What RUMvision does

RUMvision B.V. is a Netherlands-based SaaS company founded in 2021 that provides Real User Monitoring (RUM) for website performance and Core Web Vitals. The company's core product, RUMvision 2.0, collects real-time performance data (LCP, CLS, INP, FCP, TTFB) from actual website visitors via a JavaScript snippet built on Google's official web-vitals library, eliminating the 28-day reporting delay associated with Google Search Console and Chrome User Experience Report (CrUX). The platform is hosted on EU infrastructure (AWS Frankfurt and Google Cloud Belgium), is GDPR-compliant by design with no PII or IP collection, and supports 100+ technology integrations across frameworks, e-commerce platforms, CDNs, and tag managers. RUMvision also offers four free tools (Core Web Vitals Checker, History, Competitor Compare, ROI Calculator), an interactive product tour, and an MCP Server enabling AI assistant integrations including ChatGPT.

RUMvision operates a hybrid product-led growth and sales-assisted go-to-market motion. Free tools and content marketing drive top-of-funnel acquisition, a 30-minute expert demo and the Bronze/Silver/Gold Partner Program support mid-funnel conversion for agencies, SEO consultants, and performance consultants, and enterprise contracts include Professional Services (security questionnaires, legal review, dedicated onboarding). Revenue is generated primarily through tiered SaaS subscriptions (priced by domains, monthly pageviews, and sampling rates) with annual discounts, usage-based autoscaling overage, and enterprise custom agreements. The company targets four primary segments: non-developer business users (growth, SEO, marketing), developers and web performance engineers, web agencies and performance consultants, and e-commerce businesses.

The leadership team consists of co-founder and CEO Karlijn Löwik (who also serves as Data Protection Officer), CTO and Google Developer Expert Erwin Hofman, and customer success lead Jordy Scholing, also a Google Developer Expert. RUMvision B.V. is headquartered in Groningen (Ubbo Emmiussingel 21) and is privately held with no disclosed funding rounds, indicating a bootstrapped, founder-led operating model.

Name

RUMvision

Legal name

RUMvision B.V.

Website

https://rumvision.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

RUMvision is a Netherlands-based SaaS platform providing real-time Real User Monitoring and Core Web Vitals optimization for websites, serving developers, e-commerce businesses, agencies, and SEO professionals via an EU-hosted, GDPR-compliant infrastructure.

Ownership category

akta.pro rank

Product category

Website Performance Monitoring / Real User Monitoring SaaS

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Experience Monitoring (DEM: RUM/Synthetic) (HDABAJAH)

Keywords

• Real user monitoring
• Core web vitals
• Website performance analytics
• Site speed monitoring
• Third-party script monitoring

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D

Revenue model

1. SaaS Subscription — Core RUM Monitoring: Monthly or annual subscription-based access to the RUM platform. Pricing is tiered by domains monitored, monthly pageview allowance, and sampling rate. Subscriptions automatically renew until cancelled with 15 days notice. Annual subscriptions receive a discount. Autoscaling is available for traffic spikes with separate invoicing.
2. Enterprise Custom Agreements: Enterprise subscriptions with negotiated custom terms, requiring the Professional Services package (contract negotiation, security questionnaire, legal consultation, DPA review, dedicated onboarding). Only available for annual subscriptions.
3. Agency Multi-Client Management: Separate agency arrangements for monitoring client websites, subject to agency-specific terms. Agencies remain responsible for payment regardless of client payment.
4. Professional Services: Additional one-time services including training, consulting, and technical onboarding, charged in separate invoices beyond the subscription fee.
5. Autoscaling Overage: When pageview limits are exceeded and autoscaling is enabled, extra pageviews are automatically invoiced separately at pre-agreed per-pageview rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

RUMvision sells a Real User Monitoring (RUM) SaaS platform that captures actual website visitor performance data in real time to monitor Core Web Vitals (LCP, CLS, INP, FCP, TTFB). The platform runs automated health checks on every release, rates third-party scripts by real performance impact, and offers competitor benchmarking, all delivered via a JavaScript snippet installed on customer websites. It is sold primarily to web teams at e-commerce businesses, digital agencies, and developers seeking real-time CWV visibility that bypasses the 28-day delay of Google Search Console.

Product overview

RUMvision is a SaaS Real User Monitoring (RUM) platform built around Core Web Vitals monitoring. The core product is RUMvision 2.0, which collects real-time performance data from actual website visitors via a JavaScript tracking snippet. The platform includes automated health checks, competitor benchmarking, and third-party script analysis. The product portfolio also includes free tools: Core Web Vitals Checker (single-page scoring), Core Web Vitals History (6-month historical data), Core Web Vitals Compare Competitors (benchmarking), and ROI Calculator (revenue impact analysis). An Interactive Product Tour enables exploration of features, while the Partner Program serves agencies and consultants. Technical integrations include an MCP Server for AI assistant connections (ChatGPT), a JavaScript API for custom dimensions and timing, and support for 50+ technology platforms including major e-commerce systems (Shopify, Magento, WooCommerce), frameworks (React, Vue.js, Next.js), tag managers, and analytics tools.

