DB Sales Coaching
DB Sales Coaching is a solo sales coaching consultancy founded in 2005 serving individual sales representatives and B2B SaaS sales teams through 1:1 coaching packages, custom company advisory engagements, and a Udemy-hosted self-paced course.
- Company typePrivate
- Founded2005
- HeadquartersChappaqua, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What DB Sales Coaching does
DB Sales Coaching is a solo-practitioner sales coaching consultancy founded in 2005 by "Deb" and based in Chappaqua, New York. The firm serves two primary customer sets: individual sales representatives and account executives (marketed under "For Individuals") and early-stage SaaS company sales leaders, including CEOs and VPs of Sales (marketed under "For Companies"). Service delivery centers on call listening with annotated feedback, one-on-one rep coaching, role-play scenarios, and cross-team theme codification, extended into advisory work that spans ICP definition, buyer personas, cadence design, pipeline review, hiring/onboarding plans, and sales technology recommendations. The firm does not build a software product; it sells professional services and content IP.
The core product portfolio is anchored by the company advisory engagement, a custom-scoped B2B service fronted by a free 30-minute consultation, and is complemented by two productized individual coaching tiers — a $1,500 Starter Pack (one month, three call reviews, four pipeline sessions) and a $2,250 Dive Deeper add-on (five call reviews, seven pipeline sessions) — both sold through the Squarespace-hosted website storefront. Educational and content IP is extended through a self-paced B2B SaaS Best Practices course hosted on Udemy with a referral code, a curated annotated reading list with Amazon affiliate links, and an opt-in email newsletter. All customer-facing touchpoints route to the founder rather than to a software platform, and the only disclosed named customer testimonial is from Curalate (CEO Apu Gupta).
The business model is a hybrid of professional services (individual packages and bespoke company advisory) and small transaction-fee and affiliate revenue (Udemy course, Amazon affiliate links). The go-to-market is sales-led and direct: free 15- and 30-minute Calendly consultations convert inbound traffic from the website, newsletter, and referrals into paying engagements. Geographic reach is implicitly US-domestic for direct coaching, with global reach limited to the Udemy-hosted course. The firm has no institutional funding, no disclosed headcount beyond the founder, no AI capabilities, and no technology integrations beyond Calendly, Squarespace, and Udemy.
DB Sales Coaching firmographics
Firmographics- Name
- DB Sales Coaching
- Legal name
- DB Sales Coaching
- Website
- https://dbsalescoaching.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DB Sales Coaching is a solo sales coaching consultancy founded in 2005 serving individual sales representatives and B2B SaaS sales teams through 1:1 coaching packages, custom company advisory engagements, and a Udemy-hosted self-paced course.
- Ownership category
- akta.pro rank
DB Sales Coaching industry classification
Industry- Product category
- Sales Coaching Services
- NAICS
- Professional and Management Development Training (611430), Marketing Consulting Services (541613)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sales Leadership & Revenue Executive Coaching (EDABANAL)
- akta.pro secondary industry
- Consultative Selling & Discovery (EDABABAC)
Keywords
Where DB Sales Coaching is headquartered
LocationHeadquarters
- HQ city
- Chappaqua
- HQ country
- United States
- HQ region
- North America
Markets served
DB Sales Coaching business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Individual coaching packages: Fixed-fee professional services sold direct-to-consumer through the website storefront. One-month "Starter Pack" at $1,500 (3 call reviews, 4 pipeline sessions, text/email support) and "Dive Deeper" add-on at $2,250 (5 call reviews, 7 pipeline sessions).
- Company advisory and team coaching engagements: Custom-scoped, tailored engagements for early-stage CEOs and VPs of Sales covering lead generation, sales process evaluation, and sales technology decisions. Each engagement is scoped individually after a brief assessment.
- Online course (B2B SaaS Best Practices): Self-paced B2B SaaS sales training course distributed via Udemy marketplace, covering end-to-end motion: prospecting, LinkedIn, outbound, discovery, demos, proposals, pricing, and closing.
