Do Good Marketing

What Do Good Marketing does

Do Good Marketing, LLC is a privately held, full-service marketing and advertising agency founded in 2006 and headquartered in Ridgewood, New Jersey. The firm operates through a curated virtual structure comprising a core team of approximately eight members plus a long-standing network of independent contractors and specialty firms, allowing it to assemble tailored teams per engagement. It serves primarily small and medium-sized privately held businesses, nonprofit and community organizations, and selective mid-market and enterprise clients across healthcare, automotive, manufacturing, education, hospitality, pharmaceutical, and consumer sectors.

The agency delivers professional services spanning brand strategy, advertising, brand identity, packaging and design, promotions, production, social media, actionable research, and ADA compliance. It has productized portions of its offering into three tiers of website design packages (Do Good Start, Accelerate, and the enterprise-grade MAX), three tiers of web hosting subscriptions priced at $15.95–$29.95 per month, and recurring digital marketing add-ons including Digital Success | Ads at $799 per month and ADA compliance via an accessiBe partnership at $49 per month. Revenue is generated primarily through full-service retainers and project fees (typically $200,000–$2,000,000 per client annually), with smaller contributions from subscriptions and productized digital services.

Go-to-market is consultative and sales-led, targeting privately held businesses through direct outreach, a free Online Performance Report tool, Calendly-scheduled calls, and content marketing across its blog and social channels. The firm is privately held with no institutional funding, and is led by Founder & President Michael Haviland. Notable long-tenured client relationships include Children's Aid & Family Services (nearly two decades) and event-driven work for The Michael J. Fox Foundation's Parkinson's rides.

Name

Do Good Marketing

Legal name

Do Good Marketing, LLC

Website

https://dogoodmarketing.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Do Good Marketing is a full-service marketing and advertising agency in Ridgewood, NJ serving small and medium-sized privately held businesses, nonprofits, and selective enterprise clients through brand strategy, advertising, web design, digital marketing, and ADA compliance services.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Marketing agency services
• Brand strategy consulting
• Digital advertising services
• Nonprofit marketing services
• Web design hosting

Headquarters

HQ city

Ridgewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services Retainers: For clients requiring ongoing marketing consulting services, Do Good Marketing offers a combination of retainers and projects. Full-service clients generally invest between $200,000-$2,000,000 annually in marketing.
2. Project-Based Services: Some clients are project-based. They provide specific estimates based on the scope of services. This works well for clients who come back for a handful of projects every year but do not require ongoing counsel.
3. Web Hosting Services: Do Good Marketing offers web hosting packages with monthly and annual billing options. Three tiers available: Do Good ($15.95/mo), Do Better ($19.95/mo), and Do Great ($29.95/mo). Annual billing provides one month free.
4. ADA Compliance Services: Partnership with accessiBe to provide ADA-compliant solutions for websites. Services include monthly subscriptions ($49/mo or $490/yr) plus one-time installation fee ($100).
5. Digital Advertising Services: Digital Success Ads package at $799/month includes multichannel campaigns (Social, Search & YouTube), custom strategies, ROI tracking, and unified performance reporting.
6. Customer Journey Pro Services: Customer Journey Pro at $799 includes social engagement posts, strategic listings management, and reputation monitoring with automated responses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Do Good Marketing is a full-service marketing and advertising agency that sells strategic, creative, and digital marketing services to small and mid-sized businesses, nonprofits, and purpose-driven organizations. Its deliverables span brand strategy, advertising, brand identity, packaging, promotions, production, social media, marketing strategy, research, ADA compliance, and productized digital offerings including digital advertising packages, social media management, customer journey optimization, web hosting, and tiered website design and development.