Differentiator

Problem solved

Functional benefit

Products and services

• RUMvision 2.0 SaaS Platform SaaS Real User Monitoring platform that captures real-user performance data (LCP, CLS, INP, FCP, TTFB) via a JavaScript snippet on customer websites, providing real-time Core Web Vitals without the 28-day CrUX delay, automated health checks, third-party script ratings, and competitor benchmarking. Sold to web teams, e-commerce operators, and agencies via tiered subscriptions with enterprise custom terms available.
• Core Web Vitals Checker (UX Score Check) Free single-page scoring tool that provides a UX Score based on real user data and ranks the entered domain against 20,000+ tracked sites in RUMvision's database.
• Core Web Vitals History Free tool that retrieves up to 6 months of historical Core Web Vitals data for any domain to support trend analysis and retrospective performance assessment.
• Core Web Vitals Compare Competitors Free benchmarking tool that retrieves and compares Core Web Vitals data for competitor domains to assess a site's competitive standing in website performance.
• ROI Calculator Free calculator that estimates potential revenue impact of website performance improvements by cross-matching real-user Core Web Vitals data with conversion data to surface potential revenue gains or losses.
• RUMvision MCP Server Model Context Protocol (MCP) server that exposes RUMvision monitoring data to AI assistants such as ChatGPT, allowing customers to query performance insights via natural language. Subject to API key authentication, rate limits per subscription tier, and HTTPS-only access.
• Professional Services One-time services sold alongside enterprise annual subscriptions, including security questionnaire completion, legal consultation, DPA review, dedicated technical onboarding, training, and consulting, invoiced separately from subscription fees.

Quantifiable outcome

• TTFB improved by 75% after identifying caching issues in large Adobe Commerce solutions (case study: run_as_root)
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration61 records

AI capability3 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core.

• Agency & Consultant Partner NetworkcoreChannel Partner/ Reseller/ DistributorRUMvision operates a partner program with Bronze/Silver/Gold tiers targeting web agencies, SEO consultants, and performance consultants. Partners receive special packages and typically respond to inquiries within 8-16 office hours.
• Google (web-vitals library)coreTechnology or IntegrationRUMvision's platform is built on top of Google's official web-vitals JavaScript library. This is the foundational technology that powers RUMvision's Core Web Vitals collection.
• StripecoreTechnology or IntegrationStripe processes all subscription payments and manages subscription lifecycle. Supports credit card, SEPA direct debit, and other payment methods via Stripe's platform.
• AWS (Frankfurt)coreTechnology or IntegrationAWS Frankfurt is the primary infrastructure and data processing and storage provider for RUMvision's monitoring services.
• Google Cloud (Belgium)coreTechnology or IntegrationGoogle Cloud Belgium is used as a secondary data processing and storage location for RUMvision's infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Uptime.com: Uptime.com is a website and API uptime monitoring provider that overlaps with the broader site-reliability use case but does not focus on real-user Core Web Vitals. It is thematically related as a website-performance SaaS player.

Broad incumbents

• Datadog: Datadog is a large observability platform with Real User Monitoring (RUM) and synthetic monitoring products aimed at enterprise DevOps and digital teams. It represents the bundled incumbent alternative to RUMvision's standalone RUM offering.
• Dynatrace: Dynatrace offers a full-stack observability and DEM platform including real-user and synthetic monitoring for enterprise digital channels. It competes with RUMvision for the same web performance budget within large enterprise accounts.
• New Relic: New Relic is a broad observability incumbent offering RUM as part of a wider APM suite, explicitly referenced by RUMvision customer run_as_root. It competes for the same browser RUM budget but bundles in logs, infrastructure, and APM.

Direct peers

• Treo: Treo is a site speed and Core Web Vitals monitoring tool providing real-user metrics, competitor benchmarking, and historical trend analysis. It is a direct peer competing for the same PLG-led SMB and mid-market web performance buyer.
• Catchpoint: Catchpoint is a digital experience monitoring platform with strong RUM and synthetic monitoring capabilities serving enterprise customers. It competes with RUMvision in the same DEM/RUM category but at larger deal sizes and with broader infrastructure monitoring.
• Calibre: Calibre is a real-user monitoring and Core Web Vitals platform popular with developer and performance teams. It competes directly with RUMvision on real-time field data, alerting, and performance budgets across multiple sites, with similar agency and SMB appeal.
• SpeedCurve: SpeedCurve is a direct competitor in real-user and synthetic web performance monitoring, with a strong focus on Core Web Vitals, design metrics, and developer-friendly dashboards. It targets the same personas (developers, performance engineers, growth teams) and competes head-to-head on real-time CWV insights.

Emerging players

• GTmetrix: GTmetrix provides synthetic web performance testing with Core Web Vitals scoring. It is a partial competitor focused mainly on lab/synthetic data and serves many of the same SMB and developer customers RUMvision targets.
• Sentry: Sentry is a developer-first application monitoring platform that has expanded into frontend performance and web vitals. It is an emerging adjacent player that overlaps with RUMvision on performance diagnostics for web applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rumvision
• Xx.com/suxbyrumvision

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RUMvision