Multicedi
Multicedi is an Italian organized retail distribution group operating over 500 Decò, Dodecà, and Gastronauta supermarkets and an Adhoc Cash&Carry network serving consumers and HORECA professionals across Central and Southern Italy, primarily in Campania.
- Company typePrivate
- Founded1993
- HeadquartersCaserta, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Multicedi does
Multicedi Srl is a privately held Italian organized retail distribution company founded in 1993 and headquartered in Pastorano, in the province of Caserta. The company operates over 500 stores across Central and Southern Italy — primarily in Campania — under the Decò (supermarket and hypermarket), Dodecà, and Gastronauta brands, with 80% of the network under the Decò banner. In addition to retail, Multicedi runs the Adhoc Cash&Carry format serving HORECA professionals (hotels, restaurants, and cafes) in Campania and Molise through a partnership with METRO Italia that brings over 1,800 METRO-branded professional products into the network.
The company's infrastructure centers on a centralized CEDI distribution hub in Pastorano, complemented by dedicated platforms for fresh produce, frozen foods, and fruit and vegetables. Multicedi pursues an asset-light growth model via an affiliation/franchise program that provides prospective store operators with feasibility analysis, training, and operational support. Digital touchpoints include the Dodecà Pass loyalty mobile app (launched September 2025), which ties rewards to Banco Alimentare food-bank donations, and the company's company-profile materials highlighting a forecasted 2024 turnover of approximately €2.10 billion, with a 15.7% regional market share in Campania and 1.44% national share (GNLC 2025 figures show 15.43% and 1.39% respectively). Governance is led by President Pietro Ragozzino, with Harald Antley joining as CEO in July 2026.
Multicedi firmographics
Firmographics- Name
- Multicedi
- Legal name
- Multicedi Srl
- Website
- https://multicedi.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Multicedi is an Italian organized retail distribution group operating over 500 Decò, Dodecà, and Gastronauta supermarkets and an Adhoc Cash&Carry network serving consumers and HORECA professionals across Central and Southern Italy, primarily in Campania.
- Ownership category
- akta.pro rank
Multicedi industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Grocery and Convenience Retailers (4451), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)
- SIC
- Retail-Grocery Stores (5411), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)
- akta.pro secondary industry
- Cash-and-Carry Wholesale Grocers (Business/Trade Customers) (CRAHACAB)
Keywords
Where Multicedi is headquartered
LocationHeadquarters
- HQ city
- Caserta
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Multicedi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Distribution: Revenue generated from retail sales through company-owned and affiliated supermarket and hypermarket stores operating under the Decò, Dodecà, and Gastronauta brands. The company also operates Adhoc Cash&Carry format for professional customers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Multicedi product offering
Product offeringCore offering
Multicedi operates an organized retail distribution business in Central and Southern Italy, running more than 500 supermarkets, hypermarkets, and cash-and-carry outlets under the Decò, Dodecà, Gastronauta, and Adhoc brands, supplied by a central CEDI distribution center with dedicated fresh, frozen, and produce platforms. The company serves both individual grocery shoppers through its retail banners and HORECA (hotel, restaurant, catering) professionals through the Adhoc Cash&Carry format carrying METRO Italia branded products.
Differentiator
Problem solved
Functional benefit
Brands
- Decò Maxistore: Large format Decò hypermarket stores
- Decò Market
- Adhoc Cash&Carry
- Dodecà Pass
Products and services
- Decò Supermarket Network Decò is Multicedi's flagship supermarket banner serving individual grocery shoppers with fresh, frozen, and general grocery products; it accounts for 80% of the company's 500+ stores across Central and Southern Italy, with primary concentration in Campania.
- Decò Maxistore Decò Maxistore is the large-format hypermarket format within the Decò banner, offering an extended assortment of grocery and non-grocery products for individual consumers in Central and Southern Italy.
- Decò Market Decò Market is the neighborhood-format supermarket variant of the Decò banner, targeting convenience-oriented grocery shoppers in Central and Southern Italy, with locations such as central Naples.
- Dodecà Supermarkets Dodecà is Multicedi's supermarket banner with an associated digital loyalty program (Dodecà Pass), serving individual grocery shoppers in Central and Southern Italy.
- Gastronauta
Companies that use Multicedi
Customer profileSegments2 records
Ideal customer profiles3 records
Multicedi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Multicedi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- METRO ItaliacoreMETRO Italia and Multicedi formed a partnership to support HORECA customers in Campania and Molise. The commercial formula includes the sale of over 1,800 METRO branded products within Multicedi's 'Adhoc' Cash&Carry network. This partnership leverages METRO's professional product range with Multicedi's regional distribution network.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Multicedi competitors and assessment
Company assessmentDirect peers
- Coop Italia: Italy's largest consumer cooperative and one of the country's top grocery retailers, operating supermarkets, hypermarkets (Ipercoop), and discount (In's). Comparable as a multi-format grocery group with strong private-label development and nationwide coverage that overlaps with Multicedi's banner portfolio.