- Affiliate book recommendations: Amazon affiliate links embedded in the curated reading list generate small commissions on book purchases made through the site, disclosed transparently to readers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Starter Pack — one-month individual coaching bundle (3 call reviews, 4 pipeline sessions, text/email support). |
| One time/ perpetual license | Pay-as-you-go | Dive Deeper — additional one-on-one coaching (5 call reviews, 7 pipeline sessions). |
| Other | Pay-as-you-go | Free 15-minute consultation (individuals). |
| Other | Pay-as-you-go | Free 30-minute business consultation (companies). |
| Other | Multi-year contract | Custom-scoped company advisory engagement. |
| Other | Pay-as-you-go | B2B SaaS Best Practices online course. |
| Unit Pricing | Pay-as-you-go | Test Package storefront listing. |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels5 records
DB Sales Coaching product offering
Product offeringCore offering
DB Sales Coaching is a solo-practitioner sales coaching consultancy that helps individual sales representatives and SaaS company sales teams improve pipeline generation, sales call execution, and revenue outcomes. The firm sells fixed-fee individual coaching packages (Starter Pack at $1,500 and Dive Deeper at $2,250), custom-scoped advisory engagements for early-stage SaaS companies, and a self-paced B2B SaaS sales training course distributed via Udemy.
Product overview
DB Sales Coaching is a single-brand professional services offering rather than a multi-module SaaS platform. The portfolio is anchored by DB Sales Coaching Advisory Services, the core B2B consulting engagement sold to company sales teams (with a free 30-Minute Business Consultation as the entry point), and is complemented by individual coaching packages for sales reps — the $1,500 Starter Pack and the $2,250 Dive Deeper add-on — both fronted by a free 15-Minute Consultation. Educational content extends the brand through the B2B SaaS Best Practices online course (hosted on Udemy), Deb's curated Reading List with Amazon affiliate purchase links, and a DB Sales Coaching Newsletter for ongoing tips and new training announcements. The Test Package appears to be a $1.00 storefront test SKU rather than a customer-facing product. All customer-facing touchpoints (coaching, course, reading list, newsletter) sit on a Squarespace-hosted marketing site at dbsalescoaching.com and are tightly tied to the founder-coach (Deb) rather than to a software product with technical integrations.
Differentiator
Problem solved
Functional benefit
Brands
- B2B SaaS Best Practices: A self-paced sales training course hosted on Udemy covering the full B2B SaaS sales motion from prospecting through closing.
Products and services
- Starter Pack (Individual Sales Coaching) One-month individual sales coaching package for sales reps that includes review of three sales calls, four pipeline review sessions, and text/email support at a flat $1,500 fee. Marketed to individual contributors (AEs/SDRs) struggling to hit quota or seeking professional development, with stated outcomes including clear next steps, a shrinking 'maybe' pile, improved talk tracks, and more closed-won deals.
- Dive Deeper (Individual Sales Coaching) Add-on individual sales coaching package that includes review of five sales calls and seven pipeline review sessions, priced at $2,250. Positioned to extend one-on-one coaching time beyond the Starter Pack for sales reps who want deeper engagement.
- DB Sales Coaching Advisory Services for Companies Custom-scoped B2B advisory for early-stage SaaS CEOs and VPs/Heads of Sales. Covers lead generation (ICP, buyer personas, cadences), sales process evaluation (pipeline review, talk track development, hiring/onboarding plans), and sales technology enablement (CRM, sales enablement, call recording, BI). Includes call listening with annotated feedback, rep role-play, and cross-team theme codification; pricing is quote-based.
- B2B SaaS Best Practices (Online Course) Self-paced online course covering the full B2B SaaS sales motion: prospecting, LinkedIn, outbound, discovery, demos, proposals, pricing, and closing. Positioned as the playbook used with hundreds of reps across SaaS; distributed and sold via Udemy under DB Sales Coaching's brand.
- Free 15-Minute Consultation (Individuals) No-cost 15-minute consultation for individual sales reps evaluating the Starter Pack or Dive Deeper coaching packages, used as the entry point to convert interest into a paid coaching engagement.
- Free 30-Minute Business Consultation (Companies) No-cost 30-minute consultation for companies evaluating DB Sales Coaching Advisory Services, used to scope engagements and discuss ROI before issuing a custom proposal.
Quantifiable outcome
- Companies investing $1,500 per employee in training see an average of 24% more profit than those investing less (per HR Magazine/Shift).
- +3 more outcomes
Companies that use DB Sales Coaching
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
DB Sales Coaching technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DB Sales Coaching partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- UdemycoreUdemy hosts and distributes DB Sales Coaching's B2B SaaS Best Practices self-paced course. The course page on dbsalescoaching.com links directly to the Udemy listing with a referral code (referralCode=FB49A26F07485DFFBCC6), making Udemy the primary third-party distribution and monetization channel for course revenue.