Product overview

Do Good Marketing is a full-service marketing and advertising agency offering a comprehensive suite of services organized into two main categories: (1) Core service offerings including Brand Strategy, Advertising, Brand Identity, Packaging & Design, Promotions, Production, Social Media Services, Marketing Strategy, Actionable Research, and ADA Compliance; and (2) Productized service packages including three website design tiers (Do Good Start, Do Good Accelerate, Do Good MAX), three web hosting tiers (Do Good, Do Better, Do Great!), and three add-on products (Digital Success | Ads, Social Marketing Pro, Customer Journey Pro). The company positions itself as a mission-driven agency focused on purpose-driven organizations, small and medium-sized businesses, and nonprofits.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy
• Advertising
• Brand Identity
• Packaging & Design
• Promotions
• Production
• Social Media
• Marketing Strategy
• Actionable Research
• ADA Compliance
• Web Hosting
• Website Design & Development
• Digital Success | Ads
• Social Marketing Pro
• Customer Journey Pro

Quantifiable outcome

• Increased website traffic 10x in first month for one client's Google AdWords campaign, reaching nearly 2,000 clicks per month from almost no clicks previously.
• +2 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• accessiBecoreTechnology or IntegrationDo Good Marketing has partnered with accessiBe, developers of the most widely used accessibility software, to deliver ADA-compliant solutions for client websites. The partnership includes enhanced management systems that constantly scan websites for compliance. accessiBe is the leading AI-powered web accessibility solution making websites accessible to people with disabilities and compliant with WCAG, ADA, and other accessibility legislation. Do Good Marketing installs and configures accessiBe on behalf of their clients.
• The Michael J. Fox FoundationminorStrategic or Co-development PartnerDo Good Marketing has managed the marketing efforts for events linked to The Michael J. Fox Foundation including the New England Parkinson's Ride (which became their largest single-day fundraising event with $1.5 million raised in 2019) and SoCal Ride for Parkinson's. They also support the foundation through their 'Do Good' community initiative.
• Bergen County Prosecutor's OfficeminorStrategic or Co-development PartnerCollaborated with Bergen County Prosecutor's Office and The Center for Alcohol and Drug Resources to build the Stop the ODs website - a vital resource for individuals and families affected by addiction providing 24/7 hotline support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hawke Media: Full-service marketing agency serving SMBs and mid-market clients with retainers and productized digital services. Comparable in target customer (privately held SMBs), service breadth (strategy through digital execution), and subscription product strategy.
• Ignite Visibility: Full-service digital marketing agency covering SEO, paid media, social media, and email. Comparable mid-market client profile, channel breadth, and productized service packaging.
• Disruptive Advertising: Digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market and enterprise clients. Comparable paid media and digital advertising services with similar performance-reporting emphasis.
• Coalition Technologies: Full-service digital agency offering web design, SEO, PPC, and branding for SMBs and mid-market. Comparable website design tier structure and SMB/mid-market focus.
• LYFE Marketing: Digital and social media marketing agency focused on small and mid-sized businesses with full-service campaign management. Overlapping SMB target, social/digital channels, and similar recurring engagement model.
• KlientBoost: Digital marketing agency focused on PPC, paid social, and conversion rate optimization. Comparable paid advertising services and performance-driven digital client engagement.
• SmartSites: Full-service digital marketing agency offering website design, SEO, PPC, and social for SMBs. Directly comparable service mix, customer profile, and productized website tiers to Do Good Marketing.

Others

• accessiBe: AI-powered web accessibility solution that Do Good Marketing resells and configures via partnership. Relevant ecosystem partner shaping the ADA-compliance offering that differentiates Do Good Marketing.

Broad incumbents

• WebFX: Large, established digital marketing agency offering SEO, PPC, web design, and content for SMBs and enterprises. Comparable service portfolio with much greater scale and geographic reach.
• Thrive Internet Marketing Agency: Full-service digital marketing agency with web design, SEO, social media, and PPC for SMBs through enterprises. Comparable SMB and mid-market targeting with broader geographic footprint and service depth.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dogoodmarketing
• Facebookfacebook.com/pg/DoGoodMarketing
• LinkedInlinkedin.com/company/do-good-marketing-llc
• Instagraminstagram.com/dogoodmarketing

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Do Good Marketing