- Conad - Consorzio Nazionale Dettaglianti: Italy's largest retail grocery cooperative with a national network of supermarkets and hypermarkets under banners such as Conad, Conad Superstore, and Sapori & Dintorni. Directly comparable as a multi-banner supermarket operator competing for the same Italian household shopper and the same supplier relationships.
- Esselunga: A leading Italian supermarket chain recognized for high private-label penetration, modern store formats, and strong loyalty program (Fìdaty). Comparable as a multi-store supermarket operator with category management depth and loyalty infrastructure similar to Multicedi's Dodecà Pass initiative.
- Selex Gruppo Commerciale: An Italian voluntary retail group of independent grocery operators operating under shared banners (Selex, Famila, Eurofamila, C+C). Closely comparable in size, banner proliferation model, and affiliation-style expansion to Multicedi's Decò-led model.
- METRO Italia: Italy's leading Cash&Carry wholesaler serving HORECA professionals. Both a direct peer (the Adhoc Cash&Carry network competes for HORECA buyers) and a strategic partner (METRO-branded SKUs distributed through Multicedi's Adhoc outlets).
- Bennet: An Italian hypermarket and supermarket chain with stores primarily in Northern Italy. Comparable as a multi-format grocery retailer with a mix of hypermarket and neighborhood formats akin to Multicedi's Decò Maxistore and Decò Market sub-formats.
- F.lli Arena (Gruppo Arena): A Southern Italian grocery group operating Despar, Eurospar, and Interspar banners across Sicily and Calabria. The closest regional peer to Multicedi in terms of Southern Italian footprint, format mix, and affiliation-driven expansion model.
- Gruppo Eurospin: Italy's largest hard-discount grocery chain operating Eurospin and Eurospin Interspar stores nationwide. Directly comparable as a fast-expanding Italian grocery operator competing for the same value-oriented shopper, and a key share-of-wallet competitor in Southern Italy.
Broad incumbents
- Lidl Italia: The Italian subsidiary of the Schwarz Group's discount banner, with a rapidly expanding store base across the country. Comparable as a discount-led grocery operator whose pricing pressure affects conventional supermarkets like Multicedi's Decò network.
- Carrefour Italia: The Italian arm of global retailer Carrefour, operating hypermarkets, supermarkets, and convenience stores (Carrefour Express, Carrefour Market). Comparable as a multi-format grocery operator with significantly broader scale and geographic reach than Multicedi.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Multicedi social profiles
Digital presenceMulticedi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Multicedi leadership team
Management profileNumber of profiles
Profiles2 records
Multicedi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Multicedi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Multicedi
What does Multicedi do?
Multicedi operates an organized retail distribution business in Central and Southern Italy, running more than 500 supermarkets, hypermarkets, and cash-and-carry outlets under the Decò, Dodecà, Gastronauta, and Adhoc brands, supplied by a central CEDI distribution center with dedicated fresh, frozen, and produce platforms. The company serves both individual grocery shoppers through its retail banners and HORECA (hotel, restaurant, catering) professionals through the Adhoc Cash&Carry format carrying METRO Italia branded products.
Is Multicedi a public or private company?
Multicedi is a private company. It is classified as unknown and is currently operating.
When was Multicedi founded?
Multicedi was founded in 1993. It employs 11 to 50 people.
Where is Multicedi based?
Multicedi is headquartered in Caserta, Italy, in the Europe region.
How does Multicedi make money?
One revenue line is on record: retail Distribution.
Who are Multicedi's main competitors?
Direct peers on record are Coop Italia, Conad - Consorzio Nazionale Dettaglianti, Esselunga, Selex Gruppo Commerciale, METRO Italia, Bennet, F.lli Arena (Gruppo Arena) and Gruppo Eurospin. Broad incumbents are Lidl Italia and Carrefour Italia.
Does Multicedi have an API?
No public API is recorded for Multicedi.
What industry is Multicedi in?
Multicedi's product category is Grocery Retail. Its primary akta.pro industry code is CRAHAAAA, Full-Line Supermarkets (National/Regional Chains), with a secondary code of CRAHACAB, Cash-and-Carry Wholesale Grocers (Business/Trade Customers). Its NAICS code is 4451 and its SIC code is 5411.