- AmazonminorAmazon affiliate links are embedded throughout DB Sales Coaching's curated reading list. The company discloses that some links are affiliate links and that DB Sales Coaching earns a small commission on qualifying purchases, with no extra cost to buyers. Books are recommended only after being read, used with clients, or engaged with in the founder's own work.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
DB Sales Coaching competitors and assessment
Company assessmentDirect peers
- RAIN Group: Sales training and consulting firm selling methodology-driven engagements to B2B sales organizations. Comparable custom advisory and training offerings, mid-market enterprise buyer profile.
- JBarrows: Sales training and coaching firm led by a named founder (John Barrows), focused on B2B SaaS sales reps and leaders. Closely mirrors DB Sales Coaching's practitioner-led, founder-brand positioning and SaaS sales motion focus.
- Winning by Design: Sales methodology, coaching, and consulting firm purpose-built for SaaS/B2B sales organizations. Directly comparable target buyer (early-stage SaaS CEOs, VPs of Sales) and comparable offerings (custom advisory + training programs).
- Force Management: B2B sales methodology, training, and value-selling coaching firm. Comparable in selling a packaged sales framework (e.g., MEDDIC-adjacent) to sales leadership teams, with named practitioners delivering engagements.
Broad incumbents
- Richardson: Sales training and consulting firm with a long-standing curriculum and corporate training programs. Larger portfolio and broader enterprise reach, but overlapping service category.
- Sandler Training: Large, established sales training franchise with a global network of trainers delivering a proprietary methodology. Broader and more mature than DB Sales Coaching, but operates in the same category of methodology-driven sales coaching.
- Korn Ferry (Sales Training): Global organizational consulting firm with a sizable sales training practice (acquired Miller Heiman). Comparable end-to-end sales methodology and coaching offerings but as part of a much broader HR/consulting portfolio.
Emerging players
- Pavilion: Membership and learning community for sales, marketing, and RevOps leaders. Overlaps with DB Sales Coaching's audience (VPs of Sales, GTM leaders) and includes training content, but is community-led rather than 1:1 coaching.
Others
- Outreach: Sales engagement platform used by the same SaaS sales teams that DB Sales Coaching advises. Not a direct coaching competitor but a complementary/competing budget line within the customer's sales-tech stack.
- Gong: Revenue intelligence / sales call analytics platform. Adjacent to DB Sales Coaching's call-listening and feedback service — provides the data layer that coaches increasingly use, and competes for share of the same sales-coaching budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
DB Sales Coaching social profiles
Digital presenceDB Sales Coaching financial estimates
Financial estimateRevenue estimate
Valuation estimate
DB Sales Coaching leadership team
Management profileNumber of profiles
Profiles1 record
DB Sales Coaching funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DB Sales Coaching M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DB Sales Coaching
What does DB Sales Coaching do?
DB Sales Coaching is a solo-practitioner sales coaching consultancy that helps individual sales representatives and SaaS company sales teams improve pipeline generation, sales call execution, and revenue outcomes. The firm sells fixed-fee individual coaching packages (Starter Pack at $1,500 and Dive Deeper at $2,250), custom-scoped advisory engagements for early-stage SaaS companies, and a self-paced B2B SaaS sales training course distributed via Udemy.
Is DB Sales Coaching a public or private company?
DB Sales Coaching is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DB Sales Coaching founded?
DB Sales Coaching was founded in 2005. It employs 1 to 10 people.
Where is DB Sales Coaching based?
DB Sales Coaching is headquartered in Chappaqua, United States, in the North America region.
How does DB Sales Coaching make money?
Four revenue lines are on record. Individual coaching packages are the primary driver. The others are company advisory and team coaching engagements, online course (B2B SaaS Best Practices) and affiliate book recommendations.
Who are DB Sales Coaching's main competitors?
Direct peers on record are RAIN Group, JBarrows, Winning by Design and Force Management. Broad incumbents are Richardson, Sandler Training and Korn Ferry (Sales Training). Pavilion is listed as an emerging player. Others are Outreach and Gong.
Does DB Sales Coaching have an API?
No public API is recorded for DB Sales Coaching.
What industry is DB Sales Coaching in?
DB Sales Coaching's product category is Sales Coaching Services. Its primary akta.pro industry code is EDABANAL, Sales Leadership & Revenue Executive Coaching, with a secondary code of EDABABAC, Consultative Selling & Discovery. Its NAICS code is 611430 and its SIC code is 8200.