Auction is a Bidpath auction product offered as part of the company's portfolio of end-to-end auction solutions, sold alongside SAM and used to run online auctions for Bidpath clients.
- AIM 2.0 (Auction Item Manager) AIM 2.0 is an auction item management software that Bidpath resells to provide clients with complete auction item and inventory management solutions, integrated with the broader Bidpath/SAM ecosystem.
- Auctio Auction Solutions Auctio Auction Solutions is an auction software product offered by Bidpath as part of its end-to-end auction solutions portfolio, sold alongside SAM and Go Auction.
Quantifiable outcome
- Supports over 1,000 auctions every month
- +1 more outcomes
Companies that use SAM Auction Software
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles3 records
SAM Auction Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature10 records
SAM Auction Software partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Authorize.netcorePayment gateway integration partner enabling secure online transaction processing for auction payments
- PaytracecorePayment gateway integration partner for secure credit card processing and transaction management
- NMI (Network Merchants Inc.)corePayment gateway integration partner providing payment processing solutions
- SagePaycore3D Secure Bidder Verification provider for UK and EU markets, ensuring secure payment authentication
- AIM 2.0coreBidpath is a proud reseller of AIM 2.0 auction item management software, offering complete auction solutions
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SAM Auction Software competitors and assessment
Company assessmentRegional players
- The Saleroom: The Saleroom is a UK-focused online auction platform for fine art, antiques and collectibles auction houses. It is a regional comparator to SAM in Europe and overlaps in clients such as UK-based fine art houses.
Broad incumbents
- eBay: eBay operates the world's largest consumer-facing online auction and marketplace. While broader than SAM, its auction functionality and large bidder base create competitive pressure on SAM's mid-market and consumer-returns customers.
Emerging players
- Catawiki: Catawiki runs curated online auctions for special objects, luxury goods and collectibles across Europe. It overlaps with SAM's fine art/luxury segment and increasingly competes for high-value auction GMV.
Direct peers
- Auction Mobility: Auction Mobility provides online auction software for auto, equipment and general merchandise auctioneers with website, inventory and bidding modules. It competes directly with SAM's webcast, timed and dealer-auction capabilities.
- AuctionTime: AuctionTime is an online auction platform focused on farm, construction and transportation equipment auctions. It directly competes with SAM for industrial-equipment and dealer-ticketed auction volume.
- BidSpotter: BidSpotter provides online auction solutions focused on industrial, agricultural and construction equipment, with live and timed formats. It overlaps directly with SAM's industrial, mining and commercial auctioneer segments.
- LiveAuctioneers: LiveAuctioneers is an online auction platform serving thousands of fine art, antique and collectibles auction houses with live webcast bidding. It is a direct competitor to SAM in the fine art and luxury auction vertical.
- i-bidder: i-bidder is an online timed-auction platform for industrial and commercial assets, commonly used alongside auctioneer websites. It is a direct comparator to SAM's timed-auction and cross-product promotion features.
- Proxibid: Proxibid is one of the largest online auction marketplaces for heavy equipment, industrial assets and commercial inventory. It directly competes with SAM in serving enterprise auctioneers running live, timed and webcast auctions at scale.
- Invaluable: Invaluable operates an online auction platform for fine art, antiques and collectibles, providing live webcast and timed auction technology. It competes with SAM for fine art and luxury auctioneer clients such as Doyle, Sworders and Mallams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SAM Auction Software social profiles
Digital presenceSAM Auction Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAM Auction Software leadership team
Management profileNumber of profiles
SAM Auction Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAM Auction Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAM Auction Software
What does SAM Auction Software do?
SAM Auction Software is a web-based, customizable auction management platform that enables commercial auctioneers, retailers, and manufacturers to host live, timed, and hybrid auctions alongside integrated eCommerce functionality from their own websites or online marketplaces. The platform combines sub-second latency real-time audio/video streaming, a full back-office management suite, mobile cataloging, multi-language/multi-currency support, and an API suite, and is delivered as an enterprise SaaS subscription.
Is SAM Auction Software a public or private company?
SAM Auction Software is a private company. It is classified as unknown and is currently operating.
When was SAM Auction Software founded?
SAM Auction Software was founded in 2001. It employs 11 to 50 people.
Where is SAM Auction Software based?
SAM Auction Software is headquartered in Los Angeles, United States, in the North America region.
How does SAM Auction Software make money?
One revenue line is on record: auction Software Platform Subscription.
Who are SAM Auction Software's main competitors?
The Saleroom is listed as a regional player. eBay is listed as a broad incumbent. Catawiki is listed as an emerging player. Direct peers are Auction Mobility, AuctionTime, BidSpotter, LiveAuctioneers, i-bidder, Proxibid and Invaluable.
Does SAM Auction Software have an API?
Yes. Bidpath offers an extensive API Suite and data feeds that enable the technology to interface with other providers, allowing users a seamless experience. The API supports integration capabilities for third-party systems and data exchange. Availability and specific technical details (REST, GraphQL, rate limits, versioning, sandbox) are not publicly specified; the company directs interested parties to speak with their sales team.
What industry is SAM Auction Software in?
SAM Auction Software's product category is Auction Management Software. Its primary akta.pro industry code is BPAJAEAB, Commercial Real Estate Auctions, with a secondary code of BPAJAEAE, Luxury & High-Value Property Auctions. Its NAICS code is 513210 and its SIC code is 7372.