Eighty Eight
Eighty Eight is a privately held digital content publishing platform operating as My Print Resource and Filter Mag at eightyeightagency.com, publishing free multilingual articles on business, technology, design, and sustainability for entrepreneurs and SMB owners, monetized primarily through affiliate links to related marketing agency networks.
- Company typePrivate
- Founded2019
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Eighty Eight does
Eighty Eight operates as a small, privately held digital content publishing platform headquartered in Singapore and marketed through its website at eightyeightagency.com under the brands My Print Resource and Filter Mag. The platform publishes free editorial articles in English, Indonesian, and Korean across categories including business, technology, design, print, startups, health, and sustainability, targeting entrepreneurs, SMB owners, and business professionals seeking accessible operational and marketing guidance. The site's navigation and outbound linking structure is heavily integrated with mandreel.com, a related digital marketing agency with presence across North America, the UK, Singapore, Malaysia, Taiwan, South Korea, Indonesia, and Japan, suggesting a deliberate cross-promotional arrangement between the two entities.
The business model is centered on content publishing monetized through embedded affiliate links to the mandreel.com agency network and adjacent properties (Inkess, Ajuboo, HatsuBiz, Viiraa), supplemented by display advertising. The firmographic profile lists 11–50 employees, but management visibility is limited to three named individuals — Cory Ingwersen (Art Director), Wendy Bairos (Managing Director), and Andrea Pace (Marketing Strategist). There is no disclosed pricing, no funding history, no parent company, no certifications, no patents or trademarks, and no M&A activity, indicating a founder-operated, bootstrapped operation with minimal disclosed institutional structure. The core technical stack is a standard WordPress deployment, with no proprietary platform architecture, API, or AI/ML components identified.
Eighty Eight firmographics
Firmographics- Name
- Eighty Eight
- Legal name
- Eighty Eight
- Website
- https://eightyeightagency.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eighty Eight is a privately held digital content publishing platform operating as My Print Resource and Filter Mag at eightyeightagency.com, publishing free multilingual articles on business, technology, design, and sustainability for entrepreneurs and SMB owners, monetized primarily through affiliate links to related marketing agency networks.
- Ownership category
- akta.pro rank
Eighty Eight industry classification
Industry- Product category
- Digital Publishing
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Newsletter Publishing Platforms (MPACAIAA)
Keywords
Where Eighty Eight is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Eighty Eight business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Distribution channels1 record
Marketing channels3 records
Eighty Eight product offering
Product offeringCore offering
Eighty Eight operates a digital content publishing platform branded as My Print Resource (also associated with the Filter Mag sub-brand) through the website eightyeightagency.com. The platform publishes articles across categories including business, technology, design, print, marketing, health, and Indonesia/Korea regional topics, monetizing through advertising and affiliate links embedded in editorial content.
Product overview
My Print Resource is a content publishing platform and business magazine that operates as a single unified website (eightyeightagency.com). The platform publishes articles and informational content across multiple categories including business, technology, design, marketing, startups, and sustainability. It does not offer a modular product architecture but rather functions as a centralized content hub with articles organized by topic tags.
Differentiator
Problem solved
Functional benefit
Brands
- Filter Mag: A business magazine and articles platform for entrepreneurs with the latest tips and suggestions.
Products and services
- My Print Resource A business magazine and content publishing platform that provides articles, tips, and news updates for entrepreneurs covering topics including business, technology, design, marketing, and sustainability.
- Filter Mag A business magazine and articles platform operating as a sub-brand of Eighty Eight, providing the latest tips and suggestions for entrepreneurs.
- Email Newsletter Email newsletter subscription that keeps readers informed about the latest articles and business tips published on the platform.
Companies that use Eighty Eight
Customer profileSegments1 record
Ideal customer profiles1 record
Eighty Eight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eighty Eight partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Eighty Eight competitors and assessment
Company assessmentEmerging players
- Buffer Blog: Buffer's content resource hub publishing digital marketing and entrepreneurship articles for SMB audiences. Comparable to Eighty Eight in topic coverage (social media, marketing, small business) and in using owned content as a top-of-funnel asset for a parent business.
Direct peers
- Substack: A newsletter-first publishing platform that enables individual writers to publish recurring content and monetize via subscriptions. Comparable to Eighty Eight as a content publishing platform built around newsletter distribution and recurring editorial output, though Substack operates at vastly greater scale and with a native paid-subscription model.
- Ghost: An open-source publishing platform optimized for newsletters, blogs, and membership-driven content businesses. Comparable to Eighty Eight as a newsletter- and article-publishing stack used by independent creators and small teams to monetize recurring editorial output.
- Medium: A long-form writing and article publishing platform with multiple contributors and topic-based distribution. Comparable to Eighty Eight's My Print Resource as a multi-author, article-centric publishing environment with topical categorization and SEO/discovery-driven traffic.
- Copyblogger: A long-standing content marketing publishing platform focused on business, digital marketing, and writing best practices. Comparable to Eighty Eight in targeting SMB owners and marketers with educational articles and monetizing via related services and partnerships.
Broad incumbents
- Entrepreneur Magazine: A major business magazine publishing entrepreneurship, marketing, and small-business content with both editorial and sponsor-driven revenue. Comparable to Eighty Eight's Filter Mag sub-brand in targeting entrepreneurs with business and marketing guidance, though at vastly larger scale and brand recognition.
- HubSpot Blog: The publishing arm of HubSpot covering marketing, sales, service, and business operations content for SMB and enterprise readers. Comparable to Eighty Eight in serving entrepreneurs with educational business and marketing content, but operates as a SaaS-anchored incumbent rather than an independent publisher.
Others
- Mandreel: A digital marketing and SEO agency network with country-specific service pages (US, Canada, UK, Malaysia, Singapore, Taiwan, Korea, Indonesia) that are heavily cross-linked from the Eighty Eight / My Print Resource site. It is comparable as an ecosystem participant and likely sister/affiliated entity rather than a direct publishing competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Eighty Eight social profiles
Digital presenceEighty Eight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eighty Eight leadership team
Management profileNumber of profiles
Profiles3 records
Eighty Eight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eighty Eight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eighty Eight
What does Eighty Eight do?
Eighty Eight operates a digital content publishing platform branded as My Print Resource (also associated with the Filter Mag sub-brand) through the website eightyeightagency.com. The platform publishes articles across categories including business, technology, design, print, marketing, health, and Indonesia/Korea regional topics, monetizing through advertising and affiliate links embedded in editorial content.
Is Eighty Eight a public or private company?
Eighty Eight is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eighty Eight founded?
Eighty Eight was founded in 2019. It employs 11 to 50 people.
Where is Eighty Eight based?
Eighty Eight is headquartered in Toronto, Canada, in the North America region.
Who are Eighty Eight's main competitors?
Buffer Blog is listed as an emerging player. Direct peers are Substack, Ghost, Medium and Copyblogger. Broad incumbents are Entrepreneur Magazine and HubSpot Blog. Mandreel is listed as an others.
Does Eighty Eight have an API?
No public API is recorded for Eighty Eight.
What industry is Eighty Eight in?
Eighty Eight's product category is Digital Publishing. Its primary akta.pro industry code is MPACAIAA, Newsletter Publishing Platforms. Its NAICS code is 513120 and its SIC code is 2721.